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Authors: Stephanie Coontz

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Part Three
The Love Revolution
Chapter 9
From Yoke Mates to Soul Mates: Emergence of the Love Match and the Male Provider Marriage
I
f you’ve ever tried to alter your own marital patterns you know that change doesn’t happen overnight. In history, as in personal life, there are very few moments or events that mark a complete turning point. It takes a long time for ideas to filter through different social groups. Typically, individuals adopt only a few new behaviors at any one time, and old habits hang on long after most people have agreed they should be dropped.
But by the beginning of the seventeenth century a distinctive marriage system had taken root in Western Europe, with a combination of features that together not only made it different from marriage anywhere else in the world but also made it capable of very rapid transformation. Strict divorce laws made it difficult to end a marriage, but this was coupled with more individual freedom to choose or refuse a partner. Concubinage had no legal status. Couples tended to marry later and to be closer to each other in age. And upon marriage a couple typically established an independent household.
During the eighteenth century the spread of the market economy and the advent of the Enlightenment wrought profound changes in record time. By the end of the 1700s personal choice of partners had replaced arranged marriage as a social ideal, and individuals were encouraged to marry for love. For the first time in five thousand years, marriage came to be seen as a private relationship between two individuals rather than one link in a larger system of political and economic alliances. The measure of a successful marriage was no longer how big a financial settlement was involved, how many useful in-laws were acquired, or how many children were produced, but how well a family met the emotional needs of its individual members. Where once marriage had been seen as the fundamental unit of work and politics, it was now viewed as a place of refuge from work, politics, and community obligations.
The image of husbands and wives was also transformed during the eighteenth century. The husband, once the supervisor of the family labor force, came to be seen as the person who, by himself, provided for the family. The wife’s role was redefined to focus on her emotional and moral contributions to family life rather than her economic inputs. The husband was the family’s economic motor, and the wife its sentimental core.
Two seismic social changes spurred these changes in marriage norms. First, the spread of wage labor made young people less dependent on their parents for a start in life. A man didn’t have to delay marriage until he inherited land or took over a business from his father. A woman could more readily earn her own dowry. As day labor replaced apprenticeships and provided alternatives to domestic service, young workers were no longer obliged to live in a master’s home for several years. They could marry as soon as they were able to earn sufficient wages.
Second, the freedoms afforded by the market economy had their parallel in new political and philosophical ideas. Starting in the mid-seventeenth century, some political theorists began to challenge the ideas of absolutism. Such ideas gained more adherents during the eighteenth-century Enlightenment, when influential thinkers across Europe championed individual rights and insisted that social relationships, including those between men and women, be organized on the basis of reason and justice rather than force. Believing the pursuit of happiness to be a legitimate goal, they advocated marrying for love rather than wealth or status. Historian Jeffrey Watts writes that although the sixteenth-century Reformation had already “enhanced the dignity of married life by denying the superiority of celibacy,” the eighteenth-century Enlightenment “exalted marriage even further by making love the most important criterion in choosing a spouse.”
1
The Enlightenment also fostered a more secular view of social institutions than had prevailed in the sixteenth and seventeenth centuries. Marriage came to be seen as a private contract that ought not be too closely regulated by church or state. After the late eighteenth century, according to one U.S. legal historian, marriage was increasingly defined as a private agreement with public consequences, rather than as a public institution whose roles and duties were rigidly determined by the family’s place in the social hierarchy.
2
The new norms of the love-based, intimate marriage did not fall into place all at once but were adopted at different rates in various regions and social groups. In England, the celebration of the love match reached a fever pitch as early as the 1760s and 1770s, while the French were still commenting on the novelty of “marriage by fascination” in the mid-1800s. Many working-class families did not adopt the new norms of marital intimacy until the twentieth century.
3
But there was a clear tipping point during the eighteenth century. In England, a new sentimentalization of wives and mothers pushed older anti-female diatribes to the margins of polite society. Idealization of marriage reached such heights that the meaning of the word
spinster
began to change. Originally an honorable term reserved for a woman who spun yarn, by the 1600s it had come to mean any woman who was not married. In the 1700s the word took on a negative connotation for the first time, the flip side of the new reverence accorded to wives.
4
In France, the propertied classes might still view marriage as “a kind of joint-stock affair,” in the words of one disapproving Englishwoman, but the common people more and more frequently talked about marriage as the route to “happiness” and “peace.” One study found that before the 1760s fewer than 10 percent of French couples seeking annulments argued that a marriage should be based on emotional attachment to be fully valid, but by the 1770s more than 40 percent thought so.
5
Romantic ideals spread in America too. In the two decades after the American Revolution, New Englanders began to change their description of an ideal mate, adding companionship and cooperation to their traditional expectations of thrift and industriousness.
