Inside Steve's Brain (30 page)

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Authors: Leander Kahney

BOOK: Inside Steve's Brain
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and digital hub concept
engineering of
evolution of
as innovation
and iTunes
lessons from Steve
models of
naming of
nano
packaging
profitability of
scroll wheel
secrecy
simplicity
upgrades
Windows compatibility
iTunes
as closed platform
customer experience
evolution of
as innovation
and iPod
profitability of
Ive, Jonathan
on aluminum computer case
background information -
design awards
design process
iWeb
Jobs, Steve
Apple as reflection of
biographical information
business-related weaknesses
cancer
charisma/reality distortion field
as control freak
detail orientation of
focus at Apple
getting “steved”
heroes of
as leader.
See
Leadership and Jobs
and Macworld Expo
mission, sense of
negative descriptions of -
Jobs, Steve
(cont.)
NeXT
packaging, attention to
perfectionism of
as permanent CEO
Pixar
as product picker
quality, approach to
quits Apple ( )
reorganization of Apple ( )
returns to Apple ( )
secrecy
whole systems approach
See also
Apple Inc.;
individual topics
Johnson, Ron, Apple Stores
Joswiak, Greg
Kawasaki, Guy
Kay, Alan
Killer app
Kotte, Daniel
Land, Edwin
Laser etching
Lasseter, John
Leadership and Jobs
Apple as meritocracy
carrot and stick approach -
decision-making process
and delegation
firing staff
hero/asshole rollercoaster
intellectual combat and Jobs
intimidation by Jobs
Jobs sense of mission
management/performance of Apple
praise/rewards
pricing of products
product picking
sociopath, Jobs described as
staff avoidance/fear of Jobs
Lisa
Lucas, George
Luxo-lamp iMac
Mac
design of
expansion slots, lack of
incompatibility with Apple II
as innovation
Mac chimney
packaging of
pricing of
team, operation of
MacBook Pro
Macintosh SE
McKenna, Regis
Mac mini
Mac OS
Mac OS X
Jobs design input
presentation of
Mac Pro
Macromedia, OS X, support of
MacWeek
Macworld
Macworld Expo
ads previewed at
digital hub speech
iPhone launch
as marketing vehicle
secrecy
Maffei, Gregory
Mandich, Mitch
Manock, Jerry
Manovich, David
Manufacturing
overseas
and product design
Marketing
Macworld Expo
product reviewers
and secrecy
as theater
Mercer, Paul
Microsoft
Apple innovations, use of
investment in Apple
OS X, support of
patent lawsuit
PlaysForSure problems
R&D spending
vertical integration
Windows-compatible products
Morita, Akio
Mossberg, Walt
Mouse
Music
digital
See also
iPod; iTunes
Napster
Nelson, Randy S.
Newton handheld
NeXT
Apple purchase of
NeXT Cube
NeXTstep
Norman, Don
Oliver, Jim
Olivio, Allen
Oppenheimer, Peter
Osborne effect
OS X
Microsoft support
Oyama, Terry
Packaging
importance of
iPod
unpacking routine
PDAs
Perfectionism, of Jobs
Pixar
culture of
Disney purchase
growth of
Jobs role at
leadership of
people-centered orientation
A team of
Pogue, David
PortalPlayer
PowerBook
Power Mac G
Power Mac G Cube
Power Mac G
Product design
Apple II
customer experience, focus of
design studio/design team
detail orientation of -
iPod
and Ive
Jobs design process
lessons from Steve
Mac
MacOS X
and manufacturing process
materials used
motherboard attempt
packaging
process of
QuickTime interface redesign
and secrecy
simplicity
Snow White design language
Product picker, Jobs as
QuickTime
interface redesign
Raskin, Jef
Ratzlaff, Cordell
Rice, Garrett L.
Robbin, Jeff
Rubinstein, Jon
Safari
Schaaf, Tim
Schiller, Phil Schmidt, George
Scott, Ridley
Scroll wheel, iPod
Sculley, John
and advertising
expels Jobs
Secrecy
bloggers, sued by Jobs
extreme measures
iPod
leaks from Apple
Macworld Expo
and marketing
and staff
Securities and Exchange
Commission (SEC), investigation of Apple -
Serlet, Bertrand
Simplicity
organizational
product design
product line-up
Smith, Burrell
Snow White design language
Sobotta, David
SoundJam
Spindler, Michael
Staff
Apple Stores
Friends of Steve (F.O.S.)
hiring, requirements for
hours of work
and Jobs as leader.
See
Leadership and Jobs
Jobs elitism
lessons from Steve
See also
Teams
Stanton, Andrew
Stock options
Jobs sells Apple shares
purchase plan
SEC investigation
Super Bowl ad ( )
Switchers campaign
TBWA/Chiat/Day
See also
Advertising
Teams
design teams
graphics design department
iPod
Jobs as director
lessons from Steve
Mac, original team
at Pixar
small, benefits of
Tech support, Genius Bar
Tevanian, Avadis “Avie”
“Think Different,” -
Toy Story
Twin-shot plastic
Unpacking routine
USB (Universal Serial Bus), Apple use of
User-centric innovation
Vertical integration
See also
Whole systems approach
Warnock, John
Wasko, Tim
Whole systems approach
benefits of
closed platforms
emulation of
iLife apps
Jobs as control freak
Mac, lack of expansion slots
operating system, control of
and product integration
vertical integration
Widgets
Windows.
See
Microsoft
Woolard, Edgar, Jr.
Wozniak, Steve,
Apple II
builds Apple
on open system
York, Jerry
Zero-draft

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