The Man Who Ate Everything (12 page)

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Authors: Jeffrey Steingarten

Tags: #Humor, #Non-Fiction, #Autobiography, #Memoir

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I yield to no one in my toleration of multiculturalism in America. I eagerly celebrate Cinco de Mayo, Chinese New Year, the Festa of San Gennaro, and the Decay of the Ottoman Empire with whatever banquet is most fitting. But ketchup’s fall to second-class status is another thing entirely, which is what the packaged-food experts predict. According to
Fortune,
sales of “Mexican sauces” will reach $802 million in 1992, leaving ketchup in the dust at $723 million. Even worse, the gap will widen for three more years.

To my mind, ketchup stands in the top tier of the world’s cold or tepid nondessert sauces. It is surely our proudest, perhaps our only, homegrown sauce achievement. Marquis Domenico Caracciolo, ambassador from Naples to England, was probably referring to
crème
anglaise, the greatest dessert sauce ever created, but he might as well have been talking ketchup. Ninety-seven percent of American homes keep ketchup in the kitchen. Each of us blissfully eats three bottles of it a year. A tablespoon of ketchup is packed with flavor but carries only sixteen calories and no fat; it is recommended for dieters and skinny people alike. Four tablespoons of ketchup, the amount you might consume on a hamburger and a large order of fries, is the nutritional equivalent of an entire ripe medium tomato, with none of the fuss and bother.

Ketchup is “one of the great successes the sauce world has ever known,” wrote Elisabeth Rozin in the
Journal of Gastronomy
(Summer 1988). In its brilliant red color, its rich flavor, and its marked salinity, Rozin theorizes, ketchup represents the “fulfillment, both real and symbolic, of the ancient and atavistic lust for blood,” magically achieved with the use of plant products alone. Rozin also draws an analogy to the Christian Mass and its fruity surrogate for the blood of Christ, but I forget how it goes. All I know is that I discovered a case of Del Monte in one of the celebrated kitchens of Piemonte, in northern Italy, vying with
tartufi
and porcini for the chef’s affections. And last year in Paris, in a kitchen soon to receive its second Michelin star, I watched the chef add a dollop of Heinz to his sauce of salmon’s blood, red wine, and
verjus,
a postmodernization of Escoffier’s
sauce genevoise.
Miguel de Cervantes once wrote,
“La mejor salsa del mundo es la hambre,”
the best sauce in the world is the hunger. Cervantes had obviously never tasted ketchup.

Will 1992 be the year we abandon our own great sauce, our most excellent ketchup?

Not exactly. Briefly leaving my shopping cart on guard, I bought a bag of potato chips (natural flavor, not rancho or nacho) and a plastic squeeze bottle of Heinz ketchup, the standard by
which all other ketchups, for better or worse, must be measured. I swirled some Heinz on a potato chip and munched thoughtfully. Before long, my mood had brightened. The article in
Fortune
was surely a false alarm; either the magazine does not know its sauces, or else it has deliberately set out to undermine America’s confidence in its own condiments. Comparing the sales of all Mexican sauces to the sales of ketchup, just one sauce, is unjust and misleading. Just think of the multitude of sauces in Mexican cuisine, their
mole de olla
and
mole verde de pepita,
red sesame seed sauce and green tomato sauce,
salsa borracha
and
salsa de los reyes, salsa de moscas
and
salsa de tijera,
chili sauces made with
pasillas
and with
cascabels,
with
chiles de drbol
and
chiles de guajillo!
When sales of
mole verde de pepita
exceed those of Heinz, then we will have something to worry about.

I edged warily down the aisle to the shelves of salsa. A glance at the unit-pricing stickers under each brand again proved that ketchup still reigns supreme. The average price for a quart of ketchup in my supermarket came to $1.16; the salsas averaged $5.50. Divide the first price into the second, and you’ll see that on whatever day in 1992 dollar sales of all the salsas put together exceed those of ketchup, ketchup will still be 4.74 times more popular than salsa because salsa is 4.74 times more expensive. I left the supermarket in a gay and celebratory mood and in possession of every type of ketchup they had on offer, nine in all. Within a few days I had ransacked the other markets in my neighborhood, all the fancy-food stores, and every mail-order company I could think of.

