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Authors: Betty Friedan

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The first two women never went to college. They live in developments in Levittown, New Jersey, and Tacoma, Washington, and were interviewed by a team of sociologists studying workingmen's wives.
2
The third, a minister's wife, wrote on the fifteenth reunion questionnaire of her college that she never had any career ambitions, but wishes now she had.
3
The fourth, who has a Ph.D. in anthropology, is today a Nebraska housewife with three children.
4
Their words seem to indicate that housewives of all educational levels suffer the same feeling of desperation.

The fact is that no one today is muttering angrily about “women's rights,” even though more and more women have gone to college. In a recent study of all the classes that have graduated from Barnard College,
5
a significant minority of earlier graduates blamed their education for making them want “rights,” later classes blamed their education for giving them career dreams, but recent graduates blamed the college for making them feel it was not enough simply to be a housewife and mother; they did not want to feel guilty if they did not read books or take part in community activities. But if education is not the cause of the problem, the fact that education somehow festers in these women may be a clue.

If the secret of feminine fulfillment is having children, never have so many women, with the freedom to choose, had so many children, in so few years, so willingly. If the answer is love, never have women searched for love with such determination. And yet there is a growing suspicion that the problem may not be sexual, though it must somehow be related to sex. I have heard from many doctors evidence of new sexual problems between man and wife—sexual hunger in wives so great their husbands cannot satisfy it. “We have made woman a sex creature,” said a psychiatrist at the Margaret Sanger marriage counseling clinic. “She has no identity except as a wife and mother. She does not know who she is herself. She waits all day for her husband to come home at night to make her feel alive. And now it is the husband who is not interested. It is terrible for the women, to lie there, night after night, waiting for her husband to make her feel alive.” Why is there such a market for books and articles offering sexual advice? The kind of sexual orgasm which Kinsey found in statistical plenitude in the recent generations of American women does not seem to make this problem go away.

On the contrary, new neuroses are being seen among women—and problems as yet unnamed as neuroses—which Freud and his followers did not predict, with physical symptoms, anxieties, and defense mechanisms equal to those caused by sexual repression. And strange new problems are being reported in the growing generations of children whose mothers were always there, driving them around, helping them with their homework—an inability to endure pain or discipline or pursue any self-sustained goal of any sort, a devastating boredom with life. Educators are increasingly uneasy about the dependence, the lack of self-reliance, of the boys and girls who are entering college today. “We fight a continual battle to make our students assume manhood,” said a Columbia dean.

A White House conference was held on the physical and muscular deterioration of American children: were they being over-nurtured? Sociologists noted the astounding organization of suburban children's lives: the lessons, parties, entertainments, play and study groups organized for them. A suburban housewife in Portland, Oregon, wondered why the children “need” Brownies and Boy Scouts out here. “This is not the slums. The kids out here have the great outdoors. I think people are so bored, they organize the children, and then try to hook everyone else on it. And the poor kids have no time left just to lie on their beds and daydream.”

Can the problem that has no name be somehow related to the domestic routine of the housewife? When a woman tries to put the problem into words, she often merely describes the daily life she leads. What is there in this recital of comfortable domestic detail that could possibly cause such a feeling of desperation? Is she trapped simply by the enormous demands of her role as modern housewife: wife, mistress, mother, nurse, consumer, cook, chauffeur; expert on interior decoration, child care, appliance repair, furniture refinishing, nutrition, and education? Her day is fragmented as she rushes from dishwasher to washing machine to telephone to dryer to station wagon to supermarket, and delivers Johnny to the Little League field, takes Janey to dancing class, gets the lawnmower fixed and meets the 6:45. She can never spend more than 15 minutes on any one thing; she has no time to read books, only magazines; even if she had time, she has lost the power to concentrate. At the end of the day, she is so terribly tired that sometimes her husband has to take over and put the children to bed.

This terrible tiredness took so many women to doctors in the 1950's that one decided to investigate it. He found, surprisingly, that his patients suffering from “housewife's fatigue” slept more than an adult needed to sleep—as much as ten hours a day—and that the actual energy they expended on housework did not tax their capacity. The real problem must be something else, he decided—perhaps boredom. Some doctors told their women patients they must get out of the house for a day, treat themselves to a movie in town. Others prescribed tranquilizers. Many suburban housewives were taking tranquilizers like cough drops. “You wake up in the morning, and you feel as if there's no point in going on another day like this. So you take a tranquilizer because it makes you not care so much that it's pointless.”

