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11
. Kieran Mulvaney, “Climate Change, Bikes and Black Helicopters,”
DNews
, Feb. 16, 2012, http://news.discovery.com/human/climate-change-bike-sharing-and-black-helicopters-120216.htm.

12
. Lyle Scruggs and Salil Benegal, “Declining Public Concern About Climate Change: Can We Blame the Great Recession?”
Global Environmental Change
22, no. 2 (May 2012): 505–15, doi:10.1016/j.gloenvcha.2012.01.002.

13
. Christine Parthemore and Will Rogers,
Blinded: The Decline of US Earth Monitoring Capabilities and Its Consequences for National Security
(Center for a New American Security), accessed Jan. 20, 2013, http://www.cnas.org/files/documents/publications/CNAS_Blinded_ParthemoreRogers_0.pdf.

14
. “Obama Warns GOP Budget Would Make Weather Prediction Less Accurate,”
Real Clear Politics
, accessed Jan. 20, 2013, http://www.realclearpolitics.com/video/2012/04/03/obama_warns_gop_budget_would_make_weather_prediction_less_accurate.html.

15
. “Stanford's Entrepreneurship Corner: David Friedberg, The Climate Corporation—Entrepreneurship Gives Life Meaning,” accessed Jan. 20, 2013,
ECcorner
, http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2789.

16
. John Roach, “Insuring Against Extreme Weather,”
NBC News
, accessed Jan. 20, 2013, http://www.nbcnews.com/technology/futureoftech/insuring-against-extreme-weather-120060.

17
. Ashlee Vance, “Climate Corp. Updates Crop Insurance via High Tech,”
Businessweek
, Mar. 22, 2012, http://www.businessweek.com/articles/2012-03-22/climate-corp-dot-updates-crop-insurance-via-high-tech.

18
. Marcia Taylor, “Drought Renews Interest in Weather Policies,”
Progressive Farmer
, Oct. 10, 2012, http://www.dtnprogressivefarmer.com/dtnag/common/link.do;jsessionid=9645814BE9A1EB8FDFA1CAF1EB2BE1BE.agfreejvm1?symbolicName=/free/news/template1&product=/ag/news/bestofdtnpf&vendorReference=0a68d0de-1353-41d7-a8d1-7272751ade39_1349786028506&paneContentId=88&paneParentId=0.

19
. Christine Stebbins and Peter Bohan, “Top Farm Lender Worried by Drought, Politics,”
Reuters
, Aug. 14, 2012, http://www.reuters.com/article/2012/08/14/us-usa-drought-lending-idUSBRE87D0VE20120814.

CHAPTER 5: UNITIES OF TIME AND SPACE

1
. Andrew Leonard, “How Netflix Is Turning Viewers into Puppets,”
Salon
, Feb. 1, 2013, http://www.salon.com/2013/02/01/how_netflix_is_turning_viewers_into_puppets.

2
. Jehoshua Eliashberg et al., “Demand-Driven Scheduling of Movies in a Multiplex,”
International Journal of Research in Marketing
26, no. 2 (June 2009): 75–88, doi:10.1016/j.ijresmar.2008.09.004.

3
. Barbara McManus, “Outline of Aristotle's Theory of Tragedy,” Nov. 1999, CNR, http://www2.cnr.edu/home/bmcmanus/poetics.html.

4
. Amy Kaufman, “Movie Attendance Falls to 16-Year Low,”
Los Angeles Times
, Jan. 3, 2012, http://articles.latimes.com/2012/jan/03/entertainment/la-et-box-office-20120103.

5
. Brent Harrison and David L. Roberts, “Using Sequential Observations to Model and Predict Player Behavior,” in
Proceedings of the 6th International Conference on Foundations of Digital Games
, FDG 2011 (New York: ACM, 2011), 91–98, doi:10.1145/2159365.2159378.

6
. Alexandra Alter, “Your E-Book Is Reading You,”
Wall Street Journal
, July 19, 2012, http://online.wsj.com/article/SB10001424052702304870304577490950051438304.html.

7
. J. E. Cutting, J. E. DeLong, and C. E. Nothelfer, “Attention and the Evolution of Hollywood Film,”
Psychological Science
21, no. 3 (Feb. 5, 2010): 432–39, doi:10.1177/0956797610361679.

CHAPTER 6 THE SPIRIT OF THE NEW

1
. David Court et al., “The Consumer Decision Journey,”
McKinsey Quarterly,
no. 3 (2009): 1–11.

2
. Bill Lee, “Marketing Is Dead,”
Harvard Business Review
, Aug. 9, 2012, http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html.

3
. Katherine Watts, “73% of CEOs Think Marketers Lack Business Credibility: They Can't Prove They Generate Business Growth,” June 15, 2011, fournaisegroup.com, http://www.fournaisegroup.com/Marketers-Lack-Credibility.asp?_fwaHound=15127937_12185_15127937_0_0_0_0.

4
. Joseph Turow,
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
(New Haven: Yale University Press, 2011), 69.

