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Authors: Jonathan Franzen

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The consumer economy loves a product that sells at a premium, wears out quickly or is susceptible to regular improvement, and offers with each improvement some marginal gain in usefulness. To an economy like this, news that stays news is not merely an inferior product; it’s an
antithetical
product. A classic work of literature is inexpensive, infinitely reusable, and, worst of all, unimprovable. It makes sense, then, that as the free market on which journalists have modeled their own “neutrality” comes increasingly to be seen as the
only
paradigm plausible in the public sphere, even as earnest a paper as the
New York Times
can no longer trust itself to report on books without reference to “objective” standards—in other words, to sales figures. As the associate publisher of the
Orange County Register
said to a
Times
reporter in 1994; “Why do we keep deceiving ourselves about what a newspaper really is? Why do we keep deceiving ourselves about the role of editor as marketer?”

It seemed clear to me that if anybody who mattered in business or government believed there was a future in books, we would not have been witnessing such a frenzy in Washington and on Wall Street to raise half a trillion dollars for an Infobahn whose proponents paid Up service to the devastation it would wreak on reading (“You have to get used to reading on a screen”) but could not conceal their indifference to the prospect. It was also clear to me why these ruling interests were indifferent: When you hold a book in your hand, nothing will happen unless you work to make it happen. When you hold a book, the power and the responsibility are entirely yours.

The irony is that even as I was sanctifying the reading of literature, I was becoming so depressed that I could do little after dinner but flop in front of the TV. Even without cable, I could always find something delicious: Phillies and Padres, Eagles and Bengals, M*A*S*H,
Cheers, Homicide
. Broadcast TV breaks pleasure into comforting little units—half-innings, twelve-minute acts—the way my father, when I was very young, would cut my French toast into tiny bites. But of course the more TV I watched the worse I felt about myself. If you’re a novelist and even
you
don’t feel like reading, how can you expect anybody else to read your books? I believed I
ought
to be reading, as I believed I
ought
to be writing a third novel. And not just any third novel. It had always been a prejudice of mine that putting a novel’s characters in a dynamic social setting enriched the story that was being told; that the glory of the genre consisted in its spanning of the expanse between private experience and public context. What more vital context could there be than television’s short-circuiting of that expanse?

Yet I was absolutely paralyzed with the third book. My second novel, Strong Motion, was a long, complicated story about a Midwestern family in a world of moral upheaval, and this time instead of sending my bombs in a Jiffy-Pak mailer of irony and understatement, as I had with
The Twenty-Seventh City
, I’d come out throwing rhetorical Molotov cocktails. But the result was the same: another report card with A’s and B’s from the reviewers who had replaced the teachers whose approval, when I was younger, I had both craved and taken no satisfaction from; decent sales; and the deafening silence of irrelevance. After Strong Morion was published, I took a year off to gather material. When I got back to writing fiction I thought my problem might be that I hadn’t gathered enough. But the problem manifested itself as just the opposite: an overload. I was torturing the story, stretching it to accommodate ever more of those things-in-the-world that impinge on the enterprise of fiction writing. The work of transparency and beauty and obliqueness that I wanted to write was getting bloated with issues. I’d already worked in contemporary pharmacology and TV and race and prison life and a dozen other vocabularies; how was I going to satirize Internet boosterism and the Dow Jones as well while leaving room for the complexities of character and locale? Panic grows in the gap between the increasing length of the project and the shrinking time-increments of cultural change: how to design a craft that can float on history for as long as it takes to build it? The novelist has more and more to say to readers who have less and less time to read: where to find the energy to engage with a culture in crisis when the crisis consists in the impossibility of engaging with the culture? These were unhappy days. I began to think that there was something wrong with the whole
model
of the novel as a form of “cultural engagement.”

A century ago
, the novel was the preeminent medium of social instruction. A new book by William Dean Howells was anticipated with the kind of fever that today a new Pearl Jam release inspires. The big, obvious reason that the social novel has become so scarce is that modem technologies do a better job of social instruction. Television, radio, and photographs are vivid, instantaneous media. Print journalism, too, in the wake of In C
old Blood
, has become a viable creative alternative to the novel. Because they command large audiences, TV and magazines can afford to gather vast quantities of information quickly. Few serious novelists can pay for a quick trip to Singapore, or for the mass of expert consulting that gives serial TV dramas like E.R. and
NYPD Blue
their veneer of authenticity.

