Antic Hay (20 page)

‘I'll undertake to do that,' said Gumbril, who felt buoyant and self-assured. Mr Boldero's hydrogenous conversation had blown him up like a balloon.

‘And I'm sure you'll do it well,' said Mr Boldero encouragingly. ‘There is no better training for modern commerce than a literary education. As a practical business man, I always uphold the ancient universities, especially in their teaching of the Humanities.'

Gumbril was much flattered. At the moment, it seemed supremely satisfying to be told that he was likely to make a good business man. The business man took on a radiance, began to glow, as it were, with a phosphorescent splendour.

‘Then it's very important,' continued Mr Boldero, ‘to play on their snobbism; to exploit that painful sense of inferiority which the ignorant and ingenuous always feel in the presence of the knowing. We've got to make our trousers the Thing – socially right as well as merely personally comfortable. We've got to imply somehow that it's bad form not to wear them. We've got to make those who don't wear them feel rather uncomfortable. Like that film of Charlie Chaplin's, where he's the absent-minded young man about town who dresses for dinner immaculately, from the waist up – white waistcoat, tail coat, stiff shirt, top-hat – and only discovered, when he gets down into the hall of the hotel, that he's forgotten to put on his trousers. We've got to make them feel like that. That's always very successful. You know those excellent American advertisements about young ladies whose engagements are broken off because they perspire too freely or have an unpleasant breath? How horribly uncomfortable those make you feel! We've got to do something of the same sort for our trousers. Or more immediately applicable would be those tailor's advertisements about correct clothes. “Good clothes make you feel good.” You know the sort of line. And then those grave warning sentences in which you're told that a correctly cut suit may make the difference between an appointment gained and an appointment lost, an interview granted and an interview refused. But the most masterly examples I can think of,' Mr Boldero went on with growing enthusiasm, ‘are those American advertisements of spectacles, in which the manufacturers first assume the existence of a social law about goggles, and then proceed to invoke all the sanctions which fall on the head of the committer of a solecism upon those who break it. It's masterly. For sport or relaxation, they tell you, as though it was a social axiom, you must wear spectacles of pure tortoiseshell. For business, tortoiseshell rims and nickel earpieces lend incisive poise – incisive poise, we must remember that for our ads, Mr Gumbril. “Gumbril's Patent Small-Clothes lend incisive poise to business men.” For semi-evening dress, shell rims with gold ear-pieces and gold nose-bridges. And for full dress, gold-mounted rimless pince-nez are refinement itself, and absolutely correct. Thus we see, a social law has been created, according to which every self-respectiving myope or astigmat must have four distinct pairs of glasses. Think if he should wear the all-shell sports model with full dress! Revolting solecism! The people who read advertisements like that begin to feel uncomfortable; they have only one pair of glasses, they are afraid of being laughed at, thought low-class and ignorant and suburban. And since there are few who would not rather be taken in adultery than in provincialism, they rush out to buy four new pairs of spectacles. And the manufacturer gets rich, Mr Gumbril. Now, we must do something of the kind with our trousers. Imply somehow that they're correct, that you're undressed without, that your fiancée would break off the engagement if she saw you sitting down to dinner on anything but air.' Mr Boldero shrugged his shoulders, vaguely waved his hand.

‘It may be rather difficult,' said Gumbril, shaking his head.

‘It may be,' Mr Boldero agreed. ‘But difficulties are made to be overcome. We must pull the string of snobbery and shame; it's essential. We must find our methods for bringing the weight of public opinion to bear mockingly on those who do not wear our trousers. It is difficult at the moment to see how it can be done. But it will have to be done, it will have to be done,' Mr Boldero repeated emphatically. ‘We might even find a way of invoking patriotism to our aid. “English trousers filled with English air for Englishmen.” A little far-fetched, perhaps. But there might be something in it.'

Gumbril shook his head doubtfully.