Buying a bottle of ketchup is not a mindless matter of pulling it off the shelf and paying some money. As with wines, there are good years and bad, depending on how sweet and flavorful the tomatoes were. Most brands are made from tomato paste or tomato concentrate, boiled down in late summer when the toma toes are harvested, and used throughout the year to cook the final product. But ketchup bottled in the summer is often made directly from ripe tomatoes. The ketchup connoisseur will want to know the year and day the sauce was bottled. If Heinz is your
favorite, look at the four-digit number on the bottle cap, ignoring the initial two letters. The last digit indicates the year and the first three digits tell you the day when the ketchup was bottled. For example, 0752 means the seventy-fifth day of 1992; 2530, a vintage still on the shelves, means the two-hundred-fifty-third day of 1990. If you prefer another brand, telephone the manufacturer for details.

At last, when thirty-three ketchups stood on my kitchen table, I was ready to begin planning a Festival of Ketchups, a grand competitive tasting. Does Heinz truly deserve 55 percent of the U.S. ketchup market with Hunt’s a laggard at 19 percent and Del Monte a wimpy 9 percent, while all generic and private brands add up to 17 percent, and the sum total of gourmet and regional ketchups reaches only 2 percent? I began with the assumption that the answer is yes, because Heinz is the only brand of ketchup I ever buy. Or should I say it
was
the only brand of ketchup I ever
bought?
But that would give away the results of the competition.

The scientific ketchup contests I’ve read about used either plastic spoons or little dry crackers as a tasting medium, with water or club soda between bites. This seems logical, but so does a hamburger and French fries, with a bubbly gulp of diet Coke in between, which is certainly how ketchup is deployed in the real world. In a preparatory experiment with several of the ketchups in my collection, I discovered that their flavor is transformed by the way you taste them: once the mouth becomes acclimated to the sweetness of Coke, for example, the cloying sugariness of some ketchups disappears, but the decorous sweet-sour balance of others tips toward the acidic. The spicier varieties, usually designer ketchups, are zesty on a plastic spoon but obscure the loveliness of a crisp French fry, which the blander, mainstream brands perfectly complement. The choice of a tasting medium would be absolutely critical.

I worried that eating thirty-three hamburgers in a row would be impractical, as was, I would soon discover, cutting a single hamburger into thirty-three equal wedges. I set out to design a
miniature hamburger the diameter of a quarter (four millimeters thick), with a tiny little hamburger bun on top and bottom. Getting the outside of the meat nice and crusty while keeping the inside red and juicy proved impossible on so small a scale, and I forsook this plan even before I had got down to miniaturizing the bun.

A decision was taken: my wife and I would rate our ketchups both on and off French fries from the McDonald’s three blocks away, ironically
a cote de
my local farmers’ market. McDonald’s once fried the most perfect, and certainly the most reliable, potatoes in the nation: then some genius got the idea that deep-frying in pure, golden beef fat is not politically correct. He or she was undoubtedly correct, but now its fries merit a rating no higher than Acceptable Plus.*

*For a more comprehensive discussion of fries, please refer to the chapter of that name in Part Five.

My third task was to solve, once and for all, the ketchup pourability problem. During the precompetition experiment, I was largely ignorant of the contribution that the science of rheology can make to our everyday lives. It was only after I had sent a stream of ketchup streaking across my wife’s favorite tablecloth, a lovely hand-printed Indian cotton from a shop on the rue Jacob, that I telephoned Professor Malcolm Bourne at Cornell for a lesson in non-Newtonian fluids. Sir Isaac Newton wrote the laws governing liquids that flow like water: the more force you exert on them, the faster they flow. But ketchup is different. Composed of tangled red tomato fibers suspended in a sweet and acidic colorless serum, ketchup behaves like a solid both at rest and under low levels of pressure: but then, at some higher threshold, it suddenly begins flowing like an ordinary fluid. That’s why the frustrated ketchup lover who loses patience with gentle taps on the bottle’s bottom and prematurely shifts to a powerful wallop ends up with a gush of ketchup over everything. Ketchup and mayonnaise are known as Bingham fluids, named after the scientist who characterized them early in this century.