Instead of an age in which Dickens, Darwin, and Disraeli ail read one another’s work, therefore, we live in an age in which our presidents, if they read fiction at alt, read Louis L Amour or Walter Mosley, and vital social news comes to us mainly via pollsters. A recent USA
Today
survey of twenty-four hours in the life of American culture contained twenty-three references to television, six to film, six to popular music, three to radio, and one to fiction (
The Bridges of Madison County
). The writer of average talent who wants to report on, say, the plight of illegal aliens would be foolish to choose the novel as a vehicle. Ditto the writer who wants to offend prevailing sensibilities. Portnoy’s
Complaint
, which even my mother once heard enough about to disapprove of, was probably the last American novel that could have appeared on Bob Dole’s radar as a nightmare of depravity. When the Ayatollah Khomeini placed a bounty on Salman Rushdie’s head, what seemed archaic to Americans was not his Muslim fanaticism but the simple fact that he’d become so exercised about a
book
.

In the season when I began “My Obsolescence” and then abandoned it in midsentence, I let myself become involved with Hollywood. I had naively supposed that a person with a gift for story structure might be able, by writing screenplays, to support his private fiction habit and simultaneously take the edge off his hunger for a large audience. My Hollywood agent, whom I’ll call Dicky, had told me that I could sell a treatment, not even a finished script, if the concept were sufficiently high. He was enthusiastic about the treatment I submitted six months later (I had the concept down to five words, one of which was “sex”), but unfortunately, he said, the market had changed, and I would need to produce a complete script. This I managed to do in fifteen days. I was feeling very smart, and Dicky was nearly apoplectic with enthusiasm. Just a few small changes, he said, and we were looking at a very hot property.

The next six months were the most hellish of my life. I now
needed
money, and despite a growing sense of throwing good work after bad (“Enthusiasm is free,” a friend warned me), I produced a second draft, a third draft, and a fourth-and-absolutely-final draft. Dicky’s enthusiasm was unabated when he reported to me that my fourth draft had finally shown him the light: we needed to keep the three main characters and the opening sequence, and then completely recast the remaining 115 pages. I said I didn’t think I was up to the job. He replied, “You’ve done wonderful work in developing the characters, so now let’s find another writer and offer him a fifty percent stake.”

When I got off the phone, I couldn’t stop laughing. I felt peculiarly restored to myself. The people who succeed in Hollywood are the ones who want it badly enough, and I not only didn’t want it badly enough, I didn’t want it at all. When I refused to let another writer take over, I ensured that I would never see a penny for my work; Dicky, understandably, dropped me like medical waste. But I couldn’t imagine not
owning
what I’d written. I would have no problem with seeing one of my novels butchered onscreen, provided I was paid, because the book itself would always belong to me. But to let another person “do creative” on an unfinished text of mine was unthinkable. Solitary work—the work of writing, the work of reading—is the essence of fiction, and what distinguishes the novel from more visual entertainments is the interior collaboration of writer and reader in building and peopling an imagined world. I’m able to know Sophie Bentwood intimately, and to refer to her as casually as if she were a good friend, because I poured my own feelings of fear and estrangement into my construction of her. If I knew her only through a video of
Desperate Characters
(Shirley MacLaine made the movie in 1971, as a vehicle for herself), Sophie would remain an Other, divided from me by the screen on which I viewed her, by the ineluctable surficiality of film, and by MacLaine’s star presence. At most, I might feel I knew MacLaine a little better.

