Outliers (14 page)

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Authors: Malcolm Gladwell

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“I can remember my father and mother in the morning,” Janklow continued. “He would say to her, ‘I got a dollar seventy-five. I need ten cents for the bus, ten cents for the subway, a quarter for a sandwich,’ and he would give her the rest. They were that close to the edge.”

7.

Now contrast that experience with the experience of someone who, like Mort Janklow, was born in the 1930s.

Take a look at the following chart, which shows the birthrates in the United States from 1910 to 1950. In 1915, there are almost three million babies. In 1935, that number drops by almost six hundred thousand, and then, within a decade and a half, the number is back over three million again. To put it in more precise terms, for every thousand Americans, there were 29.5 babies born in 1915; 18.7 babies born in 1935; and 24.1 babies born in 1950. The decade of the 1930s is what is called a “demographic trough.” In response to the economic hardship of the Depression, families simply stopped having children, and as a result, the generation born during that decade was markedly smaller than both the generation that preceded it and the generation that immediately followed it.

Year
Total Births
Births per 1,000
1910  
2,777,000       
30.1
1915
2,965,000
29.5
1920
2,950,000
27.7
1925
2,909,000
25.1
1930
2,618,000
21.3
1935
2,377,000
18.7
1940
2,559,000
19.4
1945
2,858,000
20.4
1950
3,632,000
24.1

Here is what the economist H. Scott Gordon once wrote about the particular benefits of being one of those people born in a small generation:

When he opens his eyes for the first time, it is in a spacious hospital, well-appointed to serve the wave that preceded him. The staff is generous with their time, since they have little to do while they ride out the brief period of calm until the next wave hits. When he comes to school age, the magnificent buildings are already there to receive him; the ample staff of teachers welcomes him with open arms. In high school, the basketball team is not as good as it was but there is no problem getting time on the gymnasium floor. The university is a delightful place; lots of room in the classes and residences, no crowding in the cafeteria, and the professors are solicitous. Then he hits the job market. The supply of new entrants is low, and the demand is high, because there is a large wave coming behind him providing a strong demand for the goods and services of his potential employers.

In New York City, the early 1930s cohort was so small that class sizes were at least half of what they had been twenty-five years earlier. The schools were new, built for the big generation that had come before, and the teachers had what in the Depression was considered a high-status job.

“The New York City public schools of the 1940s were considered the best schools in the country,” says Diane Ravitch, a professor at New York University who has written widely on the city’s educational history. “There was this generation of educators in the thirties and forties who would have been in another time and place college professors. They were brilliant, but they couldn’t get the jobs they wanted, and public teaching was what they did because it was security and it had a pension and you didn’t get laid off.”

The same dynamic benefited the members of that generation when they went off to college. Here is Ted Friedman, one of the top litigators in New York in the 1970s and 1980s. Like Flom, he grew up poor, the child of struggling Jewish immigrants.

“My options were City College and the University of Michigan,” Friedman said. City College was free, and Michigan—then, as now, one of the top universities in the United States—was $450 a year. “And the thing was, after the first year, you could get a scholarship if your grades were high,” Friedman said. “So it was only the first year I had to pay that, if I did well.” Friedman’s first inclination was to stay in New York. “Well, I went to City College for one day, I didn’t like it. I thought, This is going to be four more years of Bronx Science [the high school he had attended], and came home, packed my bags, and hitchhiked to Ann Arbor.” He went on:

I had a couple of hundred dollars in my pocket from the summer. I was working the Catskills to make enough money to pay the four-hundred-fifty-dollar tuition, and I had some left over. Then there was this fancy restaurant in Ann Arbor where I got a job waiting tables. I also worked the night shift at River Rouge, the big Ford plant. That was real money. It wasn’t so hard to get that job. The factories were looking for people. I had another job too, which paid me the best pay I ever had before I became a lawyer, which was working in construction. During the summer, in Ann Arbor, we built the Chrysler proving grounds. I worked there a few summers during law school. Those jobs were really high paying, probably because you worked so much overtime.

