Brandwashed (47 page)

consumer insights.
See
data mining

convenience foods,
2.1
,
6.1

cookies,
9.1
,
9.2

coolness,
5.1
,
5.2
,
5.3

Cosby, Bill

cosmetics,
1.1
,
2.1
,
8.1
; celebrity-driven marketing,
7.1
,
7.2
; health-driven marketing,
8.2
,
8.3
; lip balm,
3.1
; for men,
4.1
,
4.2
,
4.3
; spiritually driven marketing,
8.4
,
8.5

coupons,
9.1
,
9.2

Cousino, David,
4.1
,
4.2
,
4.3
,
4.4
,
4.5

cravings,
3.1
,
3.2
,
3.3
,
3.4

credit cards

credit reporting agencies,
9.1
,
9.2

customer reviews

Cyrus, Miley

Danone

data mining,
itr.1
,
5.1
,
6.1
,
9.1
,
9.2
;
children and teens
;
credit cards and
;
digital coupons
;
Facebook
;
in-store monitoring
; loyalty cards,
9.8
,
9.9
;
mobile phones and
;
Muzak narrowcasting
; online behavior tracking,
9.12
,
9.13
,
9.14
,
9.15
,
9.16
;
targeted pricing and
;
terms of service and license agreements

Davidson’s

DeGeneres, Ellen

digital footprint

digital price signage

disease, fear of

Disney

doctors, celebrity,
7.1
,
7.2

Dolce & Gabbana,
4.1
,
7.1

dopamine,
3.1
,
3.2
,
3.3
,
3.4
,
3.5
,
9.1

Dove,
2.1
,
4.1

drinking games,
5.1
,
5.2

DSW

eBay,
8.1
,
9.1

end-user license agreements

entertainment,
4.1
,
5.1
,
5.2
,
6.1
; advertising as,
1.1
; nostalgia,
6.2
; television,
4.2
,
6.3
,
6.4
,
7.1
,
7.2
,
7.3

environmental responsibility,
8.1
,
9.1

EULAs

Euphoria

Evian

exclusivity

expert advice/recommendations,
7.1
,
7.2

Facebook,
3.1
,
6.1
,
6.2
,
9.1
; apps and games,
3.2
,
9.2
; brand pages,
5.1
,
6.3
,
9.3
,
9.4

Factorygate

fads
.
See also
viral marketing

fame,
7.1
,
7.2
.
See also
celebrities

Fanselow, Michael

fantasy-based marketing,
7.1
,
9.1

Farmgate

FarmVille,
3.1
,
9.1

FDA,
8.1
,
8.2
,
8.3

fear

fear-based marketing,
2.1
,
2.2
,
2.3
,
5.1
; foods,
2.4
,
2.5
,
2.6
; health and safety products,
1.1
,
2.7
,
2.8
,
2.9
,
4.1
; life insurance,
2.10
; pharmaceuticals,
2.11
; shopping addiction and,
3.1

Fey, Tina,
4.1
,
7.1

50 Cent

finishing touch

fish

food marketing,
4.1
; addictive substances in foods,
3.1
; fear-based,
2.1
,
2.2
,
2.3
; health claims and buzzwords,
2.4
,
8.1
,
8.2
; nostalgia in,
6.1
,
6.2
,
6.3
; packaging,
2.5
,
2.6
; spiritual associations,
8.3

food preferences, children’s,
1.1
,
1.2

food safety,
2.1
,
2.2

Foursquare,
3.1
,
5.1
,
9.1

fragrances,
4.1
,
4.2
,
4.3
,
8.1
,
9.1
; Axe,
4.4
,
4.5
; celebrity-driven marketing,
7.1
,
7.2

Frank, Sidney

freshness, of food,
2.1
,
6.1

fruit,
2.1
,
2.2
,
8.1
,
8.2

Gagner, Amy

gambling

games,
6.1
,
9.1
; icing,
5.1
; online, mobile, and video games,
1.1
,
3.1
,
5.2
,
9.2
,
9.3

Gamestation

Gatorade

generation lap,
5.1
,
5.2

Gillette,
1.1
,
4.1

Girls Intelligence Agency

goji products

Google,
5.1
,
9.1
,
9.2
,
9.3

Gorgeously Green
(Uliano),
9.1

GPS tracking.
See
location tracking

Grasse, Pierre-Paul

Grey Goose vodka

Gross, Dennis,
7.1
,
7.2

Groupon

Grum, Amanda

guerrilla marketing,
1.1
,
5.1
.
See also
The Morgensons
;
word of mouth

guilt,
2.1
,
9.1

hair removal,
1.1
,
4.1
,
4.2

halal products

Hamill, Dorothy

hand-me-down influence,
1.1
,
6.1

hand sanitizers,
2.1
,
2.2

Hannah Montana,
159

health and safety products,
1.1
,
2.1
,
2.2
; online search tracking,
9.1
; pharmaceuticals,
2.3

health benefits, as marketing tool,
8.1
,
8.2
,
8.3
,
8.4
; acai,
8.5
; cosmetics and supplements,
8.6
; goji,
8.7
; label buzzwords,
8.8
; pomegranate,
8.9

