Drinking Water (36 page)

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Authors: James Salzman

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Any business venture funded by Google billionaires, an Academy Award–winning filmmaker, and the former chief software architect for Microsoft and run by a former NASA Mars mission manager passes the laugh test. So when this group announced in April 2012 that it was launching the company Planetary Resources to mine asteroids, it garnered a lot of media attention. The plan seems simple on its face—mine near-Earth asteroids for water and precious metals—and dauntingly complicated in practice.
Historically, the main actors in space ventures have been governments. Motivated in part by the Cold War, they were the only parties with the massive resources necessary to mobilize a space shot. This is all changing, for there are other private sector space ventures afoot. The founder of
Amazon.com
, Jeff Bezos, is financing Blue Origin, a company that plans to provide commercial space travel through reusable rockets. Richard Branson has launched Virgin Galactic, providing suborbital flights for space tourists.
Planetary Resources’ business plan is based on four phases. The first will involve the launch of its Arkyd 100 series spacecraft. Loaded with telescopes and remote sensing technology, about six of these relatively cheap craft (a mere $10 million each) will piggyback on the planned launches of other satellites and come to rest in low orbit around the Earth. They will take a close look at asteroids, using spectroscopy and other tools to assess their likely composition. The Arkyd 200 series will be launched to a higher orbit and have its own propulsion system so it can further examine promising asteroids. The Arkyd 300 series will comprise a “robotic swarm” of robots that will approach specific asteroids from different angles and determine the final choices for mining sites. Saving the hardest for last, the fourth stage involves mining and transporting the materials to consumers, whether back to Earth or to a space station.
There are two major markets. The most obvious encompasses precious metals such as platinum, palladium, and iridium. Platinum is currently selling at $1,465 per ounce. Palladium comes in at a relative bargain of $600 per ounce. According to Planetary Resources, just one asteroid contains as much platinum, palladium, and other platinum-group precious metals than have been mined in human history. Simple math suggests the sales could be in the trillions of dollars. The problem, of course, is that if platinum and other precious metals do become more abundant because of asteroid mining, they will no longer be so precious and their price will drop. Even so, one could still expect a tidy profit. Getting the materials back to earth, though, is exceedingly difficult. And this makes mining water much more interesting.
There is plentiful water on Earth, of course, so where is the demand for outer space water? Planetary Resources has identified two moneymaking opportunities. The first is providing water for astronauts in space stations or manned missions. Lifting anything two hundred miles or more above the surface of the Earth requires a lot of propulsion, and that’s expensive. It currently costs roughly $10,000 per pound of payload delivered into orbit. This means it costs $125,000 to provide drinking water for three astronauts on the space station. Using a local water source instead of transporting water into outer space is both cheaper and more efficient.
Another market for water lies in energy. Splitting molecules of water releases hydrogen and oxygen—two of the key sources for rocket propulsion. As with water, this could provide a much cheaper local fuel source than flying a mission’s fuel from the Earth. One can imagine space vehicles filling up at “orbiting gas stations” before traveling beyond the earth’s orbit to the universe and beyond.
There are plenty of criticisms one can make of Planetary Resources’ venture, but thinking small is not one of them. As journalist Will Oremus has succinctly described, “This space-mining venture is either going to be a spectacular success or a spectacular failure. Either way, the emphasis will be on spectacular.”

Afterword:
A Glass Half Empty/
A Glass Half Full

T
HE UNANIMOUS VOTE BY
M
CCLOUD’S DISTRICT COMMISSIONERS
in 2003 to approve Nestlé’s bottling operations came as a shock to many of the town’s residents. Rather than settling the matter, however, the battle lines had just been drawn. A grass-roots group, the McCloud Watershed Council, quickly formed to challenge the proposed million-square-foot plant. The council’s stated goal was to look “for economic alternatives to Nestlé that bring living wage employment and long-term health to the community—without giving away the rights to our town’s water for the next 100 years.” If Nestlé’s bottled water was going to become the new “Mother McCloud” for the community, replacing the historic industry support of timber, it was increasingly looking like this would be a shotgun marriage.

The first major counterattack was a legal challenge to the district commission’s contract with Nestlé. This met with early success, and the contract was declared void in 2005 by a local judge. The decision was appealed by Nestlé and reversed by a California appellate court. The contract and its terms were back in place. First round to the McCloud Watershed Council, second round to Nestlé.

Meanwhile, as required by law, Nestlé was preparing an extensive Environmental Impact Review. When the review was submitted in 2007, more than four thousand public comments were filed. Opponents also lobbied at the state level, gaining the attention of Jerry Brown, the California attorney general at the time.

