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Munsey, Cecil. “Cocaine, Coca-Cola, Recipe, Colicky Infants & Contraceptive.” CecilMunsey.com, October 2011.
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_____. “Nehi ‘n High Heels.” CecilMunsey.com, April 2011.
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.

_____. “A Short Family History of Chero-Cola, Nehi & Royal Crown Cola (RC).” CecilMunsey.com, June 2011.
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.

_____. “A Short History of Canada Dry Ginger Ale.” CecilMunsey.com, November 2011.
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.

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_____. “History of Psyche.” Accessed February 19, 2013.
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TV, Film, and Video

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Backer, Bill. “Bill Backer Interviewed About ‘I'd Like to Buy the World a Coke.'” Interview by the Coca-Cola Archives, 2007. YouTube video posted by CokeConversations, October 7, 2011.
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.

BBC HD.
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CNBC.
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Griffith, D. W., dir.
For His Son
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.

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.

_____. Pepsi Challenge television advertisement. 1983. YouTube video posted by GrubcoTV3, December 23, 2008.
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.

Rogers, Heather, dir.
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.

Wilder, Bill, dir.
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Atlanta Coca-Cola Bottling Company.
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Austin, J. Paul. “Advertising in the World Community.” Speech to the Advertising Federation of America Convention, June 17, 1963. Robert Winship Woodruff Papers.

_____. “Environmental Renewal or Oblivion …Quo Vadis?” Speech to the Georgia Bankers Association, April 16, 1970. Robert Winship Woodruff Papers.

_____. “The International Company Looks at the Changing World Markets.” Speech to the Association of National Advertisers International, April 18, 1963. Robert Winship Woodruff Papers.

_____. Statement Before the Senate Select Committee on Nutrition and Human Needs, July 28, 1969. Robert Winship Woodruff Papers.

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.

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_____.
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_____.
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_____.
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_____. “The Coca-Cola Company and Corporation Inca Kola Announce Global Partnership for Inca Kola Brands.” News release, February 23, 1999. Coca-Cola Company Archives.

_____. “Coca-Cola, Minute Maid Boards Vote Merger Approval Benefits to Both Companies Cited.” News release, September 22, 1960. Coca-Cola Collection.

_____. “Coca-Cola Re-enters China.” News release, December 19, 1978. Coca-Cola Collection.

_____. “Foreign Comparative Operations in Per Cent of Sales Year 1939–1938.” Undated report. Robert Winship Woodruff Papers.

_____. “Haddon Sundblom.” Undated biography. Coca-Cola Collection.

_____. “Officially Approved Statement of Agreement Between the Coca-Cola Company and the China National Cereals, Oils and Food Stuffs Import-Export Corporation.” News release, December 13, 1978. Coca-Cola Collection.

Coca-Cola Company, The, v. The Koke Company of America. Supreme Court of the United States. No. 101, October term 1920. Legal decision, December 6, 1920. Robert Winship Woodruff Papers.

Coca-Cola Company, The, et al. v. Harmar Bottling Company et al. Supreme Court of Texas. Legal decision, November 9, 2004.
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Coca-Cola Company of Canada Ltd. v. Pepsi-Cola Company of Canada Ltd. Transcript of Privy Council hearing, December 19, 1940. Robert Winship Woodruff Papers.

_____. Privy Council Appeal No. 14 of 1941. Legal decision. Robert Winship Woodruff Papers.

Coca-Cola Company Statistical Department. “Decline in Sales.” Report, October 19, 1933. Robert Winship Woodruff Papers.

“Coca-Cola Is Unique.” Unattributed and undated report. Robert Winship Woodruff Papers.

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“Coca-Cola?—What Is It and Where Does It Come From?” German leaflet, trans. September 4, 1936. Robert Winship Woodruff Papers.

Coming Events.
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Cook, George R. “Jolt: America's Original Energy Drink (Past & Future).” Case study, Simon Graduate School of Business, University of Rochester, July 2009.

Cook, Joe. “The Story of the Hires Company.” Report, 1966. Dr Pepper Museum Collection.

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Donoghue v. Stevenson. House of Lords. Legal decision, May 26, 1932. British and Irish Legal Information Institute.
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.

Dow-Jones Tape. Notice of Pepsi-Schweppes deal, December 10, 1952. Robert Winship Woodruff Papers.

E. F. Hutton & Company. “Pepsi-Cola Company: A Study Prepared for Institutional Investors.” September 1964. Robert Winship Woodruff Papers.

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.

Farley, James A. Speech to the 23rd Annual Convention of American Bottlers of Carbonated Beverages, November 13, 1941. Robert Winship Woodruff Papers.

_____. Statement, April 15, 1966. Robert Winship Woodruff Papers.

Forrestall, Daniel J. “The History of the Seven-Up Company.” Unpublished manuscript, 1989. Dr Pepper Museum Collection.

Fuller & Smith & Ross Inc. Program presentation for Hires Root Beer, 1967. Dr Pepper Museum Collection.

Garrett, Franklin M. “Brief History of Advertising Media for Coca-Cola.” Undated report. Coca-Cola Collection.

_____. “The Development of the Soda Fountain in Drug Stores for the Past Fifty Years.” Undated report. Coca-Cola Collection.

Goizueta, Roberto C. “The Emerging Post-Conglomerate Era: Changing the Shape of Corporate America, Insight to Roberto's Corporate Beliefs.” Report, January 1988. Coca-Cola Collection.

_____. Management stewardship report, 1981. Robert Winship Woodruff Papers.

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“J. T. Lupton.” Unattributed and undated biography. Coca-Cola Collection.

Keith, Max. Interview, June 29–30, 1966. Robert Winship Woodruff Papers.

Kofola. “Kofola Story.” Company biography, 2010. Provided to author by company.

Kurtz, Wilbur G., Jr. “A Brief History of the Glass Package for Coca-Cola.” Report, February 2, 1970. Coca-Cola Collection.

Kurtz, Wilbur G., Jr., and T. Clyde Edwards. “Interview with Mr. T. Clyde Edwards Relative to the Origin of the Patented-Design Coca-Cola Bottle.” Undated. Coca-Cola Collection.

Ladas, Stephen P. “In Foreign Countries.” Report, August 3, 1950. Robert Winship Woodruff Papers.

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Mass Observation Ltd. “Carbonated Drinks: A Proposed Enquiry.” Report, July 1950. Mass Observation Archives.

_____. “Carbonated Drinks: Some Notes on a Pilot Enquiry.” Report, August 1950. Mass Observation Archives.

Matinuzzi, Valeria, Danielle Peterson, Sean Iacobone, and Salah Badjou. “Effects and Effectiveness of Energy Drinks.” Paper for the 2012 American Society for Engineering Education, Northeast Section Conference at the University of Massachusetts Lowell, April 27–28, 2012.
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