Knowing MacLaine a little better, however, is what the country seems to want. We live under a tyranny of the literal. The daily unfolding stories of Steve Forbes, Magic Johnson, Timothy McVeigh, and Hillary Clinton have an intense, iconic presence that relegates to a subordinate shadow-world our own untelevised lives. In order to justify their claim on our attention, the organs of mass culture and information are compelled to offer something “new” on a daily, indeed hourly, basis. The resulting ephemerality of every story or trend or fashion or issue is a form of planned obsolescence more impressive than a Detroit car’s problems after 60,000 miles, since it generally takes a driver four or five years to reach that limit and, after all, a car actually has some use.

Although good novelists don’t deliberately seek out trends, they do feel a responsibility to dramatize important issues of the day, and they now confront a culture in which almost all of the issues are burned out almost all of the time. The writer who wants to tell a story about society that’s true not just in 1996 but in 1997 as well finds herself at a loss for solid cultural referents. I’m not advancing some hoary notion of literary “timelessness” here. But since art offers no objective standards by which to validate itself, it follows that the only practical standard—the only means of distinguishing yourself from the schlock that is your enemy—is whether anybody is willing to put effort into reading you ten years down the line. This test of time has become a test of the times, and it’s a test the times are failing. How can you achieve topical “relevance” without drawing on an up-to-the-minute vocabulary of icons and attitudes and thereby, far from challenging the hegemony of overnight obsolescence, confirming and furthering it?

Since even in the Nineties cultural commentators persist in blaming novelists for their retreat from public affairs, it’s worth saying one more time: Just as the camera drove a stake through the heart of serious portraiture and landscape painting, television has killed the novel of social reportage.
[
3
]
Truly committed social novelists may still find cracks in the monolith to sink their pitons into. But they do so with the understanding that they can no longer depend on their material, as William Dean Howells and Upton Sinclair and Harriet Beecher Stowe did, but only on their own sensibilities, and with the expectation that no one will be reading them for
news
.

This much, at least
, was visible to Philip Roth in 1961. Noting that “for a writer of fiction to feel that he does not really live in his own country—as represented by
Life
or by what he experiences when he steps out the front door—must seem a serious occupational impediment,” he rather plaintively asked: “what will his subject be? His landscape?” In the intervening years, however, the screw has taken another turn. Our obsolescence now goes further than television’s usurpation of the role as news-bringer, and deeper than its displacement of the imagined with the literal. Flannery O’Connor, writing around the time that Roth made his remarks, insisted that the “business of fiction” is “to embody mystery through manners.” Like the poetics that Poe derived from his “Raven,” O’Connor’s formulation particularly flatters her own work, but there’s little question that “mystery” (how human beings avoid or confront the meaning of existence) and “manners” (the nuts and bolts of how human beings behave) have always been primary concerns of fiction writers. What’s frightening for a novelist today is how the technological consumerism that rules our world specifically aims to render both of these concerns moot.

O’Connor’s response to the problem Roth articulated, to the sense that there is tittle in the national mediascape that novelists can feel they
own
, was to insist that the best American fiction has always been regional. This was somewhat awkward, since her hero was the cosmopolitan Henry James. But what she meant was that fiction feeds on specificity, and that the manners of a particular region have always provided especially fertile ground for its practitioners. Superficially, at least, regionalism is still thriving. In fact it’s fashionable on college campuses nowadays to say that there is no America anymore, only Americas; that the only things a black lesbian New Yorker and a Southern Baptist Georgian have in common are the English language and the federal income tax. The likelihood, however, is that both the New Yorker and the Georgian watch
Letterman
every night, both are struggling to find health insurance, both have jobs that are threatened by the migration of employment overseas, both go to discount superstores to purchase
Pocahontas
tie-in products for their children, both are being pummeled into cynicism by commercial advertising, both play Lotto, both dream of fifteen minutes of fame, both are taking a serotonin reuptake inhibitor, and both have a guilty crush on Uma Thurman. The world of the present is a world in which the rich lateral dramas of local manners have been replaced by a single vertical drama, the drama of regional specificity succumbing to a commercial generality. The American writer today faces a totalitarianism analogous to the one with which two generations of Eastern bloc writers had to contend. To ignore it is to court nostalgia. To engage with it, however, is to risk writing fiction that makes the same point over and over: technological consumerism is an infernal machine, technological consumerism is an infernal machine . . .

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