In Our Prime (44 page)

154
A trained interviewer initiated each:
Patricia A. Tun and Margie E. Lachman, “Age Differences in Reaction Time and Attention in a National Telephone Sample of Adults: Education, Sex, and Task Complexity Matter,”
Developmental Psychology
44, no. 5 (September 2008): 1421–429; description of Lachman and Tun's study,
http://www.midus.wisc.edu/midus2/project3/
(accessed May 21, 2011).

155
The preliminary results:
Strauch,
Secret Life of the Grown-Up Brain,
14, 20–21.

156
The discrepancy with MIDUS's:
Lachman interview with author, May 11, 2011.

157
So far, the professors have found:
Tun and Lachman, “Age Differences in Reaction Time and Attention in a National Telephone Sample of Adults.”

157
Most encouraging was evidence that:
M. E. Lachman, S. Agrigoroaei, C. Murphy, and P. Tun, “Frequent Cognitive Activity Compensates for Education Differences in Episodic Memory,”
American Journal of Geriatric Psychiatry
18, no. 1 (January 2010): 4–10.

157
Using a computer:
Margie Lachman, “The Association Between Computer Use and Cognition Across Adulthood: Use It So You Won't Lose It?”
Psychology and Aging
25, no. 3 (2010): 560–68; Lachman interview with author, May 25, 2011.

158
Lachman found the same phenomenon:
M. E. Lachman and S. Agrigoroaei, “Promoting Functional Health in Midlife and Old Age: Long-Term Protective Effects of Control Beliefs, Social Support, and Physical Exercise,”
PLoS ONE
5, no. 10 (2010): e13297, doi:10.1371/journal.pone.0013297 (accessed June 9, 2011); Margie E. Lachman and Kimberly M. Prenda Firth, “The Adaptive Value of Feeling in Control During Midlife,” in Brim et al.,
How Healthy Are We?,
320–40; Lachman interview with author, April 25, 2011.

163
“Middle age doesn't exist”:
Walter Tevis,
The Color of Money
(New York: Thunder's Mouth Press, 2003).

164
As
GQ
noted when it:
Mark Kirby, “Lordy, Lordy, This Woman Is Forty,”
GQ,
January 2009.

164
By comparison, the media-produced:
Ira Levin,
The Stepford Wives
(New York: Harper Torch, 2004).

165
“She looks old enough”:
Marchand,
Advertising the American Dream,
14.

165
The poor Lysol-less woman:
Lois Banner and Nancy Etcoff make similar points in their books. Banner,
In Full Flower
; Nancy Etcoff,
Survival of the Prettiest: The Science of Beauty
(New York: Anchor Books, 2000).

166
Pauline Manford in Edith Wharton's:
Wharton,
Twilight Sleep,
98.

166
“We have become so”:
Natasha Singer, “Is Looking Your Age Now Taboo?,”
New York Times,
March 1, 2007; Daphne Merkin, “FACE; Houston, We Have Face-Lift,”
New York Times Magazine,
February 28, 2010.

166
In some affluent circles
:
Real Housewives of Orange County,
Bravo, May 2011.

166
A 2005 Harris survey found:
Harris survey, 2005.

166
One Virginia clinic located:
Associated Press, “Job Hunters Get Out the Wrinkles,” June 5, 2009.

167
“Looking hip is not just about vanity”:
Natasha Singer, “Nice Résumé. Have You Considered Botox?,”
New York Times,
January 24, 2008; Karsten Witte, “Introduction to Siegried Kracauer's ‘The Mass Ornament,'”
New German Critique,
no. 5 (Spring 1975): 59–66.

167
During the health-care debate:
Judith Warner, “Bo-Tax Backlash,”
New York Times
online, December 3, 2009,
http://tiny.cc/jcqi7
(accessed May 21, 2011).

168
Passing can also be seen:
Charles Taylor,
The Ethics of Authenticity
(Cambridge, MA: Harvard University Press, 1992); Brooke Kroeger,
Passing: When People Can't Be Who They Are
(New York: PublicAffairs, 2003), 134–48, 212.

