Read Start Your Own Business Online
Authors: Inc The Staff of Entrepreneur Media
Start Your Own Business (122 page)
pension plans
percentage leases
permission marketing
personal balance sheets
personal finance planning
personal liability
personal loans
pin-pads
place-based advertising
plugins
point-of-sale (POS) systems
Pollution Control Loan
pop-up retailers
posters
prepaid legal plans
Pre-Qualification Loan Program
press releases
pricing strategy
primary research
print advertising
copywriting/designing
headlines and
placement of ads in
standing out in
successful ads
printers
private-label credit cards
procedure manuals
procurement
productivity, office design and
professional employer organizations (PEO)
profitability ratios
promissory notes
promoting.
See
public relations
See
public relations
promotional events
property/casualty insurance
protocols, wireless
public relations.
See also
See also
advertising; marketing
credibility and
defined
following up
image and
making the pitch
media outlets for
networking and
overview
planning campaigns
social responsibility and
special events
story angles and
talking to media
target market and
publicity.
See
public relations
See
public relations
quarterly taxes
radio advertising
radio frequency identification (RFID)
ratio analysis
real estate agents
reasonable accommodations
reconditioned furniture
record-keeping
reference checks
referrals
relationship building
relevancy, in search
rentable space
repeat business
replacement cost insurance
repossessed equipment
researching markets.
See
market research
See
market research
resumes
retail business
retail space
retirement plans
S corporations
safety manuals
salaried employees
sales contract negotiation points
sales presentations
following up
preparing for
presenting to customer
sales strategy
sales teams
SBAExpress loans
scams
SCORE
search engines
second mortgages
secondary research
Secure Sockets Layer (SSL) certificates
secured loans
security, computer
seekers
selling proposition and
selling techniques
cold-calling
overview
price and
sales presentations
speaking effectively
service businesses, markup and
7(a) Guarantee Loan Program
sexual harassment
short-range plans
short-term loans
short-term working capital
SIMPLE employee savings plan
Simplified Employee Pension (SEP)
sites.
See
location
See
location
Small Business Administration (SBA)
loans from
resources
Small Business Innovation Research (SBIR) Program
Small Business Training Network
small-business insurance packages
social bookmarking
social marketing automation
social media marketing.
See also
marketing
See also
marketing
article marketing and
automation and
blogging
overview
social marking and
video marketing and
social media networking
blogging and
for building relationships
for connecting with media
discussion areas for
Facebook fan pages
groups for
with high-level networkers
with high-level networkers (HLN)
overview
referrals and
for staying connected
target market connections (TMC) and
Social Security taxes
software
accounting
budgeting
business application suites
security
sole proprietorships
sponsored links
starting a business
business plans and
family support and
financial planning and
impact on your life
part-time, full-time vs.
startup costs
startup failures
step leases
stock acquisitions
summary jury trials
surveys
customer
direct mail
as market research source
target market
broadcast advertising and
niche and
public relations and
worksheet for
tax advising.
See also
accountants
See also
accountants
taxes
deductible expenses
filing tax returns
independent contractors (IC) and
overview
paying yourself and
payroll taxes
profit and
quarterly
sales taxes
tax planning
tax years
taxpayer identification number
withholdings
taxpayer identification number
team-building
technology.
See also
equipment
See also
equipment
backup systems
for communications.
See
communications technology
See
communications technology
computer peripherals
computers
connectivity overview
equipment list
mobile work locations and
networking
purchasing equipment
servers
tax deductions and
Technorati
telecommuting
telemarketing scams
television advertising
temporary help companies
term life insurance
term loans
testimonials
third-party praise
trade associations
trade credit
trade creditors
trade publications
trade shows
trading points
training, business
travel expenses
TV advertising
Twitter
umbrella insurance
unemployment taxes
unique selling proposition (USP)
unsecured loans
usable space
variable costs
vehicle expenses
venture capital
virtual offices
voice-mail messages
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