KaChing: How to Run an Online Business that Pays and Pays

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Table of Contents
 
Copyright © 2010 by Infomedia, Inc. All rights reserved.
 
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
 
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at
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Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
 
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ISBN 978-0-470-59767-5 (cloth); ISBN 978-0-470-64442-3 (ebk); ISBN 978-0-470-64443-0 (ebk); ISBN 978-0-470-64444-7 (ebk)
 
 
Foreword
 
For the first time in human history, the playing field has been leveled because the Internet makes it possible for each and every one of us to plug in electronically and make money. Whether it’s with our own product, as the affiliate of somebody else’s product, as an application for products such as the iPhone and the PulsePen, or whatever. Your fortune is waiting in front of you and this book is going to show you how to get from here to there in the smoothest, easiest, most omni-effective way possible.
 
If you take your passion, your problem, or your pain, you can turn it into profit and you can do it online more elegantly and effectively than any other way in human history because you can do it in the privacy of your own home. If you read my book The
Richest Kids
in
America,
80% of them have made absolute fortunes by applying the new electronic media. The new fortune, the 21
st
century real estate fortune is in the Internet media. It doesn’t matter when you come online, it matters that you come online, and come into total awareness that this book teaches you how to use it and maximize it to your benefit and the benefit of all those whom you’re going to serve.
 
Each of us has content that we don’t even know we have. Thanks to a book called
The Long Tail,
you can pick a very specific niche market and become vastly rich for the first time in human history. It’s never been more exciting with companies like Google that make more profit than anybody else and has become the number one brand in the world. In eight years, they’ve become bigger than Coca-Cola and Campbell’s Soup, and you can use the power of everything that Google has to make your product, service, or information sell in multiple ways for multiple pays. We are in the digital age. We’ve left the information age, come into the digital age, and everyone has got compression and you can go straight from you and your product that you could invent in your mind today, press a button, and have it become money in your immediate tomorrows.
 
The beautiful thing about the Internet is that you can be the broker. Somebody else has got the market. You have got the people who want to buy it and you take the in-between fee. This book teaches you how to master money-making online, in the sweet now and now.
 
What you’re about to read from my friend Joel Comm is how to have a massive, passive, permanent income online and have it be residual so you get paid again, and again, and again into your future.
 
You’re going to learn all the techniques, tricks, and secrets of how to make yourself the authority figure, with mega credibility, so people will want to throw their cash at you. Get results! You’re going to be back in the saddle of high finance again with an awareness that you didn’t have before reading this great, grand, and terrific book.
 
—Mark Victor Hansen
Co-creator, #1 New York
Times
bestselling series
Chicken Soup for the Soul
©
Co-author,
Cracking the Millionaire Code,
The One Minute Millionaire, and Cash in a Flash
Author,
Richest Kids in America
 
Introduction-Creating Your Personal KaChing Button
 
When the Internet took off, it introduced a whole bunch of new sounds into our lives. We’ve grown used to hearing the two-note ring that tells us we have mail. We can recognize the rising sound of Windows opening up across a crowded Starbucks. And we all know the death-knell “bong” warning us that we’ve just done something wrong.
 
But there’s one sound we don’t hear on computers, even though it’s been part of our lives for decades: the “KaChing” sound a cash register makes when it opens.
 
That’s a real shame, because to an entrepreneur, there’s no music like it.
 
It’s not just the announcement that you’re getting money—although that’s always very nice. It’s the declaration that you’ve achieved success.
 
You’ve made a sale!
 
You had an idea. You did the research. You created your product, and when you launched it in the marketplace ... it worked!
 
You were right!
 
People do like the idea. They like it so much, they’re even willing to put their hands in their pockets and give you their own money for it. There’s no greater proof of your ability than that.
 
It’s an incredible feeling. Not even your first paycheck can compare to it. There are no risks involved in renting your skills to an employer. There’s no investment, so the rewards are much lower, too.
 
But when you’re setting up your own business, when you’re launching a product—even if it’s a product as simple as an ad-supported web site—you’re investing your time, your passion, and yes, perhaps a little of your money, too. It’s the biggest test you’ll ever take. It’s not a test of your knowledge. There are plenty of people around with brains like encyclopedias who are barely making minimum wage. This is a test of your imagination, your creativity, and your ability to get things done.

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