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Authors: Inc The Staff of Entrepreneur Media

Start Your Own Business (119 page)

BOOK: Start Your Own Business
9.45Mb size Format: txt, pdf, ePub
ads
 
broadcast advertising
 
checklist for
 
choosing media for
 
classified ads
 
co-op advertising
 
direct mail.
See
direct mail advertising
 
effectiveness of
 
frequency of ads
 
online.
See
online marketing
 
out-of-home advertising
 
persuasive words in
 
in print.
See
print advertising
 
testimonials in
 
alternative dispute resolution (ADR)
 
Americans with Disabilities Act (ADA)
 
amortization
 
angels, investment
 
anniversary celebrations
 
arbitration
 
article marketing
 
assets
 
asset acquisitions
 
asset remarketers
 
types of
 
attorneys.
See
lawyers
 
auditing
 
automobile insurance
 
B
 
B2B sales
 
background checks
 
bail-out clause
 
balance sheets
 
balloon loans
 
bargaining.
See
negotiating
 
bartering
 
benefits
 
basic benefits
 
costly errors in
 
credit unions
 
health insurance
 
legal considerations
 
low-cost benefits
 
overview
 
retirement plans
 
Better Business Bureau (BBB) membership
 
bill collection
 
billboard advertising
 
blogging
 
bonding
 
bookkeeping.
See
accounting
 
branding.
See also
image
 
brand equity and
 
brand managing
 
defined
 
overview
 
resources
 
strategies for
 
broadcast advertising
 
budgeting
 
budget preparation
 
financing and
 
inventory control and
 
items to budget
 
overview
 
sensitivity analysis in
 
business advisory services
 
business application software suites
 
business brokers
 
business development agencies
 
business ideas
 
business trends and
 
developing
 
fads and
 
inspirations for
 
overview
 
perseverance and
 
business information
 
business insurance.
See
insurance
 
business markets
 
business names.
See
naming your business
 
business opportunities
 
advantages of
 
defined
 
disadvantages of
 
researching
 
types of
 
business plans
 
business description in
 
competitive analysis in
 
defined
 
design and development plan in
 
for e-commerce businesses
 
executive summary in
 
financial statements and
 
financing and
 
goals and
 
inventory and
 
market strategies in
 
operations and management plan in
 
overview
 
updating
 
business structures
 
choosing
 
corporations
 
incorporating
 
limited liability companies (LLC)
 
limited liability partnerships (LLP)
 
nonprofit organizations
 
partnerships
 
S corporations
 
sole proprietorships
 
buying businesses
 
acquisition advisors and
 
business evaluation
 
choosing location
 
choosing type/size
 
financing
 
insurance and
 
intellectual property and
 
legal evaluation
 
negotiating the sale
 
net profits and
 
overview
 
purchase contracts
 
transitioning to new ownership
 
using business brokers
 
buying franchises.
See
franchising
 
C
 
cable TV advertising
 
calendar year
 
calling lists
 
CAPLine loans
 
carts, retail
 
cash basis
 
cash flow
 
cash-flow analysis
 
cash-flow levels
 
cash-flow statements
 
inventory control and
 
working capital and
 
CDC/504 Loan Program
 
center of influence
 
Certified Development Companies
 
chambers of commerce
 
chargebacks
 
charitable deductions
 
chart of accounts
 
chattel-mortgage contracts
 
check conversion/acceptance systems
 
check-verification
 
closed-end leases
 
COBRA
 
cohort marketing
 
cold-calling
 
collections, debt
 
commercial leases
 
commercial loans
 
commercial space
 
communications technology
 
cost of
 
instant messaging
 
keeping up with new
 
learning to use
 
overview
 
smartphones
 
types of
 
web calling
 
wireless service plans
 
comparable companies
 
competition
 
in industry
 
researching
 
in search ranking
 
computer peripherals
 
computers
 
conditional sales contracts
 
construction allowances
 
consumer markets
 
content marketing
 
corporations
 
cost of goods sold
 
cost-of-living leases
 
co-tenancy clause
 
CPAs.
See
accountants
 
credit
 
customer.
See
customer credit
 
with suppliers
 
credit cards
 
financing with
 
fraud and
 
merchant status and
 
private-label credit cards
 
processing
 
credit checks
 
credit contracts
 
credit sales
 
criminal background checks
 
customer credit
 
bad checks
 
check-acceptance policies
 
credit applications
 
credit cards
 
credit policies
 
credit reports and
 
debit cards
 
internet merchant accounts
 
invoicing
 
late payments
 
PayPal and
 
customer service
 
complaints and
 
customer follow up
 
customer loyalty and
 
knowing customers
 
listening to feedback
 
overview
 
policy for
 
D
 
D&B reference sources
 
d/b/a names
 
deal points
 
debit cards
 
debt financing
 
applying for
 
loan documents
 
loan types
 
relationships and
 
sources of
 
deductible expenses
 
depreciation
 
direct mail advertising
 
attention-getting ideas
 
brochures
 
catalogs
 
cost-saving tips
BOOK: Start Your Own Business
9.45Mb size Format: txt, pdf, ePub
ads

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