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Authors: Porter Erisman

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BOOK: Alibaba's World
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Prior to joining Alibaba.com in 2000, Porter Erisman worked for Ogilvy & Mather in Beijing. From 2000 to 2008, Porter worked as a Vice President at Alibaba.com and Alibaba
Group, at various times leading the company’s international website operations, international marketing, and corporate affairs as one of the company’s first American employees. He is
the writer/director of
Crocodile in the Yangtze
, a documentary about the rise of Alibaba and its famous founder, Jack Ma. He lives in Las Vegas.

First published in the United States 2015 by Palgrave Macmillan® Trade, a division of St. Martin’s Press LLC

First published in the UK 2015 by Macmillan

This electronic edition published in the UK 2015 by Macmillan
an imprint of Pan Macmillan, a division of Macmillan Publishers Limited
Pan Macmillan, 20 New Wharf Road, London N1 9RR
Basingstoke and Oxford
Associated companies throughout the world
www.panmacmillan.com

ISBN 978-1-4472-9065-0

Copyright © Porter Erisman, 2015

Design and illustration by Pan Macmillan Art Department

The right of Porter Erisman to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

Macmillan does not have any control over, or any responsibility for, any author or third party websites referred to in or on this book.

You may not copy, store, distribute, transmit, reproduce or otherwise make available this publication (or any part of it) in any form, or by any means (electronic, digital,
optical, mechanical, photocopying, recording or otherwise), without the prior written permission of the publisher. Any person who does any unauthorized act in relation to this publication may be
liable to criminal prosecution and civil claims for damages.

A CIP catalogue record for this book is available from the British Library.

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BOOK: Alibaba's World
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ads

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