Bread Matters
Authors: Andrew Whitley
Bread Matters the State of Modern Bread and a Definitive Guide to Baking your Own
Andrew Whitley
Fourth Estate •
London
To Veronica
Table of Contents
Chapter One What’s the Matter with Modern Bread?
Chapter Two Does It Really Matter What Bread We Eat?
Chapter Four The Essential Ingredients
Chapter Five Starting from Scratch
Chapter Six First Bread and Rolls
Chapter Seven Simple Sourdough
Chapter Eight Bread – A Meal In Itself
Chapter Nine of Crust and Crumb
Chapter Ten Sweet Breads and Celebrations
Chapter Twelve Gluten-Free Baking
Chapter Thirteen Growing Old Gracefully
This book, as befits its theme, has been fermenting for quite a while. I started the Village Bakery in Melmerby in 1976, when the growing evidence that man could not live by white industrial bread alone was still being ridiculed by the scientific and medical establishments. At that time, none of the bakeries in nearby Penrith made a wholemeal loaf because there was ‘no demand for it’. All my first bread was wholemeal, made with flour stoneground at the local watermill. Partly to reassure myself that I wasn’t completely mad, I wrote a short history of bread on display boards to hang on the walls of our teashop. So began an attempt to understand why people have often chosen, or been forced, to eat bread that was not very good for them and how this might be changed now that we were discovering so much about the role of good food in public health.
Towards the end of the 1980s the upsurge of apparent allergy and intolerance to the main ingredients of bread presented me with a baking challenge. I had to go back to the first principles of fermentation to make loaves without wheat, gluten or baker’s yeast. It began to dawn on me that industrial bread might be making increasing numbers of people unwell because it was made too quickly. Since then, what little research has been done in this area has suggested that the longer bread is fermented, the more digestible and nutritious it gets.
I hope that something of the same effect can be detected in this book, in which I have tried to pass on the baking knowledge accumulated over 30 years. I have done so not only because making your own bread is one of the most satisfying things you can do but because, as the first chapters reveal, much of what you get in the shops should probably be avoided.
CHAPTER ONE WHAT’S THE MATTER WITH MODERN BREAD?
‘A technological triumph factory bread may be. Taste it has none. Should it be called bread?’
ELIZABETH DAVID,
English Bread and Yeast Cookery
(Allen Lane, 1977)
A very British loaf affair
Britons consume about eight million loaves a day plus countless rolls, sandwiches, pizzas and croissants. The baking industry is a model of industrial efficiency and British bread is amongst the lowest priced in Europe. Yet if you ask a Continental visitor what they think of living here, likely as not they will mention the lack of good bread.
We ourselves laugh at ‘cotton wool’ bread and put up with tasteless, mass-produced rolls in restaurants, canteens and takeaways. The better-off are tempted by ‘healthy’ loaves fortified with the latest fashionable nutrients, while the poor make do with bread sold primarily on price. If we care about bread, we have a funny way of showing it.
Behind the impressive production figures and the advertising hype of new product launches lies a revealing statistic. We eat less than half as much bread as we did 45 years ago. Well before fads like the low-carbohydrate Atkins diet, people were abandoning bread, and not only because they could afford other foods.
The startling possibility is that British consumers, without their knowledge, have been taking part in a flawed experiment. Back in the early 1960s, the national loaf was fundamentally redesigned. The flour and yeast were changed and a combination of intense energy and additives completely displaced time in the maturing of dough. Almost all our bread has been made this way for nearly half a century. It is white and light and stays soft for days. It is made largely with home-grown wheat and it is cheap. For increasing numbers of people, however, it is inedible.
This book uncovers what goes into the making of a modern loaf and charts the changes that the industry would rather we ignored. As technology finds ever more ingenious ways to adulterate our bread, so science is revealing the havoc this may be causing to public health. Recent research suggests that we urgently need to rethink the way we make bread.
If you are dismayed at the covert corruption of our daily food, you may agree with me that bread matters too much to be left to the industrial bakers. More and more people are taking control over their lives and health by making their own bread. If you are one of them, or would like to be, the second part of this book contains all you need to know in order to make your own bread, with real taste and integrity, bread you can trust and believe in.
Gut feelings
Why would hundreds of thousands of people stop eating bread and eliminate wheat from their diet? Cynics would say that the emergence of private allergy clinics and self-diagnosis by mail order might have something to do with it. For its part, much of the medical profession remains sniffy about the connection between diet and wellbeing. Yet scientific studies do show a surprisingly widespread sensitivity to wheat. This can take an extreme form known as coeliac disease, which is a serious reaction to gliadin, one of the gluten-forming proteins present mostly in wheat but also in smaller amounts in rye, barley and oats. Coeliac disease has a genetic component and, according to the Coeliac Society, may affect as many as one in 100 people in the UK. In his book
The Complete Guide to Food Allergy and Intolerance
(Bloomsbury, 1998, with L. Gamlin), leading allergy expert Professor Jonathan Brostoff describes coeliacs as ‘casualties of the slow adaptation process between the human race and wheat.’