Think about this story for a moment. The first lesson is that Friedman was willing to work hard, take responsibility for himself, and put himself through school. But the second, perhaps more important lesson is that he happened to come along at a time in America when if you were willing to work hard, you
could
take responsibility for yourself and put yourself through school. Friedman was, at the time, what we would today call “economically disadvantaged.” He was an inner-city kid from the Bronx, neither of whose parents went to college. But look at how easy it was for him to get a good education. He graduated from his public high school in New York at a time when New York City public schools were the envy of the world. His first option, City College, was free, and his second option, the University of Michigan, cost just $450—and the admissions process was casual enough, apparently, that he could try one school one day and the other the next.

And how did he get there? He hitchhiked, with the money that he made in the summer in his pocket, and when he arrived, he immediately got a series of really good jobs to help pay his way, because the factories were “looking for people.” And of course they were: they had to feed the needs of the big generation just ahead of those born in the demographic trough of the 1930s, and the big generation of baby boomers coming up behind them. The sense of possibility so necessary for success comes not just from inside us or from our parents. It comes from our time: from the particular opportunities that our particular place in history presents us with. For a young would-be lawyer, being born in the early 1930s was a magic time, just as being born in 1955 was for a software programmer, or being born in 1835 was for an entrepreneur.

Today, Mort Janklow has an office high above Park Avenue filled with gorgeous works of modern art—a Dubuffet, an Anselm Kiefer. He tells hilarious stories. (“My mother had two sisters. One lived to be ninety-nine and the other died at ninety. The ninety-nine-year-old was a smart woman. She married my Uncle Al, who was the chief of sales for Maidenform. Once I said to him, ‘What’s the rest of the country like, Uncle Al?’ And he said, ‘Kiddo. When you leave New York, every place is Bridgeport.’”) He gives the sense that the world is his for the taking. “I’ve always been a big risk taker,” he says. “When I built the cable company, in the early stages, I was making deals where I would have been bankrupt if I hadn’t pulled it off. I had confidence that I could make it work.”

Mort Janklow went to New York City public schools when they were at their best. Maurice Janklow went to New York City public schools when they were at their most overcrowded. Mort Janklow went to Columbia University Law School, because demographic trough babies have their pick of selective schools. Maurice Janklow went to Brooklyn Law School, which was as good as an immigrant child could do in 1919. Mort Janklow sold his cable business for tens of millions of dollars. Maurice Janklow closed titles for twenty-five dollars. The story of the Janklows tells us that the meteoric rise of Joe Flom could not have happened at just any time. Even the most gifted of lawyers, equipped with the best of family lessons, cannot escape the limitations of their generation.

“My mother was coherent until the last five or six months of her life,” Mort Janklow said. “And in her delirium she talked about things that she’d never talked about before. She shed tears over her friends dying in the 1918 flu epidemic. That generation—my parents’ generation—lived through a lot. They lived through that epidemic, which took, what? ten percent of the world’s population. Panic in the streets. Friends dying. And then the First World War, then the Depression, then the Second World War. They didn’t have much of a chance. That was a very tough period. My father would have been much more successful in a different kind of world.”

Lesson Number Three: The Garment Industry and Meaningful Work

8.

In 1889, Louis and Regina Borgenicht boarded an ocean liner in Hamburg bound for America. Louis was from Galacia, in what was then Poland. Regina was from a small town in Hungary. They had been married only a few years and had one small child and a second on the way. For the thirteen-day journey, they slept on straw mattresses on a deck above the engine room, hanging tight to their bunk beds as the ship pitched and rolled. They knew one person in New York: Borgenicht’s sister, Sallie, who had immigrated ten years before. They had enough money to last a few weeks, at best. Like so many other immigrants to America in those years, theirs was a leap of faith.

