Contagious: Why Things Catch On (30 page)

Amazement,
22
,
102
,
188

Amazon.com
,
8

American Airlines,
45

Anderson, Eric,
165

Anheuser-Busch,
86

Antista, Chris,
30

AOL,
140
–41

Apple,
125
–27,
142
,
153

“Think Different” campaign,
109

Arab Spring,
120

Archos,
142

Arend, Rene,
56

Arizona, University of,
132
–33,
140

ARK Music Factory,
76

Armstrong, Lance,
144
,
145

Arousal,
116
–18

physiological,
108
–11

Atkins diet,
4

Autism,
99

false information on connection of vaccines and,
176

Awards,
51

Awe, power of,
102
–8

B

Baby names,
20

popular,
5
–6

Babywearing,
118
–19

Balter, Dave,
62
–63,
66

Barclay Prime (Philadelphia),
1
–2,
170
,
210

hundred-dollar cheesesteak at,
2
–4,
22
,
23
,
25
,
42
,
88
–89,
196
,
206
,
207
,
210

Barn raising,
159

Beauty, unrealistic standard of,
191
–93

Beckham, David,
3

Behavioral residue,
24
,
144
–49,
153
,
209

Bensimhon, Ron,
193
–94,
199

Best Food Ever
(television show),
3

Bhatia, Sabeer,
140
–41

Binge drinking,
133
–35,
139
–40

Birds, The
(movie),
203

Black, Rebecca,
75
–77,
83
,
92
,
207

BlackBerry,
142

Blair Witch Project
,
42
–43

Blendtec,
16
–18,
42
,
43
,
171
,
208

Will It Blend?
campaign,
17
–18,
22
,
26
n
,
59
,
182
,
198
,
206
,
210

Blogs,
10
,
26
,
33

emotions and,
95
,
97
,
119
,
123

public visibility of,
149

Bloomingdale’s,
148

BMW,
103
,
113

Bono,
224
n

Book reviews,
8
,
19
,
80
–81

Boring topics,
see
Interesting versus boring topics, word-of-mouth about

Boston Market,
84

Boyle, Susan,
103
–105,
207

“Boy Who Cried Wolf, The,”
183

Bradlow, Eric,
135

Branding,
210
,
221
n

stories and,
193
,
196
,
198

see also specific brands

Brigham Young University,
15
,
16

Britain’s Got Talent
(television show),
103
–104

Buckley, William F., Jr.,
158

Budweiser beer,
79
–80,
92

Bullying, campaigns against,
68

Burberry,
50
–51,
142

Bush, George W.,
75

Buzz,
see
Word of mouth

BzzAgent,
63
–69,
78
,
84
,
221
n

C

Cafaro, Anthony,
113
–16,
123
–24

Cambodian Americans,
205

Cancer:

emotions evoked by,
103
,
118

promoting public awareness of,
137
–38,
144
–45,
153
,
207

Carroll, Dave,
111
–12

Cars:

purchases of,
20
,
36
,
135
,
217
n

repairs to,
186

Chanel,
143

Cheerios,
61
–62,
66
,
90
–91,
206

Cheesesteak, hundred-dollar,
2
–4,
22
,
23
,
25
,
42
,
88
–89,
196
,
206
,
207
,
210

Chicken McNuggets,
56

Chorak, Colleen,
81
–82,
84
,
92

Cialdini, Bob,
152

“Cinderella,”
183

Clinton, Bill,
14

Clothing industry,
205

Coca-Cola,
70
,
86
,
113

College campuses, alcohol abuse on,
132
–35,
139
–40

Compaq,
142

Congress, U.S.,
150

Consumer Reports
,
36
,
174

Contests,
50
–51

Corn, shucking,
155
–56

Corona beer,
61

Cosby, Bill,
14
–15

Coupons,
64
,
65

Craig, Ken,
155
–56,
158
,
206
,
208

Creative,
142

Crest toothpaste,
7

Crick, Francis,
162
–63

Crif Dogs,
29
–31,
39

bar at,
see
Please Don’t Tell

CSI
(television show),
122

Customer rewards,
52
,
63
,
170
–71

see also
Frequent flier programs

Customer service,
43

emotions evoked by,
109
,
120

remarkable, story about,
184
–85,
187
,
189

D

Deal or No Deal
(television show),
122

Deals, psychology of,
162
–70,
176

Delta Airlines Platinum Medallion,
47
–49

Democratic Party,
73

Diamond Multimedia,
142

Dickson, Tom,
15
–18

Diet crazes,
4

Diminishing sensitivity,
166
–68

DIRECTV,
42

Discounts,
51
,
59
,
206

practical value of,
160
–61,
164
,
166
–71

Discover
magazine,
94

Discovery channel,
3

Disney Corporation,
55
,
99

see also
Walt Disney World

DNA,
163

Dole, Bob,
224
n

Donut shops,
205

Dove products,
191
–93,
206
,
208

Drugs,
8

effectiveness of,
5
,
160

performance-enhancing,
145