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Authors: Howard Fast

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Lewis also conducted the negotiatons with Trevore, turning over to them detailed plans for the redesigning and decoration of the store, and agreeing to the price they set. He did make it plain, however, that his specific instructions from his principal were to agree to all prices asked and to deal only with the firms he was told to deal with. He pointed out to Trevore that such practices were abhorrent to the Slocum Company and were not to be anticipated under any circumstances in the future.

When the information for this precis was gathered, Mr. Samuel Carradine of the Trevore Company produced the original plans for the remodeling and decoration of the store, that is the plans turned over to him by Mr. Lewis. They are hand-drawn on a fine but strong paper of pale yellow tint. Two paper experts, one of them chief chemist for Harlin Mills, have already examined these plans, but they are unable to identify the paper, nor have they seen similar paper before. They do assert that the paper has neither a pulp nor a rag base. Part of the paper is at present undergoing chemical analysis at Crestwood Laboratories.

From this point onward, the history of the three stores is sufficiently general for the data on the Fifth Avenue store to suffice. In all three cases, rental and alteration were managed under similar circumstances; in all three cases the subsequent progress of events was the same, making due allowance for the cultural patterns of each country. In each case, the decoration of the store was in excellent taste, unusual, but nevertheless artfully connected with the general decor of the particular avenue.

Trevore charged over a hundred thousand dollars for alteration and decoration. The storefront was done in stainless steel panels, used as tile. Window-space was enlarged, and a magnificent bronze-veneered door replaced the ancient oak portal of Delbos. The interior was done in tones of black and crimson, with drapes and carpeting of mustard yellow, and the display cases and platforms were of bronze and glass. Decorators whose opinions have been sought all concur in the assessment of results. Without doubt the three stores were done in excellent, if not superb, taste—the decoration bold, unique, but never vulgar or distressing. It must be noted, however, that Mr. Ernest Searles, who heads the decor department of the Fifth Avenue Association, pointed out certain angular—that is, unfamiliar degree angles—concepts never used before by American decorators.

On Fifth Avenue, as in the other cases, the center focus of the decorating scheme was the crystal replica of the Planet Mars, which was suspended from the ceiling in each shop, and which revolved at the same tempo as Mars itself. It has not yet been determined what type of mechanism activates these globes. The globes, which display a unique and remarkable map of Mars's surface, were installed by the principals, after Trevore had completed the overall alteration and decoration. While the Fifth Avenue storefront is striking, it was done with the type of expensive modesty that would do credit to. Tiffany's. The last thing installed was the name of the shop itself, MARS PRODUCTS, in gold letters, each letter a half-inch in relief and five inches high. It has since been determined that these letters are cast out of solid gold.

The three shops opened their doors to the public at ten
A.M.,
on the tenth of March—in local time and day. In New York, the letters spelling out MARS PRODUCTS had been displayed for eight days, and a good deal of curiosity had been aroused, both among the public and the press. But until actual opening, no information had been offered.

During those days, four objects had been on display in the shop windows. No doubt the reader of this precis has seen or examined these objects, each of which stood upon a small crystal display stand, framed in black velvet, for all the world like precious jewels, which in a sense they were. The display consisted of a clock, an adding machine, an outboard motor and a music box, although only the clock was recognizable through its appearance, a beautiful precision instrument, activated as a number of clocks are by the variation in atmospheric pressure. Yet the workmanship, materials and general beauty of this clock outdid anything obtainable in the regular market.

The adding machine was a black cube, measuring slightly more than six inches. The covering is of some as yet undetermined synthetic or plastic, inlaid with the curious hieroglyphs that have come to be known as the Martian script, the hieroglyphs in white and gold. This machine is quickly and easily adjusted or sensitized to the sound of an individual voice, and it calculates on the basis of vocal instruction. The results emerge through a thin slit in the top, printed on paper similar to that mentioned before. Theoretically, such a calculator could be built today, but, so far as we know, by only two shops, one in Germany and the other in Japan, and the cost would be staggering; certainly, it would take years of experimental work to develop it to the point where it would deal with thirteen digits, adding, subtracting, multiplying and dividing entirely by vocal command.