Professor Bourne has these suggestions: Any ketchup in the neck of the bottle has probably dried out and partially solidified; remove the cap and stir the top half inch of ketchup into the rest with the point of a knife. Then, after replacing the cap, violently agitate the whole bottle vertically, like a cocktail shaker: this should decrease the degree of entanglement among the tomato fibers and line them up in the hoped-for direction of flow. Finally, remove the cap again and invert the bottle over your fries or hamburger. Begin tapping the bottom gently, gradually increasing the force of each tap until the ketchup begins to flow at just the right rate. If this doesn’t work, go out and buy a plastic squeeze bottle, introduced by Heinz in 1983 and made recyclable in 1991.

Just before the Festival of Ketchups was to begin, I decided to add two homemade ketchups to my collection of thirty-three store-bought and mail-order specimens. For the first, I was determined to track down and replicate the first ketchup ever eaten. And for the second, I wanted to create a good, honest ketchup from the ground up.

Where did ketchup get its start? The most popular theory is that the word itself derives from
koe-chiap
or
ke-tsiap
in the Amoy dialect of China, where it meant the brine of pickled fish or shellfish. Some people prefer the Malaysian word
ketchap
(spelled
ket-jap
by the Dutch), which may have come from the Chinese in the first place. In either case, sometime in the late seventeenth century, the name (and perhaps some samples and a recipe or two) arrived in England, where it first appeared in print as “catchup” in 1690 and then as “ketchup” in 1711, at least according to the
Oxford English Dictionary.
These exotic Asian names struck an evocative chord among the British, who quickly appropriated the names for their own pickled anchovies or oysters, long in popular use and probably remote descendants of the fishy, fermented Roman sauces
garum
and
liquamen.

But the history of a word is not the history of a dish. Ketchup is not a Chinese sauce of fermented fish brine, a sickly sweet soy from Java, or British oyster juice. Everybody knows what ketchup
is. Ketchup is nothing more or less than a cold, thick, bright crimson, sweet, spicy, acidic, cooked, and strained tomato sauce made with vinegar, sugar, and salt, and flavored with onion or garlic and spices such as cinnamon, cloves, mace, allspice, nutmeg, ginger, and cayenne. The FDA is so sure about this that it requires every one of these elements in anything labeled “Ketchup,” “Catsup,” or “Catchup.” And the tomato seeds and skins must be scrupulously strained out. But more than anything, the FDA’s regulations concentrate on
thickness,
giving it as much space as any other ketchup attribute: “The consistency of the finished food is such that its flow is not more than 14 centimeters in 30 seconds at 20°C when tested in a Bostwick Consistometer in the following manner,” and so forth. The thickness rules go on for another full column in the Code of Federal Regulations.

Henry J. Heinz began making ketchup in the centennial year of 1876 and sold it at the Philadelphia World’s Fair. The Heinz recipe has not changed much since. But H. J. Heinz was neither the inventor of modern-day ketchup nor even the first to bottle it commercially. Its origins are intertwined with the history of tomato cookery in England and America. The tomato is a native of the Andes; but in the early 1500s, while living in Mexico, it discovered an expedition of Spanish conquistadores and followed them back to Europe. There, the tomato found a home in the cookery of Spain, Italy, and Portugal, but northern Europeans dithered for two centuries about whether or not it was poisonous. How the tomato reached North America is a profound mystery. My second-favorite (though nearly unsupported) theory is that the Portuguese brought the plant to Africa and that African slaves later introduced it to the West Indies and Virginia. My most favorite theory is that Sephardic Jews who had fled to Provence from Persia brought the tomato from its new home on the Mediterranean to America, when they immigrated to Charleston, South Carolina. If you are interested in all the details, you’ll enjoy reading a recent article in
Petits Propos Culinaires 39,
by Andrew P. Smith, and various admirable works by Karen Hess, as well as exploring the culinary collection of the New York Public Library.

