The Audacity of Hops: The History of America's Craft Beer Revolution (77 page)

Murphy, John,
28
,
29–31
,
30

Muto, Jim,
301–2

Nacho Mama Brewery,
228–29

Nader, Ralph,
34

nanobreweries,
333

Napa Smith Brewery,
338

Nathan Hale Golden Lager,
162

Nation, Carrie,
223

National Homebrew Competition,
286

Natural Lite,
30

Nazor, Hugh,
138

Nelson, Al,
73–74

Neptune Brewery,
229

networking,
33

New Albion Ale,
342

New Albion Brewing Company

anniversary beers named after,
276–77

beer festival participation,
86

board of directors,
86

brewing process,
64

closure,
89

distribution and sales,
64–65

equipment liquidation,
98–100
,
334

founding history,
40–45

grain suppliers of,
75

growth,
66
,
86–87
,
88

internships at,
64
,
65

McAuliffe at,
44

media coverage,
49–51
,
65–66
,
75
,
88
,
123

packaging and labeling,
43
,
64

production statistics,
49
,
75

retail costs,
64

social events,
87–88

visitors and tours,
40
,
69–70
,
74–75

New Albion Pale Ale,
276

New Amsterdam,
95
,
108
,
159

New Belgium Brewing Company

awards,
179

distribution challenges,
222

founding,
178–79

growth,
292
,
293
,
321
,
328n

Jordan at,
294

production statistics,
294

second brewery location,
340

New Brewer
,
172
,
188

New Century,
270n

New Glarus Brewing,
177
,
293

Newman, Alan,
178

Newman, Marie,
96

Newman, William S.,
96
,
97
,
102
,
115
,
126

New York brewing history,
6
,
134

New York City Brewpub Crawl Marathon,
229

New York City Homebrewers Guild,
226–27

New Yorker
,
323–24

New York Times
,
103
,
308

90 Minute IPA,
320

Nomura,
271–72

No Name Bar,
26

Noonan, Greg,
172

Nordahl, Steve,
212–13

North American Free Trade Agreement (NAFTA),
180–81
,
242

Northern Craft Brewers Craft Brewing Association,
15

Nor'wester Brewing Company (
formerly
Willamette Valley Brewing),
212
,
218
,
291

Nowak, Carl,
18

N. S. Khalsa Company,
195
,
196

Nut Brown Ale,
207

Oakland Tribune
,
189

Obama, Barack,
xiv
,
333

Ockert, Karl,
100
,
220

Odell Brewing (Doug, Corkie, and Wynne Odell),
179

Ohio brewing history,
162

Oktoberfest (Boston Beer brand),
215
,
235

Oktoberfest (Coors brand),
205

Oktoberfest (festival),
234–35
,
263

Oktoberfest (Lagunitas brand),
235–36

Olde Heurich Brewing Company,
134

Olde Saratoga Brewing Company,
291
,
341

Olde Towne Amber,
304

Olde Towne Brewing Company,
303–4

Old Foghorn,
69

Old Milwaukee,
157

Old New York Brewing Company (New Amsterdam brewpub)

brewpubs of,
109
,
159
,
229

contract brewery business of,
93–95
,
108–9
,
144

marketing strategies,
121
,
264

Reich at,
109

Reich resignation,
342

Oliver, Garrett

background,
228

books by,
308–9
,
311–12

brewmaster positions,
226
,
227
,
228
,
342

festival presentations on beer-food pairings,
319–20

Hindy and,
226–27
,
228

magazine articles featuring,
323

Slow Food movement involvement,
289
,
309–10

Olympia Brewery,
18
,
71

100 percent share of mind,
221
,
224
,
267

120 Minute IPA,
320–21

Oregon Ale and Beer Company,
240
,
250

Oregonian
,
124–25
,
188

Oregon State University,
257

Oskar Blues Cajun Grill,
306–8

O'Sullivan, Sean,
285

Our Special Ale,
69

Owades, Joseph

as brewery consultant,
27
,
93
,
94
,
117
,
154

brewery investment shares,
215

brewery partnerships,
115

death of,
342

light beer development,
30

Owens, Bill

on advertising,
186

books by,
172
,
188
,
231

at brewpub,
99

brewpubs of,
98–100
,
99
,
128
,
171

magazines of,
192

Oxford Companion to Beer
(Oliver, ed.),
342

Oxley, Melanie,
304

Pabst,
8
,
17
,
28
,
41

Pacific Brewing Company,
197

Pacific Golden Ale,
198

Pacific Ridge Pale Ale,
225

Palo Alto Brewing Company,
97–98
,
127
,
129
,
130–31

Papazian, Charlie

with Association of Brewers team,
144

associations founded by (
see
American Homebrewers Association; Association of Brewers)