‘Well, it's one of the things we've got to think about in any case,' said Mr Boldero. ‘We can't afford to neglect such powerful social emotions as these. Sex, as we've seen, is almost entirely out of the question. We must run the rest, therefore, as hard as we can. For instance, there's the novelty business. People feel superior if they possess something new which their neighbours haven't got. The mere fact of newness is an intoxication. We must encourage that sense of superiority, brew up that intoxication. The most absurd and futile objects can be sold because they're new. Not long ago I sold four million patent soap-dishes of a new and peculiar kind. The point was that you didn't screw the fixture into the bathroom wall: you made a hole in the wall and built the soap-dish into a niche, like a holy water stoup. My soap-dishes possessed no advantages over other kinds of soap-dishes, and they cost a fantastic amount to install. But I managed to put them across, simply because they were new. Four million of them.' Mr Boldero smiled with satisfaction at the recollection. ‘We shall do the same, I hope, with our trousers. People may be shy of being the first to appear in them; but the shyness will be compensated for by the sense of superiority and elation produced by the consciousness of the newness of the things.'

‘Quite so,' said Gumbril.

‘And then, of course, there's the economy slogan. “One pair of Gumbril's Patent Small-Clothes will outlast six pairs of ordinary trousers.” That's easy enough. So easy that it's really uninteresting.' Mr Boldero waved it away.

‘We shall have to have pictures,' said Gumbril, parenthetically. He had an idea.

‘Oh, of course.'

‘I believe I know of the very man to do them,' Gumbril went on. ‘His name's Lypiatt. A painter. You've probably heard of him.'

‘Heard of him!' exclaimed Mr Boldero. He laughed. ‘But who hasn't heard of Lydgate.'

‘Lypiatt.'

‘Lypgate, I mean, of course.'

‘I think he'd be the very man,' said Gumbril.

‘I'm certain he would,' said Mr Boldero, not a whit behindhand.

Gumbril was pleased with himself. He felt he had done some one a good turn. Poor old Lypiatt; be glad of the money. Gumbril remembered also his own fiver. And remembering his own fiver, he also remembered that Mr Boldero had as yet made no concrete suggestion about terms. He nerved himself at last to suggest to Mr Boldero that it was time to think of this little matter. Ah, how he hated talking about money! He found it so hard to be firm in asserting his rights. He was ashamed of showing himself grasping. He always thought with consideration of the other person's point of view – poor devil, could he afford to pay? And he was always swindled and always conscious of the fact. Lord, how he hated life on these occasions! Mr Boldero was still evasive.

‘I'll write you a letter about it,' he said at last.

Gumbril was delighted. ‘Yes, do,' he said enthusiastically, ‘do.' He knew how to cope with letters all right. He was a devil with the fountain-pen. It was these personal, hand-to-hand combats that he couldn't manage. He could have been, he always felt, such a ruthless critic and satirist, such a violent, unscrupulous polemical writer. And if ever he committed his autobiography to paper, how breath-takingly intimate, how naked – naked without so much as a healthy sunburn to colour the whiteness – how quiveringly a sensitive jelly it would be! All the things he had never told any one would be in it. Confession at long range – if anything it would be rather agreeable.

‘Yes, do write me a letter,' he repeated. ‘Do.'

Mr Boldero's letter came at last, and the proposals it contained were derisory. A hundred pounds down and five pounds a week when the business should be started. Five pounds a week – and for that he was to act as a managing director, writer of advertisements and promoter of foreign sales. Gumbril felt thankful that Mr Boldero had put the terms in a letter. If they had been offered point-blank across the luncheon table, he would probably have accepted them without a murmur. He wrote a few neat, sharp phrases saying that he could not consider less than five hundred pounds down and a thousand a year. Mr Boldero's reply was amiable; would Mr Gumbril come and see him?

See him? Well, of course, it was inevitable. He would have to see him again some time. But he would send the Complete Man to deal with the fellow. A Complete Man matched with a leprechaun – there could be no doubt as to the issue.

The day after to-morrow became in due course to-day; splendidly bearded and Rabelaisianly broad in his whip-cord toga, Gumbril presented himself at Mr Boldero's office in Queen Victoria Street.

‘I should hardly have recognized you,' exclaimed Mr Boldero as he shook hands. ‘How it does alter you, to be sure!'

‘Does it?' The Complete Man laughed with a significant joviality.

‘Won't you take off your coat?'

‘No, thanks,' said Gumbril. ‘I'll keep it on.'

‘Well,' said the leprechaun, leaning back in his chair and twinkling, bird-like, across the table.

