Inside Steve's Brain (29 page)
Read Inside Steve's Brain Online
Authors: Leander Kahney
Chapter 5: Passion: Putting a Ding in the Universe
1
“Steve Jobs: The Rolling Stone Interview.”
“Steve Jobs: The Rolling Stone Interview.”
2
Edward Eigerman, personal interview, November 2007.
Edward Eigerman, personal interview, November 2007.
4
Ibid., p. 165.
Ibid., p. 165.
5
John Sculley, personal interview, December 2007.
John Sculley, personal interview, December 2007.
6
“Triumph of the Nerds: How the Personal Computer Changed the World,” PBS TV show, hosted by Robert Cringely, 1996. (http://
www.pbs.org/nerds/part3.html
)
“Triumph of the Nerds: How the Personal Computer Changed the World,” PBS TV show, hosted by Robert Cringely, 1996. (http://
www.pbs.org/nerds/part3.html
)
7
Rama Dev Jager,
In the Company of Giants: Candid Conversations with the Visionaries of the Digital World
(Rafael Ortiz, 1997).
Rama Dev Jager,
In the Company of Giants: Candid Conversations with the Visionaries of the Digital World
(Rafael Ortiz, 1997).
9
“The New, Improved Steve Jobs.” Interview with Alan Deutschman, by Janelle Brown, Salon, Oct. 11, 2000. (
dir.salon.com/
story/tech/books/2000/10/11/deutschman/index1.html)
“The New, Improved Steve Jobs.” Interview with Alan Deutschman, by Janelle Brown, Salon, Oct. 11, 2000. (
dir.salon.com/
story/tech/books/2000/10/11/deutschman/index1.html)
10
“Lessons Learned from Nearly Twenty Years at Apple,” by David Sobotta, Applepeels, Oct. 27, 2006. (.
viewfromthemountaintypepad.com/applepeels/2006/10/lessons_learned.html
)
“Lessons Learned from Nearly Twenty Years at Apple,” by David Sobotta, Applepeels, Oct. 27, 2006. (.
viewfromthemountaintypepad.com/applepeels/2006/10/lessons_learned.html
)
Chapter 6: Inventive Spirit: Where Does the Innovation Come From?
2
Andrew Orlowski in
The Register
, March 15, 2001. (http://www .
theregister.co.uk
/2001/03/15/apple_abandons_cube/)
Andrew Orlowski in
The Register
, March 15, 2001. (http://www .
theregister.co.uk
/2001/03/15/apple_abandons_cube/)
3
“The Guts of a New Machine,” by Rob Walker,
New York Times Magazine
, Nov. 30, 2003. (
www.nytimes.com/2003/11/30/
magazine/30IPOD.html)
“The Guts of a New Machine,” by Rob Walker,
New York Times Magazine
, Nov. 30, 2003. (
www.nytimes.com/2003/11/30/
magazine/30IPOD.html)
5
“The World’s 50 Most Innovative Companies,”
Business Week.
(
bwnt.businessweek.com/interactive_reports/most_innovative/index.asp
)
“The World’s 50 Most Innovative Companies,”
Business Week.
(
bwnt.businessweek.com/interactive_reports/most_innovative/index.asp
)
6
Jean Louis Gassée,
The Third Apple: Personal Computers and the CulturalRevolution
(Orlando, Fla.: Harcourt Brace Jovanovich, 1985), p. 115.
Jean Louis Gassée,
The Third Apple: Personal Computers and the CulturalRevolution
(Orlando, Fla.: Harcourt Brace Jovanovich, 1985), p. 115.
7
“Apple. Yes, Steve, You Fixed It. Congrats! Now What’s Act Two?” by Peter Burrows with Jay Greene in Seattle,
Business Week
, July 31, 2000.(
www.businessweek.com/2000/00_31/b3692001.htm
)
“Apple. Yes, Steve, You Fixed It. Congrats! Now What’s Act Two?” by Peter Burrows with Jay Greene in Seattle,
Business Week
, July 31, 2000.(
www.businessweek.com/2000/00_31/b3692001.htm
)
8
AMR Research, “The 2007 Supply Chain Top 25,” May 31, 2007. (
www.amrresearch.com/content/view.asp?pmillid=20450
)
AMR Research, “The 2007 Supply Chain Top 25,” May 31, 2007. (
www.amrresearch.com/content/view.asp?pmillid=20450
)
9
“Steve Jobs: The Rolling Stone Interview.”
“Steve Jobs: The Rolling Stone Interview.”