It is easy to see the concrete details that trap the suburban housewife, the continual demands on her time. But the chains that bind her in her trap are chains in her own mind and spirit. They are chains made up of mistaken ideas and misinterpreted facts, of incomplete truths and unreal choices. They are not easily seen and not easily shaken off.

How can any woman see the whole truth within the bounds of her own life? How can she believe that voice inside herself, when it denies the conventional, accepted truths by which she has been living? And yet the women I have talked to, who are finally listening to that inner voice, seem in some incredible way to be groping through to a truth that has defied the experts.

I think the experts in a great many fields have been holding pieces of that truth under their microscopes for a long time without realizing it. I found pieces of it in certain new research and theoretical developments in psychological, social and biological science whose implications for women seem never to have been examined. I found many clues by talking to suburban doctors, gynecologists, obstetricians, child-guidance clinicians, pediatricians, high-school guidance counselors, college professors, marriage counselors, psychiatrists and ministers—questioning them not on their theories, but on their actual experience in treating American women. I became aware of a growing body of evidence, much of which has not been reported publicly because it does not fit current modes of thought about women—evidence which throws into question the standards of feminine normality, feminine adjustment, feminine fulfillment, and feminine maturity by which most women are still trying to live.

I began to see in a strange new light the American return to early marriage and the large families that are causing the population explosion; the recent movement to natural childbirth and breastfeeding; suburban conformity, and the new neuroses, character pathologies and sexual problems being reported by the doctors. I began to see new dimensions to old problems that have long been taken for granted among women: menstrual difficulties, sexual frigidity, promiscuity, pregnancy fears, childbirth depression, the high incidence of emotional breakdown and suicide among women in their twenties and thirties, the menopause crises, the so-called passivity and immaturity of American men, the discrepancy between women's tested intellectual abilities in childhood and their adult achievement, the changing incidence of adult sexual orgasm in American women, and persistent problems in psychotherapy and in women's education.

If I am right, the problem that has no name stirring in the minds of so many American women today is not a matter of loss of femininity or too much education, or the demands of domesticity. It is far more important than anyone recognizes. It is the key to these other new and old problems which have been torturing women and their husbands and children, and puzzling their doctors and educators for years. It may well be the key to our future as a nation and a culture. We can no longer ignore that voice within women that says: “I want something more than my husband and my children and my home.”

2

The Happy Housewife Heroine

W
hy have so many American wives suffered this nameless aching dissatisfaction for so many years, each one thinking she was alone? “I've got tears in my eyes with sheer relief that my own inner turmoil is shared with other women,” a young Connecticut mother wrote me when I first began to put this problem into words.
1
A woman from a town in Ohio wrote: “The times when I felt that the only answer was to consult a psychiatrist, times of anger, bitterness and general frustration too numerous to even mention, I had no idea that hundreds of other women were feeling the same way. I felt so completely alone.” A Houston, Texas, housewife wrote: “It has been the feeling of being almost alone with my problem that has made it so hard. I thank God for my family, home and the chance to care for them, but my life couldn't stop there. It is an awakening to know that I'm not an oddity and can stop being ashamed of wanting something more.”

That painful guilty silence, and that tremendous relief when a feeling is finally out in the open, are familiar psychological signs. What need, what part of themselves, could so many women today be repressing? In this age after Freud, sex is immediately suspect. But this new stirring in women does not seem to be sex; it is, in fact, much harder for women to talk about than sex. Could there be another need, a part of themselves they have buried as deeply as the Victorian women buried sex?

If there is, a woman might not know what it was, any more than the Victorian woman knew she had sexual needs. The image of a good woman by which Victorian ladies lived simply left out sex. Does the image by which modern American women live also leave something out, the proud and public image of the high-school girl going steady, the college girl in love, the suburban housewife with an up-and-coming husband and a station wagon full of children? This image—created by the women's magazines, by advertisements, television, movies, novels, columns and books by experts on marriage and the family, child psychology, sexual adjustment and by the popularizers of sociology and psychoanalysis—shapes women's lives today and mirrors their dreams. It may give a clue to the problem that has no name, as a dream gives a clue to a wish unnamed by the dreamer. In the mind's ear, a geiger counter clicks when the image shows too sharp a discrepancy from reality. A geiger counter clicked in my own inner ear when I could not fit the quiet desperation of so many women into the picture of the modern American housewife that I myself was helping to create, writing for the women's magazines. What is missing from the image which shapes the American woman's pursuit of fulfillment as a wife and mother? What is missing from the image that mirrors and creates the identity of women in America today?

