Why Men Love Bitches

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Authors: Sherry Argov

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Also by Sherry Argov
 

WHY MEN MARRY BITCHES:
A Woman’s Guide To Winning Her Man’s Heart

Praise for Sherry Argov’s work
 

“The Best of Culture.”


Esquire

 

“We’re talking about having so much self-respect, Aretha Franklin would high-five you.”


Los Angeles Times

 

“The pejorative meaning of the word ‘bitch’ has been reclaimed…it means a strong, feisty woman who has moxie, and knows when to use it. A bitch is like a Tarantino movie—sap free.”


Pursuit Magazine

 

“[Argov is] talking about a strong woman. Someone who knows what she’s doing in life. Someone who will share the load, but who will stand her ground.”

—Joy Behar, Co-host of
The View

 

“Sherry Argov shows women how to transform a casual relationship into a committed one.”


The Today Show

 

“The whole Mary Ann vs. Ginger thing notwithstanding, men don’t really go for ‘nice.’ They go for ‘interesting.’”


Chicago Sun-Times

 

“A must-read at Sunday brunch.”


New York Daily News

 

“A hot new book!”


Fox News Channel

 

“Sherry Argov’s national bestseller,
Why Men Love Bitches
, flew off the shelves.…Men thrive with women who can set boundaries and who push back when they try to cross the line.”


Cosmopolitan

 

“An anti-whining manifesto that encourages women who feel like doormats to develop a sense of independence.”


Playboy

 

“If you’ve been too nice, run out and get this book now!”

—Ellen Fein and Sherrie Schneider, authors of the
New York Times
Bestseller
The Rules

 

“Her sassy book is filled with scenarios and advice aimed at making women subtly stronger and self-empowered. The book, which as already been featured on
The View
and
The O’Reilly Factor
, should make waves with its controversial view of relationships.”


Publishers Weekly

 
WHY MEN
LOVE
Bitches
®
 
Sherry Argov
 

Dedication

For Mom, with love.

CONTENTS
 

Acknowledgments

Introduction

1
   FROM DOORMAT TO
Dreamgirl

Act Like a Prize and You’ll Turn Him into a Believer

Meet the Nice Girl

She Has That “Je Ne Sais Quoi”

Meet the “New and Improved” Bitch

2
   WHY MEN
Prefer
BITCHES

Cracking the Code: What Every Nice Girl Needs to Know

The Thrill of the Chase

The Mama/Ho Complex

The No Cage Rule

The Power of Choice

3
   THE
Candy
STORE

How to Make the Most of Your Feminine and Sexual Powers

One Jujube at a Time

A Sweeter Victory

The Jujube Installment Plan

The Sweet Spot

4
   
Dumb
LIKE A FOX

How to Convince Him He’s in Control While You Run the Show

The Dumb Fox Handles His Ego with Kid Gloves

The Dumb Fox Is a Clever Negotiator

The Dumb Fox Is More Mysterious

The Dumb Fox Is True To Herself

5
   JUMPING THROUGH
Hoops
LIKE A CIRCUS POODLE

When Women Give Themselves Away and Become Needy

A New School: Who Is the Boss of You?

From Sappy to Sassy

Basic Bitch 101

6
   NAGGING
No
MORE

What to Do When He Takes You for Granted and Nagging Doesn’t Work

A Lover or a Mother?

R
x
: Treat Him Like a Friend

“Show” Is Better Than “Tell”

7
   THE OTHER TEAM’S
Secret
“PLAYBOOK”

Things You Suspected but Never Heard Him Say

What Men Think about How Women Communicate

The Top…Fifteen Signs That a Woman Is Needy

Fifteen Reasons Men “Play It Cool”

Fifteen Male Views on Keeping the Romance Alive

Fifteen Things That Turn Men Off

Fifteen Reasons Men Prefer a Feisty Woman

Ten Ways to Tell Whether a Man Is in Love

8
   KEEPING YOUR
Pink
SLIP

The Reasons That Holding Your Own Financially Gives You Power

Financial Independence: Who Has the Title on You?

Dollars and No Sense

9
   HOW TO
Renew
THE MENTAL CHALLENGE

How to Regain That “Spark”

Step #1: Instead of Asking Him to Focus on You, Focus on Yourself

Step #2: Alter the Routine

Step #3: Regain Your Sense of Humor

10
   GAINING
Control
OF YOUR EMOTIONS

Q&A—Letters from Readers

Crazy in Love

A Hint of Indifference Acts as a Trigger, and Hooks Him

11
   THE
New
AND
Improved
BITCH

The Survival Guide for Women Who Are Too Nice

The Bitch Stands Her Ground

The Bitch Is Never Fully Conquered

The Bitch Is Defined from Within

The Bitch Has a Strong Will and Faith in Herself

Appendix
   SHERRY’S
Attraction
PRINCIPLES

Acknowledgments
 

First and foremost, I thank and acknowledge my beautiful mother, Judy. Aside from being the best mother and my favorite person in this world, she taught me everything I know about how to be a strong woman, and how to see humor in everything. Making Mom proud is the only accomplishment that really matters.

I also want to thank the super teams at both Adams Media and F+W Media. I thank David Nussbaum, CEO and President of F+W Media. David Nussbaum is the kind of CEO someone is fortunate enough to work with once or twice in an entire career. I thank him for his special brand of leadership. I thank Chris Duffy, Royalties Manager at Adams Media, for being a consummate professional. I appreciate all the times he’s gone the extra mile. I extend my gratitude to Sara Domville, President of the Book Division at F+W Media, and Karen Cooper, the newly appointed Publisher of Adams Media. How cool it is to see two great women at the helm. I offer special thanks to Stephanie McKenna, Foreign Rights Manager at Adams Media, who is the reason this book is selling in so many languages. I recognize Amy Collins, former Director of Sales at Adams Media, as the talented mind who originally led the book-launch efforts; she is my dear friend.

I want to thank Edward Colbert of Looney & Grossman, who is my brilliant lawyer, advisor, and counselor. I thank him for being in my corner, and for being someone I can
always
count on.

I want to thank my accountants, Kathryn Schmidt of Schmidt & Co., and Ali Adawiya of SongCare. They are both geniuses. I thank Dan Dydzak, lawyer and friend, for his friendship and pep talks at the local diner.

I want to thank Jeff Hyman, my photographer. His kindness will always be remembered. I thank Christine Serrao, of the Artist Relations department at MAC cosmetics, for her gracious help with my TV makeup.

I thank my special guy, who is my rock. (Fortunately for me, he doesn’t read these kinds of books or take me too seriously.) Nevertheless, I thank him for his great suggestions on what I “really need to tell those bitches” after spending a day with “the guys.”

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