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Authors: Robert Greene

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KEYS TO WARFARE

Thousands of years ago, at the dawn of military history, various strategists in different cultures noticed a peculiar phenomenon: in battle, the side that was on the defensive often won in the end. There seemed to be several reasons for this. First, once the aggressor went on the attack, he had no more surprises in store--the defender could clearly see his strategy and take protective action. Second, if the defender could somehow turn back this initial attack, the aggressor would be left in a weak position; his army was disorganized and exhausted. (It requires more energy to take land than to hold it.) If the defenders could take advantage of this weakness to deliver a counterblow, they could often force the aggressor to retreat.

Based on these observations, the art of the counterattack was developed. Its basic tenets were to let the enemy make the first move, actively baiting him into an aggressive attack that would expend his energy and unbalance his lines, then taking advantage of his weakness and disorganization. This art was refined by theorists such as Sun-tzu and practiced to perfection by leaders like Philip of Macedon.

The counterattack is, in fact, the origin of modern strategy. The first real example of an indirect approach to war, it represents a major breakthrough in thinking: instead of being brutal and direct, the counterattack is subtle and deceptive, using the enemy's energy and aggression to bring about his downfall. Although it is one of the oldest and most basic strategies in warfare, it remains in many ways the most effective and has proven highly adaptable to modern conditions. It was the strategy of choice of Napoleon Bonaparte, T. E. Lawrence, Erwin Rommel, and Mao Tse-tung.

The counterattack principle is infinitely applicable to any competitive environment or form of conflict, since it is based on certain truths of human nature. We are inherently impatient creatures. We find it hard to wait; we want our desires to be satisfied as quickly as possible. This is a tremendous weakness, for it means that in any given situation we often commit ourselves without enough thought. In charging ahead we limit our options and get ourselves into trouble. Patience, on the other hand, particularly in war, pays unlimited dividends: it allows us to sniff out opportunities, to time a counterblow that will catch the enemy by surprise. A person who can lie back and wait for the right moment to take action will almost always have an advantage over those who give in to their natural impatience.

THE HEFFALUMP TRAP

Piglet and Pooh have fallen into a Hole in the Floor of the Forest. They have Agreed that it is Really a Heffalump Trap, which makes Piglet Nervous. He imagines that a Heffalump has Landed Close By: Heffalump (gloatingly): "Ho-
ho
!" Piglet ( carelessly):
"Tra-la-la, tra-la-la."
Heffalump (surprised, and not quite so sure of himself): "Ho-ho!" Piglet (more carelessly still): "Tiddle-um-tum, tiddle-um-tum." Heffalump (beginning to say Ho-ho and turning it awkwardly into a cough): "H'r'm! What's all this?" Piglet (surprised): "Hullo! This is a trap I've made, and I'm waiting for a Heffalump to fall into it." Heffalump (greatly disappointed): "Oh!" (after a long silence): "Are you sure?" Piglet: "Yes." Heffalump: "Oh!" (nervously): "I--I thought it was a trap
I'd
made to catch Piglets." Piglet (surprised): "Oh, no!" Heffalump: "Oh!" (apologetically): "I--I must have got it wrong, then." Piglet: "I'm afraid so." (politely): "I'm sorry." (he goes on humming.) Heffalump: "Well--well--I--well. I suppose I'd better be getting back?" Piglet (looking up carelessly): "Must you? Well, if you see Christopher Robin anywhere, you might tell him I want him." Heffalump (eager to please): "Certainly! Certainly!" (he hurries off.) Pooh (who wasn't going to be there, but we find we can't do without him): "Oh Piglet, how brave and clever you are!" Piglet (modestly): "Not at all, Pooh." (And then, when Christopher Robin comes, Pooh can tell him all about it.)

