Read Present Shock: When Everything Happens Now Online
Authors: Douglas Rushkoff
The page numbers in this index refer to the printed version of this book. To find the corresponding locations in the text of this digital version, please use the “search” function on your e-reader. Note that not all terms may be searchable.
Abstractions, 138–39
acting now, 159–69f
Acxiom, 158
advertising, 28, 128, 167, 210, 245.
See also
commercials; marketing/market research
age/aging, 149–52
agriculture, 100–101, 185
Agriculture Department, U.S., 170
air travel, 89–90
Al Jazeera, 216
algorithms, 8, 178–79, 180, 181, 182, 183, 229, 257, 264
Alhurra (cable news channel), 216
Alpha-Omega framework, 262–64
“always-on,” 1–2, 73–74, 85, 94–95, 97–98, 186, 211
America: adolescence of, 45–46; futurism and character of, 12
American Dream, 12–13
An American Family
(documentary), 35
American Idol
(TV show), 37, 54, 213
American Psychiatric Association, 166
American Psychological Association, 38
animated TV shows, 23–24, 25–26
answering machines, 128
apocalypto: appropriate approach to, 264–66; bunkers for, 243–45; change and, 264–65; choices and, 256, 257–58, 260; conflation of apocalypse scenarios and, 246; definition/characteristics of, 2, 245, 261; digiphrenia and, 245; emergence of Armageddon concept and, 261–62; fear of the future and, 246; fractalnoia and, 245–46, 264; human limits and, 254–60; as manifestation of present shock, 7, 243–66; modern problems and, 246–47; narrative collapse and, 245; new “now” and, 3; overwinding and, 245, 261; transcending humanity and, 251–54; zombies and, 247–50, 264
See also specific topic
Apple Corporation, 13, 108, 111, 167–68, 182, 203, 218, 239
Arab Spring, 52, 55, 203, 216
Aristotle, 19, 23
arms race, 178–79
art works, overwinding and, 153–55
artistic visionaries, 231–32
Asia, clocks and timing in, 80
athletes.
See
sports
attention, competition for, 124, 265–66
attention deficit disorder, 124
audience: captive, 21, 31, 36; participation in creation of story by, 61, 63, 64, 65; sophistication of public, 45;
authenticity, 152–53; authority, 80–81, 84–85, 88, 225–26.;
See also
control
Axelrod, Robert, 193
Axial Age, 77, 83
Bachmann, Michele, 53
Baker, James, 47
balance, change and, 265
Barrett, Mark, 246
basketball, 41, 131–32, 134
Bateson, Gregory, 225, 228
BATS Global Market, 181–82
Baudrillard, Jean, 113
Baum, Frank, 165–66
The Beatles, 154, 168
Beavis and Butt-head
(TV show), 23–24
Becker, Ernest, 171
behavioral finance, 5–6, 174–75
Bell, Gordon, 239, 240–41
bell ringing, 80
Benedictine monks, 79
Benjamin, Walter, 153
Berlin, Isaiah, 232
Bernays, Edward, 45
Better Alternative Trading System (BATS), 181–82
Bible, 19
Big Bang, 263–64
biofeedback, 106
biological clocks, 89–93, 102
biology, apocalypto and, 255
biometric devices, 84
Birkenstock, 108
black box trading, 179, 180
Black Friday (shopping day), 159–61
blogs, 2, 52, 97–98, 114, 265
Bly, Robert, 39
Bohm, David, 103
Bonds, Barry, 41
box of chocolates analogy, 29–30
brain, 3–4, 5–6, 102–3, 204, 255
Brand, Stewart, 133–34, 135, 139, 141, 223
brands/branding, 64, 167, 209, 210, 212.
See also specific brand
bunkers, apocalypse, 243–45
Burnett, Erin, 55
burnout, 99, 121
Bush, George W., 48, 54
Bush, Vannevar, 4, 239
business/corporations: big data, 158–59; Black Friday and, 159–61; communication campaigns of, 51; digiphrenia and, 85–86, 99, 107–8, 128; fractalnoia and, 202, 205–17, 220, 222–23; futurism and, 16–17; Great Exhibition and, 164–65; hiring by, 156; in Industrial Age, 87, 161–65; money as time and, 172, 173; narrative collapse and, 66; new “now” and, 4; overwinding and, 7, 134, 159–66, 169, 170–80, 184, 191, 192, 245; stages in human development and, 82; time as money and, 170–80.
See also specific business/corporation
calendars, 78–79, 81, 83, 262, 264
call waiting, 115
caller ID, 115–16
Campbell, Joseph, 13, 20, 39
Canseco, José, 41
capitalism, 226, 258
captive audiences, 21, 31, 36
car accident, Rushkoff’s, 65–66
Carse, James, 59
Case, Amber, 69
cashless societies, 183–84
catallaxy, 226, 227, 228
cell phones, 95, 116
Chainmail (game), 60
n
change: apocalypto and, 264–65; as changing, 86–87; chronobiology and, 88–89; consumers and, 167; digiphrenia and, 73, 86–87, 88–89; fractalnoia and, 224, 235–37; management of, 86, 87, 235–36; narrative collapse and, 9–10, 14–16; new “now” and, 4; overwinding and, 141, 167; stages in human evolution and, 76; as steady state of existence, 87.