In a press release, Brown denounced the plant’s impacts on climate change because of the oil needed to produce plastic water bottles and truck them across the United States. Going further, in a thinly veiled threat he stated that

Nestlé will face swift legal challenge if it does not fully evaluate the environmental impact of diverting millions of gallons of spring water from the McCloud River into billions of plastic water bottles. … The suggested changes would require significant revision of the contract between Nestlé and the McCloud Community Services District, a new, formal project proposal, and circulation of a new Draft Environmental Impact Report.

In response to Brown’s warning, Nestlé agreed to revise its environmental review and undertake studies of the proposed operation’s impacts on the Squaw Valley Creek Watershed to establish baseline data. To avoid charges of bias, the study was directed by scientists from the University of California in coordination with the McCloud Watershed Council. Nestlé also convened a series of community conversations to facilitate discussion of the different viewpoints.

Realizing its original plans were no longer politically viable, in 2008 Nestlé made a major concession, proposing to reduce the size of the facility by two-thirds. Scaling back the project, however, did not quell the controversy. A year later, in September 2009, in a letter to the McCloud district board, Nestlé CEO Kim Jeffery wrote that “we have concluded that we no longer have a business need to build a new facility in McCloud and we are withdrawing our proposal to build a bottling facility in your community.”

In its place, Nestlé planned to build a new fourteen-million-dollar facility in an industrial area of Sacramento. This would better serve the company’s urban customers in Northern California, resulting in lower distribution costs and environmental impact. Nestlé planned to appraise the mill site it had purchased for the McCloud plant and, presumably, sell it to the highest bidder.

The fight was over.

After six years of contentious arguments and frustrating delays, Nestlé walked away from McCloud’s glacier-fed springs. A local supporter, Doris Dragseth, was despondent. “The only thing we have to sell is water!” she lamented. “Now when [a potential water bottling company] sees the history, they are going to run.” To Dragseth, McCloud seems fated to continue its slide into obscurity. Despite their best efforts, the community’s elected leaders were unable to find a way for their drinking water to become an economic lifeblood for the town. Debra Anderson, an active member of the McCloud Watershed Council, saw things differently. She hailed Nestlé’s change in plans as a victory for McCloud and other local communities.

Nestlé’s search for spring waters continues. It has begun plans to open three other regional locations, including at Cascade Locks, a town forty miles east of Portland, Oregon. It may not be greeted warmly. Anderson reports that she is already receiving calls from concerned citizens in Cascade Locks, eager to learn strategies to thwart Nestlé’s move to their community. The battle looks likely to be rejoined there.

While Nestlé’s failure to build the bottling plant represented a real victory to some and defeat to others, in a larger sense it didn’t really resolve anything. The market for bottled water is still going strong, as are the local fights against new plants. The battle in McCloud is over, but the war continues. The McCloud Watershed Council’s activities have been mirrored by grassroots groups in other communities. In New England alone, opposition efforts have been led by H
2
O for ME in Maine, Corporate Accountability International in Massachusetts, Save Our Groundwater in New Hampshire, and Water 1st in Vermont. The core issues of whether drinking water should be a commodity or a public good, and who gets access to the water, remain as divisive as ever.

Ironically, just four days after Nestlé’s announcement, the McCloud District Council held a public hearing over a proposal to raise water rates. As with meetings over the Nestlé plant, the audience was packed and opinionated. A local business owner
denounced the proposed increase, complaining that “people in this county are hurting all over. This smacks of the Boston Tea party … taxation without representation.” The applause following his remarks showed he spoke for many who felt cheap drinking water to be theirs by right.

The story of drinking water is still being written.

Notes

Introduction: Mother McCloud

p. 15

the grocery store, the hotel: Michelle Conlin, “A Town Torn Apart by Nestlé; How a deal for a bottled water plant set off neighbor against neighbor in struggling McCloud, Calif.,”
BusinessWeek
, Apr. 16, 2008,
http://www.businessweek.com/magazine/content/08_15/b4079042498703.htm
.

p. 16

surpassing even soft drinks: Peter H. Gleick,
The World’s Water
(Washington, D.C.: Island Press, 2012), 157.

p. 16

312 single–serve bottles: “Bottled Water,”
Container Recycling Institute
,
http://www.container-recycling.org/issues/bottledwater.htm
; such as Perrier, Poland Spring: Bobby Caina Calvan, “Bottled-Water Deal Leaves Town Awash in Controversy,”
Boston Globe
, June 26, 2005,
http://www.boston.com/news/nation/articles/2005/06/26/bottled_water_deal_leaves_town_awash_in_controversy
.