Tomatoes were considered far less exotic and dangerous in
t
he American colonies than popular history suggests. The widespread story that one Robert Gibbon ate a tomato on the courthouse steps in Salem, New Jersey, in 1820, to demonstrate that tomatoes are not poisonous may be true, but his dramatic demonstration was completely unnecessary. Long before then, in 1756, Hannah Glasse had published the first tomato recipe in English in her immensely popular
Art of Cookery,
which was widely circulated in the colonies. Thomas Jefferson recorded his cultivation of “tomatas” (and that of other farmers) in
Notes on the State of Virginia
in 1785. And we know that some version of tomato ketchup was made in the early kitchens of America: in New Jersey in 1782; on the Mississippi River sometime before the end of the century by Francis Vigo, a Sardinian; and in Mobile, Alabama, by James Mease, who wrote in 1804 that ” ‘Love Apples’ make a fine catsup.”

At least three or four recipes have some claim to being the original tomato ketchup. Having cooked them all, and several others besides, I can say that the model for the kind of tomato sauce that you, the FDA, and Henry J. Heinz would recognize as the modern ketchup was, in fact, the earliest. The first two tomato sauce recipes published in our language appeared in London in 1804 in Alexander Hunter’s
Culina Famulatri
x
Medidnae: or, Receipts in Cookery.
One of them is, in my opinion, the first modern ketchup ever created! It is often attributed to the better-known
A New System of Domestic Cookery,
by Maria Rundell (1813). But it appears that Mrs. Rundell simply lifted her recipe from Alexander Hunter.

Alexander Hunter’s Tomata Sauce (1804)

Take tomat
a
s when ripe, and bake them in an oven, till they become perfectly soft, th
en scoop them out with a tea
poon, and rub the pulp through a sieve. To the
pulp, put as much Chili vinegar as will bring it to proper thickness, with salt to the taste. Add to each quart, half an ounce of garlic and one ounce of shalot, both sliced very thin. Boil during the space of a quarter of an hour, taking care to skim the mixture very well. Then strain, and take out the garlic and shalot… and let it stand for a few days before it is corked up….

This is a charming sauce for all kinds of meat, whether hot or cold.… Being a pleasant acid, [the tomata] is much used by the Spaniards and Portuguese in their soups. In botanical language, it is the Lycopersicon Esculentum. Linn.

Confused on some of the details, I turned for advice to Hunter’s other tomata sauce recipe. There, the tomatoes are roasted in an “earthen pot… after the bread is drawn,” which I figured is the equivalent of about 300 degrees Fahrenheit in a brick oven that you fire once in the early morning and use as it slowly cools throughout the day. Instead of the chili vinegar, “some white wine vinegar, with cayenne pepper” may be substituted. Hunter also adds some powdered ginger, which sounded like a good idea to me.

Roasting five large and very ripe tomatoes for an hour and pushing them through a sieve, I followed the recipe, adding a quarter cup of vinegar, a few pinches of cayenne, and a scant quarter teaspoon of ginger. I boiled down the ketchup for longer than Hunter specifies—to something nearer the properly modern thickness. But thick or thin, and despite the lack of added sugar, the taste and texture come closer to true, modern ketchup than any of the competition from the early nineteenth century. Having invented tomato ketchup, the British then avoided it for more than a hundred years. By then, according to a report in the
New York Tribune
in 1896, tomato ketchup had become our national
condiment, found on every table in the land. Forty-six brands
w
ere sold in Connecticut alone.