background,
56

beer events attendance and participation,
143
,
272
,
281

beer festivals cofounded by,
90
,
280

on Big Beer imitations of craft beer,
206

as Brewers Association president,
313
,
342

business model popularity and theories,
110–11

on craft beer controversies,
244

homebrewed beer philosophies,
34
,
38
,
46

homebrewing books by,
34
,
60
,
80
,
81–84
,
151
,
172
,
188

homebrewing classes taught by,
57
,
59–60

homebrewing magazines of,
60–62
,
63
,
123
,
188

homebrewing of,
34
,
56–57
,
62

as magazine contributor,
192

national homebrewing competitions of,
286

Oliver book review,
312

Sierra Nevada specialty beer collaborations,
335

Slow Food trade show presentations,
xiii–xiv
,
310
,
332

Parker, Robert, Jr.,
48

Park Slope Brewing Company,
229

Pasteur, Louis,
27

pasteurization,
64

Patton, Jim,
141

Pease, Bob,
333

Pelosi, Nancy,
341–42

Pericles, Jim,
161

Perrin, Lou,
96–97
,
102
,
141

Peter Hand Brewing Company,
164

Pete's Brewing Company

airline contracts,
308n

business consultation,
190

contract brewing business and product,
129–31
,
130
,
155–56
,
187

copyright infringement accusations,
252

craft beer competition and rivalries,
240

false advertising accusations,
252

financial challenges,
268
,
269
,
270

growth,
185
,
187

IPOs and stock shares,
213–14
,
268

marketing,
183–86

packaging and labeling,
129
,
130
,
252
,
306

pricing competition,
213–14
,
267

production statistics and comparisons,
213

sales of,
270
,
343

television news shows featuring,
248

Pete's Wicked Ale,
129
,
130
,
155
,
183–84
,
343

Petrini, Carlo,
149–50
,
166
,
280
,
289
,
309

Phaff, Herman J.,
22

phantom crafts,
205–8
,
224–25

Pherson, Andy,
162

Philadelphia Daily News
,
190
,
253–54
,
327–28

Philip Morris International,
28

Philippon, Paul,
323

Pittsburgh Brewing Company,
115
,
154
,
239

Pizza Port,
256
,
301
,
302

Plank Road Brewery,
252

Pliny the Elder,
302

Pliny the Younger,
330–31

Point Special,
35

Ponzi, Dick and Nancy,
100
,
125
,
136
,
219
,
269
,
301

Poor Richard's Amber,
161

Portinari, Folco,
165–66
,
309

Portland Lager,
138

Portsmouth Brewery,
210

Potter, Tom

background,
152

book by,
331

brewery construction,
201–4

brewery planning and research,
150
,
152
,
157
,
158

distribution,
278

retirement,
342

Practical Brewer, The
(Merten, et al.),
105

Prial, Frank J.,
75
,
87
,
123

price wars,
213–14
,
267
,
295

Primo,
197

professionalism,
295

Prohibition,
7
,
16
,
136
,
196
,
223

Puck, Wolfgang,
258

Pugsley, Alan,
139–40
,
177–78
,
220
,
277

pull-tab openings,
8
,
14

Pyramid,
101
,
211

Pyramid Breweries (
formerly
Hart Brewing Company),
101
,
102
,
211–12
,
212
,
277

quality, beer,
103
,
115
,
117
,
185
,
266
,
295

Quality Brewing
(Burch),
33
,
57
,
91
,
172
,
188

RateBeer.com,
285
,
330

Rattner, Matt,
256

Real Ale Company,
101–2
,
103
,
119

RealBeer.com,
189
,
283–84

Red Bell Amber,
263

Red Bell Blonde Ale,
176
,
179
,
263

Red Bell Brewing Company,
262–65

Red Dog,
252

Redhook Ale,
100
,
136
,
208

Redhook brewery.
See
Independent Ale Brewing Company

Redhook Extra Special Bitter,
209

Red Tail Ale,
217

Red Wolf,
205
,
225
,
251

Reich, Matthew

background,
93

brewery resignation,
342

as brewing adviser,
132
,
150

brewing philosophies,
132

at brewpub,
109

contract brewing business of (
see
Old New York Brewing Company; New Amsterdam)

description,
95–96

postbrewery career,
342–43

Reid, T. R.,
123

Reinheitsgebot,
197
,
231
,
271

Reserve Amber Ale,
206

Reserve Velvet Stout,
206

Rheingold Brewing,
30
,
93–94

Rhino Chasers Peach Honey Wheat,
245