Fashioning Fat: Inside Plus-Size Modeling (26 page)

5
. This commercial persona of the plus-size woman is “a construction that performs the cultural work of personifying a market relation by giving a face and personality to a market category,” in other words, the consumer in the abstract. See Cook 2004; Cook and Kaiser 2004, p. 209.

6
. Crossley 2004, pp. 40–41.

7
. Goffman 1963b, p. 115.

8
. Models inhabit the extremes in weight distribution—the ultra-skinny and the fat. Both a runway and plus-size model are strategically deviant. While a high-fashion runway model is deviant because of her extreme thinness and propensity to engage in disordered eating behaviors, she is generally not stigmatized because thinness is a master status. She stands out for her lack of fat, while the plus-size model stands out because of her fat.

9
. Reported in Jones 2006.

10
. Reported in 2006b.

11
. Reported in 2007; Heckle 2007.

12
. Reported in Johnson 2007.

13
. Reported in Wilson 2012.

14
. Reported in Olins 2008.

15
. Reported in Figueroa-Jones 2007.

16
. See Hamilton et al. 2007; Kilbourne 1999; Knauss et al. 2008; Wolf 1992.

17
. Their work is no different from any other model of any size in fashion. All models must control and discipline their bodies.

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