6
These innovations spread even to Russia, where Tsar Peter the Great undertook westernizing the country’s army, navy, bureaucracy, and marriage customs all at once. In 1724 he outlawed forced marriages, requiring bride and groom to swear that each had consented freely to the match. Russian authors extolled “the bewitchment and sweet tyranny of love.”
7
The court records of Neuchâtel, in what is now Switzerland, reveal the sea change that occurred in the legal norms of marriage. In the sixteenth and seventeenth centuries, judges had followed medieval custom in forcing individuals to honor betrothals and marriage contracts that had been properly made, even if one or both parties no longer wanted the match. In the eighteenth century, by contrast, judges routinely released people from unwanted marriage contracts and engagements, so long as the couple had no children. It was no longer possible for a man to force a woman to keep a marriage promise.
8
In contrast to the stories of knightly chivalry that had dominated secular literature in the Middle Ages, late eighteenth-century and early nineteenth-century novels depicted ordinary lives. Authors and audiences alike were fascinated by domestic scenes and family relations that had held no interest for medieval writers. Many popular works about love and marriage were syrupy love stories or melodramatic tales of betrayals. But in the hands of more sophisticated writers, such as Jane Austen, clever satires of arranged marriages and the financial aspects of courtship were transformed into great literature.
9
One result of these changes was a growing rejection of the legitimacy of domestic violence. By the nineteenth century, male wife-beaters rather than female “scolds” had become the main target of village shaming rituals in much of Europe. Meanwhile, middle- and upper-class writers condemned wife beating as a “lower-class” vice in which no “respectable” man would indulge.
10
Especially momentous for relations between husband and wife was the weakening of the political model upon which marriage had long been based. Until the late seventeenth century the family was thought of as a miniature monarchy, with the husband king over his dependents. As long as political absolutism remained unchallenged in society as a whole, so did the hierarchy of traditional marriage. But the new political ideals fostered by the Glorious Revolution in England in 1688 and the even more far-reaching revolutions in America and France in the last quarter of the eighteenth century dealt a series of cataclysmic blows to the traditional justification of patriarchal authority.
11
In the late seventeenth century John Locke argued that governmental authority was simply a contract between ruler and ruled and that if a ruler exceeded the authority his subjects granted him, he could be replaced. In 1698 he suggested that marriage too could be seen as a contract between equals. Locke still believed that men would normally rule their families because of their greater strength and ability, but another English writer, Mary Astell, pushed Locke’s theories to what she thought was their logical conclusion. “If Absolute Sovereignty be not necessary in a State,” Astell asked, “how comes it to be so in a Family?” She answered that not only was absolutism unnecessary within marriage, but it was actually “more mischievous in Families than in king-domes,” by exactly the same amount as “100,000 tyrants are worse then one.”
12
During the eighteenth century people began to focus more on the mutual obligations required in marriage. Rejecting analogies between the absolute rights of a husband and the absolute rights of a king, they argued that marital order should be based on love and reason, not on a husband’s arbitrary will. The French writer the Marquis de Condorcet and the British author Mary Wollstonecraft went so far as to call for complete equality within marriage.
Only a small minority of thinkers, even in “enlightened” circles, endorsed equality between the sexes. Jean Jacques Rousseau, one of the most enthusiastic proponents of romantic love and harmonious marriage, also wrote that a woman should be trained to “docility . . . for she will always be in subjection to a man, or to man’s judgment, and she will never be free to set her own opinion above his.” The German philosopher J. G. Fichte argued in 1795 that a woman could be “free and independent only as long as she had no husband.” Perhaps, he opined, a woman might be eligible to run for office if she promised not to marry. “But no rational woman can give such a promise, nor can the state rationally accept it. For woman is destined to love, and . . . when she loves, it is her duty to marry.”
13
In the heady atmosphere of the American and French revolutions of 1776 and 1789, however, many individuals dared draw conclusions that anticipated feminist demands for marital reform and women’s rights of the early twentieth century. And even before that, skeptics warned that making love and companionship the core of marriage would open a Pandora’s box.
The Revolutionary Implications of the Love Match
The people who pioneered the new ideas about love and marriage were not, by and large, trying to create anything like the egalitarian partnerships that modern Westerners associate with companionship, intimacy, and “true love.” Their aim was to make marriage more secure by getting rid of the cynicism that accompanied mercenary marriage and encouraging couples to place each other first in their affections and loyalties.
But basing marriage on love and companionship represented a break with thousands of years of tradition. Many contemporaries immediately recognized the dangers this entailed. They worried that the unprecedented idea of basing marriage on love would produce rampant individualism.

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