Jony Ive: The Genius Behind Apple's Greatest Products (32 page)

3
. Apple 10K Annual Report 1998: http://investor.apple.com/secfiling.cfm?filingID=1047469-98-44981&CIK=320193; and Apple 10K Annual
Report 1995: http://investor.apple.com/secfiling.cfm?filingID=320193-95-16&CIK=320193.

4
. Isaacson,
Steve Jobs
, Kindle edition.

5
. Ibid.

6
. Rob Walker, “The Guts of a New Machine”
New York Times
, http://www.nytimes.com/2003/11/30/magazine/the-guts-of-a-new-machine.html, November 30, 2003.

7
. Paul Kunkel,
AppleDesign
(New York, Graphis Inc., 1997) p. 21.

8
. Ibid., 24.

9
. Ibid., 26.

10
. Isaacson,
Steve Jobs
, Kindle edition. Named after the Bob Dylan song “Stuck inside of Mobile with the Memphis Blues Again.” The group’s leader was a fan.

11
. Bertrand Pellegrin, “Collectors Give ‘80s Postmodernist Design 2nd Look,”
San Francisco Chronicle
, http://www.sfgate.com/homeandgarden/article/Collectors-give-80s-postmodernist-design-2nd-look-2517937.php, January 15, 2012.

12
. Andy Reinhardt, “Steve Jobs on Apple’s Resurgence: Not a One-Man Show,”
Businessweek
, http://www.businessweek.com/bwdaily/dnflash/may1998/nf80512d.htm, May 12, 1998.

13
. Bill Buxton,
Sketching User Experiences: Getting the Design Right and the Right Design
(Morgan Kaufman, 2007) 41–42.

14
. Ibid.

15
. Peter Burrows, “Who is Jonathan Ive?”
Bloomberg Businessweek
, http://www.businessweek.com/stories/2006-09-24/who-is-jonathan-ive.

16
. Isaacson,
Steve Jobs
, Kindle edition.

17
. Interview with Doug Satzger, January 2013.

18
. Alan Deutschman,
The Second Coming of Steve Jobs
(Random House, 2001), 251.

19
. Isaacson,
Steve Jobs
, Kindle edition.

20
. Jennifer Tanaka, “No More Beige boxes,”
Newsweek
, http://www.thedailybeast.com/newsweek/1998/05/18/what-inspires-apple-s-design-guru.html, 05/18/1998.

21
. Kunkel,
AppleDesign
, 280.

22
. Delphine Hirasuna, “Sorry, No Beige,”
Apple Media Arts
, vol. 1, no. 2: p. 4, http://timisnice.blogspot.com/2011/02/interviewing-jonathan-ive-delphine.html, Summer 1998.

23
. Ibid.

24
. Interview with Paul Dunn, July 2013.

25
. Mark Prigg, “Sir Jonathan Ive: The iMan Cometh,”
London Evening Standard,
http://www.standard.co.uk/lifestyle/london-life/sir-jonathan-ive-the-iman-cometh-7562170.html, March 12, 2012.

26
. Interview with Marj Andresen, December 2012.

27
. Interview with Roy Askeland, July 2013.

28
. Interview with Paul Dunn, July 2013.

29
. Isaacson,
Steve Jobs
, Kindle edition.

30
. Dike Blair, “Bondi Blue,” Interview with Jonathan Ive for
Purple
#2, Winter 98/99, 268–75.

31
. Isaacson,
Steve Jobs
, Kindle edition.

32
. Benj Edwards, “The Forgotten eMate 300—15 Years Later,” originally in
Macweek
, December 21, 2012.

33
. Interview with Doug Satzger, January 2013.

34
. Isaacson,
Steve Jobs
, Kindle edition.

35
. Apple brochure from 1977, noted in Walter Isaacson,
Steve Jobs
.

36
. David Kirkpatrick, reporter associate Tyler Maroney, “The Second Coming of Apple Through a Magical Fusion of Man—Steve Jobs—and Company, Apple Is Becoming Itself Again: The Little Anticompany That Could,”
Fortune
, http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250834/, November 9, 1988.

37
. Blair, “Bondi Blue.”

38
. Isaacson,
Steve Jobs
, Kindle edition.

39
. Ibid.

40
. Interview with Don Norman, September 2012.

41
. Leander Kahney, “Interview: The Man Who Named the iMac and Wrote Think Different,”
Cult of Mac
, http://www.cultofmac.com/20172/20172/, November 3, 2009.

42
. Ibid.

43
. Ibid.

44
. Ibid.

45
. Ibid.

46
. Interview with Amir Homayounfar, April 2013.

47
. Isaacson,
Steve Jobs
, Kindle edition.

48
. Ibid.

