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Authors: Chrystia Freeland
Plutocrats: The Rise of the New Global Super-Rich and the Fall of Everyone Else
PLUTOCRATS
THE RISE
of the
NEW GLOBAL SUPER-RICH
and the
FALL OF EVERYONE ELSE
Chrystia Freeland
THE PENGUIN PRESS
NEW YORK
2012
THE PENGUIN PRESS
Published by the Penguin Group
Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, USA
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Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England
First published in 2012 by The Penguin Press, a member of Penguin Group (USA) Inc.
Copyright © Chrystia Freeland, 2012
All rights reserved.
LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA
Freeland, Chrystia, date.
Plutocrats : the rise of the new global super-rich and the fall of everyone else / Chrystia Freeland.
p. cm.
Includes index.
ISBN 978-1-101-59594-7
1. Rich people—Conduct of life. 2. Poor. I. Title.
HB251.F74 2012
305.5'234—dc23
No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission. Please do not participate in or encourage piracy of copyrighted materials in violation of the author’s rights. Purchase only authorized editions.
In memory of my mother,
Halyna Chomiak Freeland
CONTENTS
INTRODUCTION
The poor enjoy what the rich could not before afford. What were the luxuries have become the necessaries of life. The laborer has now more comforts than the farmer had a few generations ago. The farmer has more luxuries than the landlord had, and is more richly clad and better housed. The landlord has books and pictures rarer and appointments more artistic than the king could then obtain.
—Andrew Carnegie
B
ranko Milanovic is an economist at the World Bank. He first became interested in income inequality studying for his PhD in the 1980s in his native Yugoslavia, where he discovered it was officially viewed as a “sensitive” subject—which meant one the ruling regime didn’t want its scholars to look at too closely. That wasn’t a huge surprise; after all, the central ideological promise of socialism was to deliver a classless society.
But when Milanovic moved to Washington, he discovered a curious thing. Americans were happy to celebrate their super-rich and, at least sometimes, worry about their poor. But putting those two conversations together and talking about economic inequality was pretty much taboo.
“I was once told by the head of a prestigious think tank in Washington, D.C., that the think tank’s board was very unlikely to fund any work that had
income
or
wealth inequality
in its title,” Milanovic, who wears a beard and has a receding hairline and teddy bear build, explained in a recent book. “Yes, they would finance anything to do with poverty alleviation, but inequality was an altogether different matter.”
“Why?” he asked. “Because ‘my’ concern with the poverty of some people actually projects me in a very nice, warm glow: I am ready to use my money to help them. Charity is a good thing; a lot of egos are boosted by it and many ethical points earned even when only tiny amounts are given to the poor. But inequality is different: Every mention of it raises in fact the issue of the appropriateness or legitimacy of my income.”
The point isn’t that the super-elite are reluctant to display their wealth—that is, after all, at least part of the purpose of yachts, couture, vast homes, and high-profile big-buck philanthropy. But when the discussion shifts from celebratory to analytical, the super-elite get nervous. One Wall Street Democrat, who has held big jobs in Washington and at some of America’s top financial institutions, told me President Barack Obama had alienated the business community by speaking about “the rich.” It would be best not to refer to income differences at all, the banker said, but if the president couldn’t avoid singling out the country’s top earners, he should call them “affluent.” Naming them as “rich,” he told me, sounded divisive—something the rich don’t want to be. Striking a similar tone, Bill Clinton, in his 2011 book,
Back to Work
, faulted Barack Obama for how he talks about those at the top. “I didn’t attack them for their success,” President Clinton wrote, attributing to that softer touch his greater success in getting those at the top to accept higher taxes.
Robert Kenny, a Boston psychologist who specializes in counseling the super-elite, agrees. He told an interviewer that “often the word ‘rich’ becomes a pejorative. It rhymes with ‘bitch.’ I’ve been in rooms and seen people stand up and say, ‘I’m Bob Kenny and I’m rich.’ And then they burst into tears.”
—
It is not just the super-rich who don’t like to talk about rising income inequality. It can be an ideologically uncomfortable conversation for many of the rest of us, too. That’s because even—or perhaps particularly—in the view of its most ardent supporters, global capitalism wasn’t supposed to work quite this way.
Until the past few decades, the received wisdom among economists was that income inequality would be fairly low in the preindustrial era—overall wealth and productivity were fairly small, so there wasn’t that much for an elite to capture—then spike during industrialization, as the industrialists and industrial workers outstripped farmers (think of China today). Finally, in fully industrialized or postindustrial societies, income inequality would again decrease as education became more widespread and the state played a bigger, more redistributive role.
This view of the relationship between economic development and income inequality was first and most clearly articulated by Simon Kuznets, a Belarusian-born immigrant to the United States. Kuznets illustrated his theory with one of the most famous graphs in economics—the Kuznets curve, an upside-down U that traces the movement of society as its economy becomes more sophisticated and productive, from low inequality, to high inequality, and back down to low inequality.
Writing in the early years of the industrial revolution, and without the benefit of Kuznets’s data and statistical analysis, Alexis de Tocqueville came up with a similar prediction: “If one looks closely at what has happened to the world since the beginning of society, it is easy to see that equality is prevalent only at the historical poles of civilization. Savages are equal because they are equally weak and ignorant. Very civilized men can all become equal because they all have at their disposal similar means of attaining comfort and happiness. Between these two extremes is found inequality of condition, wealth, knowledge—the power of the few, the poverty, ignorance, and weakness of the rest.”
