How (50 page)

13
Steve Kerr, interview, 2005.

14
Ibid.

15
Mary J. Benner and Michael Tushman, “Process Management and Technological Innovation: A Longitudinal Study of the Photography and Paint Industries,” Johnson Graduate School, Cornell University, Ithaca, New York, 2002.

16
Barbara Ross et al., “The Great Tyco Robbery,”
New York Daily News
, September 12, 2002.

17
Steve Kerr, interview, 2005.

18
“Merriam-Webster’s Words of the Year 2005,” Merriam-Webster,
www.m-w.com/info/05words.htm
.

PART TWO How We Think

1
Daisetz T. Suzuki, in
Zen in the Art of Archery
(New York: Vintage Books, 1981).

2
David Crystal and Nuala O’Sullivan, “First Steps on a Journey with Words,”
Guardian Weekly
, May 26, 2006.

Chapter 4 Playing to Your Strengths

1
William Broyles Jr.,
Cast Away
(New York: Newmarket Press, 2000).

2
William Broyles Jr., e-mail message to author, 2006.

3
For further reading on the subject, consult such texts as: Michael S. Gazzaniga,
The Ethical Brain
(Washington, DC: Dana Press, 2005); Brain Research Bulletin 67 (2005); “Scientists Create ‘Trust Potion,’ ” BBC News, June 2, 2005.

4
Felix Warneken and Michael Tomasello, “Altruistic Helping in Human Infants and Young Chimpanzees,”
Science
311 (2006): 1301-1303.

5
Erika Tyner Allen, “The Kennedy-Nixon Presidential Debates, 1960,” Museum of Broadcast Communications,
www.museum.tv/archives/etv/K/htmlK/kennedy-nixon/kennedy-nixon.htm
.

6
Earl Mazzo, “The Great Debates,”
The Great Debate and Beyond: The History of Televised Presidential Debates
,
www.museum.tv/debateweb/html/greatdebate/e_mazzo.htm
.

7
Peter Kirsch et al., “Oxytocin Modulates Neural Circuitry for Social Cognition and Fear in Humans,”
Journal of Neuroscience
25, no. 49 (2005): 11489-11493.

8
Joyce Berg et al., “Trust, Reciprocity, and Social History,”
Games and Economic Behavior
10, no. 1 (1995): 122-142.

9
A Beautiful Mind
, DVD, directed by Ron Howard (Dreamworks SKG, 2001), based on Sylvia Nasar,
A Beautiful Mind
(New York: Simon & Schuster, 1998).

10
“Nash Equilibrium,” Wolfram MathWorld,
http://mathworld.wolfram.com/NashEquilibrium.html
.

11
Paul J. Zak, “Trust,”
Journal of Financial Transformation
7 (April, 2003): 20.

12
Paul J. Zak, interview, 2006.

13
Ibid.

14
Joseph Shepher, “Mate Selection among Second Generation Kibbutz Adolescents and Adults: Incest Avoidance and Negative Imprinting,”
Archives of Sexual Behavior
1, no. 4 (1971): 293-307.

15
Richard Joyce,
The Evolution of Morality
(Cambridge, MA: MIT Press, 2006).

16
Richard Joyce, interview, 2006.

17
Matthew D. Lieberman et al., “The Neural Correlates of Placebo Effects: A Disruption Account,”
NeuroImage
22 (2004): 447-455.

18
Melanie Thernstrom, “My Pain, My Brain,”
New York Times Magazine
, May 14, 2006.

Chapter 5 From
Can
to
Should

1
Jim Saxton, “Individuals and the Compliance Costs of Taxation: A Joint Economic Committee Study,” Joint Economic Committee, United States Congress (November 2005).

2
Daniel Gross, “Hummer vs. Prius,”
Slate
, February 26, 2004.

3
“Young Canadians and the Voting Age: Should It Be Lowered?,” Canadian Policy Research Networks,
www.cprn.com/en/diversity-voting.cfm
.

4
Jeffrey Hart,
The Making of the American Conservative Mind: National Review and Its Times
(Wilmington, DE: ISI Books, 2005).

5
“Organizational Guidelines,” United States Sentencing Commission,
www.ussc.gov/orgguide.htm
.