49
. Jodi Mardesich, “Macintosh Power Play $1,299 PC: A Combination of
Techno-Lust and Fashion Envy; It’ll Be Available in 90 Days,”
San Jose Mercury News
, May 7, 1998.

50
. Steve Jobs, Apple Special Event, introduction of the iMac, May 6, 1998. http://www.youtube.com/watch?v=oxwmF0OJ0vg.

51
. Interview with Doug Satzger, January 2013.

52
. Hiawatha Bray, “Thinking Too Different,”
Boston Globe
, May 4, 1998

53
. Matt Beer, “New Unit Built with Users, Not Engineers, in Mind,”
Vancouver Sun
, August 13, 1998.

54
. “Will iMac Ripen Business for Apple?”
Associated Press
, published on Cnn.com, http://www.cnn.com/TECH/computing/9808/15/imac/, August 15, 1998.

55
. “Apple Computer’s Futuristic New iMac Goes on Sale,” Associated Press, http://chronicle.augusta.com/stories/1998/08/15/tec_236131.shtml, August 15, 1998.

56
. Jon Fortt, “New iMac Friendlier, but Apple Falls Short,”
San Jose Mercury News,
January 14, 2002.

57
. Theresa Howard, “See-Through Stuff Sells Big: iMac Inspires Clear Cases for Other Gadgets,”
USA TODAY
, December 26, 2000.

58
. Interview with Penny Sparke, September 2012.

59
. Howard, “See-Through Stuff.”

60
. CNET News.com staff, “Gates Takes a Swipe at iMac,” CNET, http://news.cnet.com/Gates-takes-a-swipe-at-iMac/2100-1001_3-229037.html, July 26, 1999.

61
. James Culham, “Forever Young: From Cars to Computers to Furniture, the Current Colourful, Playful, Almost Toy-like Design Esthetic Owes More to the Playhouse Than the Bauhaus,”
Vancouver Sun,
February 10, 2001.

62
. Isaacson,
Steve Jobs
, Kindle edition.

63
. Hirasuna, “Sorry, no beige.”

CHAPTER 6

A String of Hits

1
. Lev Grossman, “How Apple Does It,”
Time
, http://www.time.com/time/magazine/article/0,9171,1118384,00.html, October 16, 2005.

2
. Interview with Doug Satzger, January 2013.

3
. Walter Isaacson,
Steve Jobs
(Simon & Schuster, 2011), Kindle edition.

4
. Interview with a former Apple executive, December 2012.

5
. Phil Schiller testimony during
Apple v. Samsung
trial, trial transcript online at Groklaw (but behind paywall).

6
. Interview with a former Apple executive, December 2012.

7
. Interview with Sally Grisedale, February 2013.

8
. Grossman, “How Apple Does It.”

9
. Neil Mcintosh, “Jobs Unveils the G4 Super Mac,”
Guardian
, http://www.guardian.co.uk/technology/1999/sep/02/onlinesupplement1, September 1, 1999.

10
. Isaacson,
Steve Jobs
, Kindle edition.

11
. Interview with Jon Rubinstein, October 2012.

12
. Mark Prigg, “Sir Jonathan Ive: The iMan Cometh,”
London Evening Standard
, http://www.standard.co.uk/lifestyle/london-life/sir-jonathan-ive-the-iman-cometh-7562170.html.

13
. Jonathan Ive in Apple iBook G3 Introduction, 2007, video, http://www.youtube.com/watch?v=_X9PWjUD9gU

14
. Henry Norr, iBook Looks Less Different: This Time, Enternal Features Distinquish Apple’s Noebook,
San Francisco Chronicle
, http://www.sfgate.com/business/article/REVIEW-iBook-looks-less-different-This-time-2920054.php, May 17, 2001.

15
. Steve Gillmor, “Off the Record,”
Infoworld
, http://www.infoworld.com/d/developer-world/record-937 October 21, 2002.

16
. Interview with Jon Rubinstein, October 2012.

17
. Jonathan Ive, “Celebrating 25 Years of Design” Design Museum 2007, http://designmuseum.org/design/jonathan-ive.

18
. Christopher Stringer testimony during
Apple v. Samsung
trial, trial transcript online at Groklaw (but behind paywall).

19
. Ibid.

20
. Simon Jarry, “2001MW Expo: Titanium G4 PowerBook stunner,” Macworld UK, http://www.macworld.co.uk/mac/news/?newsid=2323, January 10, 2001.

21
. Jonathan Ive in Apple iBook G3 Introduction, 2007.

22
. Ibid.

23
. John Siracusa, “G4 Cube & Cinema Display,” http://archive.arstechnica.com/reviews/4q00/g4cube_cd/g4-cube-3.html, October 2000.

24
. Andrew Gore, “The Cube,” Macworld.com, http://www.macworld.com/article/1015641/buzzthe_cube.html, October 1, 2000.

