Dollarocracy (63 page)
Authors: John Nichols
52
. In 2012, the Obama campaign advertised directly on many liberal Web sites, including those of the
Daily Kos
, the
New Republic
, and
The Nation
. See “Websites Lose Out.”
53
. Pew Research Center's Project for Excellence in Journalism, “The Future of Mobile News,”
journalism.org
, October 1, 2012.
54
. For an extensive development of these points, see McChesney,
Digital Disconnect
, chap. 6.
55
. Pew Research Center, “Internet Gains Most as Campaign News Source but Cable TV Still Leads: Social Media Doubles, but Remains Limited,”
journalism.org
, October 25, 2012.
56
. Bob Sullivan, “Sarcasm Campaigning: Social Media Hones Cynical Edge in Presidential Politics,”
redtape.nbcnews.com
, October 2, 2012.
57
. Quoted in Adam Mazmanian, “Selling the Hashtag Election,”
National Journal
, September 11, 2012,
http://www.nationaljournal.com/tech/selling-the-hashtag-election-20120911
.
58
. Susan Currie Sivek, “How Political Magazines Use Twitter to Drive 2012 Election Chatter,”
pbs.org/mediashift
, October 31, 2012.
59
. Regina McCombs, “How to Keep Social Media Reaction in Perspective When Covering Elections,”
pointer.org
, October 24, 2012.
60
. Jason Horowitz, “Campaigns Have Lost Control of Coverage Due to Social Media,”
standard.net
, October 31, 2012.
61
. Quoted in Neha Prakash, ““Gaffesplosion: The Unrelenting Hype of Modern Politics,”
machable.com
, October 2, 2012.
62
. Horowitz, “Campaigns Have Lost Control of Coverage.”
63
. See John Nichols, “The Next Media System,” in
Uprising: How Wisconsin Renewed the Politics of Protest, from Madison to Wall Street
(New York: Nation Books, 2012).
64
. Quoted in Tom Rosenstiel, “Winning the Media Campaign 2012,”
beyondchron.org
, November 5, 2012.
65
. Quoted in Meyer, “9 Concrete, Specific Things.”
66
. Joshua Brustein, “Start-Ups Aim to Help Us Put a Price on Their Personal Data,”
New York Times
, February 13, 2012.
67
. Christina Lamb, “Is Obama Stalking You?,” spectator.co.uk, October 27, 2012.
68
. Quoted in Scott Bomboy, “Analysis: Internet Marketing Was Breakout Star of 2012,”
blog.constitutioncenter.org
, November 14, 2012.
69
. Tim Dickinson, “The Obama Campaign's Real Heroes,”
RollingStone.com
, December 7, 2012.
70
. Jim Rutenberg and Jeff Zeleny, “Obama Mines for Voters with High Tech Tools,”
New York Times
, March 8, 2012.
71
. Dickinson, “The Obama Campaign's Real Heroes.”
72
. Michael Scherer, “Inside the Secret World of the Data Crunchers Who Helped Obama Win,” swamp
land.time.com
, November 7, 2012.
73
. Joshua Green, “Corporations Want Obama's Winning Formula,”
Bloomberg Businessweek
, November 28âDecember 2, 2012, 37.
74
. Emily Steel, “US Election Offers Advertising Lessons,”
ft.com
, November 8, 2012.
75
. See, for example, Derrick Harris, “How Obama's Tech Team Helped Deliver the 2012 Election,”
gigaom.com
, November 12, 2012; “Facebook, Tweets key to victory”; Springer and Carson, “2012”; and Bomboy, “Analysis.”
76
. Quoted in Scherer, “Inside the Secret World.”
77
. Quoted in Dickinson, “The Obama Campaign's Real Heroes.”
78
. Mark Milian, “The Quest for More Clicks,”
Bloomberg Businessweek
, September 24â30, 2012, 42.
79
. Lamb, “Is Obama Stalking You?”
80
. Quoted in Green “Corporations Want Obama's Winning Formula,” 37.
81
. L. Gordon Crovitz, “How Campaigns Hypertarget Voters Online,”
wsj.com
, November 4, 2012.