It seems that sensitivity to gluten and wheat is like an iceberg. The visible part is composed of coeliacs whose condition is diagnosed by well-established tests and whose only treatment is a complete avoidance of gluten. Below the surface is a much larger group of people who have a sensitivity to wheat with varying degrees of severity, from mild discomfort when consuming bread to a condition known as ‘wheat-dependent exercise-induced anaphylaxis’
1
.
The strange thing is how recent all this is. Coeliac disease was first diagnosed in the 1950s, but widespread wheat intolerance emerged less than 20 years ago. At almost the same time, people started talking about an invasive strain of yeast called
Candida albicans,
which caused joint pain and digestive discomfort.
For a baker, this came as quite a shock. For 13 years or so I had been selling a range of wheat breads raised with yeast without once hearing about wheat or yeast intolerance or allergy. Suddenly people started ringing up asking for breads made without wheat or baker’s yeast – on the face of it, something of a tall order, given that the remaining ingredients of bread are just salt and water. Luckily, I was just developing a sourdough rye bread that contained no wheat and was raised using a spontaneous fermentation (lasting about 24 hours) of ‘wild’ yeasts present in the flour. Customers tried it and found that their digestive problems were eased. That was the first in a long line of products made without wheat for a market that had appeared from nowhere. Call it anecdotal (the word opponents use when your argument rattles them), but the evidence was clear: more and more people were buying products specifically because they didn’t contain wheat, or industrial yeast, or both. The bread on offer in the shops seemed to be making them ill.
Respect
British industrial bread commands little respect. This isn’t surprising when it is promoted with such mixed messages. Some loaves, described as having ‘premium’ qualities, seem barely distinguishable from others being sold at less than the price of a postage stamp. ‘Healthy-eating’ brands, adorned with images of nature and vitality, make detailed claims about the virtues of this or that added nutrient. But the big bakers keep quiet about nutrition when pushing their ‘standard’ loaves, which still account for over half of the market and are sold on price alone.
You might think that keeping prices down would be a good way to increase sales. But with bread, low cost and low quality have become so intertwined that conventional economics are turned on their head.
‘The Irish bread industry is driven by spread sheets and low prices,’ commented Derek O’Brien, head of the National Bakery School in Dublin, in 2004. ‘We produce some of the least expensive bread in Europe. But the result? Our bread consumption is one of the lowest in Europe. This is an appalling situation, particularly for the remaining number of smaller bakers, because their future is to a great extent dictated by the industrial baker.’
Many small bakers in the UK would recognise this situation. When low cost becomes
below
cost, an unseemly race to the bottom is inevitable. In the late 1990s I was told by the chief bakery buyer of one of Britain’s leading supermarkets that the cost of reducing the price of a standard 800g loaf of white sliced bread from 17p to 7p (in line with her main competitor) would be £400,000 a week – a sum that might have been better invested in promoting good food. Two of the main bakeries supplying the cheapest ‘value’ bread went spectacularly bust in 2004-5. Since then, the remaining large bakers have had some success in moving away from low-cost bread and even the supermarkets seem to have realised that loss-leading with something as vital as bread does them little credit. But it will take more than clever branding or a little soya, linseed and omega-3 to dispel the prevailing image of British bread culture as one dominated by pap.
If that seems a harsh judgement, take a look at what actually goes into your daily bread.
This is your loaf
In 1961 the British Baking Industries Research Association in Chorleywood, Hertfordshire, devised a breadmaking method using lower-protein wheat, an assortment of additives and high-speed mixing. Over 80 per cent of all UK bread is now made using this method and most of the rest uses a process called ‘activated dough development’ (ADD), which involves a similar range of additives. So, apart from a tiny percentage of bread, this is what we eat today.
The Chorleywood Bread Process (CBP) produces bread of phenomenal volume and lightness, with great labour efficiency and at low apparent cost. It isn’t promoted by name. You won’t see it mentioned on any labels. But you can’t miss it. From the clammy sides of your chilled wedge sandwich to the flabby roll astride every franchised burger, the stuff is there, with a soft, squishy texture that lasts for many days until the preservatives can hold back the mould no longer. If bread forms a ball that sticks to the roof of your mouth as you chew, thank the Chorleywood Bread Process – but don’t dwell on what it will shortly be doing to your guts.
This is Britain’s bread: a technological marvel combining production efficiency with a compelling appeal to the lowest common denominator of taste. It is the very embodiment of the modern age.
Below is a breakdown of a typical Chorleywood Bread Process loaf
2
. Only the first four ingredients in the table – flour, water, salt and yeast – are essential to make bread. In fact, even yeast (as an added ingredient) is unnecessary for breads made with natural leavens or sourdoughs. Bread made with these three or four simple ingredients was the basis of my bakery business for 25 years. So it is reasonable to ask: are all those other ingredients necessary? And, if not, what are they doing in our bread?
