Thinking Small

Copyright © 2012 by Andrea Hiott

All rights reserved.

Published in the United States by Ballantine Books, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York.

B
ALLANTINE
and colophon are registered trademarks of Random House, Inc.

LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA

Hiott, Andrea.
Thinking small : the long, strange trip of the Volkswagen Beetle / Andrea Hiott.
p.    cm.
Includes bibliographical references and index.
ISBN 978-0-345-52142-2 (hardcover)—eISBN: 978-0-345-52144-6
1. Volkswagen Beetle automobile—History. I. Title.
TL215.V618H56 2012
629.222’2—dc23    2011041090

www.ballantinebooks.com

FIRST EDITION

v3.1_r1

For all those driven
by hunger and love

tp.1
From the archives of Volkswagen of America

itr.1
From
Thomasmayerarchive.com

  1.1
© 2011 DDB Worldwide

  2.1
Private

  2.2
Private

  4.1
From New York World’s Fair 1939–1940 records, Manuscripts and Archives Division, The New York Public Library, Astor, Lenox and Tilden Foundations

  5.1
From Porsche AG (Porsche-Werkfoto)

  5.2
From Porsche AG (Porsche-Werkfoto)

  6.1
From Porsche AG (Porsche-Werkfoto)

  6.2
From Porsche AG (Porsche-Werkfoto)

  6.3
From Porsche AG (Porsche-Werkfoto)

  8.1
From Porsche AG (Porsche-Werkfoto)

  8.2
From Porsche AG (Porsche-Werkfoto)

  9.1
From the collections of
The Henry Ford

10.1
From Porsche AG (Porsche-Werkfoto)

11.1
From Volkswagen Aktiengesellschaft

13.1
From Porsche AG (Porsche-Werkfoto)

13.2
From Porsche AG (Porsche-Werkfoto)

13.3
From Porsche AG (Porsche-Werkfoto)

15.1
From Porsche AG (Porsche-Werkfoto)

17.1
From Porsche AG (Porsche-Werkfoto)

17.2
From Porsche AG (Porsche-Werkfoto)

17.3
From Porsche AG (Porsche-Werkfoto)

17.4
From Porsche AG (Porsche-Werkfoto)

17.5
From Porsche AG (Porsche-Werkfoto)

18.1
From Porsche AG (Porsche-Werkfoto)

19.1
From Porsche AG (Porsche-Werkfoto)

19.2
From the Institut für Zeitgeschichte und Stadtpräsentation Wolfsburg

19.3
From the Institut für Zeitgeschichte und Stadtpräsentation Wolfsburg

23.1
From the Institut für Zeitgeschichte und Stadtpräsentation Wolfsburg

24.1
From Porsche AG (Porsche-Werkfoto)

24.2
From Porsche AG (Porsche-Werkfoto)

25.1
From the Institut für Zeitgeschichte und Stadtpräsentation Wolfsburg

27.1
From Volkswagen Aktiengesellschaft

28.1
From Volkswagen Aktiengesellschaft

31.1
© 2011 DDB Worldwide

33.1
From the Institut für Zeitgeschichte und Stadtpräsentation Wolfsburg

35.1
From Volkswagen Aktiengesellschaft

37.1
From Porsche AG (Porsche-Werkfoto)

37.2
From Porsche AG (Porsche-Werkfoto)

37.3
From Porsche AG (Porsche-Werkfoto)

37.4
From Porsche AG (Porsche-Werkfoto)

44.1
From the Institut für Zeitgeschichte und Stadtpräsentation Wolfsburg

44.2
From Porsche AG (Porsche-Werkfoto)

44.3
From Porsche AG (Porsche-Werkfoto)

45.1
© 2011 DDB Worldwide, with permission from Kathryn Krone

45.1
From the archives of Julian Koenig

45.1
From the archives of George Lois

46.1
From the Institut für Zeitgeschichte und Stadtpräsentation Wolfsburg

46.2
From the Institut für Zeitgeschichte und Stadtpräsentation Wolfsburg

46.3
From the Institut für Zeitgeschichte und Stadtpräsentation Wolfsburg

46.4
From the Institut für Zeitgeschichte und Stadtpräsentation Wolfsburg

48.1
From Volkswagen Aktiengesellschaft

51.1
From Volkswagen Aktiengesellschaft

51.2
From General Motors LLC. Used with permission, GM Media Archives

51.3
From Volkswagen Aktiengesellschaft

52.1
From Volkswagen Aktiengesellschaft

52.2
From the Institut für Zeitgeschichte und Stadtpräsentation Wolfsburg

54.1
Used by permission of Klaus Gottschick, Wolfsburg

54.2
From Volkswagen Aktiengesellschaft

55.1
From the Museum at Bethel Woods, © 1969/2009 Doug Lenier, all rights reserved (photo has been cropped)

55.2
From the Museum at Bethel Woods, © 1969/2009 Doug Lenier, all rights reserved (photo has been cropped)

57.1
Used by permission of Klemens Ortmeyer, courtesy of the Phaeno Science Center

57.2
Photograph by Mark Henderson, courtesy of the Autostadt

57.3
Photograph by Lars Landmann, courtesy of the Autostadt

58.1
From the archives of George Lois

58.2
From the archives of George Lois

bm.1
From Volkswagen of America

bm.2
From Volkswagen of America

bm.3
From Porsche AG (Porsche-Werkfoto)