Louis and Regina found a tiny apartment on Eldridge Street, on Manhattan’s Lower East Side, for $8 a month. Louis then took to the streets, looking for work. He saw peddlers and fruit sellers and sidewalks crammed with pushcarts. The noise and activity and energy dwarfed what he had known in the Old World. He was first overwhelmed, then invigorated. He went to his sister’s fish store on Ludlow Street and persuaded her to give him a consignment of herring on credit. He set up shop on the sidewalk with two barrels of fish, hopping back and forth between them and chanting in German:

For frying

For baking

For cooking

Good also for eating

Herring will do for every meal,

And for every class!

By the end of the week, he had cleared $8. By the second week, $13. Those were considerable sums. But Louis and Regina could not see how selling herring on the street would lead to a constructive business. Louis then decided to try being a pushcart peddler. He sold towels and tablecloths, without much luck. He switched to notebooks, then bananas, then socks and stockings. Was there really a future in pushcarts? Regina gave birth to a second child, a daughter, and Louis’s urgency grew. He now had four mouths to feed.

The answer came to him after five long days of walking up and down the streets of the Lower East Side, just as he was about to give up hope. He was sitting on an overturned box, eating a late lunch of the sandwiches Regina had made for him.
It was clothes
. Everywhere around him stores were opening—suits, dresses, overalls, shirts, skirts, blouses, trousers, all made and ready to be worn. Coming from a world where clothing was sewn at home by hand or made to order by tailors, this was a revelation.

“To me the greatest wonder in this was not the mere quantity of garments—although that was a miracle in itself—” Borgenicht would write years later, after he became a prosperous manufacturer of women’s and children’s clothing, “but the fact that in America even poor people could save all the dreary, time-consuming labor of making their own clothes simply by going into a store and walking out with what they needed.
There
was a field to go into, a field to thrill to.”

Borgenicht took out a small notebook. Everywhere he went, he wrote down what people were wearing and what was for sale—menswear, women’s wear, children’s wear. He wanted to find a “novel” item, something that people would wear that was not being sold in the stores. For four more days he walked the streets. On the evening of the final day as he walked toward home, he saw a half dozen girls playing hopscotch. One of the girls was wearing a tiny embroidered apron over her dress, cut low in the front with a tie in the back, and it struck him, suddenly, that in his previous days of relentlessly inventorying the clothing shops of the Lower East Side, he had
never
seen one of those aprons for sale.

He came home and told Regina. She had an ancient sewing machine that they had bought upon their arrival in America. The next morning, he went to a dry-goods store on Hester Street and bought a hundred yards of gingham and fifty yards of white crossbar. He came back to their tiny apartment and laid the goods out on the dining room table. Regina began to cut the gingham—small sizes for toddlers, larger for small children—until she had forty aprons. She began to sew. At midnight, she went to bed and Louis took up where she had left off. At dawn, she rose and began cutting buttonholes and adding buttons. By ten in the morning, the aprons were finished. Louis gathered them up over his arm and ventured out onto Hester Street.

“Children’s aprons! Little girls’ aprons! Colored ones, ten cents. White ones, fifteen cents! Little girls’ aprons!”

By one o’clock, all forty were gone.

“Ma, we’ve got our business,” he shouted out to Regina, after running all the way home from Hester Street.

He grabbed her by the waist and began swinging her around and around.

“You’ve got to help me,” he cried out. “We’ll work together! Ma,
this is our business
.”

9.

Jewish immigrants like the Floms and the Borgenichts and the Janklows were not like the other immigrants who came to America in the nineteenth and early twentieth centuries. The Irish and the Italians were peasants, tenant farmers from the impoverished countryside of Europe. Not so the Jews. For centuries in Europe, they had been forbidden to own land, so they had clustered in cities and towns, taking up urban trades and professions. Seventy percent of the Eastern European Jews who came through Ellis Island in the thirty years or so before the First World War had some kind of occupational skill. They had owned small groceries or jewelry stores. They had been bookbinders or watchmakers. Overwhelmingly, though, their experience lay in the clothing trade. They were tailors and dressmakers, hat and cap makers, and furriers and tanners.

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