168
Recent studies have found:
Ewing, “The Shock of Photography,” in
100,000 Years of Beauty,
Azoulay, ed., 24.

169
“No devices to give a deceitful”:
Robert Tomes,
Bazar Book of Decorum: The Care of the Person, Manners, Etiquette, and Ceremonials
(New York:
Harper & Bros., 1873),
http://quod.lib.umich.edu/m/moa/AJF2367.0001.001?view=toc
(accessed June 12, 2011).

169
Recall that Gertrude Atherton:
Atherton,
Adventures of a Novelist,
62.

169
“Nice women do color their hair”:
http://library.duke.edu/digitalcollections/adaccess_BH0310/
(accessed May 21, 2011).

169
“Because of her prematurely”:
Ad*Access, Duke University Libraries,
http://library.duke.edu/digitalcollections/adaccess/?keyword=pitied
(accessed May 21, 2011).

169
In 1956, when Clairol came:
Malcolm Gladwell, “True Colors: Hair Dye and the Hidden History of Postwar America,”
New Yorker,
March 22, 1999.

170
“This is an age of mass production”:
Edward Bernays, “Manipulating Public Opinion: The Why and the How,”
American Journal of Sociology
33, no. 6 (May 1928): 958–71.

170
The new class of:
Savage,
Teenage,
219.

171
In his book
Propaganda:
Edward Bernays,
Propaganda
(New York: Ig Publishing, 1928).

171
As one trade press:
Marchand,
Advertising the American Dream,
131.

171
When George Washington Hill:
Neal Gabler, “The Lives They Lived: Edward L. Bernays and Henry C. Rogers; The Fathers of P.R.,”
New York Times,
December 31, 1995,
http://www.nytimes.com/books/98/08/16/specials/bernays-father.html
(accessed May 21, 2001).

172
The consultant Paco Underhill describes:
Paco Underhill,
Why We Buy: The Science of Shopping
(New York: Simon & Schuster Paperbacks, 1999, 2008), 126.

172
In his classic 1979 critique:
Lasch,
Culture of Narcisissm,
72. The cultural critic Kennedy Fraser makes a similar point. Observing how the Me Decade's therapeutic self-help infused consumption with even greater significance, she said: “Americans, acting under the combined influence of rampant acquisitiveness and psychoanalytical self-absorption, seem particularly inclined to mesh possessions with their sense of self-esteem, and to view them as social signposts and emotional milestones.” Kennedy Fraser,
The Fashionable Mind: Reflections on Fashion, 1970–1982
(New York: Alfred A. Knopf, 1981), 53.

172
“Bourgeois Bohemians” flaunted:
David Brooks,
Bobos in Paradise: The New Upper Class and How They Got There
(New York: Simon & Schuster Paperbacks, 2004).

173
One Beverly Hills:
Natasha Singer, “Who Is the Real Face of Plastic Surgery?,”
New York Times,
August 16, 2007; Natasha Singer, “Defy Another Day,”
New York Times, T: Style Magazine,
April 17, 2007.

173
The overwhelming majority of American:
Gullette,
Agewise,
106.

173
Four out of five:
Quoted in Susan J. Douglas,
Enlightened Sexism
(New York: Times Books, 2010), 225–26.

174
Newer nonsurgical treatments:
American Society for Aesthetic Plastic Surgery news release, “Demand for Plastic Surgery Rebounds by Almost 9%,” April 4, 2011,
http://www.surgery.org/media/news
(accessed May 21, 2011).

174
High-end sports clubs:
Alex Wichtel, “Where Jaded Muscles Exercise Their Options,”
New York Times,
June 9, 2006.

174
More troubling is a 2011 study:
Pamela Paul, “With Botox, Looking Good and Feeling Less,”
New York Times,
June 17, 2011.

