The Audacity of Hops: The History of America's Craft Beer Revolution (76 page)

BOOK: The Audacity of Hops: The History of America's Craft Beer Revolution
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Kennebunkport Brewing Company,
178

Kettle Foods,
196

Khalsa, Nirbhao Singh (Cameron Healy),
194–96
,
197–98
,
304

Khalsa, Spoon,
196
,
197–98
,
304

Killian's Irish Red,
205

King, Henry,
62–63
,
65
,
267
,
278–79

Kingfisher lager,
218

Kissinger, Henry,
74

Klink, Aloysius,
197

Koch, Charles,
107
,
115
,
215
,
293
,
340

Koch, Greg,
254–61
,
259
,
267
,
320
,
331
,
340

Koch, Jim.
See also
Boston Beer Company

American
vs.
European beer-tasting events hosted by,
272

apprenticeships,
115

association merger board member,
313

on awards and success,
185

background,
104–7

beer quality and freshness debates,
104

on Big Beer investments in craft beer,
210
,
251
,
328

brewery board resignation,
340

brewery investment shares of,
215

in brewery tasting room,
186

brewpubs of,
161

criticism of,
239–41

on extreme beer brewing,
323

extreme beer development,
233

false advertising accusations,
246–47
,
248–49
,
250–51
,
252

as influence,
179

lawsuits,
241

marketing and sales,
115–17
,
153
,
154–55
,
215

McAuliffe recognition,
336

Owades eulogy,
342

Kolence, Kenneth and Jeffrey,
97–98
,
127

Kollar, Jim,
96–97
,
141

Kölsch,
180
,
263

Kona Brewing Company,
194–96
,
197–98
,
304
,
328
,
329

Korbel Champagne Cellars,
301

Kralj, Victor and Cynthia,
301

Kraus, Joseph,
7–8

Krejcie, Jim,
164

Krueger, Gottfried,
305

Kruger, Lyn,
317

Kuh, Fred,
3
,
4
,
9
,
18

labels and labeling

ATF petitions,
251

authenticity claims and formula for,
10
,
43
,
118
,
235

and branding,
111

copyright infringement accusations,
252

creative writing and design,
71–72
,
178
,
235–36
,
237
,
259–60

criticism on truth in,
248
,
249

dog designs,
129
,
130
,
178
,
252

early manual processing,
49
,
64

ingredients requirements on,
50

of phantom crafts,
206
,
207

Labinsky, Daria,
189

Lagunator,
236

Lagunitas Brewing Company

financial challenges,
175
,
237–38
,
286–87

founding,
170–77

managers at,
217

product development and branding,
235–36
,
237

product quality and style,
287

relocation,
236–37

second brewery location,
341

signature beers,
174

Lagunitas Sucks Holiday Ale Brown Shugga' Substitute,
237

Lalli, Christopher,
282

lambics,
240–41

Landlord,
36
,
37

Larson, Geoff and Marcy,
131–34
,
133
,
144
,
295

Lawnmower beer,
303

Laybourn, Michael,
100

Lebesch, Jeff,
179
,
222
,
292

Leblanc, Louis,
32
,
33

Leinenkugel Red,
205

Levi Strauss,
234

Lewis, Michael

background,
22

beer evaluation classes of,
257

beer festival attendance,
92

brewers advised by,
43
,
51

conference sessions hosted by,
164

New Albion visits,
88

retirement and endowment funds honoring,
341

student brewery tours,
75

students of,
97
,
100
,
137
,
177
,
220
,
256
,
257

university brewing programs developed by,
21–23

Liberty Ale,
38–39
,
69
,
124
,
174
,
182
,
235
,
300

Ligeti, George,
136–39
,
144

Lindenbusch, Ron,
216–17

Line, Dave,
15

Lion Brewery,
109
,
162
,
180
,
263

liquor licensing restrictions,
9
,
25
,
98
,
121
,
141–42

Lite Beer Bowling Tournament,
122

lite/light (low-calorie) beers,
29–31
,
122
,
153

Littlefield, Wendy,
278

locavorism,
11
,
103
,
168
,
231
,
278

Logsdon, David,
161

London Real Ale,
98

Lone Star,
303

Long Trail Brewing Company,
162

“Lost Art of Homebrewing, The” (Zeisler),
60–61
,
62

Louis Koch Brewery,
105
,
187

Lovett, Mike,
100
,
276

Lowe, Bill,
14–15

Lowenbrau,
41

Lucky Lager,
69

Lutz, Brian,
306–7

MacDermott, Gordon,
24
,
36
,
88

MacNeil/Lehrer Newshour
(television show),
154–55

Magee, Tony,
170–71
,
175
,
287
,
329
.
See also
