KaChing: How to Run an Online Business that Pays and Pays (39 page)

BOOK: KaChing: How to Run an Online Business that Pays and Pays
13.41Mb size Format: txt, pdf, ePub
 
consulting services
 
content
 
AdSense for
 
compliance
 
exclusive
 
ghost/guest writers for
 
how-to articles as
 
interview posts as
 
list posts as
 
management systems
 
membership sites high quality
 
money making
 
money making types of
 
multimedia
 
news articles as
 
online business creation of
 
opinion articles as
 
review articles as
 
structure of
 
video
 
web sites layout and
 
writing
 
your voice/personality in
 
“content is king,”
 
content sites
 
Origami blog as
 
 
 
ContentAds, Microsoft
 
contextualization engine, of YPN
 
conversion rate
 
copyright
 
copywriters
 
Cosmopolitan
 
cost-per-action (CPA)
 
cost-per-click (CPC)
 
cost-per-engagement network (CPE)
 
cost-per-mille (CPM)
 
cost-per-thousand impressions
 
court cases
 
CPA.
See
cost-per-action
 
CPC.
See
cost-per-click
 
CPE.
See
cost-per-engagement network
 
CPM.
See
cost-per-mille
 
 
D
 
Dallas Fort Worth Software Review
 
dating sites
 
 
 
Digital Photography School
 
 
direct mail marketing
 
Direct Marketing Association (DMA)
 
DMA.
See
Direct Marketing Association
 
domain(s)
 
AdSense
 
names
 
public
 
Dorsey, Jack
 
double opt-in
 
dreams
 
 
Drupal
 
DVD fulfillment companies
 
dynamic conversion
 
E
 
e-books
 
AdSense
 
formatting/size of
 
launch strategy of
 
length of
 
maximum length of
 
price of
 
writing
 
80/20 rule
 
 
 
Elite Sessions
 
e-mail
 
advertising through
 
affiliate marketing with
 
in affiliate selling
 
interviews
 
marketing guidelines through
 
unsubscribe requests through
 
eMiniMalls
 
endorsements
 
Ennis, Lin
 
entrepreneurs
 
affiliates as
 
print books and
 
entrepreneurship
 
Escolas, Karla
 
event organization, coaching
 
exclusive content
 
exclusivity, of membership sites
 
Expert Click
 
expertise
 
F
 
Facebook
 
internet publishers and
 
valuable information from
 
web site fan page on
 
FEAR (False Evidence Appearing Real)
 
Federal Trade Commission (FTC)
 
Federated Media
 
Ferris Research
 
fonts
 
Forbes
 
Fortin, Michel
 
Fortune
 
 
free publicity
 
FTC.
See
Federal Trade Commission
 
future earnings
 
G
 
Galletti, Carl
 
Galliford, Miles
 
gardening
 
Garfinkel, David
 
generally expected performance
 
“Getting Started with AdSense and Blogging,”
 
ghost/guest writers
 
Girligami
 
giveaways
 
Glance
 
 
Google
 
AdSense from
 
cash registers handled by
 
search engine of
 
 
graphic elements
 
Great Britain
 
Group Coaching Manager software
 
 
growth
 
guarantees
 
H
 
Hancock, David
 
hard-to-promote spots
 
Hartunian, Paul
 
Harty, Marc
 
Hiatt, Gina J.
 
high click-through rates
 
high-end coaching
 
models for
 
money making from
 
results oriented
 
highlighting
 
high-paying keywords
 
Holmlund, Eric
 
hosting service
 
Houchin, Kevin
 
how-to articles
 
Hsieh, Tony
 
I
 
I Will Teach You to be Rich
(Sethi)
 
IbisWorld
 
identity
 
iDevAffiliate
 
independent business owners
 
information
 
coaching delivering
 
Facebook’s valuable
 
monetizing
 
in writing
 
information products
 
 
Bryxen Software as
 
building excitement for
 
creating
 
free publicity promoting
 
ideas for
 
launch strategy for
 
listening/comments on
 
money making of
 
no guarantees on
 
online training programs as
 
opportunities with
 
press releases announcing
 
record classes/webinars for
 
sales pages for
 
topics for
 
web site launching for
 
Ingram Book Group
 
in-person coaching
 
interests
 
unique
 
web site
 
internet
 
ad revenues from
 
marketing
 
opportunities on
 
publishers
 
revenue-generating ability of
 
interviews
 
conducting
 
e-mail
 
posts of
 
telephone
 
introduction
 
 
J
 
 
Jobs, Steve
 
 
joint ventures
 
Joomla!
 
K
 
keywords
 
AdSense
 
high-paying
 
Kontera links using
 
search engine results from
 
value lists of
 
Kindle books
 
King, Stephen
 
knowledge
 
computers/online businesses and
 
making money from
 
Kontera
 
ads
 
areas ads won’t appear with
 
different formats of
 
keyword links used by
 
strategies using
 
web site using
 
WorldVillage unit with
 
L
 
launch (of web sites/products)
 
publicity generated by
 
strategy
 
web site
 
leaderboard
 
learning opportunities

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