‘Well,' repeated Gumbril on a different tone from behind the stooks of his corn-like beard. He smiled, feeling serenely strong and safe.

‘I'm sorry we should have disagreed,' said Mr Boldero.

‘So am I,' the Complete Man replied. ‘But we shan't disagree for long,' he added, with significance; and as he spoke the words he brought down his fist with such a bang, that the inkpots on Mr Boldero's very solid mahogany writing-table trembled and the pens danced, while Mr Boldero himself started with a genuine alarm. He had not expected them. And now he came to look at him more closely, this young Gumbril was a great, hulking, dangerous-looking fellow. He had thought he would be easy to manage. How could he have made such a mistake?

Gumbril left the office with Mr Boldero's cheque for three hundred and fifty pounds in his pocket and an annual income of eight hundred. His bruised right hand was extremely tender to the touch. He was thankful that a single blow had been enough.

GUMBRIL HAD SPENT
the afternoon at Bloxam Gardens. His chin was still sore from the spirit gum with which he had attached to it the symbol of the Complete Man; he was feeling also a little fatigued. Rosie had been delighted to see him; St Jerome had gone on solemnly communicating all the time.

His father had gone out to dine, and Gumbril had eaten his rump steak and drunk his bottle of stout alone. He was sitting now in front of the open french windows which led from his father's workroom on to the balcony, with a block on his knee and a fountain-pen in his hand, composing advertisements for the Patent Small-Clothes. Outside, in the plane-trees of the square, the birds had gone through their nightly performance. But Gumbril had paid no attention to them. He sat there, smoking, sometimes writing a word or two – sunk in the quagmire of his own drowsy and comfortable body. The flawless weather of the day had darkened into a blue May evening. It was agreeable merely to be alive.

He sketched out two or three advertisements in the grand idealistic transatlantic style. He imagined one in particular with a picture of Nelson at the head of the page and ‘England expects . . .' printed large beneath it. ‘England . . . Duty . . . these are solemn words.' That was how it would begin. ‘These are solemn words, and we use them solemnly as men who realize what Duty is, and who do all that in them lies to perform it as Englishmen should. The Manufacturer's is a sacred trust. The guide and ruler of the modern world, he has, like the Monarch of other days, responsibilities towards his people; he has a Duty to fulfil. He rules, but he must also serve. We realize our responsibilities, we take them seriously. Gumbril's Patent Small-Clothes have been brought into the world that they may serve. Our Duty towards you is a Duty of Service. Our proud boast is that we perform it. But besides his Duty towards Others, every man has a duty towards Himself. What is that Duty? It is to keep himself in the highest possible state of physical and spiritual fitness. Gumbril's Patent Small-Clothes protect the lumbar ganglia . . .' After that it would be plain medical and mystical sailing.

As soon as he got to the ganglia, Gumbril stopped writing. He put down the block, sheathed his pen, and abandoned himself to the pleasures of pure idleness. He sat, he smoked his cigar. In the basement, two floors down, the cook and the house parlourmaid were reading – one the
Daily Mirror,
the other the
Daily Sketch.
For them, Her Majesty the Queen spoke kindly words to crippled female orphans; the jockeys tumbled at the jumps; Cupid was busy in Society, and the murderers who had disembowelled their mistresses were at large. Above him was the city of models, was a bedroom, a servant's bedroom, an attic of tanks and ancient dirt, the roof and, after that, two or three hundred light-years away, a star of the fourth magnitude. On the other side of the party-wall on his right, a teeming family of Jews led their dark, compact, Jewish lives with a prodigious intensity. At this moment they were all passionately quarrelling. Beyond the wall on the left lived the young journalist and his wife. To-night it was he who had cooked the supper. The young wife lay on the sofa, feeling horribly sick; she was going to have a baby, there could be no doubt about it now. They had meant not to have one; it was horrible. And, outside, the birds were sleeping in the trees, the invading children from the slum tumbled and squealed. Ships meanwhile were walloping across the Atlantic freighted with more cigars. Rosie at this moment was probably mending Shearwater's socks. Gumbril sat and smoked, and the universe arranged itself in a pattern about him, like iron filings round a magnet.