See also
growth; progress
chaos, 200, 202, 209, 219–30, 251, 261, 262–63
Chardin, Pierre Teilhard de, 254
chemtrails, 197–98, 201
children: digiphrenia and, 125; intelligence of, 125; kleptomania of, 166; TV shows for, 23–24
China, clocks and timing in, 80
choices: apocalypto and, 256, 257–58, 260; digiphrenia and, 110–12, 115–16, 119–20, 124; fractalnoia and, 202, 215, 227; new “now” and, 5; overwinding and, 145
chronobiology, 87–93, 101, 103–7, 133
chronos
time, 112–20, 235–36, 259
circadian rhythms, 89–93, 95, 106–7
Civilization (game), 62
Clinton, Hillary, 212–13
clocks: analog, 83, 113, 128–29; apocalypto and, 262; Benedictine, 79–80; biological, 89–93, 102; characteristics of universe associated with, 81–82; circadian rhythms and, 89–93, 95; clock towers and, 80–81, 82, 85; connectivity and, 112; digiphrenia and, 80–82, 85, 89–93, 95, 102, 112; kinds of time and, 112; of the “long now,” 134; as metaphor for human beings, 81, 82; stages in human development and, 79–82, 83, 84, 85, 95; as time, 259
CNN, 46–50, 54, 55, 250
codes, 84–85, 263
cognitive science, 3–4, 5–6, 102–3, 143, 204, 255
Colber, Jean-Baptiste, 173
Cold War, 89, 220–21, 223, 224, 226
collaboration.
See
cooperation/collaboration
colonialism, 162–64, 172, 173, 261
commercials, 20–21, 22, 36, 167, 213–14, 223.
See also
advertising
commodity trading, 185–86
communities, overwinding and, 183–84, 194
Community
(TV show), 27–28
computers: apocalypto and, 255, 259, 263; digiphrenia and, 1, 67, 84, 85, 98–99, 116, 122, 128; fractalnoia and, 208, 230–31, 238, 239–40; games on, 58–66; location of, 179–80; memory in, 140
n
; as metaphor for humans, 82–83; new “now” and, 4–5; overwinding and, 140
n
, 179–80; robo-answering, 128; Rushkoff’s first exposure to, 230–31; stress on, 140
n
.
See also
programmers
connectivity: advantages and disadvantages of, 206–7; apocalypto and, 252, 254, 261, 263, 266; clocks and, 112; consumers-producers and, 166–67; digiphrenia and, 96, 109, 111, 112, 113, 121, 125–26, 127; fractalnoia and, 7, 199, 203, 204–5, 214, 215, 217, 219, 220, 228, 230, 232, 236, 238, 240; games and, 61; humor and, 25; narrative collapse and, 21–22, 25, 34, 38–39; overwinding and, 195; and premature connections, 219; resilience and, 205–6; storytelling and, 21–22; too much, 228.
See also
feedback; patterns
conspiracy theories, 8, 198–99, 201, 264
consumers: acting now and, 159–69; behavioral finance and, 174–75; change and, 167; digiphrenia and, 94; disconnect between producers and, 166–67; fractalnoia and, 201, 211–12, 213–14; media and, 166; narrative collapse and, 64; overwinding and, 159–69, 170–71, 174–75, 185, 186, 192; ownership and, 168–69; self-image of, 211, 212; time as money and, 170–71, 174–75.
See also
Black Friday; marketing/market research
content: apocalypto and, 259; digiphrenia and, 96, 97, 115; fractalnoia and, 199, 202; humans as, 259; narrative collapse and, 22–23, 36–37; overwinding and, 141–42, 143, 153, 187, 193–94; reality television and, 36–37
context: apocalypto and, 260; digiphrenia and, 114; fractalnoia and, 200, 238, 240; new “now” and, 6; storytelling as creating, 13–14
contracts, 77–78, 161–62, 169, 184, 185
control, 82–83, 219, 223, 224–26, 262.
conversations, fractalnoia and, 211
cooperation/collaboration, 193–94, 203–5, 221, 222, 226–27, 263.
See also
share/sharing
copies, 71–72, 114
COPS
(TV show), 35
corporations.
See
business/corporations
crashes: in financial markets, 181, 230; flash, 181, 182
credit cards, 5, 161, 174, 175
credit default swaps, 178
crisis: chronobiological, 93; narrative collapse and mentality of, 55; real-time news and, 47, 48–49
Cronkite, Walter, 44
crowdsourcing, 213, 238–39
Crystal Palace, Great Exhibition (1851) in, 164–65
cubism, 155
culture: and compression of multitude of eras, 30; digiphrenia and, 72, 100; future-focused, 12; mashup and, 154–55; narrative collapse and, 12, 13, 30; new “now” and, 6; oral, 77; overwinding and, 141, 153–54; storytelling and, 12, 13; temporal diversity and, 133.
See also
popular culture
currencies.
