Onward (47 page)

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Authors: Howard Schultz,Joanne Lesley Gordon

Tags: #Non-fiction

BOOK: Onward
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Introducing limited-release Starbucks Reserve coffees

 

Olive Way, a redesigned store in Seattle that also serves wine and beer

 

Starbucks Digital Network

 

Pike Place Roast

 

My Starbucks Rewards Card

 

In 2010, Starbucks announced the rebranding and expansion of Seattle's Best Coffee

 

Don Valencia and VIA Ready Brew

 

Howard in Tokyo with executives from ANA airlines, announcing that VIA will be served on ANA flights

 

When I first tried Don's coffee—an instant version of Starbucks—I was stunned.
I did not believe it was instant.

 
 

Howard's dear friends, the late Hal Gaba, co-owner of Concord Music Group (left), and television producer Norman Lear (right) celebrating the album Starbucks coproduced with Concord, Ray Charles's
Genius Loves Company
, after it led the 2005 Grammy Awards with eight awards, including Album of the Year

 

VIA

 

Howard and Kris Engskov, Starbucks regional vp and former director of public policy, in Washington, DC, discussing health-care reform with members of Congress

 

Vivanno Nourishing Blends

 

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