T
HE
H
OUSE AT
P
OOH
C
ORNER
, A.A. M
ILNE
, 1928

The notion of "catching"
(utsuraseru)
applies to many things: yawning and sleepiness, for example. Time can also be "catching." In a large-scale battle, when the enemy is restless and trying to bring a quick conclusion to the battle, pay no attention. Instead, try to pretend that you are calm and quiet with no urgent need to end the battle. The enemy will then be affected by your calm and easy attitude and become less alert. When this "catching" occurs, quickly execute a strong attack to defeat the enemy.... There is also a concept called "making one drunk," which is similar to the notion of "catching." You can make your opponent feel bored, carefree, or feeble spirited. You should study these matters well.

T
HE
B
OOK OF
F
IVE
R
INGS
, M
IYAMOTO
M
USASHI
, 1584-1645

The first step in mastering the counterattack is to master yourself, and particularly the tendency to grow emotional in conflict. When the great baseball player Ted Williams made the major leagues with the Boston Red Sox, he took a look around. He was now a member of an elite--the best hitters in the country. They all had sharp vision, quick reflexes, and strong arms, but relatively few of them could control their impatience at the plate--and pitchers preyed on that weakness, getting them to swing on losing pitches. Williams separated himself out, and made himself perhaps the greatest pure hitter in baseball history, by developing his patience and a kind of hitter's counterattack: he would wait, and keep waiting, for the best pitch to swing at. Good pitchers are masters at making a hitter feel frustrated and emotional, but Williams would not be baited: whatever they did, he would wait for the pitch that was right for him. In fact, he turned the situation around: given his ability to wait, it was the pitcher, not Williams, who would end up impatient and throwing the wrong pitch as a result.

Once you learn patience, your options suddenly expand. Instead of wearing yourself out in little wars, you can save your energy for the right moment, take advantage of other people's mistakes, and think clearly in difficult situations. You will see opportunities for counterattack where others see only surrender or retreat.

The key to the successful counterattack is staying calm while your opponent gets frustrated and irritable. In sixteenth-century Japan, there emerged a novel way of fighting called Shinkage: the swordsman would begin the fight by mirroring his opponent's every move, copying his every footstep, every blink, every gesture, every twitch. This would drive the enemy crazy, for he would be unable to read the Shinkage samurai's moves or get any sense of what he was up to. At some point he would lose patience and strike out, lowering his guard. The Shinkage samurai would inevitably parry this attack and follow up with a fatal counterblow.

Shinkage samurai believed that the advantage in a life-and-death swordfight lay not in aggression but in passivity. By mirroring their enemy's moves, they could understand his strategy and thinking. By being calm and observant--patient--they could detect when their opponent had decided to attack; the moment would register in his eyes or in a slight movement of his hands. The more irritated he became and the harder he tried to hit the Shinkage fighter, the greater his imbalance and vulnerability. Shinkage samurai were virtually unbeatable.

Mirroring people--giving back to them just what they give you--is a powerful method of counterattack. In daily life, mirroring and passivity can charm people, flattering them into lowering their defenses and opening themselves to attack. It can also irritate and discomfit them. Their thoughts become yours; you are feeding off them like a vampire, your passive front disguising the control you are exercising over their minds. Meanwhile you are giving them nothing of yourself; they cannot see through you. Your counterattack will come as a complete surprise to them.

The counterattack is a particularly effective strategy against what might be called "the barbarian"--the man or woman who is especially aggressive by nature. Do not be intimidated by these types; they are in fact weak and are easily swayed and deceived. The trick is to goad them by playing weak or stupid while dangling in front of them the prospect of easy gains.

During the era of the Warring States in ancient China, the state of Qi found itself threatened by the powerful armies of the state of Wei. The Qi general consulted the famous strategist Sun Pin (a descendant of Suntzu himself), who told him that the Wei general looked down on the armies of Qi, believing that their soldiers were cowards. That, said Sun Pin, was the key to victory. He proposed a plan: Enter Wei territory with a large army and make thousands of campfires. The next day make half that number of campfires, and the day after that, half that number again. Putting his trust in Sun Pin, the Qi general did as he was told.

