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Authors: Robert Greene

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AVOID THE SNARES OF GROUPTHINK

THE COMMAND-AND-CONTROL STRATEGY

The problem in leading any group is that people inevitably have their own agendas. If you are too authoritarian, they will resent you and rebel in silent ways. If you are too easygoing, they will revert to their natural selfishness and you will lose control. You have to create a chain of command in which people do not feel constrained by your influence yet follow your lead. Put the right people in place
--
people who will enact the spirit of your ideas without being automatons. Make your commands clear and inspiring, focusing attention on the team, not the leader. Create a sense of participation, but do not fall into Groupthink
--
the irrationality of collective decision making. Make yourself look like a paragon of fairness, but never relinquish unity of command.

How very different is the cohesion between that of an army rallying around one flag carried into battle at the personal command of one general and that of an allied military force extending 50 or 100 leagues, or even on different sides of the theater! In the first case, cohesion is at its strongest and unity at its closest. In the second case, the unity is very remote, often consisting of no more than a shared political intention, and therefore only scanty and imperfect, while the cohesion of the parts is mostly weak and often no more than an illusion.

O
N
W
AR
, C
ARL VON
C
LAUSEWITZ
, 1780-1831

THE BROKEN CHAIN

World War I began in August 1914, and by the end of that year, all along the Western Front, the British and French were caught in a deadly stalemate with the Germans. Meanwhile, though, on the Eastern Front, Germany was badly beating the Russians, allies of Britain and France. Britain's military leaders had to try a new strategy, and their plan, backed by First Lord of the Admiralty Winston Churchill and others, was to stage an attack on Gallipoli, a peninsula on Turkey's Dardanelles Strait. Turkey was an ally of Germany's, and the Dardanelles was the gateway to Constantinople, the Turkish capital (present-day Istanbul). If the Allies could take Gallipoli, Constantinople would follow, and Turkey would have to leave the war. In addition, using bases in Turkey and the Balkans, the Allies could attack Germany from the southeast, dividing its armies and weakening its ability to fight on the Western Front. They would also have a clear supply line to Russia. Victory at Gallipoli would change the course of the war.

The plan was approved, and in March 1915, General Sir Ian Hamilton was named to lead the campaign. Hamilton, at sixty-two, was an able strategist and an experienced commander. He and Churchill felt certain that their forces, including Australians and New Zealanders, would out-match the Turks. Churchill's orders were simple: take Constantinople. He left the details to the general.

Hamilton's plan was to land at three points on the southwestern tip of the Gallipoli peninsula, secure the beaches, and sweep north. The landings took place on April 27. From the beginning almost everything went wrong: the army's maps were inaccurate, its troops landed in the wrong places, the beaches were much narrower than expected. Worst of all, the Turks fought back unexpectedly fiercely and well. At the end of the first day, most of the Allies' 70,000 men had landed, but they were unable to advance beyond the beaches, where the Turks would hold them pinned down for several weeks. It was another stalemate; Gallipoli had become a disaster.

All seemed lost, but in June, Churchill convinced the government to send more troops and Hamilton devised a new plan. He would land 20,000 men at Suvla Bay, some twenty miles to the north. Suvla was a vulnerable target: it had a large harbor, the terrain was low-lying and easy, and it was defended by only a handful of Turks. An invasion here would force the Turks to divide their forces, freeing up the Allied armies to the south. The stalemate would be broken, and Gallipoli would fall.

To command the Suvla operation Hamilton was forced to accept the most senior Englishman available for the job, Lieutenant General Sir Frederick Stopford. Under him, Major General Frederick Hammersley would lead the Eleventh Division. Neither of these men was Hamilton's first choice. Stopford, a sixty-one-year-old military teacher, had never led troops in war and saw artillery bombardment as the only way to win a battle; he was also in poor health. Hammersley, for his part, had suffered a nervous breakdown the previous year.

In war it is not men, but the man, that counts.

N
APOLEON
B
ONAPARTE
, 1769-1821

Hamilton's style was to tell his officers the purpose of an upcoming battle but leave it to them how to bring it about. He was a gentleman, never blunt or forceful. At one of their first meetings, for example, Stop-ford requested changes in the landing plans to reduce risk. Hamilton politely deferred to him.