6
Laurie Sullivan, “Compliance Spending to Reach $28 Billion by 2007,”
Information Week
, March 2, 2006.

7
Michael Parsons and Jo Best, “EU Slaps Record Fine on Microsoft,”
ZD-Net
, March 24, 2004.

8
Leo Durocher and Ed Linn,
Nice Guys Finish Last
(New York: Simon & Schuster, 1975).

9
Jim Puzzanghera, “HP’s Dunn Details Role in Scandal,”
Los Angeles Times
, September 28, 2006.

10
Harper’s Magazine
, sec. Readings, January 2007.

11
“Bhartrihari,”
The Internet Encyclopedia of Philosophy
,
www.iep.utm.edu/b/bhartrihari.htm
.

12
Edward Sapir, “The Status of Linguistics as a Science,” in
Culture, Language and Personality
, ed. David G. Mandelbaum (Berkeley: University of California Press, 1986).

13
Michael Janosfsky, “Olympics Coaches Concede That Steroids Fueled East Germany’s Success in Swimming,”
New York Times
, December 3, 1991.

14
Craig Lord, “Drug Claim Could Be a Bitter Pill,”
Times
Online, March 3, 2005.

15
Daniel Eisenberg, “When Doctors Say, ‘We’re Sorry,’ ”
Time
, August 15, 2005.

16
“Drug Company to Pay for E. German Doping,”
Science Daily
, December 21, 2006; “East German Doping Victims to Get Money,”
MSN Money
, December 13, 2006; “Drug Firm Jenapharm Compensates Doped Athletes,”
Deutsche Welle
, December 12, 2006.

17
“Strategic Principles,” University of Michigan Hospitals and Health System,
www.med.umich.edu/strategic/princ.htm
.

18
University of Michigan Hospitals and Health System, “University of Michigan Hospitals and Health Centers Recognized as Top Performer in the 2006 UHC Quality and Accountability Ranking,” news release, October 24, 2006.

19
“Levi Strauss & Co,”
www.levistrauss.com/Company/ValuesAndVision.aspx
.

20
Boeing Company, “Boeing CEO Harry Stonecipher Resigns,” news release, March 7, 2005.

21
Jim Skinner, interview, 2006.

Chapter 6 Keeping Your Head in the Game

1
Mark Nessmith, “David Toms Bails on British Open,”
TravelGolf.com,www.travelgolf.com/blogs/mark.nessmith/2005/07/15/david_toms_ bails_on_british_open_reeling
.

2
David Toms, interview, 2006.

3
“Google Taps into Search Patterns,” BBC News, December 22, 2005.

4
“Deja Two: Vinatieri, Patriots Do It Again,”
NFL.com
, February 1, 2004.

5
“CBS Dealt Record Fine over Janet,” CBS News, September 22, 2004.

6
Julie Rawe, “Why Your Boss May Start Sweating the Small Stuff,”
Time
, March 20, 2006.

7
P. C. Burns et al., “How Dangerous Is Driving with a Mobile Phone? Benchmarking the Impairment to Alcohol” (Transport Research Laboratory, Crowthorne, Berkshire, UK, September 2002).

8
Chris Weiss, interview, 2006.

9
Em Griffin, “Cognitive Dissonance Theory of Leon Festinger,” in
A First Look at Communication Theory
(New York: McGraw-Hill, 1997).

10
“Emory Study Lights Up the Political Brain,”
Science Daily
, January 31, 2006.

11
“Jean Piaget,” GSI Teaching & Resource Center, University of California, Berkeley,
http://gsi.berkeley.edu/textonly/resources/learning/piaget.html#top
.

12
“Emory Study Lights Up the Political Brain,”
Science Daily
, January 31, 2006.

13
James Atherton, “Resistance to Learning,”
www.learningandteaching.info/learning/resistan.htm
.

14
David Sirota et al., “Why Your Employees Are Losing Motivation,” Harvard Management Update,
http://hbswk.hbs.edu/archive/5289.html
.

15
John K. Borchardt, “Who Puts Bad Apples in the Barrel?,”
Today’s Chemist at Work
10, no. 4 (2001): 33-34, 36.

16
Ibid.

17
Aaron J. Louis, “The Role of Cognitive Dissonance in Decision Making,”
www.yetiarts.com/aaron/science/cogdiss.shtml
.

18
Ibid.

PART THREE How We Behave

1
Adam Rosman, interview, 2006.

2
David Ellen, interview, 2006.

Chapter 7 Doing Transparency

1
“
Bicycling
Magazine’s Editor’s Choice—New York 3000,” Bicycling.com as quoted on Kryptonite.com.

2
Kryptonite,
www.kryptonitelock.com
.

3
Patricia Swann, “Internet Postings and Blogger Videos: Bic This!” (Association for Education in Journalism and Mass Communication, San Antonio, Texas, August 10, 2005).