Just one thing stood between me and the grand competitive tasting—developing my very own recipe. My objective was to use neither exotic ingredients nor flavorings but to achieve the perfectly smooth, thick texture of Heinz or Hunt’s while preserving more of the fresh tomato taste than they do and drawing as much sweetness and acidity as possible from the tomato itself rather than from added sugar and vinegar. But I certainly did not want the final product to taste too fresh or natural to be real ketchup.

The overall outlines of a modern ketchup are simple: a pound of tomatoes ends up as about a quarter pound of thick ketchup containing about 20 percent sugar and 1.5 percent acid; fresh tomatoes contain 3 or 4 percent sugar to begin with, which becomes 12 to 16 percent as the mixture is boiled down; the tomato’s natural acids concentrate as well. But the more you cook tomatoes to evaporate their water, the more you damage their fresh flavor and color. My solution is a technique sometimes used in making jam—separately reducing the tomato liquid to a thick syrup before adding it back to the pulp for a brief final simmer. This ketchup is easy to make, and delicious.

Olde-Tyme Homemade Ketchup (1993)

Take 10 pounds of very ripe red tomatoes, remove their stems, chop them roughly, and put them in a heavy, wide, nonreactive pan of at least 8-quart capacity. Cover, place the pan over high heat, and cook for 5 to 10 minutes, stirring every minute or so until the tomato chunks give off their juice and everything comes to a boil. In batches, pour into a large, medium-fine strainer set over
a
2-quart saucepan. Gently press and stir the
tomatoes with a wooden spoon so that the thin liquid (about 2 quarts), but none of the tomato pulp, goes into the saucepan. Then put the pulp through a food mill fitted with the finest screen (to eliminate the seeds and skin) and back into the first pan. There will be about a quart of pulp.

To the tomato liquid add 4 garlic cloves and a large onion, both chopped medium-fine;
3
/4 cup of white or cider vinegar; a tablespoon of black peppercorns; a heaping teaspoon of allspice berries; a
cinnamon stick; 8 whole cloves; 1/2
teaspoon each of cayenne and powdered ginger; and
2
1
/2
tablespoons of salt. Cook over moderately high heat for about a half hour, until reduced to 2 thick and syrupy cups. Strain into the pan holding the tomato pulp, pressing to extract all the liquid, stir in 6 tablespoons of sugar, and simmer, stirring often, for 15 minutes, or until the ketchup is reduced by one-third to about a quart. Puree further in a blender or food processor to achieve the authentic texture of commercial ketchup.

At long last, thirty-five ketchups were lined up on our kitchen counter.

“Let the games begin,” my wife said as we walked into our neighborhood McDonald’s. Next to the deep fryers is a bin where cooked potatoes languish under heat lamps until somebody orders them, by which time they may taste like cardboard. So we stood unobtrusively in the condiment and napkin area and waited and watched. When the holding bin was nearly empty and the assistant manager had dropped some fresh potatoes into the deep fryer, we rushed up to the counter and requested ten large orders of fries. A few minutes later we were walking back home with our crispy treasures.

Ten large orders of French fries may be the precise number you need to sample and evaluate thirty-five ketchups. But what we had failed to anticipate is that eating anywhere near this number of French fries slathered with ketchup is nearly impossible. And as the minutes drew on into hours, we became increasingly confused about which ketchups we preferred and why. I remember reading somewhere that a human being is incapable of comparing more than seven things at one time. Two human beings working as a team are no more capable.

Our solution was to assign each ketchup to one of four general categories: Worse Than Heinz, Heinz, Better Than Heinz, and Not Really Ketchup. Both Alexander Hunter’s Tomata Sauce (1804), properly reduced, and our very own Olde-Tyme Homemade Ketchup (1992) usually but not always found themselves in the Better Than Heinz category. If you would like to experience some alternative ketchups yourself, here are our tasting notes (with the New York City sources and prices):

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