Hamilton did have one request. Once the Turks knew of the landings at Suvla, they would rush in reinforcements. As soon as the Allies were ashore, then, Hamilton wanted them to advance immediately to a range of hills four miles inland, called Tekke Tepe, and to get there before the Turks. From Tekke Tepe the Allies would dominate the peninsula. The order was simple enough, but Hamilton, so as not to offend his subordinate, expressed it in the most general terms. Most crucially, he specified no time frame. He was sufficiently vague that Stopford completely misinterpreted him: instead of trying to reach Tekke Tepe "as soon as possible," Stopford thought he should advance to the hills "if possible." That was the order he gave Hammersley. And as Hammersley, nervous about the whole campaign, passed it down to his colonels, the order became less urgent and vaguer still.

Also, despite his deference to Stopford, Hamilton overruled the lieutenant general in one respect: he denied a request for more artillery bombardments to loosen up the Turks. Stopford's troops would outnumber the Turks at Suvla ten to one, Hamilton replied; more artillery was superfluous.

The attack began in the early morning of August 7. Once again much turned bad: Stopford's changes in the landing plans made a mess. As his officers came ashore, they began to argue, uncertain about their positions and objectives. They sent messengers to ask their next step: Advance? Consolidate? Hammersley had no answers. Stopford had stayed on a boat offshore, from which to control the battlefield--but on that boat he was impossible to reach quickly enough to get prompt orders from him. Hamilton was on an island still farther away. The day was frittered away in argument and the endless relaying of messages.

The next morning Hamilton began to sense that something had gone very wrong. From reconnaissance aircraft he knew that the flat land around Suvla was essentially empty and undefended; the way to Tekke Tepe was open--the troops had only to march--but they were staying where they were. Hamilton decided to visit the front himself. Reaching Stopford's boat late that afternoon, he found the general in a self-congratulatory mood: all 20,000 men had gotten ashore. No, he had not yet ordered the troops to advance to the hills; without artillery he was afraid the Turks might counterattack, and he needed the day to consolidate his positions and to land supplies. Hamilton strained to control himself: he had heard an hour earlier that Turkish reinforcements had been seen hurrying toward Suvla. The Allies would have to secure Tekke Tepe this evening, he said--but Stopford was against a night march. Too dangerous. Hamilton retained his cool and politely excused himself.

Any army is like a horse, in that it reflects the temper and the spirit of its rider. If there is an uneasiness and an uncertainty, it transmits itself through the reins, and the horse feels uneasy and uncertain.

L
ONE
S
TAR
P
REACHER
, C
OLONEL
J
OHN
W. T
HOMASON
, J
R
., 1941

In near panic, Hamilton decided to visit Hammersley at Suvla. Much to his dismay, he found the army lounging on the beach as if it were a bank holiday. He finally located Hammersley--he was at the far end of the bay, busily supervising the building of his temporary headquarters. Asked why he had failed to secure the hills, Hammersley replied that he had sent several brigades for the purpose, but they had encountered Turkish artillery and his colonels had told him they could not advance without more instructions. Communications between Hammersley, Stopford, and the colonels in the field were taking forever, and when Stopford had finally been reached, he had sent the message back to Hammersley to proceed cautiously, rest his men, and wait to advance until the next day. Hamilton could control himself no longer: a handful of Turks with a few guns were holding up an army of 20,000 men from marching a mere four miles! Tomorrow morning would be too late; the Turkish reinforcements were on their way. Although it was already night, Hamilton ordered Hammersley to send a brigade immediately to Tekke Tepe. It would be a race to the finish.

Hamilton returned to a boat in the harbor to monitor the situation. At sunrise the next morning, he watched the battlefield through binoculars--and saw, to his horror, the Allied troops in headlong retreat to Suvla. A large Turkish force had arrived at Tekke Tepe thirty minutes before them. In the next few days, the Turks managed to regain the flats around Suvla and to pin Hamilton's army on the beach. Some four months later, the Allies gave up their attack on Gallipoli and evacuated their troops.