5
. Adrian Chen, “Jay-Z's New Album Is Basically a Massive Data-Mining Operation,”
Gawker
, July 3, 2013, http://gawker.com/jay-zs-new-album-is-basically-a-massive-data-mining-op-661499440.

6
. Karl Taro Greenfeld, “Loveman Plays ‘Purely Empirical' Game as Harrah's CEO,”
Bloomberg
, Aug. 6, 2010, http://www.bloomberg.com/news/2010-08-06/loveman-plays-new-purely-empirical-game-as-harrah-s-ceo.html.

7
. “History of Loyalty Programs,” FrequentFlier.com, accessed Jan. 21, 2013, http://www.frequentflier.com/programs/history-of-loyalty-programs.

8
. “History of AMR and American Airlines,”
American Airlines
, accessed Jan. 21, 2013, http://www.aa.com/i18n/amrcorp/corporateInformation/facts/history.jsp.

9
. David Becker, “Gambling on Customers,”
McKinsey Quarterly
, May 2003, http://www.forbes.com/2003/07/14/0714mckinsey.html.

10
. Robert L. Shook,
Jackpot!: Harrah's Winning Secrets for Customer Loyalty
(Hoboken, NJ: Wiley, 2003), 235.

11
. Meridith Levinson, “Harrah's Knows What You Did Last Night,”
CIO
, June 6, 2001, http://www.cio.com.au/article/44514/harrah_knows_what_you_did_last_night.

12
. Christina Binkley, “Taking Retailers' Cues, Harrah's Taps into Science of Gambling,”
Wall Street Journal
, Nov. 22, 2004.

13
. “Customer Analytics to Enable High Performance,”
Accenture,
July 21, 2010, http://www.accenture.com/us-en/Pages/insight-customer-analytics-performance-summary.aspx.

14
. “Wal-Mart Used Microchip to Track Customers,”
WND
, accessed Jan. 21, 2013, http://www.wnd.com/2003/11/21809.

15
. Thomas Davenport,
Realizing the Potential of Retail Analytics
(Babson College), SAS, accessed Jan. 21, 2013, http://www.sas.com/events/cm/622624/index.html.

16
. V. Kumar et al., “Managing Retailer Profitability—One Customer at a Time!”
Journal of Retailing
82, no. 4 (Dec. 2006): 277.

17
. Aaron Smith, “In-store Mobile Commerce During the 2012 Holiday Shopping Season,”
Pew Internet
, Jan. 31, 2013, http://www.pewinternet.org/Reports/2013/in-store-mobile-commerce.aspx.

18
. Danica Kwon, “Survey Says: Most Americans Participate in Customer Loyalty Programs,”
Polaris Point of View
, Aug. 6, 2012, http://www.polarismr.com/POV/bid/89305/Survey-Says-Most-Americans-Participate-in-Customer-Loyalty-Programs.

19
. Chad Catacchio, “Walmart Now Doing Group Buying on Facebook,”
Next Web
, Oct. 27, 2010, http://thenextweb.com/us/2010/10/27/walmart-now-doing-group-buying-on-facebook.

20
. Candice Choi, “Companies Rate Consumers with New Scores,”
Daily Herald
, Jan. 2, 2012.

21
. “Walmart Corporate: Frequently Asked Questions,” Walmart.com, accessed Jan. 22, 2013, http://stock.walmart.com/investor-faqs.

22
. Michael Barbaro, “It's Not Only About Price at Wal-Mart,”
New
York Times
, Mar. 2, 2007, http://www.nytimes.com/2007/03/02/business/02walmart.html.

23
. Acxiom,
Acxiom Product Briefing
(Palace Hotel, Acxiom Product Briefing, 2013), Shareholder.com.

24
. Ibid.

25
. Natasha Singer, “A Data Broker Offers a Peek Behind the Curtain,”
New York Times,
accessed Oct. 17, 2013, http://www.nytimes.com/2013/09/01/business/a-data-broker-offers-a-peek-behind-the-curtain.html?ref=todayspaper&pagewanted=all&_r=0.

26
. Eytan Bakshy et al., “The Role of Social Networks in Information Diffusion,” Cornell University Library
,
Feb. 28, 2012, http://arxiv.org/abs/1201.4145.

27
. Baldeesh Gakhal and Carl Senior, “Examining the Influence of Fame in the Presence of Beauty: An Electrodermal ‘Neuromarketing' Study,'”
Journal of Consumer Behaviour: An International Research Review,
vol. 7.2008, 4/5, 331–41.

28
. Jim Edwards, “How Facebook Will Reach $12 Billion in Revenue, Broken Down by Product,”
Business Insider
, accessed Jan. 22, 2013, http://www.businessinsider.com/facebooks-annual-revenues-by-year-2012-12.

29
. David Talbot, “Facebook's Latest Data Science Insight,”
MIT Technology Review
, May 10, 2013, http://www.technologyreview.com/view/514796/facebooks-latest-data-science-insight.

30
. Josh Constine, “Hands On with Facebook Nearby, a New Local Biz Discovery Feature That Challenges Yelp and Foursquare,”
TechCrunch
, Dec. 17, 2012, http://techcrunch.com/2012/12/17/facebook-nearby.