82
. Ibid.
83
. Charles Duhigg, “Campaigns Mine Personal Lives to Get Out Vote,”
New York Times
, October 14, 2012.
84
. David Wells, “Microtargeting: How Campaigns Know You Better Than You Know Yourself,”
fox13now.com
, November 5, 2012.
85
. Molly McHugh, “How Social Media, Data Mining, and New-Fangled Technology Tipped the 2012 Election,” digitaltrends,com, November 10, 2012.
86
. Scherer, “Inside the Secret World.”
87
. Dickinson, “The Obama Campaign's Real Heroes.”
88
. Wells, “Microtargeting.”
89
. Lois Beckett, “Web Cookies Used by Companies to Tailor Political Ads You See Online,” Huffington Post, October 23, 2012.
90
. Kevin Liptak, “Obama Team: Campaign Was Great, but Candidate More Important,”
cnn.com
, November 8, 2012.
91
. Quoted in Lamb, “Is Obama Stalking You?”
92
. Duhigg, “Campaigns Mine Personal Lives.”
93
. “Deus ex machine,” 32.
94
. Dickinson, “The Obama Campaign's Real Heroes.”
95
. Green, “Corporations Want Obama's Winning Formula,” 38.
96
. Scherer, “Inside the Secret World.”
97
. Jim Rutenberg, “Secret of Obama Victory? Rerun Watchers, for One,”
New York Times
, November 12, 2012.
98
. Quoted in Dickinson, “The Obama Campaign's Real Heroes.”
99
. Both quoted in ibid.
100
. Green, “Corporations Want Obama's Winning Formula,” 38, 39.
101
. Living Room Candidate, “Introduction,”
http://www.livingroomcandidate.org/
.
102
. Quoted in Dickinson, “The Obama Campaign's Real Heroes.”
103
. Jim Rutenberg, “Secret of Obama Victory?”
104
. Rutenberg and Zeleny, “Obama Mines for Voters.”
105
. Quoted in Scherer, “Inside the Secret World.”
106
. Quoted in Joshua Green, “Hey, Read This,”
Bloomberg Businessweek
, December 3âDecember 9, 2012, 31â32.
107
. Dickinson, “The Obama Campaign's Real Heroes.”
108
. Green “Corporations Want Obama's Winning Formula,” 38.
109
. Harris, “How Obama's Tech Team Helped.”
110
. Duhigg, “Campaigns Mine Personal Lives.”
111
. Messina quoted in Dickinson, “The Obama Campaign's Real Heroes.”
112
. McHugh, “How Social Media . . . Tipped the 2012 Election.”
113
. Quoted in Rutenberg, “Secret of Obama Victory?”
114
. Quoted in Dickinson, “The Obama Campaign's Real Heroes.”
115
. Quoted in Kate Kaye, “IAB's Big Data Driven Political Ad Push Backs Lobbying Goals,”
clickz.com
, October 2, 2012.
116
. Quoted in Molly A. K. Connors, “After a $6 Billion Election, Politicos Say Data Mining Is the Wave of the Future,”
Concord (New Hampshire) Monitor
, November 13, 2012.
117
. Robert Mann,
Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Politics
(Baton Rouge: Louisiana State University Press, 2011), 111â113.
118
. Cited in Laurie Sullivan, “Obama Beats Romney in Online Political Ad Spend,”
mediapost.com
, November 5, 2012.
119
. Alexandra Jaffe, “GOP Groups Turn to Digital Ads in Final Weeks of Campaign,”
thehill.com
, November 4, 2012.
120
. Quoted in Steel, “US Election.”
121
. Quoted in R. Wilson, “Candidates Turn to Geo-Targeting in Ads,”
thehill.com
, October 14, 2012.
122
. Quoted in Melanie Mason, “What's the Future of Campaign Advertising? Look to the Four Screens,”
latimes.com
, November 6, 2012.
123
. Quoted in Joseph N. DiStefano, “New Political Advertising Targets Voters Via Their Online Habits,”
philly.com
, November 5, 2012.