10
“The Seed of Apple’s Innovation,” by Peter Burrows,
Business Week
, Oct. 12, 2004. (
www.businessweek.com/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm
)
“The Seed of Apple’s Innovation,” by Peter Burrows,
Business Week
, Oct. 12, 2004. (
www.businessweek.com/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm
)
11
Ibid.
Ibid.
12
Ibid.
Ibid.
13
“Global Innovation 1000,” Booz Allen Hamilton, Oct. 17, 2007. (
www.boozallen.com.au/media/image/Global_Innovation_1000 _17Oct07.pdf
)
“Global Innovation 1000,” Booz Allen Hamilton, Oct. 17, 2007. (
www.boozallen.com.au/media/image/Global_Innovation_1000 _17Oct07.pdf
)
14
“The Seed of Apple’s Innovation.”
“The Seed of Apple’s Innovation.”
15
“Steve Jobs: The Rolling Stone Interview.”
“Steve Jobs: The Rolling Stone Interview.”
16
“Steve Jobs at 44.”
“Steve Jobs at 44.”
17
“Triumph of the Nerds.”
“Triumph of the Nerds.”
18
Ibid.
Ibid.
19
“The Wired Interview: Steve Jobs.”
“The Wired Interview: Steve Jobs.”
20
Smithsonian Institution Oral and Video Histories: “Steve Jobs.”
Smithsonian Institution Oral and Video Histories: “Steve Jobs.”
22
John Sculley, personal interview, December 2007.
John Sculley, personal interview, December 2007.
24
“Steve Jobs at 44.”
“Steve Jobs at 44.”
25
Jon Rubinstein, personal interview, October 2006.
Jon Rubinstein, personal interview, October 2006.
26
Personal interview, October 2006
Personal interview, October 2006
27
Jon Rubinstein, personal interview, October 2006.
Jon Rubinstein, personal interview, October 2006.
28
Ibid.
Ibid.
29
Report of Ron Johnson’s speech at the ThinkEquity Partners conference in San Francisco on Sept. 13, 2006, by Gary Allen.
ifoAppleStore.com
. (
www.ifoapplestore.com/stores/
thinkequity_2006_rj.html)
Report of Ron Johnson’s speech at the ThinkEquity Partners conference in San Francisco on Sept. 13, 2006, by Gary Allen.
ifoAppleStore.com
. (
www.ifoapplestore.com/stores/
thinkequity_2006_rj.html)
30
Ibid.
Ibid.
31
“Commentary: Sorry, Steve: Here’s Why Apple Stores Won’t Work,” by Cliff Edwards,
Business Week
, May 21, 2001.
“Commentary: Sorry, Steve: Here’s Why Apple Stores Won’t Work,” by Cliff Edwards,
Business Week
, May 21, 2001.
32
“Apple: America’s Best Retailer,” by Jerry Useem,
Fortune
, March 8, 2007. (
money.cnn.com/magazines/fortune/fortune_archive/
2007/03/19/8402321/)
“Apple: America’s Best Retailer,” by Jerry Useem,
Fortune
, March 8, 2007. (
money.cnn.com/magazines/fortune/fortune_archive/
2007/03/19/8402321/)
33
“The Stores,” by Gary Allen,
ifoAppleStore.com
, Oct. 18, 2007. (
www.ifoapplestore.com/the_stores.html
)
“The Stores,” by Gary Allen,
ifoAppleStore.com
, Oct. 18, 2007. (
www.ifoapplestore.com/the_stores.html
)
34
Report of Ron Johnson’s speech.
Report of Ron Johnson’s speech.
35
Ibid.
Ibid.
36
Ibid
Ibid
37
“Apple Has a List of 100 Potential Store Sites,” by Gary Allen,
ifoAppleStore.com
, April 27, 2004. (
www.ifoapplestore.com/stores/risd_johnson.html
)
“Apple Has a List of 100 Potential Store Sites,” by Gary Allen,
ifoAppleStore.com
, April 27, 2004. (
www.ifoapplestore.com/stores/risd_johnson.html
)
38
“Apple: America’s Best Retailer.”
“Apple: America’s Best Retailer.”
39
“Apple Has a List of 100 Potential Store Sites.”
“Apple Has a List of 100 Potential Store Sites.”
40
Report of Ron Johnson’s speech.
Report of Ron Johnson’s speech.
41
“Apple Has a List of 100 Potential Store Sites.”
“Apple Has a List of 100 Potential Store Sites.”
Chapter 7: Case Study: How It All Came Together with the iPod
1
Personal interview, October 2006.
Personal interview, October 2006.
2
Macworld 2001 conference keynote.
Macworld 2001 conference keynote.
