Priceless: The Myth of Fair Value (and How to Take Advantage of It) (51 page)

Four Queens Casino (Las Vegas),
49
,
71–72

France, anti-Semitism in,
84

Frasier
(television show),
255

free market, utopian economics of,
56

free offers,
193–95

Freud, Sigmund,
82

Friedman, Milton,
56
,
58
,
59
,
77
,
78

Friends
(television show),
255

Froot Loops cereal,
5

Fruit of the Loom underwear,
189

FSBO (for sale by owner),
186
,
205

game theory,
50
,
112
,
121

Gandolfini, James,
255

gender,
236
,
245–47
,
283
; car sales and,
241–44
; jury awards and,
279
; salaries and,
237–38
,
240
; in ultimatum game,
248–52

General Electric (GE),
115
,
234–36
,
255
,
257–58

General Motors,
7

George Mason University,
258

German Institute for the Study of Labor,
213

Germany,
131
; car repairs in,
269–71
; hyperinflation in,
225–26
; Nazi,
83–84
; railroads in,
173

Gibbs, Josiah Willard,
224–25

Gigerenzer, Gerd,
126
,
129

Ginsu knives,
169

Ginzberg, Eli,
188

Gladwell, Malcolm,
126

Gnau people,
123

Goffstein, Benny,
49
,
71

Gold, David,
184
,
185
,
189

Goldberg, Pinelopi Koujianou,
243
,
244

Goldman Sachs,
7

Gompers, Samuel,
207

Goode, Miranda,
284–86

Google,
194

Google Maps,
217

Graham, Benjamin,
260
,
263

Grammer, Kelsey,
255

Great Depression,
284

greater fool theory,
264

Greenberg, Hank,
259

Grether, David M.,
78–80

Groundhog Day
(movie),
208–209

Guinness Book of World Records
,
227

Güth, Werner,
112–14

Halevy, Yoram,
114

Hand, Learned,
270

Hannah Montana tour,
166–67

Hardball
(television show),
258

Harvard Business Review
,
234

Harvard University,
28–30
,
42–43
,
50
,
59
,
102
,
126
,
250
; Psycho-Acoustic Laboratory,
28–29
,
42

Haughney, Christine,
219

Hebrew University,
82–84
,
121

Heilbroner, Robert,
55

Heinrich, Joe,
121–22

Helson, Harry,
38–41

Hermès Group,
155
,
156

Hertel, Jim,
149

heuristics,
52
,
67
,
87–90
,
174
,
197
; attacks on,
125–28

Hill, Dan,
156

Hilton Hotels,
7

Hirst, Damien,
266–68

Hoffman, Elizabeth,
118–21
,
129–30

Hoffman, Paul,
26–28
,
87
,
194

Hogarth, Robert,
196

Holbein, Hans,
39

Hollywood Bowl,
15

Home Encyclopedia
(Fechner),
30

honesty boxes,
282–83

Honey Smacks cereal,
5

Honeywell International,
6

Hooters restaurant chain,
160

How to Live
(Fisher),
224

HSBC,
7

Hsee, Christopher,
287
,
288

Huber, Joel,
151–53
,
156

Hublot watches,
155–56

Hunt, William,
40

Hutchinson, Shelly,
176

hyperinflation,
223
,
225–26

IBM,
148

Illinois, University of,
18

illusions,
216–17
; money,
225–33
; perceptual,
36–37
,
84–85

Immelt, Jeff,
258

Indonesia,
123

Indow, Tarow,
44

inflation,
223–32
; 99-cent stores and,
185
; stock market and,
101
,
264–65
; top salaries and,
256–59

infomercials,
169–71
,
260–61

Intel Corporation,
6

Internal Revenue Service (IRS),
219

Internet,
35
,
181
,
232
,
253
,
280–81
; airline ticket prices on,
182
; rebate program for purchases on,
177
; user-generated content on,
195

inventory valuation methods,
227

Iowa, University of,
125

Israel,
81–84
,
88
,
121
,
136

Italy, soccer fans in,
249

Jacowitz, Karen,
144

James, William,
30

Japan, executive compensation in,
256

J. Crew clothing company,
190
,
203
,
205

Jensen, Keith,
123–24

Jensen, Marlene,
232

JetBlue Airlines,
182
,
183

Jews: Israeli,
81–82
; mobsters,
49
; Nazi persecution of,
83–84

Jobs, Steve,
184
,
257

Johns Hopkins University,
52

Johnson, Eric,
280–82

Johnson & Johnson,
6

Jopling, Jay,
267

Journal of Business
,
110

Journal of Consumer Research
,
153
,
280

Journal of Experimental Psychology, The
,
65

juries,
197
; damages awarded by,
3–4
,
17–21
,
276–79

Kahn, Irah,
84

Kahneman, Daniel,
16
,
83–87
,
105
,
133
,
146
,
147
,
188
,
196
,
236
; on altruism,
117
; on anchoring,
144
,
207
; economists’ hostility to,
77
; fairness research of,
106–107
,
110
,
112–14
; heuristics of,
88–89
,
125–28
,
197
; on jury awards,
19
,
276–77
,
279
; at Oregon Research Institute,
28
,
87–88
; on priming,
92
,
94
,
286
; prospect theory of,
97–99
,
101–102
,
104
,
132
; and stock market bubbles,
261
; on ultimatum game,
113
,
115
; United Nations experiment of,
10–12
,
90

Kalmar, Tepper,
160
,
161

Kelley Blue Book,
75

Kelly, Walt,
76

Kennedy, Edward,
257

Kenya,
122

Klein, Calvin,
246

Knetsch, Jack,
105
,
107
,
110
,
113–14
,
117

Kohl, Helmut,
271

Koolhaas, Rem,
158

Kouri, Elena,
250

Kozlowski, Dennis,
234–36

Kozlowski, Karen,
234

Krueger, Alan,
165–66

Kucher, Eckhard,
148–49

Lacayo, Richard,
267

Lagavulin whiskey,
219

laissez-faire capitalism,
108

Lamelera people,
123

“Landlord’s Game, The,”
284

La Rue, Diane,
167

Las Vegas Review Journal
,
71

Laube, Jim,
160

laundry detergent,
180

Lauren, Ralph,
155

lawsuits, jury awards in,
3–4
,
17–21
,
276–79

Leaves of Grass
(Whitman),
194

Lee, Bob,
144

Leeds, University of,
219

Leeuwenhoek, Anton von,
208

Lehman Brothers,
268

Leipzig, University of,
30

Lichtenstein, Donald,
204–206

Lichtenstein, Sarah,
10
,
28
,
53
,
62–77
,
79
,
81
,
82
,
87
,
90
,
220

Liebeck v. McDonald’s
(1994),
3–4
,
17
– 21,
276
,
278

LIFO (last-in-first-out) inventory valuation,
227

Liquid Trust,
253

Little Book on Life After Death
(Fechner),
30