Read Rework Online

Authors: Jason Fried,David Heinemeier Hansson

Tags: #Business & Economics, #General

Rework

BOOK: Rework
3.68Mb size Format: txt, pdf, ePub
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More Praise for
Rework

“In typical 37signals fashion, the wisdom in these pages is edgy yet simple, straightforward, and proven … Read this book multiple times to help give you the courage you need to get out there and make something great.”
—Tony Hsieh, CEO,
Zappos.com
“The brilliance of
Rework
is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done.”
—William C. Taylor, founding editor of
Fast Company
and coauthor of
Mavericks at Work
“For me,
Rework
posed a new challenge: stifling the urge to rip out each page and tape it to my wall … Amazing, powerful, inspirational—those adjectives might make me sound like a fawning fan, but
Rework
is that useful. After you’ve finished it, be prepared for a new feeling of clarity and motivation.”
—Kathy Sierra, co-creator of the bestselling Head First series and founder of
javaranch.com
“Inspirational … In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more.”
—Scott Rosenberg, cofounder of
Salon.com
and author of
Dreaming in Code
and
Say Everything
“Leave your sacred cows in the barn and let 37signals’ unconventional wisdom and experience show you the way to business success in the twenty-first century. No MBA jargon or consultant-speak allowed. Just practical advice we can all use. Great stuff.”
—Saul Kaplan, chief catalyst, Business Innovation Factory
“Appealingly intimate, as if you’re having coffee with the authors.
Rework
is not just smart and succinct but grounded in the concreteness of doing rather than hard-to-apply philosophizing. This book inspired me to trust myself in defying the status quo.”
—Penelope Trunk, author of
Brazen Careerist: The New Rules for Success
“[This book’s] assumption is that an organization is a piece of software. Editable. Malleable. Sharable. Fault-tolerant. Comfortable in Beta.
Reworkable
. The authors live by the credo ‘keep it simple, stupid’ and
Rework
possesses the same intelligence—and irreverence—of that simple adage.”
—John Maeda, author of
The Laws of Simplicity
“Rework
is like its authors: fast-moving, iconoclastic, and inspiring. It’s not just for startups. Anyone who works can learn from this.”
—Jessica Livingston, partner, Y Combinator; author,
Founders at Work

INTRODUCTION

FIRST

The new reality

TAKEDOWNS

Ignore the real world
Learning from mistakes is overrated
Planning is guessing
Why grow?
Workaholism
Enough with “entrepreneurs”

GO

Make a dent in the universe
Scratch your own itch
Start making something
No time is no excuse
Draw a line in the sand
Mission statement impossible
Outside money is Plan Z
You need less than you think
Start a business, not a startup
Building to flip is building to flop
Less mass

PROGRESS

Embrace constraints
Build half a product, not a half-assed product
Start at the epicenter
Ignore the details early on
Making the call is making progress
Be a curator
Throw less at the problem
Focus on what won’t change
Tone is in your fingers
Sell your by-products
Launch now

PRODUCTIVITY

Illusions of agreement
Reasons to quit
Interruption is the enemy of productivity
Meetings are toxic
Good enough is fine
Quick wins
Don’t be a hero
Go to sleep
Your estimates suck
Long lists don’t get done
Make tiny decisions

COMPETITORS

Don’t copy
Decommoditize your product
Pick a fight
Underdo your competition
Who cares what they’re doing?

EVOLUTION

Say no by default
Let your customers outgrow you
Don’t confuse enthusiasm with priority
Be at-home good
Don’t write it down

PROMOTION

Welcome obscurity
Build an audience
Out-teach your competition
Emulate chefs
Go behind the scenes
Nobody likes plastic flowers
Press releases are spam
Forget about the
Wall Street Journal
Drug dealers get it right
Marketing is not a department
The myth of the overnight sensation

HIRING

Do it yourself first
Hire when it hurts
Pass on great people
Strangers at a cocktail party
Resumés are ridiculous
Years of irrelevance
Forget about formal education
Everybody works
Hire managers of one
Hire great writers
The best are everywhere
Test-drive employees

DAMAGE CONTROL

Own your bad news
Speed changes everything
How to say you’re sorry
Put everyone on the front lines
Take a deep breath

CULTURE

You don’t create a culture
Decisions are temporary
Skip the rock stars
They’re not thirteen
Send people home at 5
Don’t scar on the first cut
Sound like you
Four-letter words
ASAP is poison

CONCLUSION

Inspiration is perishable

RESOURCES

About 37signals
37signals products

ACKNOWLEDGMENTS

BOOK: Rework
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