Interpretation

In planning the invasion at Suvla, Hamilton thought of everything. He understood the need for surprise, deceiving the Turks about the landing site. He mastered the logistical details of a complex amphibious assault. Locating the key point--Tekke Tepe--from which the Allies could break the stalemate in Gallipoli, he crafted an excellent strategy to get there. He even tried to prepare for the kind of unexpected contingencies that can always happen in battle. But he ignored the one thing closest to him: the chain of command, and the circuit of communications by which orders, information, and decisions would circulate back and forth. He was dependent on that circuit to give him control of the situation and allow him to execute his strategy.

The first links in the chain of command were Stopford and Hammersley. Both men were terrified of risk, and Hamilton failed to adapt himself to their weakness: his order to reach Tekke Tepe was polite, civilized, and unforceful, and Stopford and Hammersley interpreted it according to their fears. They saw Tekke Tepe as a possible goal to aim for once the beaches were secured.

The next links in the chain were the colonels who were to lead the assault on Tekke Tepe. They had no contact with Hamilton on his island or with Stopford on his boat, and Hammersley was too overwhelmed to lead them. They themselves were terrified of acting on their own and maybe messing up a plan they had never understood; they hesitated at every step. Below the colonels were officers and soldiers who, without leadership, were left wandering on the beach like lost ants. Vagueness at the top turned into confusion and lethargy at the bottom. Success depended on the speed with which information could pass in both directions along the chain of command, so that Hamilton could understand what was happening and adapt faster than the enemy. The chain was broken, and Gallipoli was lost.

When a failure like this happens, when a golden opportunity slips through your fingers, you naturally look for a cause. Maybe you blame your incompetent officers, your faulty technology, your flawed intelligence. But that is to look at the world backward; it ensures more failure. The truth is that everything starts from the top. What determines your failure or success is your style of leadership and the chain of command that you design. If your orders are vague and halfhearted, by the time they reach the field they will be meaningless. Let people work unsupervised and they will revert to their natural selfishness: they will see in your orders what they want to see, and their behavior will promote their own interests.

Unless you adapt your leadership style to the weaknesses of the people in your group, you will almost certainly end up with a break in the chain of command. Information in the field will reach you too slowly. A proper chain of command, and the control it brings you, is not an accident; it is your creation, a work of art that requires constant attention and care. Ignore it at your peril.

For what the leaders are, that, as a rule, will the men below them be.

--Xenophon (430?-355?
B.C.
)

REMOTE CONTROL

In the late 1930s, U.S. Brigadier General George C. Marshall (1880-1958) preached the need for major military reform. The army had too few soldiers, they were badly trained, current doctrine was ill suited to modern technology--the list of problems went on. In 1939, President Franklin D. Roosevelt had to select his next army chief of staff. The appointment was critical: World War II had begun in Europe, and Roosevelt believed that the United States was sure to get involved. He understood the need for military reform, so he bypassed generals with more seniority and experience and chose Marshall for the job.

The appointment was a curse in disguise, for the War Department was hopelessly dysfunctional. Many of its generals had monstrous egos and the power to impose their way of doing things. Senior officers, instead of retiring, took jobs in the department, amassing power bases and fiefdoms that they did everything they could to protect. A place of feuds, waste, communication breakdowns, and overlapping jobs, the department was a mess. How could Marshall revamp the army for global war if he could not control it? How could he create order and efficiency?

What must be the result of an operation which is but partially understood by the commander, since it is not his own conception? I have undergone a pitiable experience as prompter at head-quarters, and no one has a better appreciation of the value of such services than myself; and it is particularly in a council of war that such a part is absurd. The greater the number and the higher the rank of the military officers who compose the council, the more difficult will it be to accomplish the triumph of truth and reason, however small be the amount of dissent. What would have been the action of a council of war to which Napoleon proposed the movement of Arcola, the crossing of the Saint-Bernard, the maneuver at Ulm, or that at Gera and Jena? The timid would have regarded them as rash, even to madness, others would have seen a thousand difficulties of execution, and all would have concurred in rejecting them; and if, on the contrary, they had been adopted, and had been executed by any one but Napoleon, would they not certainly have proved failures?

B
ARON
A
NTOINE
-H
ENRI DE
J
OMINI
, 1779-1869

BOOK: The 33 Strategies of War
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