CHAPTER 7: RELEARNING HOW TO LEARN

1
. Maryjane Wraga et al., “Neural Basis of Stereotype-Induced Shifts in Women's Mental Rotation Performance,”
Social Cognitive and Affective Neuroscience
2, no. 1 (Mar. 1, 2007): 12–19, doi:10.1093/scan/nsl041.

2
. “Digest of Education Statistics, 2011,” Institute of Education Sciences, 2011, http://nces.ed.gov/programs/digest/d11/tables/dt11_008.asp.

3
. Gillian Tett, “When Tablet Turns Teacher,”
Financial Times
, Oct. 5, 2012, http://www.ft.com/cms/s/2/6a071e00-0db6-11e2-97a1-00144feabdc0.html#axzz2AWfQejIx.

4
. Nicholas Negroponte, “EmTech Preview: Another Way to Think About Learning,”
MIT Technology Review
, Sept. 13, 2012, http://www.technology review.com/view/429206/emtech-preview-another-way-to-think-about-learning.

5
. John Gatto, “Against School,” Sept. 2003,
Harper's Magazine
, http://harpers.org/archive/2003/09/against-school/.

6
. “
Sugata Mitra: Kids Can Teach Themselves”
(LIFT, 2007), TED, http://www.ted.com/talks/sugata_mitra_shows_how_kids_teach_themselves.html.

7
. “India—Hole in the Wall,”
Pbs.org
, Oct. 2002, http://www.pbs.org/front lineworld/stories/india/thestory.html.

8
. Lee Felsenstein, “The Fonly Institute: Problems with the $100 Laptop,” Nov. 10, 2005,
Fonly Institute
, http://www.fonly.typepad.com/fonlyblog/2005/11/problems_with_t.html.

9
. Berk Ozler, “One Laptop Per Child Is Not Improving Reading or Math, but Are We Learning Enough from These Evaluations?”
Development Impact
, June 13, 2012, http://blogs.worldbank.org/impactevaluations/one-laptop-per-child-is-not-improving-reading-or-math-but-are-we-learning-enough-from-these-evaluations.

10
. Sugata Mitra, R. Dangwai, and L. Thadani, “Effects of Remoteness on the Quality of Education: A Case Study from North Indian Schools,”
Journal: Australasian Journal of Educational Technology
24, no. 2 (2008): 168–80.

11
. Patrick Tucker, “Futurist Magazine Update,” vol. 13, no. 10, Oct. 2012, https://www.wfs.org/futurist-update/futurist-update-2012-issues/october-2012-vol-13-no-10.

12
. Sue Holmes, “Sandia Shows Monitoring Brain Activity During Study Can Help Predict Test Performance,”
Sandia Labs News Releases
, Sept. 10, 2012, https://share.sandia.gov/news/resources/news_releases/brain_study.

13
. Ian Bogost, “Online Classes Won't Fix America's Unequal Education System,”
Atlantic Cities
, Jan. 17, 2013, http://www.theatlanticcities.com/politics/2013/01/online-classes-wont-fix-americas-unequal-education-system/4424.

CHAPTER 8: WHEN YOUR PHONE SAYS YOU'RE IN LOVE

1
. Paramahansa Yogananda,
Autobiography of a Yogi
, 11th ed. (Los Angeles: Self-Realization Fellowship, 1971).

2
. Shardha Chettri, “Arranged Marriage in Hinduism—Its Point of Origin,”
Family Journal
(Jan. 1, 2007).

3
. Matthew Bramlett and William Mosher,
Cohabitation, Marriage, Divorce, and Remarriage in the United States
, Vital and Health Statistics, Series 23, No. 22 (Centers for Disease Control and Prevention, 2002).

4
. “Calculating Match Percentages,” okcupid.com, accessed Jan. 22, 2013, http://www.okcupid.com/help/match-percentages.

5
. Jennifer Valentino-DeVries and Jeremy Singer-Vine, “They Know What You're Shopping For,”
Wall Street Journal
, Dec. 7, 2012, http://online.wsj.com/article/SB10001424127887324784404578143144132736214.html.

6
. Christian Rudder, “Why You Should Never Pay for Online Dating,” OkTrends, Apr. 7, 2010, http://www.columbia.edu/~jhb2147/why-you-should-never-pay-for-online-dating.html.

7
. Ibid.

8
. Chris Coyne, “Rape Fantasies and Hygiene by State,” OkTrends, Nov. 25, 2009, http://blog.okcupid.com/index.php/rape-fantasies-and-hygiene-by-state.

9
. Eli J. Finkel et al., “Online Dating: A Critical Analysis from the Perspective of Psychological Science,”
Psychological Science in the Public Interest
13, no. 1 (Jan. 1, 2012): 3–66, doi:10.1177/1529100612436522.

10
. Fritz Heider, “Attitudes and Cognitive Organization,”
Journal of Psychology
21, no. 1 (Jan. 1946): 107–12, doi:10.1080/00223980.1946.9917275.

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