e (64 page)

I have just awoken and read the oddest e-mail from David. I can raise neither Daniel nor Mel to find out what on earth is going on. Something to do with Ivana Trump? Could you forget your trifling problems at the office for one moment and make a few
discreet
inquiries on your end to help me get to the bottom of this. I am going to look for my Migraleve now. My head is killing me.

	[email protected] 1/12/00, 2:41pm
to:	[email protected]
cc:
re:	what is happening?

There’s a lot of gossip here, darling. I don’t know how much of it is true but it sounds like your LOVE client molested Ivana Trump and has been arrested. David is ranting and raving and looking for people to blame. It sounds like the shoot isn’t going very well either. If I were you I’d keep your head down, sweetheart. Don’t look for trouble. I’m sorry I bothered you earlier with my Lorraine argument. I’m over it now. I know I just have to follow your usual advice and rise above her cattiness. E me if I can do anything . . . Sx

	[email protected] 1/12/00, 2:48pm (6:48pm local)
to:	[email protected]
cc:
re:	time for action

Tell David not to worry about a thing. I am taking charge of this
comedie d’erreurs.

	[email protected] 1/12/00, 2:56pm (9:56am local)
to:	[email protected]
cc:
re:	Coke

I have received the work. Thank you very much for your prompt response. My initial reaction? Outstanding! The creative has the cutting edge we’ll need to land this one. “IT’S IN THE CAN” is a superb encapsulation of the brand promise. The whole campaign feels youthfully zesty. Some of the humour was a little “alternative” for an old man like me, but I take that as a sign that it’s spot on for the target.

I said to David that it would take something special to beat the exceptional campaign that Finland put up, and I believe this is it. I’d love to meet the party responsible. They have a very bright future.

Having skimmed the strategic presentation I think it backs up the ads well and I can see no glaring flaws in the logic. I do feel there are some unexplored avenues, however, and we should discuss these at your earliest convenience. Perhaps your PA could call my executive assistant to set up a video-conference. There is no substitute for dealing with these things face to face.

Jim

	[email protected] 1/12/00, 3:02pm
to:	[email protected]
cc:
re:	Coke

Jim, thank you for your endorsement. We had every confidence in the work but that isn’t to say that your approval doesn’t mean the world.

The campaign was originated by Simon Horne but has been embellished enormously by the whole creative department led by
Pinki Fallon, our most senior copywriter. She will shy away from the limelight but a great deal of credit must go to her.

I would love to hear your full thoughts and my PA is setting up the call now. I am at your disposal.

Harriet Greenbaum

	[email protected] 1/12/00, 3:11pm (7:11pm local)
to:	[email protected]
cc:
re:	just when you think you’ve hit rock bottom . . .

. . . things take a turn for the worse. Mel knocked for us. Simon has come out of solitary and called us to a “crisis meeting” in the lobby. Oh dearie fucking me . . .

	Harriet Greenbaum – 1/12/00, 3:20pm
to:	Pinki Fallon
cc:
re:	Coke

I am booked in for a video-conference with Jim Weissmuller at 4:00 to go through Coke. He was bowled over by the work and I think you should join me to take a bow.

	Pinki Fallon – 1/12/00, 3:27pm
to:	Harriet Greenbaum
cc:
re:	Coke

I’m supposed to be reviewing some new Freedom work at 4:00 but I can put that off. I’ve never done a video-conference. Is my Kurt Cobain T-shirt OK or should I change?

	Harriet Greenbaum – 1/12/00, 3:30pm
to:	Pinki Fallon
cc:
re:	Coke

Come as you are.

	Harriet Greenbaum – 1/12/00, 3:47pm
to:	Zoë Clarke
cc:
re:	Coke