What Stays in Vegas (47 page)

Authentic8 Silo,
262

Bacchanal restaurant,
36

Background check websites,
46
,
48
,
69–74

Bagnall, Andy,
89
,
90

Bally's,
174

Bank of America,
183

Bankruptcy,
6
,
117
,
129–130
,
206

Banks

     
card-issuing,
183

     
purchasing personal data,
47
,
80

share data from users' accounts,
234
,
266

Beat the Players
(Nersesian),
129

Behrman, Clay,
183

Bell, Gordon,
268

Bell, Tom,
246

Bellagio,
17
,
37
,
77
,
133
,
197
,
200
,
209

Bellevue, Washington,
57

Benefits to customers from personal data gathering,
31
,
38–39
,
171
,
176
,
249
,
253

Bentley University,
102
,
239

Berkshire Hathaway,
52

Berlin Wall,
158
,
222
,
231

The Better Angels of Our Nature
(Pinker),
105

Betty Crocker,
72

Big data

     
generated from cell phones,
231–232

     
helps Caesars,
112
,
171–173

     
potential human rights backlash internationally,
100

     
power and potential,
214
,
238

     
for segmenting customers,
85–86
,
89

Bing,
66

Binion, Benny,
21–22
,
32
,
33
,
195

Black list of excluded gamblers,
127

Blackjack

     
compared to slot machines,
175

     
played by Kostel,
36
,
37
,
172
,
197–200

Blackjack card counters from MIT in 1990s,
128–129

Blackphone,
265

Bond, James,
7
,
162

Bonds, Barry,
138

Booz Allen Hamilton,
27

Bosnian war,
230–231

Botnet traffic,
168
,
169–170

Boushy, John,
11–12

Bravo, Adam,
77

Brierley, Hal,
24–25
,
79
,
80

Brilliantriches.com
,
167

Britain,
7
,
99
,
174
,
243

Brownstein, Peter,
87–88

Browser fingerprinting,
251–252
,
261

Buffett, Warren,
52–53
,
66

Busted!
140–144
,
149–155

Busted! Grid (
bustedgrid.com
),
153
,
154

Busted! In Austin
newspaper,
141–142

Bustedmugshots.com
,
142
,
143–144
,
150–151
,
222

Cable operators,
65
,
83
,
113
,
175

Caesars Entertainment

     
purchased by Harrah's, restructured,
4
,
40

     
cell phone apps,
185–186

     
debt load,
6
,
67
,
74
,
91
,
203–206

     
direct mail targeting clients,
76–77

     
policy of no outside data,
40
,
210–214

     
during recession,
94–95
,
175

     
tracks loyalty members' spending,
174–175
,
181

     
use of personal data,
16–17
,
130
,
249

     
See also
Total Rewards loyalty program

Caesars Palace

     
background,
4–5
,
36–37

     
cash handling costs,
183–184

     
Colosseum,
216

     
comps top-tier gamblers,
193
,
200

     
customers choose to share personal data,
36
,
39
,
171–173
,
249

     
Forum Shops,
198–199

     
high-limit room,
198–199

California State University, Monterey Bay,
70

Caller ID,
54
,
56–57
,
58

Cambridge, Massachusetts,
102

Cameras for public and casino surveillance,
123
,
125–127
,
132–134
,
136
,
184
,
202

Canada,
99
,
131
,
173

Cancer,
76
,
84
,
158
,
244

Card counting,
127
,
128–130
,
134

Card readers for slot machines,
25–26
,
190

Carnegie Mellon University,
260

CAS Inc.,
84

Case, Steve,
112
,
232

Cash,
181–184

Casino
movie,
43
,
44

Casino Share Intelligence (CSI),
182

Casino staff

     
explain Total Rewards changes,
179

     
at opening of Horseshoe Cincinnati,
201–203

     
surveillance of,
133–134
,
183–184

Casinos

     
cashiers cage,
126
,
133
,
183–184
,
198

     
change from locally autonomous to centralized,
94–96
,
195–196

     
comps and perks,
193
,
197–198
,
200

     
count rooms,
133
,
183–184
,
202

     
high-limit rooms,
95
,
198–199
,
203

     
surveillance rooms,
123–126
,
133
,
201

Catalina Marketing,
187

Cato Institute,
242

Celebrity names,
41
,
47–48
,
67
,
245

Cell phones

     
apps and advertising,
163
,
185–188
,
265

     
generate big data,
231–232

     
numbers, unpublished,
54
,
61
,
65

Charlotte, North Carolina,
248

Chase, Chevy,
41–42
,
46–47

Chase.com
,
164

Cheaters.
See
Thieves casinos want to exclude

Cheez Whiz,
63

Chicago,
44
,
45
,
47
,
174

China/Chinese language,
18
,
86
,
89
,
215

ChinaFlix.com
,
164

Church, George,
103–104
,
246–247

Clark County Recorder's office,
47–49
,
62–63
,
244–245

Claypoole, Ted,
248
,
250

Click fraud,
163–170

Clinton, Bill,
82–83

Clinton, Hillary,
3
,
82–83

Clooney, George,
36

Cloud-based servers for customer data,
210–211

Cocaine,
107
,
145

Cocoon,
262

Cold Stone Creamery,
185

Cole-Schwartz, Michael,
241

Collegeshortcuts.com
,
51

Columbia Law School,
260

Commodore Corporation,
81–82

Consumer Federation of America,
260

Consumer protection laws,
242–243
,
246
.
See also
Privacy protection methods and strategies

The Control Group (
thecontrolgroup.com
),
70–71

Control of personal data by consumers,
220–223
,
231–235
,
240
,
253
,
259
–
260

Cook, Tom,
193–196
,
217

Cookies (digital),
160–161
,
162
,
229
,
251–252
,
261

CoreLogic,
63
,
65

Cortés, Hernán,
56

Cosmopolitan Hotel,
197
,
200

Costa Rica,
153

CounterMail,
264

Credit cards and credit card companies

     
advances for gamblers reaching limits,
181

     
vs. cash,
182–185

     
companies as Acxiom's clients,
80
,
220

     
opting out from targeting,
266

     
payments for mug shot sites,
155

     
transactions as personal data,
39
,
266

Credit header data,
65
,
80

Crime Stoppers conference,
154

Criminal records sold to public,
3
,
68
,
72

Cruise, Tom,
36

Cruise ship voyages,
193
,
196–197

Cullen, Todd,
235

Cullotta, Frank,
44–45

Culnan, Mary,
239–240

Customer loyalty,
11
,
14–16
,
217
.

     
See also
Loyalty programs

Danforth, Holly,
34

Daniels, Calvin,
207

Dark Mail Alliance,
264

Data analytics

     
mastered by Caesars,
10–11
,
18

     
opting out from,
266

     
strengths and limitations,
203–206
,
214–216
,
252

Data appenders,
173–174

Data brokers

     
introduced,
19–20

     
block consumers from seeing own information,
219–220

     
buy, rent, from data wholesalers,
62–63
,
65

     
and Caesars' policy of no outside data,
40
,
74

     
with direct marketing name lists,
76
,
83