174
Since then, purchases:
Allergan Inc. website, “Sales Outlook for 2011,”
http://agn.client.shareholder.com/releasedetail.cfm?ReleaseID=547064
(accessed May 21, 2011).

175
“
Forty is the sweet spot”:
Caroline Van Hove interview with author, 2008.

175
“The project's goal,” copywriters wrote:
Juvéderm press conference, August 31, 2008.

176
At an annual meeting of the:
Singer, “Defy Another Day.”

176
At a press conference for the:
Juvéderm press conference, August 31, 2008.

176
“I am a proponent of healthy aging”:
Ibid.

177
“I'm celebrating the ‘big 4-0' this year”:
http://multivu.prnewswire.com/mnr/allergan/41442/
(accessed March 16, 2010).

177
“In 1985, I saw a tape”:
Singer, “Nice Résumé. Have You Considered Botox?”

178
In the summer of 2011, Indiana:
Mark Bennett, “Will Revised Indiana Alcohol ID Law Cause Hoosier Run on Botox?,”
Tribune-Star,
June 2, 2011.

178
Margaret Morganroth Gullette, who has written:
Gullette,
Agewise,
5–6.

178
A headline in the
New York Times:
Jennifer 8. Lee, “Big Tobacco's Spin on Women's Liberation,”
New York Times,
October 10, 2008.

181
As the political philosopher Harvey Wheeler:
Harvey Wheeler, “The Rise of the Elders,”
Saturday Review,
December 5, 1970.

181
“We believe that there can be an end”:
Robert Klatz,
http://www.worldhealth.net/
.

182
The official sounding “academy”:
Duff Wilson, “Aging—Disease or Business Opportunity?,”
New York Times,
April 15, 2007; American Academy of Anti-Aging Medicine website, “About the A4M,”
http://worldhealth.net/about-a4m/
(accessed on September 15, 2011).

183
The makers of Ion Magnum:
“Ion Magnum, High-Speed Muscle Building,” Pacemaker Technology booklet, 2008.

184
Although the medical establishment rejects:
Andrew Pollack, “Forget Botox. Anti-Aging Pills May Be Next,”
New York Times,
September 21, 2003; L. F. Cherkas et al., “The Effects of Social Status on Biological Aging as Measured by White-Blood-Cell Telomere Length,”
Aging Cell
5, no. 5 (October 2006): 361–65.

184
“Wrinkled, sagging skin is not:
Alex Wichtel, “Perriconology,”
New York Times,
February 6, 2005.

184
“Under no circumstances is the reader”:
Ronald Klatz and Robert Goldman remarks, A4M conference, Chicago, 2004.

185
Growth hormones gained notice:
Wilson, “Aging—Disease or Business Opportunity?”

185
Cells start dying off while we are:
Natalie Angier,
Woman: An Intimate Geography
(New York: Anchor Books, 2000), 3–4; Skloot,
Immortal Life of Henrietta Lacks.

186
The academy was not charged:
Gina Kolata, “Chasing Youth, Many Gamble on Hormones,”
New York Times,
November 22, 2002, A1.

186
“Simply put, the death cult of”:
Robert Klatz,
Grow Young with HGH: The Amazing Medically Proven Plan to Reverse Aging
(New York: Harper Paperbacks, 1998).

187
“Antiaging” today is like “antiwar” in the 1960s:
Singer, “Defy Another Day.”

188
At 68, he arrived:
Joseph Maroon and Nicholas DiNubile interviews with author, 2008 and 2009.

189
“Boomers are the first generation”:
Bill Pennington, “Baby Boomers Stay Active, and So Do Their Doctors,”
New York Times,
April 16, 2006.

189
“When I first started practicing”:
DiNubile interview with author, December 2008.

190
To DiNubile, the medical establishment still lags:
Ibid.

190
“This is a highly motivated group”:
Pennington, “Baby Boomers Stay Active, and So Do Their Doctors.”

193
the
American Mercury,
the monthly magazine:
L. M. Hussey, “The Pother about Glands,”
American Mercury Magazine,
January 1924, 93.