See
money/currency
“cutscenes,” 27
cybernetics, 224–26, 227
Dachis Group, 86–87
The Daily What
(blog), 43
Dardik, Irving, 102, 104
Darfur is Dying (game), 63–64
Darwin, Charles, 118
data.
See
information
Davis, Wade, 248
Dawkins, Richard, 259
Defense Advanced Research Projects Agency (DARPA), 198
Defense Department, U.S., 46–47
DeLillo, Don, 34
democracy, 13, 45, 50, 51, 53, 54
Democratic Party, 56
Denton, Nick, 97
department stores, 94, 165–66
derivatives market, 175, 178
digiphrenia: “always-on” philosophy and, 73–74, 85, 94–95, 97–98; apocalypto and, 245; benefits of, 73; cause of, 122; change and, 73, 86–87, 88–89; choices and, 110–12, 115–16, 119–20, 124; chronobiology and, 87–93, 101, 103–7; clocks and, 80–82, 85, 89–93, 95, 102, 112; connectivity and, 96, 109, 111, 112, 113, 121, 125–26, 127; coping with, 75–76; definition/characteristics of, 1, 75; disadvantages/challenges of, 67, 73; leading and, 93–109; as manifestation of present shock, 7, 69–129; multitasking and, 122–26; narrative collapse and, 73; pacing and, 74, 93–109; programs and, 84, 87, 93, 98, 101–2, 107; self and, 69–76; as stage in long progression, 76; stages in human development and, 82–87; storytelling and, 72–73, 85; sync and, 100–101, 106, 109, 121, 122, 126, 127, 128; time as a technology and, 76–87, 88–90.
See also specific topic
Disney theme parks, 186–88
DNA, 85, 258
Doctorow, Cory, 217
Domeier, Rick, 94
drone pilots, 7, 120–22
drugs, 92, 98, 99, 103, 124
Dulles, John Foster, 89
Dunbar, Kevin, 204
Duncan Yo-Yo, 108
Dungeons & Dragons (game), 60–61, 60
n
Dyson, Freeman, 133, 135, 141
Earth, first photographs of, 223–24
Eastern-Westerner comparison, Nisbett’s, 234–35
economy/economics: behavioral, 5–6; cashless societies and, 184; change and, 167; digiphrenia and, 97; expansion of, 170–80; fractalnoia and, 206, 226, 227, 228–29; global, 206; new “now” and, 3, 4, 5–6; overwinding and, 136, 145–49, 161, 163–65, 167–68, 171, 184–85; stages in human development and, 80; storage-based, 184; time and, 80.
See also
consumers; money/ currency
Edelman, Richard, 50
efficiency, 81, 82, 95, 188
Eisner, Michael, 186, 187, 188
elections of 2008, 18
Elliott, Ralph Nelson, 229
Elliott Wave, 229–30
email, 2, 69–70, 99, 117–18, 119–20, 143–45, 264
emergence concept, 227, 262, 263
empathy, 236, 237
end/endings: apocalypto and, 7, 247, 250, 252, 253–54, 261, 262; fractalnoia and, 199; games and, 59, 61–62, 67; hardest part of living in present shock and, 247; narrative collapse and, 34, 56, 59, 61–62, 66, 67; new “now” and, 4; of time, 250, 252, 253–54, 262; traditional storytelling and, 62
Energy Department, U.S., 54
energy, renewable, 189–91
entertainment, 21.
See also type of entertainment
environment, 8, 13, 50, 115, 134, 135, 189, 194, 246
Epic Failure (YouTube), 43
escapement technology, 79
ethics, 12, 60, 70.
See also
morality; values
etsy.com, 117–18
eureka moments, 116
everything is everything concept, 197, 199, 204, 205, 210, 212, 213, 228
Facebook: apocalypto and, 257; digiphrenia and, 72, 74–75, 85, 95–96, 126; fractalnoia and, 211, 239; narrative collapse and, 47; overwinding and, 142, 149, 155, 156, 157–58, 182; real-time news and, 47
fairness, 120–21, 226
fakery, 234
Family Guy
(TV show), 26–27, 28
Farmville (game), 63
“fast learners,” 125
favor banks, 183–84
Federal Aviation Administration, U.S. (FAA), 89
Federal Reserve, 5, 148
feedback: apocalypto and, 263; definition of, 207; fractalnoia and, 205–19, 220, 221, 222, 224–25, 226–27, 236; speed of, 208, 209
Feldmar, Andrew, 156
Ferriss, Timothy, 95
field hospitals, 191
Filippi, Mark, 103–6
“filter failure,” 116–17
financial markets: algorithmic-driven, 178–79, 180; apocalypto and, 8, 257, 264; black box trading and, 179, 180; commodity trading and, 185–86; crashes in, 181, 230; dark pools for, 182; digiphrenia and, 1, 99–100; fractalnoia and, 201–2, 203, 226–27, 229–30; free, 226, 227; high-frequency trading in, 181–82; “invisible hand” of, 226–27; “meet me” room for, 180; narrative collapse and, 11–12; new “now” and, 5; overwinding and, 7, 8, 136, 173, 175–80, 181–83, 184, 185–86; physicial location of network and, 179–80; time as money and, 173, 175–80