The Virgin Way: Everything I Know About Leadership (28 page)

Masiyiwa, Strive 360

Masson, Margaret 344

Mates condoms 56

Maxwell, Gavin 85

Mayer, Marissa 107, 222, 285

biography of 307

mentoring 282, 283, 287–91

Microsoft 310, 315

mission statements 101–14

B Team’s 358

brevity of 105–6

Bristol-Myers’s 106–7

Enron’s 102

and Golden Bull Award 106

Virgin Active’s 108

Yahoo!’s 107

MKS Solutions 363

mobile phones and personnel 218–21

Morin, Dave 365, 367, 369, 370, 372

Mount Edge Guest House 275

Music Week
261–2

Musk, Elon 246–7

Mycoskie, Blake 357, 358

Necker Island 34, 49, 98, 191

sailing round, as leadership analogy 8

sister property of 209

working from 223;
see also
home working

Neeleman, David 222

Neiman Marcus 193–4

Nelson, Adm. Horatio 294–5

Nest 365, 368–70

Netflix 56–8, 216–18, 358

New York Times
146, 172, 304

Newcastle United FC 258

NeXT 262

Nike 311, 371

Nikon 125

9/11 210, 305

Nokia 311–12

Nolan, Anthony 321

Nominet Trust 363

Northern Rock 185, 186–8, 257–8

note-taking 5, 30–1, 33–7

NTL:Telewest 161

Obama, Barack 79–80

OceanElders 237

Oelwang, Jean 285

Old Man and the Sea
,
The
(Hemingway) 104

Oldfield, Mike 134

O’Leary, Michael 21

Olympic Games, Winter, Sochi 311

Oneworld 312

oratory 31–3, 83–94

common human fear 84

and Q&A format 88–9

and teleprompters 84–5

and well-timed pauses 87

words best avoided during 90–4

words recommended for use during 94–5

Page, Larry 82–3, 130–1, 137, 191, 198, 288, 362–3

and April Fool stunts 268–9

palindromes 111

Pan Am 156, 300

Pascal, Blaise 82

passion:

as essence of brand 242

innateness of 242–3

RB’s 242

recognised in others 247

Path 370

PayPal 247

Penni (RB’s assistant) 66

Pepsico 285

‘
Per Ardua ad Astra
’ 103

Pioneers TV 280

Pixar 324

Plato 334

Player, Gary 134

Polman, Paul 357

Powell, Colin 79

Pret a Manger, and ex-prisoners 24

Private Sector Employment Indicator 283

procrastination:

orchestrated 330, 334

serial 328–9

Project Oxygen 214

public speaking, see oratory

Qantas 72, 73, 138, 236

Qwikster 57–8

Raleigh, Walter 293

Reach for the Sky
102–3

Reagan, Ronald 299, 325

Rebel Billionaire
,
The
192, 195

Reed, Claire 274–5

Reed, Frank 207–8

Reel Gardening 274–5

Remington Products 64

résumé, see CV

RetailSales 148

Richard III 197

Ridgway, Steve 76–7

Robinson, Mary 38, 118

Rolling Stones 97

Rose, Greg 339

Rossi, Chris 206

Royal Bank of Scotland 186, 188

Rutherford, Mike 323

Ryanair 21

Safaricom 354

Sainsbury’s, and ex-prisoners 24

Sandberg, Sheryl 285

Sarah Blakely Foundation 195

see also
Blakely, Sara

SB.TV 281

Schmidt, Eric 268, 288

Scott, Robert Falcon 293

Scully, John 368

Securities and Exchange Commission 331

Seneca 141

Shakespeare, William 197

Sheeran, Ed 281

ShIFT project 355

Singapore Airlines 77, 138–9, 312

Skyteam 312

Skytrain 298, 299, 306

see also
Laker Airways

social enterprises 360–4

Social Tech, Social Change 363

Souter, Brian 337–8

Southwest Airlines 228–31, 233–4, 239

Soweto 286

SpaceX 247

Spanx 192–5

Spy Who Came in From the Cold
,
The
(le Carré) 30

Spy Who Shagged Me
,
The
75

Star Alliance 312

Starbucks 169–70

Start-Up Loans Company 283

Steel, Joe 160–1

Stereophonics 97–8

Stevens Aviation 231

Stop and Search UK 362

Student:

beginnings of 30, 279, 347

as David vs Goliath 156

Howard interview RB about 90–1

le Carré interviewed for 5, 30

Lennon interviewed for 5

RB as ‘cub reporter’ on 5

Student Loans Company 282

subprime mortgages 331

Sun Microsystems 268

T-Mobile 31

Tait, David 86, 129, 200, 250–1

and RB’s passport 256

Talisman Management 237–8

Tata Group 357

Tata, Ratan 357

team dynamics 322

see also
collaboration

teleprompters 84–5

Tennyson, Alfred, Lord 295

Tesla Model S 246–7

Tewson, Jane 23

Thatcher, Margaret 80, 299

Tiffany 148

Toll Group 24

TOMS 357, 359

Towers Watson 215–16

Trafalgar, Battle of 294

Trump, Donald 21, 197

Truth and Reconciliation Commission 38

Tubular Bells
134–5, 166

Tutu, Desmond 37–8

TWA 156, 300

Twain, Mark 40, 86–7, 88, 155, 180

Twitter 82, 106, 131

UN Foundation 359

Unilever 359

unions 243–4

Vega, Cecilia 285

Virgin Active 62, 108–10, 206, 207–8

quote on leadership and listening from 46

in Soweto 286

Virgin America 74, 77, 151–3, 209–10, 257, 286

cabin innovations at 371

Virgin Atlantic 70, 71–2, 74–5, 76–7, 129, 130, 144, 171–3, 200–1, 245, 333

BA’s ad battle with 172–3

and British Airways 301

cabin innovations at 371

Clubhouse Lounges of 63, 181, 183

and collaboration 312–13

complimentary limos offered by 158

and Continental Airlines 150–1

and Coutts Bank 118

as David vs Goliath 156–9

and delegation 200

and gut feeling 329

and headsets 145–6

and Heathrow emergency landing 98

inaugural flight of 255–7

and King’s ‘pirate’ gibe 301

Laker’s advice to 300

left out of flotation 165

new HQ for 121

new routes made available to 140

‘nothing “typical” about’ 146

perceived as ‘rock-and-roll airline’ 74

RB cold-calls customers of 66–7

and RB’s ballooning 304

RB’s hands-on approach to 128

and RB’s logo stunt against BA 301–2

shiatsu massages offered by 171

single-aeroplane route flown by 156

Upper Class offered by 158, 182–3

and Virgin Mobile, parallels with 159–60

Virgin Australia (formerly Virgin Blue) 72–4, 75–6, 138–40, 236, 243, 245–6, 257

and gut feeling 329

Virgin Blue, see Virgin Australia

Virgin Bride 329

Virgin Cola 58–9, 304–7, 329

Virgin Cruises 333

Virgin Digital 127

Virgin Express 243–4

Virgin Galactic 40, 103, 247, 270, 333, 371–2

Virgin Group:

airlines owned by 22, 62, 257;
see also
individual airlines

corporate culture adopted by, beginnings of 235

definition-of-leadership research among 43–7, 191

disparate range offered by 236, 243

and ex-prisoners 24

floatation of 165–6

floatation reversal by 167

head offices of 49

major lawsuits concerning 31

new corporate HQ of 258–9

note-taking among personnel of 34;
see also
note-taking

parties thrown by, see Virgin parties and get-togethers

passion as brand essence of 242

RB’s and employees’ top leadership attributions of 44–5

see also individual Virgin brands

Virgin Holidays 69

Virgin Hotels 62–4, 69

Virgin Limited Edition 62, 191, 209

quote on leadership and listening from 47

Virgin Management:

definition-of-leadership research by 43–7, 191

and ex-prisoners 24

Virgin Media 161–2

ads of 171

day-off-for-giving idea of 320–1

quote on leadership and listening from 46

Virgin Media Pioneers (VMP) 280–2

Virgin Mega 111–13

Virgin Megastores 126, 127–8, 181–2, 262

New York City 182

Paris 181

Virgin Mobile 159–61, 171, 285

music festival of 173–4

Virgin Mobile Australia, quote on leadership and listening from 45

Virgin Mobile FreeFest 174

Virgin Money 164, 181, 185–90, 285

‘Everybody Better Off’ (EBO) philosophy of 188, 190

and Goldman Sachs 330–1

Lounge concept of 188–90

as Newcastle United kit sponsor 258

Northern Rock acquired by 185, 187, 257–8

and Virgin StartUp 283

Young Enterprise’s collaboration with 277–8

Virgin One 186

Virgin parties and get-togethers 253–5

at Manor, Oxfordshire 254–5

and new corporate HQ 258–9

and Northern Rock acquisition 257–8

Virgin Atlantic inaugural flight 255–7

weekend-long 255

Virgin Produced 365

Virgin Pulse 127, 359

Virgin Records 97, 245, 333

as David vs Goliath 156

first album release of 134–5

first shop of 181

and people-first culture 228

‘Slipped Disc’ name suggestion for 170

staff member’s thefts from 22–3

‘Virgin Shaglantic’ 75

Virgin StartUp 283

Virgin Trains 144, 247–50, 317

and Department for Transport 41

and ex-prisoners 24

and FirstGroup 335–40

and north-east derailment 343–4

quote on leadership and listening from 46

and West Coast franchise 41, 335–40

Virgin Unite 274, 280, 285, 291, 355

Virgin Way:

evolution of 5

parties an essential part of 259;
see also
Virgin parties and get-togethers

project named after 43

and testing own products 65

‘Virgle’ 269

Vodafone 354

VOSS 355

V2 Records 97–8

Wal-Mart 349–53

Warwickshire Police 106

water saving 352–3, 354

Wayne, John 29–30

Wayne, Ronald 137

Wells, Adam 371

West Coast rail franchise 41, 335–40

Whitehorn, Will 343–4

Whiteside, George 40

wildlife crime 362–3

Winfrey, Oprah 194

women:

on battlefield 295

as entrepreneurs 284–5

Working Chance 24

working from home,
see
home working

Wozniak, Steve 137

Yahoo! 107, 222, 307

Yes, Prime Minister
80, 81

Young Enterprise 277–8

Young, Lord 283, 284

YouTube 281

Yunus, Muhammad 357

Ziglar, Zig 287

Zoological Society of London 362–3

Zuckerberg, Mark 191, 370

Zune 315