Officially, the Broadway Mob was run by Joe Adonis, but Lucky Luciano and Frank Costello were the brains of the operation. Behind the gang was Broadway millionaire gambler and criminal mastermind, Arnold Rothstein. Rothstein also brought in the Bug and Meyer Mob, run by Meyer Lansky and Bugsy Siegel, to provide protection for the gang's convoys of bootleg liquor. Since Lansky had worked with Luciano previously and each trusted the other, it was easy to see why Adonis and Costello thought it an even better idea to make Lansky and Siegel partnersindeed, it would certainly be cheaper. Lansky and Siegel had to be paid a lot for protection; it was well known they were not above engaging in hijacking if the returns were better.
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The new multi-ethnic Broadway Mob soon dominated bootlegging in New York, offering top-quality nondiluted whiskey to all the most renowned speakeasiesthe Silver Slipper, Sherman Billingsley's Stork Club, Jack White's, Jack and Charlie's "21" Club and others. Even if all the liquor was not "right off the boat" as claimed but produced in Waxey Gordon's Philadelphia distilleries, it was still far superior to the rotgut offered by most bootlegging gangs. Under Rothstein's tutelage, the Broadway Mob bought interests in a number of leading speakeasies, which in turn, gave the gangsters a vested interest in making sure the liquor they dispensed was top grade. These speakeasy and nightclub investments were the first these mobsters made in Manhattan and, in time, gave them ownership of some prime Manhattan real estate, a situation said to be unchanged today among the New York crime families.
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See also: Adonis, Joe; Rothstein, Arnold .
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Bronfman, Samuel (18911971): Liquor manufacturer and underworld supplier No encyclopedic study of the American Mafia would be complete without mention of the likes of Samuel Bronfman and Lewis Rosentiel. Both became in later life important figures in the legalized liquor industry, even philanthropists in the United States. During Prohibition they can be said to have put the dollar sign in organized crime in America.
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The Bronfman family, having fled the pogroms of eastern Europe, settled in Canada, where they proceeded to amass a great fortune in the liquor business, the bulk of which came from peddling booze to bootleggers who brought it into the United States. While it may be said that the leader of the family, Sam Bronfman, was doing nothing illegal since the manufacture of whiskey was legal in Canada, he was nevertheless in a dangerous business. His brother-in-law, Paul Matoff, was gunned down in 1922 in Saskatchewan in a battle between two bootlegging gangs.
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Most of Bronfman's business was conducted through such crime figures as Arnold Rothstein, Meyer Lansky, Lucky Luciano, the Purple Gang in Detroit and Moe Dalitz in Cleveland. So much booze was run across Lake Erieprimarily to the Dalitz organizationthat it was called "the Jewish lake."
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If later on Rosentiel and his company, Schenley, were to deny ever having any doings with the underworld, Bronfman was a bit more forthcoming, although he frequently changed the subject when the name of his close friend Meyer Lansky came up.
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Bronfman once declared in an interview in Fortune magazine: "We loaded a carload of goods, got our cash, and shipped it. We shipped a lot of goods. I never went to the other side of the border to count the empty Seagram's bottles."
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The Bronfman Connection entered the United States through a variety of sources, by border-running trucks all the way from New York State to Montana, in ships that docked on both the East and West Coasts, by speedboats darting across the St. Lawrence-Great Lakes waterways.
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With the end of Prohibition, a financial dispute broke out between the United States and Canada. The U.S. Treasury Department claimed that Canadian distillers like Bronfman owed $60 million in excise and customs taxes on alcohol shipments. Finally U.S. Treasury Secretary Henry Morgenthau Jr. issued an ultimatum that importation of all Canadian goods would be halted until the bill was paid. Eventually Canada agreed to settle for five cents on the dollar or $3 million. Sam Bronfman sportingly put up half that sum.
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Some of the underworld bootlegging kings, like Waxey Gordon, ended up broke after Prohibition. The same could not be said about Sam Bronfman. The American public had drunk his product for 14 years illegally and drank even more when booze became legal again.
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Brooklier, Dominic (19141984): Los Angeles crime boss Dominic Brooklier was one of a long line of Los Angeles crime bosses who contributed to the demeaning characterization of the crime family as "the Mickey Mouse Mafia." Under Brooklier the L.A. family was big in porno and various forms of extortion, but failed to take over the bookmaking racket in southern California. In a long criminal arrest record dating back to the 1930s, he had been convicted of armed robbery, larceny, interstate transportation of forged documents and racketeering.
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