25
. John Siracusa, “G4 Cube & Cinema Display.”

26
. Apple.com press releases, “Apple to Report Disappointing First Quarter Results,” http://www.apple.com/pr/library/2000/12/05Apple-To-Report-Disappointing-First-Quarter-Results.html, December 5, 2000.

27
. Brad Gibson, “Macworld: Numbers Tell the Story for Apple Sales,”
PC World
, http://www.macworld.com/article/1021753/apple.html, January 19, 2001.

CHAPTER 7

The Design Studio Behind the Iron Curtain

1
. Charles Piller, “Apple Finds Its Design Footing Again with iMac”
LA Times
, http://articles.latimes.com/1998/jun/08/business/fi-57794, June 8, 1998.

2
. Marcus Fairs, “Jonathan Ive,”
ICON
, http://www.iconeye.com/read-previous-issues/icon-004-|-july/august-2003/jonathan-ive-|-icon-004-|-july/august-2003, July/August 2003.

3
. Lev Grossman, “How Apple Does It,”
Time
, http://www.time.com/time/magazine/article/0,9171,1118384,00.html, October 16, 2005.

4
. Interview with a former Apple engineer, June 2013.

5
. Interview with Jon Rubinstein, October 2012.

6
. Interview with Doug Satzger, January 2013.

7
. Christopher Stringer testimony,
Apple v. Samsung
trial, San Jose Federal Courthouse, July 2012.

8
. Ibid.

9
. Ibid.

10
. Interview with Gautam Baksi, June 2013.

CHAPTER 8

Design of the iPod

1
. Steven Levy,
The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
(Simon & Schuster, 2006), 36.

2
. Ibid., 38.

3
. Ibid., 133.

4
. Sheryl Garratt, “Jonathan Ive: Inventor of the decade,”
The Guartdian
,
http://www.guardian.co.uk/music/2009/nov/29/ipod-jonathan-ive-designer, November 28, 2009.

5
. Leander Kahney, “Straight Dope on the IPod’s Birth,” http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/10/71956, October 26, 2006.

6
. Interview with Tim Wasko, April 2013.

7
. Rob Walker, “The Guts of a New Machine,”
New York Times Magazine
, http://www.nytimes.com/2003/11/30/magazine/the-guts-of-a-new-machine.html?pagewanted=all&src=pm, November 30, 2003.

8
. Jonathan Ive, “iPod—2001 and 2002,” Design Museum Online Exhibition,http://designmuseum.org/exhibitions/online/jonathan-ive-on-apple/ipod-emac

9
. Interview with Chris Lefteri, October 2012.

10
. Levy,
The Perfect Thing
, 78.

11
. Ibid., 99–100.

12
. Jonathan Ive in Apple Original iPod Introduction, 2006, video, http://www.youtube.com/watch?v=TSqNHGJw2qI

13
. Levy,
The Perfect Thing
, 50.

14
. Macslah Forum post, found on “Apple’s ‘breakthrough’ iPod,” Brad King and Farhad Manjoo, Wired.com, http://www.wired.com/gadgets/miscellaneous/news/2001/10/47805, October 23, 2001.

15
. Apple—“Introducing the First iPod,” http://www.youtube.com/watch?v=BCYhrt_PF7Q

16
. Levy,
The Perfect Thing
, 51.

17
. Johnny Davis, “Ten Years of the iPod,”
The Guardian
(UK), http://www.guardian.co.uk/technology/2011/mar/18/death-ipod-apple-music, March 17, 2011.

CHAPTER 9

Manufacturing, Materials and Other Matters

1
. Walter Isaacson,
Steve Jobs
(Simon & Schuster, 2011), Kindle edition.

2
. Ibid.

3
. Garry Barker, “The i of the Beholder,” interview with Jonathan Ive,
Sydney Morning Herald,
http://www.smh.com.au/articles/2002/06/19/1023864451267.html, June 19, 2002.

4
. Henry Norr, “Apple’s New iMac: Team Develops Unique Ideas,”
San Francisco Chronicle
, January 8, 2002.

5
. Ibid.

6
. Barker, “The i of the Beholder.”

7
. Isaacson,
Steve Jobs
, Kindle edition.

8
. Apple iMac G4 , 2011, video, http://www.youtube.com/watch?v=0Ky_vxFBeJ8

9
. “Apple Takes a Bold New Byte at iMac,”
New Zealand Herald
, http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=787149, January 21, 2002.

10
. Email from Ken Segall, April 2013.

11
. Interview with Dennis Boyle, October 2012.

12
. Steven Levy, “The New iPod”
Newsweek,
http://www.thedailybeast.com/newsweek/2004/07/25/the-new-ipod.html, July 25, 2004.