124
. Quoted in Lamb, “Is Obama Stalking You?”
125
. Rosen, “Who Do They Think You Are?,” 42.
126
. Quoted in Kaye, “IAB's Big Data.”
127
. Quoted in Natasha Singer and Charles Duhigg, “Tracking Voters' Clicks Online to Try to Sway Them,”
nytimes.com
, October 27, 2012.
128
. Joseph Turow, Michael X. Delli Carpini, Nora Draper, and Rowan Howard-Williams, “Americans Roundly Reject Tailored Political Advertising” (Philadelphia: Annenberg School for Communication, University of Pennsylvania, July 2012).
129
. Quoted in Wilson, “Candidates Turn to Geo-Targeting.”
130
. Andy Ellenthal, “7 Political Ad Tactics Every Marketer Should Know,”
imediaconnection.com
, August 15, 2012.
131
. Jeremy Peters, “With Video, Obama Looks to Expand Campaign's Reach Through Social Media,”
New York Times
, March 15, 2012.
132
. Quoted in Tanzina Vega, “Online Data Helping Campaigns Customize Ads,”
New York Times
, February 21, 2012.
133
. Quoted in Wells, “Microtargeting.”
134
. Mason, “What's the Future?”
135
. DiStefano, “New Political Advertising.”
136
. Quoted in Beckett, “Web Cookies.”
137
. Adam Lehmann, “Guess What? Online Political Ads Don't Turn Voters Off. They Work,”
adage.com
, October 4, 2012.
138
. Steel, “US election.”
139
. Dickinson, “The Obama Campaign's Real Heroes.”
140
. Megan Woo and Joe St. George, “Internet Users React to Online Political Ads,”
wtvr.com
, October 22, 2012.
141
. Quoted in Beckett, “Web Cookies.”
142
. Lehmann, “Guess What?”
143
. Lamb, “Is Obama Stalking You?”
144
. Turow et al., “Americans Roundly Reject Tailored Political Advertising,” 25.
145
. Ibid., 26.
146
. Quoted in Wells, “Microtargeting.”
147
. Quoted in Beckett, “Web Cookies.”
148
. Singer and Duhigg, “Tracking Voters' Clicks Online.”
149
. Maclver Institute Staff, “Stunner: Walker Recall Petitions NOT Available for Online Review,” MacIver Institute, January 30, 2012.
150
. “United Wisconsin Statement on Gab Decision to Post Recall Petitions Online,” PolitiScoop, February 2, 2012,
http://www.politiscoop.com/us-politics/wisconsin-politics/704-united-wisconsin-statement-on-gab-decision-to-post-recall-petitions-online.html
.
151
. Dan Bice, “Judge Draws Flak for Signing Walker Recall Petition,”
Milwaukee Journal Sentinel
, March 6, 2012.
152
. Turow et al., “Americans Roundly Reject Tailored Political Advertising,” 7, 26.
153
. Jon Peha, “Making Political Ads Personal,” Politico, September 11, 2012.
154
. Stephan Lesher,
George Wallace: American Populist
(New York: Da Capo Press, 1995); “George Wallace: Settin' the Woods on Fire,”
The American Experience
, Public Broadcasting Service, 1999.
155
. See Thomas F. Schaller,
Whistling Past Dixie: How Democrats Can Win Without the South
(New York: Simon & Schuster, 2008); and Tim Noah, “Forget the South, Democrats: Stop Coddling the Spoiled Brat of Presidential Politics,”
Slate
, January 27, 2004.
156
. Quoted in Patrick Doyle, “The No-Holds Barred, Deception-Filled Campaign,”
bostonmagazine.com
, September 5, 2012.
157
. Quoted in Lois Beckett, “Dark Money Political Groups Target Voters Based on Their Internet Habits,”
ProPublica.org
, July 26, 2012.
158
. “Deus ex machine,” 32.
159
. Beckett, “Dark Money Political Groups.”
160
. Kim Geiger, “Is Political Text Message Spam Legal?,”
latimes.com
, September 26, 2012.