4
Ibid.

5
Patricia Swann, interview, 2006.

6
Kevin Kelly, “Scan This Book!,”
New York Times Magazine
, sec. 6, May 14, 2006, late edition.

7
“CNN Live Today,” CNN, December 14, 2004.

8
Ibid.

9
Constance L. Hays, “Jurors Discuss the Verdict against Stewart,”
New York Times
, March 7, 2004; Constance L. Hays and David Carr, “Before Facing Judge, Stewart Is Out and About,”
New York Times
, July 15, 2004; “Stewart Convicted on All Charges,”
CNN Money
, March 5, 2004.

10
“Hotel Queen Gets 4 Years: Judge Tells Leona Helmsley No One Is Above Law,”
Orlando Sentinel
, December 13, 1989.

11
Marcy Gordon, “Fannie Mae Fined $400M for Bad Accounting,”
Washington Post
, May 24, 2006.

12
Reuters, “US Blames Fannie Management,” news release, May 23, 2006.

13
“The Mortgage Giant Fannie Mae Accused of Deception and Mismanagement,” PBS,
www.pbs.org/newshour/bb/business/jan-june06/fanniemae_05-23.html
.

14
“LRN Ethics Study: The Effect of Ethics on Ability to Attract, Retain and Engage Employees,” LRN. June 26, 2006.

15
James A. Brickley et al., “Business Ethics and Organizational Architecture” (Working Paper, University of Rochester, William E. Simon Graduate School of Business Administration, 2000).

16
Robin Johnson, “American Food Century, 1900-2000; Non-Food Product Jingles,”
www.geocities.com/foodedge/jingles6.html
.

17
John Horn, “Spreading the Word,” Entertainment News,
Los Angeles Times
, August 25, 2006.

18
Ibid.

19
Chris Gaither, “Where Everyone Is a Critic,”
Los Angeles Times
, August 25, 2006.

20
Dave Scott, “Digital Revolution Changes News Business,”
Akron Beacon Journal
, April 26, 2006.

21
“Word of Mouth 101: An Introduction to Word of Mouth Marketing,” WOMMA,
www.womma.org/wom101.htm
.

22
“Types of Word of Mouth Marketing,” WOMMA,
www.womma.org/wom101/02/
.

23
“(Lack of) Trust in Mass Media News,” WOMMA,
http://ads.womma.org/2005/09/lack_of_trust_i.html
.

24
Pete Blackshaw et al., “Measuring Word of Mouth” (lecture, Ad-Tech NY, New York, November 8, 2004).

25
“Wachovia Apologizes for Slavery Ties,”
CNN Money
, June 2, 2005.

26
Wachovia Corporation, “Wachovia Completes Research,” news release, 2005.

27
David Teather, “Bank Admits It Owned Slaves,”
Guardian
, January 22, 2005.

28
“Apple’s Special Committee Reports Findings of Stock Option Investigation,” news release, October 4, 2006.

29
Chris Penttila, “My Bad!,”
Entrepreneur
(March, 2005).

30
“Citigroup CEO Charles Prince Discusses the Future of Global Banking,” Japan Society,
www2.japansociety.org/global_affairs/event_corp_note.cfm?id_note=449304821
.

31
Larry Johnson, interviewed by Alex Witt, MSNBC, August 27, 2004.

32
Keith Darcé, “Media Ethicist Cites Power of Cyberspace,”
San Diego Union-Tribune
, May 14, 2006.

33
Dave McIntyre, interviewed by Sean Cole,
Marketplace
, American Public Media, May 11, 2006.

34
Ibid.

35
Edward C. Tomlinson et al., “The Road to Reconciliation: Antecedents of Victim Willingness to Reconcile Following a Broken Promise,”
Journal of Management
30, no. 2 (2004): 165-187.

36
John K. Borchardt, “Who Puts Bad Apples in the Barrel?,”
Today’s Chemist at Work
10, no. 4 (2001): 33-34, 36.

37
“Resume ‘Padding,’ ” HRM Guide USA,
www.hrmguide.net/usa/recruitment/resume_padding.htm
.

38
Lisa Takeuchi Cullen, “Getting Wise to Lies,”
Time
, April 24, 2006.

39
“Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study™,” Watson Wyatt Worldwide (2004).

40
Yvon Chouinard, interviewed by Cheryl Glaser,
Marketplace
, American Public Media, October 31, 2005.