The outboard motor was an object about the size of a small electric sewing machine, fabricated of some blue metal and weighing fourteen pounds, six ounces and a fraction. Two simple tension clips attached it to any boat or cart or car. It generated forty horsepower in jet propulsion, and it contained, almost microcosmically, its own atomic generator, guaranteed for one thousand continuous hours of operation. Through a muffling device, which has so far defied even theoretical solution, it produced less sound than an ordinary outboard motor. In each shop, this was explained, not as a muffling procedure, but as a matter of controlled pitch beyond the range of the human ear. Competent engineers felt that this explanation must be rejected.

In spite of the breathtaking implications of this atomic motor, it was the music box that excited the most attention and speculation. Of more or less the same dimensions as the adding machine, it was of pale yellow synthetic, the hieroglyphs pricked out in dark gray. Two slight depressions on the top of this box activated it, a slight touch of one depression to start it, a second touch on the same depression to stop it. The second depression, when touched, changed the category of the music desired. There were twenty-two categories of music available—symphonic music in three chronological sections, chamber music in three sections, piano solo, violin solo with and without accompaniment, folk music for seven cultures, operatic in three sections, orchestra, full cast and orchestra, that is the complete opera, and selected renderings, religious music, divided into five religious categories, popular songs in national sections, instrumental music in terms of eighty-two instruments, jazz in five categories and three categories of children's music.

The salespeople in each of the three shops claimed that the music box had a repertoire of eleven thousand and some odd separate musical selections, but this, of course, could not be put to the test, and varying opinions on this score have been expressed. Also the use of vocal instruction to set the sound and pitch—which was not inferior to the best mass-produced high fidelity—was poo-pooed as fakery. But Mr. Harry Flannery, consulting sound engineer for the Radio Corporation of America, has stated that the music box could be compiled out of available technical knowledge, especially since the discovery of transistor electronics. As with the adding machine, it was less the technical achievement than the workmanship that was unbelievable. But Mr. Flannery admitted that a content of eleven thousand works was beyond present day knowledge or skill, providing that this enormous repertoire was a fact. From all witnesses interrogated, we have compiled a list of more than three hundred works played by the shop's demonstration music box.

These were the four objects displayed in the windows of each of the three stores. The same four objects were available for examination and demonstration inside each of the stores. The clock was priced at $500.00, the adding machine at $475.00, the outboard motor at $1620.00 and the music box at $700.00—and these prices were exactly the same, at the current exchange, in Tokyo and Paris.

Prior to the opening—that is, the previous day—quarter page advertisements, in the New York
Times
only, stated simply and directly that the people of the Planet Mars announced the opening, the following day, of a shop on Fifth Avenue, which would display, demonstrate, and take orders for four products of Martian industry. It explained the limited selection of offerings by pointing out that this was only an initial step, in order to test the reactions of Earth buyers. It was felt, the advertisement stated, that commercial relations between the Earth and Mars should be on the friendliest basis, and the Martian industrialists had no desire to upset the economic balance of Earth.

The advertisement went on to say that orders would be taken for all of the products, and that delivery was guaranteed in twelve days. The advertisement expressed the hope that this would mark the beginning of a cordial and fruitful and lasting relationship between the inhabitants of both planets.