health claims,
2.1
,
8.1
,
8.2

H-E-B

Heinz,
2.1
,
6.1

Hepper, Peter

herd mentality.
See
peer pressure

The Hidden Persuaders
(Packard),
itr.1

Hofer, Johannes

Hollister,
5.1
,
6.1

Hollywood Stock Exchange

hope-based marketing

Huotilainen, Minna,
1.1
,
1.2

hybrid cars

hygiene,
2.1
,
2.2
,
2.3
,
4.1
.
See also
personal care products

icing

ideeli,
3.1
,
3.2

Intentional Chocolate

International Flavors & Fragrances,
1.1
,
4.1

Internet.
See
online
entries;
social media
;
YouTube

Internet celebrities

iPad

iPhone,
1.1
,
2.1
,
3.1
,
5.1
,
9.1
.
See also
smart phones

iPod

iTunes,
5.1
,
9.1

Jackson, Michael

Japan

Jolie, Angelina

The Joneses,
8,
9.1

junk food,
1.1
,
3.1

Kalivas, Peter

Kellogg’s,
2.1
,
8.1

Kleenex

knockoffs,
5.1
,
6.1

Kodak

Kool

Krause, Jens

label terminology,
8.1
,
8.2
,
8.3
,
8.4
,
9.1

Lacoste

La Prairie

LeDoux, Joseph

LEGO,
1.1
,
7.1

Levi’s,
5.1
,
5.2

Lewis, Michael

license agreements

licensed characters,
1.1
,
1.2

LifeGem

life insurance

lip gloss and lip balm,
1.1
,
3.1

loan offers

location tracking,
9.1
,
9.2
,
9.3
,
9.4
; Apple,
9.5
; Foursquare,
3.1
,
5.1
,
9.6
; Google Buzz,
9.7

logos

Longmead, Carolyn

Lopez, Jennifer

Louis Vuitton,
5.1
,
5.2
,
6.1

loyalty cards,
9.1
,
9.2

LPs

Lululemon

Lysol

Madonna

Mafia Wars,
3.1
,
3.2

Martin, J. P.

Mattel

McCain, John

McDonald’s,
1.1
,
1.2
,
2.1
,
6.1

McEntee, Andy,
9.1
,
9.2

McNeal, James

megachurches

men: changing consumer habits,
4.1
; grooming and hygiene products,
4.2
,
4.3
; suggestive advertising and,
4.4
,
4.5
,
4.6
; word-of-mouth influence,
9.1

Menella, Julie

Men’s Health,
88

menthol

Method

Millennials

Mirzayantz, Nicolas

Moleskine notebooks

monosodium glutamate

Morgenson, Eric,
9.1
,
9.2
,
9.3
,
9.4
,
9.5

Morgenson, Gina,
9.1
,
9.2
,
9.3
,
9.4
,
9.5

Morgenson, Jack,
9.1
,
9.2
,
9.3
,
9.4

Morgenson, Max,
9.1
,
9.2
,
9.3
,
9.4

Morgenson, Sam,
9.1
,
9.2
,
9.3
,
9.4

The Morgensons,
8
,
9.1
; actors and setup,
9.2
,
9.3
; data analysis,
9.4
,
9.5
; environmental responsibility experiment,
9.6
; implications of,
9.7
; neighbors’ responses,
9.8
,
9.9
,
9.10
,
9.11

Moskvin, Alex

Moss, Kate

movies,
4.1
,
5.1
,
5.2

MSG

Mueller, Astrid

music,
1.1
,
1.2
,
5.1
; celebrity branding,
7.1
; consumer behavior and,
6.1
,
9.1
; nostalgia and,
6.2
,
6.3
.
See also
sounds

Muzak

narrowcasting

network marketing

New Age spirituality

Newman, Paul

Newman’s Own

nonconformity

nonlinear pricing

nostalgia,
5.1
,
6.1
,
6.2
; Bieber phenomenon and,
4.1
; brand loyalty and,
1.1
,
1.2
,
1.3
,
1.4
,
6.3

nostalgia marketing,
6.1
,
6.2
,
6.3
; authenticity strategies,
6.4
; revivals of old ads,
6.5
,
6.6

nutraceuticals,
7.1
,
8.1
,
8.2

Ogilvy, David

online auctions,
3.1
,
3.2
,
5.1
,
8.1

online behavior: data mining and,
9.1
,
9.2
,
9.3
,
9.4
,
9.5
,
9.6
.
See also
social media

online games,
3.1
,
9.1
,
9.2

online marketing,
1.1
,
9.1
; Facebook ads,
9.2
; Facebook brand pages,
5.1
,
6.1
,
9.3
,
9.4

online pornography

OnStar

Orenstein, Peggy,
1.1
,
7.1
,
7.2

Osmond, Donny

packaging,
4.1
,
6.1
; food products,
2.1
,
2.2
; health-associated products,
8.1
,
8.2
,
8.3
,
8.4
; soft drinks,
3.1
.
See also
label terminology

Packard, Vance

peer pressure,
1.1
,
5.1
; in Asia,
5.2
; children and teens,
5.3
,
5.4
,
5.5
,
9.1
; fads and viral marketing,
5.6
; influence of peer recommendations,
9.2
,
9.3
; network marketing,
8.1
; popularity phenomena,
5.7
; Russian drinking rituals,
5.8
; social media and,
5.9
.
See also
The Morgensons