p. 17

and permitting fees: Conlin, “A Town Torn Apart.”

p. 17

annual payments to the town: Eric Bailey, “Plan to Sell Water Roils Town,”
Los Angeles Times
, Nov. 25, 2004,
http://articles.latimes.com/2004/nov/25/local/me-mccloud25
.

p. 17

“need the jobs”: Conlin, “A Town Torn Apart.”

p. 17

“Deal done”: Erica Gies, “Nestlé’s Thirst for Water Splits Small U.S. Town,”
New York Times
, Mar. 19, 2008,
http://www.nytimes.com/2008/03/19/business/worldbusiness/19iht-rbognestle.html
.

p. 18

“read like Nestlé’s lawyers”: Conlin, “A Town Torn Apart.”

p. 18

“sell its birthright”: Bailey, “Plan to Sell Water.”

p. 18

“trout fishing streams”: Gies, “Nestlé’s Thirst for Water.”

p. 18

“timber industry out of business”: Bailey, “Plan to Sell Water.”

p. 18

“privatize it, commodify”: Robert Downes, “Ecotage: The Elusive Earth Liberation Front Strikes the Ice Mountain Bottling Plant,”
Northern Express
, Oct. 9, 2003,
http://www.northernexpress.com/editorial/features.asp?id=160.

p. 22

“blue is the new green”: Adam Bluestein, “Blue is the New Green,”
Inc
., Oct. 1, 2008,
http://www.inc.com/magazine/20081101/blue-is-the-new-green.html
.

1: The Fountain of Youth

p. 25

“sagacious and diligent”: Louise C. Slavicek,
Juan Ponce de León
(New York: Chelsea House Publishers, 2003), 52. Quoting Gonzalo Fernández de Oviedo,
Historia General y Natural de las Indias
(1535)

p. 25

the famed short story writer: The first few paragraphs of the quotation are excerpted. Washington Irving,
Voyages and Discoveries of the Companions of Columbus
(1835).

p. 25

Ponce de León set out with three ships: Francis Chapelle,
Wellsprings
(Piscataway, NJ: Rutgers University Press, 2005), 188.

p. 25

Ponce de León, 1474–1521: The sixteenth-century painting of Ponce de León can be found at Wikimedia,
http://commons.wikimedia.org/wiki/File:Juan_Ponce_de_Le%C3%B3n.jpg
.

p. 28

fourteen years after Ponce de León’s death: Andrés Reséndez,
A Land So Strange: The Epic Journey of Cabez de Vaca
(New York: Basic Books, 2007), 264.

p. 28

to cure his sexual impotence: Oviedo,
Historia General y Natural
.

p. 29

the very oldest of recorded legends: J. F. Bierlein,
Parallel Myths
(New York: Ballantine Books, 1994), 200.

p. 30

“sweeter smelling than musk”: Gary R. Varner,
The Mythic Forest, the Green Man and the Spirit of Nature
(New York: Algora Publishing, 2006), 138.

p. 30

da Vinci brought with him to Milan: John Mandeville,
The Travels of Sir John Mandeville
, trans. C.W.R.D. Moseley (London: Penguin Books, 1982), 9.

p. 30

a forest near the city of Polumbum, India: Ibid., 123.

p. 30

Cranach’s vision of the Fountain: The painting can be found at Wikimedia,
http://en.wikipedia.org/wiki/File:Lucas_Cranach_d._%C3%84._007.jpg
.

p. 31

Odin gained eternal wisdom: John Carey, “Irish Parallels to the Myth of Odin’s Eye,”
Folklore
94 (1983), 214.

p. 31

wisdom from swimming in the waters: Roy G. Willis,
World Mythology
(New York: Henry Holt and Company, 1993), 185.

p. 31

chickens drank from the magical puddle: Charles A.S. Williams,
Encyclopedia of Chinese Symbolism and Art Motives
(New York: Julian Press, 1960), 170.

p. 33

Jesus commanded his disciples: Matthew 13:16.

p. 34

drink is called Wai-ni-dula: Basil H. Thomson, “The Kalou-Vu (Ancestor-Gods) of the Fijians,”
The Journal of the Anthropological Institute of Great Britain and Ireland
24 (1895), 340.

p. 35

cannot drink ordinary water: A. E. Crawley, “Drinks, Drinking,”
Encyclopedia of Religion and Ethics
, eds. James Hastings and John A. Selbie, vol. 9, (London: T&T Clark International, 2003), 76; this terminates the mourning: Ibid., 78.