This advertisement was hardly the first word in the press concerning the Martian shops. Already, every columnist had carried an item or two about what was, without question, one of the most imaginative and novel publicity schemes of the space age. Several columnists had it on the best authority—for rumors were all over the city—that General Dynamics was behind the Martian shops. They were also credited to General Electric, the Radio Corporation, and at least a dozen of large industrial enclaves. Again, a brilliant young merchandiser was named, a Paris dress designer, and a Greek shipping magnate. Still others spoke of a scheme by German industrialists to break into the American market in force, and of course there were hints that the Soviet Union was behind the method of destroying capitalism. Engineers were willing to grant Russia the skill, but interior decorators refused to acknowledge the ability of the Russians to produce original and tasteful decor. But until the shops actually opened and the working capabilities of the machines were actually demonstrated, no one was inclined to take the matter too seriously.

On the tenth of March, the shops opened in each of the three cities. The tenth of March was a Monday in New York. The shops remained open until Friday, and then they closed down for good—so far as we know.

But in those five days, thousands of people crowded into the Fifth Avenue store. The machines were demonstrated over and over. Thousands of orders were taken, but all deposits and prepayment were refused. The New York shop was staffed by one man and five tall, charming and efficient women. What they actually looked like is a matter of dispute, for they all wore skin-tight face masks of some latex-like material; but rather than to make them repulsive, the effect of the masks was quite pleasant. Gloves of the same material covered their hands, nor was any part of their skin anywhere exposed.

John Mattson, writing in the
News
the following day, said, “Never did the inhabitants of two planets meet under more promising circumstances. Having seen the Martian figure and having had a touch of the Martian charm, I am willing to take any chances with the Martian face. Uncover, my lovelies, uncover. Earth waits with bated breath.”

Professor Hugo Elligson, the famous astronomer, visited the shop for
Life
. His report says in part, “If the masked people in this shop are Martians, then I say, Space must be conquered. I know it is strange for an astronomer to dwell on shapely legs and muted, rippling accents, yet I know that from here on my wife will eye me strangely whenever I look at the Red Planet. As to the relationship of an excellent publicity scheme to the Planet Mars, common intelligence orders me to withhold comment—”

Perhaps the Soviet Union thought different; for on the second day of the shop's business, two gentlemen from the Russian Embassy were known to enter and offer a cool million United States dollars for the demonstration sample of the atomic outboard. The Martians were polite but firm.

By Wednesday, Mars Products occupied more space in the New York press than international news. It crowded out the crises in the Middle East, and Formosa was relegated to page seventeen of the
Times
. A dozen authorities were writing scholarly opinions. Traffic on Fifth Avenue was impossible, and one hundred extra police were detailed to maintain order and make it possible for any of the Fifth Avenue stores to do business. The Fifth Avenue Association decided to apply for an injunction, on the grounds that Mars Products disrupted the ordinary practice of business.

Much the same was happening on Faubourg St. Honore, and on the Ginza.

Also on Wednesday, American industry awoke and panicked. Boards of Directors were convened all over the nation. Important industrial magnates flew to Washington, and the stock of electronic, business-machine and automobile companies sent the Dow-Jones averages down twenty-six points. The largest builder of systems and calculating machines in American saw its stock sell ten minutes ahead of the ticker, down one hundred and eighty points for the day. So also on the London, Paris and Tokyo exchanges.

But the intelligence service was not perturbed until Thursday, when it sent formal requests to the F.B.I. and to the New York City Police Department to determine who and what the principals behind Mars Products were—and to ascertain where these machines had been manufactured, whether they had been imported, and whether duty had been paid. The Sûreté and the Tokyo Police were by then taking similar steps.

Without going into the details of this investigation, it suffices to say that in every case, the investigating authorities were baffled. All three bank accounts were the result of large cash deposits by very commonplace men who were no different from thousands of other average men. The acting agents were given, by mail, full power of attorney as well as instructions. The investigations were not completed until Friday evening.

By Friday, each of the three shops was under surveillance by various government and police agencies. In New York, city detectives put a twenty-four hour watch on Mars Products Wednesday evening, even before any instructions or requests came from Washington. But no member of the staff left the shop after closing hours, or at any other time. Curtains were drawn across the windows, blocking off the display products. At ten
A.M.,
the curtains were drawn back.

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