Lagunitas Brewing Company

Magerl, Chuck,
223

Magic Hat Brewing Company,
178

Maier, John,
162

Maine Coast Brewing,
138

Mallya, Vijay,
217–19
,
277
,
279
,
290
,
291
,
341

Maltose Falcons,
32–33
,
57
,
70
,
123

Mandel, Joshua,
182
,
229

Manhattan Beach Brewery,
257

Manhattan Brewing Company,
109
,
228

manufacturing industry,
242–43
,
280
,
326

Marin Brewing Company,
171

Marin French Cheese Company,
42

Marrero, Garrett,
304

Martin, John and Reid,
198

Mason, David,
200

Mason, Stephen,
140
,
162
,
261–62

Mass. Bay Brewing Company,
135–38
,
137
,
211
,
262

Matt Brewing Comany.
See
F. X. Matt Brewing Company

Matt, Fred,
341

Matt, F. X.,
93
,
94

Matt, F. X.,
II
,
94
,
157–58
,
169
,
341

Matt, Nick,
168
,
169
,
313
,
332
,
341

Matt's Premium,
157
,
168

Matzen, Charlie,
60–62
,
63
,
81
,
286

Maudling, Reginald,
14

Maui Brewing Company,
304

Maui Lager,
197

Maytag, E. H.,
4

Maytag, Frederick Louis,
4

Maytag, Frederick Louis,
II
,
4

Maytag, Fritz

advisers to,
93

background,
3–4

breweries of (
see
Anchor Brewing Company)

brewers visiting with,
19
,
24
,
33
,
57
,
68

at brewery inspecting kettles,
25

with brewery team,
27

brewing philosophies,
165

description and personality,
96
,
164–65

distilleries of,
326

on distribution,
222

on Jackson's legacy,
316

as keynote address on expansion,
275–76

on King,
279

Owades funeral attendance,
342

postbrewery years,
341

pricing philosophies,
276

reputation,
69

Sierra Nevada specialty beer collaborations,
335

television series featuring,
164–65

McAuliffe, Jack

Anchor tour,
41
,
42

background,
11–14
,
40

Barkley meeting,
51

with barrel cleaner at brewery,
44

on brewery challenges,
76–77

brewery of (
see
New Albion Brewing Company)

as brewery tour guide,
75

as brewpub consultant,
99–100

European festivals and travel,
87

with Grossman, Ken,
335
,
335–36

homebrewing history,
14
,
15
,
40–41

legacy and recognition,
334–36
,
342

Lewis meeting with,
23

personality,
277
,
334

postbrewery years,
334

on production and profits,
65

Sierra Nevada specialty beer collaborations,
335
,
335

McAuliffe, John,
12–13

McCabe, Charles,
19

McCallum, Jack,
20
,
21

McDonald, John,
223
,
293

McDonald's,
149–50
,
166

McGinnis, Marjorie,
212–13
,
269

McIntyre, Richard,
178

Mead, Tim,
103n

Meister Brau,
30

Meister Brau Lite,
30

Mendocino Brewing Company,
98–100
,
128
,
217
,
218
,
276–77
,
338
,
341

Merten, Adolf,
105

Messiah Stout,
290

Metzger, Mark,
210

Meyer, James,
23

Michelob,
29
,
41
,
225

microbreweries,
103

Microbrewers Conference.
See
Craft Brewers Conference

Miller,
29

Miller, Frederick,
29

Miller Brewing Company

competition of,
28–29
,
31
,
297

craft beer brewery stock and subsidiaries,
220–21
,
277
,
328

craft beer competition and product development,
205
,
206

craft beer distribution challenges and,
260

craft brewery purchases,
131
,
169

false advertising accusations,
252

financial security of,
157

lite beer development,
29–31
,
37
,
38
,
39
,
122

marketing,
28
,
29–31
,
31
,
122
,
297

mergers with foreign breweries,
297

North Carolina plant,
142

packaging innovations,
13

president of,
28

product development,
41

sales statistics,
31

Miller Lite,
30–31
,
37
,
38
,
39
,
122

Millie (dog),
129
,
130
,
252

Milwaukee's Best,
157

Minnesota Brewing Company,
245
,
306

Minnesota the Summit Brewing Company,
140
,
144

Mitchell, John,
136

Mocca, Joe and Addie,
300

Modern Brewery Age
,
61
,
124
,
207–8

Modern Brewing
(Nowak),
18

Moeller, William,
158

Moonshot,
270

Morse, John and Peter,
211

Mosher, Randy,
189
,
313
,
317

“Most American Beers Lack One Thing: Taste” (Eckhardt),
124

Moylan, Brendan,
171

Muenchener,
225

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