Why We Buy (34 page)

Authors: Paco Underhill

BOOK: Why We Buy

9.89Mb size Format: txt, pdf, ePub

About the Author

Paco Underhill
is the founder and CEO of Envirosell, Inc. His clients include Starbucks, McDonald's, adidas and Nokia. He is a regular contributor to NPR,
The Wall Street Journal
and
The New York Times.

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