p. 35

Chaco Indians of the American Southwest: Wilfred Bar-brooke Grubb,
Among the Indians of the Paraguayan Chaco
(London: Charles Murray & Co., 1904), 44.

p. 35

taking his spirit to heaven: Terje Tvedt and Terje Oestigaard, eds.,
A History of Water: The World of Water
(London: I. B. Tauris, 2006), xii.

p. 36

continuous use for 4,700 years: Gary R. Varner,
Sacred Wells: A Study in the History, Meaning, and Mythology of Holy Wells & Water
(New York: Algora Publishing, 2009), 9.

p. 36

evidence of religious worship at springs: Robert Miller, “Water Use in Syria and Palestine from the Neolithic to the Bronze Age,”
World Archaeology
11 (Feb. 1980), 331– 333. C.E.N. Bromehead, “The Early History of Water Supply,”
Geographical Journal
99 (Mar. 1942), 142.

p. 36

examples compiled by a chronicler of sacred wells: Varner,
Sacred Wells
, 117–125.

p. 38

“ceremonies involving drinking from skulls”: R. J. Stewart,
Celtic Gods, Celtic Goddesses
(London: Blandford Press, 1990), as quoted in Varner,
Sacred Wells
, 125.

p. 38

natural springs around the islands: William Drake Westervelt,
Legends of Old Honolulu
(Boston: Press of Geo. H. Ellis, 1915), 29.

p. 39

walking through the town’s untended outskirts: The photograph can be found at Wikimedia,
http://commons.wikimedia.org/wiki/File:Bernadette_Soubirous.jpg
.

p. 40

finding her story credible: Jason Szabo, “Seeing is Believing: The Form and Substance of French Medical Debates over Lourdes,”
Bulletin of the History of Medicine
76 (2002), 203.

p. 40

the Sisters of Charity Convent: Ibid.

p. 40

greatest concentration of hotel rooms: Melissa Flower, “More than 130 Years after Vision, Lourdes Achieves Miracles,”
Kingston Whig-Standard
, July 31, 1990, 1.

p. 41

Muggeridge derided the commerce: Malcolm Muggeridge,
Jesus Rediscovered
(New York: Doubleday & Company, 1969), 108.

p. 41

“this water may not be fit to drink”: The photograph can be found at Wikimedia,
http://commons.wikimedia.org/wiki/File:Lourdes_bidons_vierges_3.jpg
.

p. 41

submerge up to their chins: Joseph P. Neville, “An ‘Inside Story’ about Lourdes,”
New Oxford Review
69 (Feb. 2002), 42.

p. 42

due to heavy consumption: “France rations Lourdes water,”
Toronto Star
, Sept. 20, 1990, 23.

p. 42

officially “miraculous”: “Miracles under the Microscope,”
The Economist
, Apr. 22, 2000, 77.

p. 42

established these standards: Ibid.

p. 42

“must not result from medical treatment”: Ibid.

p. 42

doctors making pilgrimage to the site: Ibid.; the case cannot be accounted for by medical: Sanctuaires Notre-Dame at Lourdes,
http://www.lourdes-france.org
.

p. 42

the number of documented Lourdes miracles: “The cures at Lourdes recognised as miraculous by the Church,” Sanctuaires Notre-Dame at Lourdes,
http://www.lourdes-france.org/upload/pdf/gb_guerisons.pdf
.

p. 43

the international medical panel of doctors: Jamey Keaten, “Doctors call halt to certifying miracles,”
Houston Chronicle
, Dec. 4, 2008, A14.

p. 43

a multivolume history of water: Tvedt and Oestigaard,
A History of Water
, x.

p. 43

“a secular deity in this post-romantic age”: William Cronon, “Toward Reinventing Nature,” in
Uncommon Ground
, ed. William Cronon (New York: W. W. Norton & Company, 1995), 36.

p. 44

“no clear evidence of benefit”: Karen Bellenir, “Fact or Fiction? You Must Drink 8 Glasses of Water Daily,”
Scientific American
, June 4, 2009.

p. 44

sixty-four ounces for a day’s eating: Ibid.

p. 44

a kidney specialist at the National Institutes of Health: Benedict Carey, “Hard To Swallow,”
Los Angeles Times
, Nov. 20, 2000.

p. 44

bottled water drinkers believe it improves: “Water Past Its Peak,”
Marketing
, Aug. 17, 2011, 30.

p. 44

“no evidence that drinking”: Judy Foreman, “The water fad has people soaking it up,”
Boston Globe
, May 11, 1998, C1.

p. 44

“controlled by separate systems”: Ibid.

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