3
“Detailed Analysis—Apple Warns: Inventories Still Growing, Lops 20% off 2001 Revenue Forecast,” by Wes George, Dec. 6, 2000. (
www.macobserver.com/article/2000/12/06.10.shtml
)
“Detailed Analysis—Apple Warns: Inventories Still Growing, Lops 20% off 2001 Revenue Forecast,” by Wes George, Dec. 6, 2000. (
www.macobserver.com/article/2000/12/06.10.shtml
)
4
Steven Levy,
The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
(New York: Simon & Schuster, 2007), p. 29.
Steven Levy,
The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
(New York: Simon & Schuster, 2007), p. 29.
6
Jon Rubinstein, personal interview, September 2006.
Jon Rubinstein, personal interview, September 2006.
7
“How Big Can Apple Get?”
“How Big Can Apple Get?”
8
“Apple’s 21st-Century Walkman CEO Steve Jobs thinks he has something pretty nifty. And if he’s right, he might even spook Sony and Matsushita,” by Brent Schlender,
Fortune
, Nov. 12, 2 001. (
money.cnn.com/magazines/fortune/fortune_archive/2001/11/12/313342/index.htm
)
“Apple’s 21st-Century Walkman CEO Steve Jobs thinks he has something pretty nifty. And if he’s right, he might even spook Sony and Matsushita,” by Brent Schlender,
Fortune
, Nov. 12, 2 001. (
money.cnn.com/magazines/fortune/fortune_archive/2001/11/12/313342/index.htm
)
Chapter 8: Total Control: The Whole Widget
2
“The Guts of a New Machine,” by Rob Walker,
New York Times Magazine
, Nov. 30, 2003. (http:
www.nytimes.com/2003/11/30/
magazine/30IPOD.html)
“The Guts of a New Machine,” by Rob Walker,
New York Times Magazine
, Nov. 30, 2003. (http:
www.nytimes.com/2003/11/30/
magazine/30IPOD.html)
3
“If He’s So Smart... Steve Jobs, Apple, and the Limits of Innovation,” by Carleen Hawn,
Fast Company
, Issue 78, Jan. 2004, p. 68.
“If He’s So Smart... Steve Jobs, Apple, and the Limits of Innovation,” by Carleen Hawn,
Fast Company
, Issue 78, Jan. 2004, p. 68.
4
“Mea Culpa,” by Andy Hertzfeld,
Folklore.org
. (
www folklore.org/StoryView.py?project=Macintosh&story=Mea_ Culpa.txt
)
“Mea Culpa,” by Andy Hertzfeld,
Folklore.org
. (
www folklore.org/StoryView.py?project=Macintosh&story=Mea_ Culpa.txt
)
5
“The Sansa-Rhapsody Connection,” by James Kim, CNet Reviews, Oct. 5, 2006. (
reviews.cnet.com/4520-6450_7-6648758-1.html
)
“The Sansa-Rhapsody Connection,” by James Kim, CNet Reviews, Oct. 5, 2006. (
reviews.cnet.com/4520-6450_7-6648758-1.html
)
6
“Apple Computer Is Dead; Long Live Apple,” by Steven Levy,
Newsweek
, Jan. 10, 2007. (
www.newsweek.com/id/52593
)
“Apple Computer Is Dead; Long Live Apple,” by Steven Levy,
Newsweek
, Jan. 10, 2007. (
www.newsweek.com/id/52593
)
7
“How Apple Does It.”
“How Apple Does It.”
8
"iPod Chief Not Excited About iTunes Phone,” by Ed Oswald,
BetaNews
, Sept. 27,2005 (
www.betanews.com/article/iPod_Chief_Not_Excited_About_iTunes_Phone/1127851994?do= reply&reply_to=91676
))
"iPod Chief Not Excited About iTunes Phone,” by Ed Oswald,
BetaNews
, Sept. 27,2005 (
www.betanews.com/article/iPod_Chief_Not_Excited_About_iTunes_Phone/1127851994?do= reply&reply_to=91676
))
9
“Hardware and Software—The Lines Are Blurring,” by Walt Mossberg,
All Things Digital
, April 30, 2007. (
mossblog.allthingsd.com/20070430/hardware-software-success/
)
“Hardware and Software—The Lines Are Blurring,” by Walt Mossberg,
All Things Digital
, April 30, 2007. (
mossblog.allthingsd.com/20070430/hardware-software-success/
)
10
“Getting in the game at Microsoft. Robbie Bach’s job is to make software giant’s entertainment division profitable,” by Dan Fost and Ryan Kim,
San Francisco Chronicle
, May 28, 2007. (http://www .
sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/05/28/MICROSOFT
.TMP)
“Getting in the game at Microsoft. Robbie Bach’s job is to make software giant’s entertainment division profitable,” by Dan Fost and Ryan Kim,
San Francisco Chronicle
, May 28, 2007. (http://www .
sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/05/28/MICROSOFT
.TMP)
11
“Sell digital experiences, not products. Solution boutiques will help consumers buy digital experiences,” by Ted Schadler, Forrester Research, Dec. 20, 2005. (
www.forrester.com/Research/
Document/Excerpt/0,7211,38277,00.html)
“Sell digital experiences, not products. Solution boutiques will help consumers buy digital experiences,” by Ted Schadler, Forrester Research, Dec. 20, 2005. (
www.forrester.com/Research/
Document/Excerpt/0,7211,38277,00.html)
12
“Steve Jobs at 44.”
“Steve Jobs at 44.”
13
“Hardware and Software.”
“Hardware and Software.”
14
“Steve Jobs at 44.”
“Steve Jobs at 44.”
15
“How Big Can Apple Get?”
“How Big Can Apple Get?”
Index
Adobe, and OS X support
Advanced Technology Group (ATG)
Advertising
agencies
criticism of ads
image of Apple
“I’m a Mac” campaign
importance to Jobs
iPod silhouettes
Jobs as master
Jobs’s goals
lifestyle advertising
market research, lack of
John Sculley, role of
Super Bowl ad ( )
Switchers campaign
“Think Different,”
Airport
Alienware
Amelio, Gilbert
Anderson, Fred
Apple Camp
Apple Inc.
advertising
Apple I
Apple II
Apple Stores
AppleTV
brand, strength of
business systems
decline of
enterprise market, avoidance of
Apple Inc.
(cont.)
(cont.)
founding/growth of Human Interface Guidelines
iMacs
iMovie
innovation at
iPhoto
iPod
“i” prefix
layoffs
losses posted ( )
Mac
Mac OS X
Macworld Expo
manufacturing
marketing
NeXT
NeXTstep
online store
packaging
PowerBook
Power Mac G Cube
Power Macintosh G
pricing of products
product design
profit margins
QuickTime
secrecy
stock options
Windows-compatible products
See also
Jobs, Steve;
specific products and topics
Jobs, Steve;
specific products and topics
Apple I
Apple II
ads for
design of
incompatibility with Mac
as innovation
Apple stores
design/appearance of
digital hub/solution zones
executives
as innovation
as learning environment
lifestyle store
locations
profitability of
staffing
AppleTV
AT&T, iPhone deal
Atkinson, Bill
Baig, Edward
Bell, Gordon
Bird, Brad
Booker, Charlie
Bricklin, Dan
Brunner, Robert
Business systems
Catmull, Ed
Chiat/Day.
See
TBWA/Chiat/ Day
See
TBWA/Chiat/ Day
Chieco, Vinnie
Chips, suppliers of
Clones, of Apple products
Clow, Lee
Cook, Tim
Creativity
Jobs on
See also
Innovation
Innovation
Decision-making process, of Jobs
Dell, profit margins
Design.
See
Product design
See
Product design
Deutschman, Alan
Digital hub
Apple Stores
implementation of
and iPod
Jobs on
Disney, Pixar
Docter, Pete
Drexler, Millard “Mickey”
Dylan, Bob
eBook
Eigerman, Edward
Ellison, Larry
Esslinger, Hartmut
Fadell, Tony
Feature creep
FireWire
Focus
Jobs, strengths of
lessons from Steve
organizational simplicity
product-related
and reorganization of Apple
saying “no,”
Foden, Athol
Frankson, Bob
Friends Of Steve (F.O.S.)
Frog Design, Inc.
Gadgets
Garageband
Gassée, Jean Louis
Gates, Bill
See also
Microsoft
Microsoft
Gateway, retail operation
Genius Bar
Godin, Seth
Gore, Al
Graphics design department
Heinen, Nancy
Hero/asshole rollercoaster
Hertzfeld, Andy
Hoddie, Peter -
Horn, Bruce
Human Interface Guidelines
iBook
iLife apps
iMacs
capabilities of
design of
packaging of
presentation of
“I’m a Mac” campaign
iMovie
Innovation
Airport
Apple innovative products
business innovation
and creativity
digital hub
and existing technologies -
and flexible thinking -
graphical user interface -
Jobs on
lessons from Steve
magnetic latches
mistakes
mouse
and product-orientation -
R&D spending
sources of
USB, Apple use of
Internet bubble
iPhone
as closed platform
Macworld Expo launch
pricing of
security weakness
as transformative device
Windows compatibility
iPhoto
iPod
advertising
as closed platform
design of
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