The Wei general, of course, was carefully monitoring the invasion, and he noted the dwindling campfires. Given his predisposition to see the Qi soldiers as cowards, what could this mean but that they were defecting? He would advance with his cavalry and crush this weak army; his infantry would follow, and they would march into Qi itself. Sun Pin, hearing of the approaching Wei cavalry and calculating how fast they were moving, retreated and stationed the Qi army in a narrow pass in the mountains. He had a large tree cut down and stripped of its bark, then wrote on the bare log, "The general of Wei will die at this tree." He set the log in the path of the pursuing Wei army, then hid archers on both sides of the pass. In the middle of the night, the Wei general, at the head of his cavalry, reached the place where the log blocked the road. Something was written on it; he ordered a torch lit to read it. The torchlight was the signal and the lure: the Qi archers rained arrows on the trapped Wei horsemen. The Wei general, realizing he had been tricked, killed himself.

Sun Pin based his baiting of the Wei general on his knowledge of the man's personality, which was arrogant and violent. By turning these qualities to his advantage, encouraging his enemy's greed and aggression, Sun Pin could control the man's mind. You, too, should look for the emotion that your enemies are least able to manage, then bring it to the surface. With a little work on your part, they will lay themselves open to your counterattack.

The other improvement was his father's inspiration. Lyndon Johnson was very dejected as he sat, on the day the
Express
poll appeared, in his parents' home in Johnson City after hours of campaigning, talking to his parents, his brother, his Uncle Tom, his cousin Ava Johnson Cox, and Ava's eight-year-old son, William, known as "Corky." The leaders were almost all against him, he said; he had several large rallies scheduled, and he had not been able to persuade a single prominent individual to introduce him. So, Ava recalls--in a recollection echoed by Lyndon's brother--"his Daddy said, 'If you can't use that route, why don't you go the other route?'" "What other route?" Lyndon asked--and his Daddy mapped it out for him. There was a tactic, Sam Johnson said, that could make the leaders' opposition work for him, instead of against him. The same tactic, Sam said, could make the adverse newspaper polls work for him, instead of against him. It could even make the youth issue work for him. If the leaders were against him, he told his son, stop trying to conceal that fact; emphasize it--in a dramatic fashion. If he was behind in the race, emphasize that--in a dramatic fashion. If he was younger than the other candidates, emphasize that. Lyndon asked his father what he meant, and his father told him. If no leader would introduce Lyndon, Sam said, he should stop searching for mediocre adults as substitutes, but instead should be introduced by an outstanding young child. And the child should introduce him not as an adult would introduce him, but with a poem, a very special poem.... And when Lyndon asked who the child should be, Sam smiled, and pointed to Ava's son. In an area in which horsemanship was one of the most esteemed talents, Corky Cox was, at the age of eight, already well known for the feats of riding and calf-roping with which he had swept the children's events in recent rodeos; the best young cowboy in the Hill Country, people were calling him. "Corky can do it," Sam said. All the next day, Sam trained him. "He wanted Corky to really shout out 'thousands,'" Ava recalls. "He wanted him to smack down his hand every time he said that word. I can still see Uncle Sam smacking down his hand on the kitchen table to show Corky how." And that night, at a rally in Henly, in Hays County, Lyndon Johnson told the audience, "They say I'm a young candidate. Well, I've got a young campaign manager, too," and he called Corky to the podium, and Corky, smacking down his hand, recited a stanza of Edgar A. Guest's "It Couldn't Be Done":
There are thousands to tell you it cannot be done, There are thousands to prophesy failure; There are thousands to point out to you one by one, The dangers that wait to assail you. But just buckle in with a bit of a grin, Just take off your coat and go to it; Just start in to sing as you tackle the thing That "cannot be done," and you'll do it.

T
HE
P
ATH TO
P
OWER
: T
HE
Y
EARS OF
L
YNDON
J
OHNSON
,
VOL
. 1, R
OBERT
A. C
ARO
, 1990

BOOK: The 33 Strategies of War
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