In the early 1960's
McCall's
has been the fastest growing of the women's magazines. Its contents are a fairly accurate representation of the image of the American woman presented, and in part created, by the large-circulation magazines. Here are the complete editorial contents of a typical issue of
McCall's
(July, 1960):

1. A lead article on “increasing baldness in women,” caused by too much brushing and dyeing.

2. A long poem in primer-size type about a child, called “A Boy Is A Boy.”

3. A short story about how a teenager who doesn't go to college gets a man away from a bright college girl.

4. A short story about the minute sensations of a baby throwing his bottle out of the crib.

5. The first of a two-part intimate “up-to-date” account by the Duke of Windsor on “How the Duchess and I now live and spend our time. The influence of clothes on me and vice versa.”

6. A short story about a nineteen-year-old girl sent to a charm school to learn how to bat her eyelashes and lose at tennis. (“You're nineteen, and by normal American standards, I now am entitled to have you taken off my hands, legally and financially, by some beardless youth who will spirit you away to a one-and-a-half-room apartment in the Village while he learns the chicanery of selling bonds. And no beardless youth is going to do that as long as you volley to his backhand.”)

7. The story of a honeymoon couple commuting between separate bedrooms after an argument over gambling at Las Vegas.

8. An article on “how to overcome an inferiority complex.”

9. A story called “Wedding Day.”

10. The story of a teenager's mother who learns how to dance rock-and-roll.

11. Six pages of glamorous pictures of models in maternity clothes.

12. Four glamorous pages on “reduce the way the models do.”

13. An article on airline delays.

14. Patterns for home sewing.

15. Patterns with which to make “Folding Screens—Bewitching Magic.”

16. An article called “An Encyclopedic Approach to Finding a Second Husband.”

17. A “barbecue bonanza,” dedicated “to the Great American Mister who stands, chef's cap on head, fork in hand, on terrace or back porch, in patio or backyard anywhere in the land, watching his roast turning on the spit. And to his wife, without whom (sometimes) the barbecue could never be the smashing summer success it undoubtedly is . . .”

There were also the regular front-of-the-book “service” columns on new drug and medicine developments, child-care facts, columns by Clare Luce and by Eleanor Roosevelt, and “Pats and Pans,” a column of readers' letters.

The image of woman that emerges from this big, pretty magazine is young and frivolous, almost childlike; fluffy and feminine; passive; gaily content in a world of bedroom and kitchen, sex, babies, and home. The magazine surely does not leave out sex; the only passion, the only pursuit, the only goal a woman is permitted is the pursuit of a man. It is crammed full of food, clothing, cosmetics, furniture, and the physical bodies of young women, but where is the world of thought and ideas, the life of the mind and spirit? In the magazine image, women do no work except housework and work to keep their bodies beautiful and to get and keep a man.

This was the image of the American woman in the year Castro led a revolution in Cuba and men were trained to travel into outer space; the year that the African continent brought forth new nations, and a plane whose speed is greater than the speed of sound broke up a Summit Conference; the year artists picketed a great museum in protest against the hegemony of abstract art; physicists explored the concept of anti-matter; astronomers, because of new radio telescopes, had to alter their concepts of the expanding universe; biologists made a breakthrough in the fundamental chemistry of life; and Negro youth in Southern schools forced the United States, for the first time since the Civil War, to face a moment of democratic truth. But this magazine, published for over 5,000,000 American women, almost all of whom have been through high school and nearly half to college, contained almost no mention of the world beyond the home. In the second half of the twentieth century in America, woman's world was confined to her own body and beauty, the charming of man, the bearing of babies, and the physical care and serving of husband, children, and home. And this was no anomaly of a single issue of a single women's magazine.

I sat one night at a meeting of magazine writers, mostly men, who work for all kinds of magazines, including women's magazines. The main speaker was a leader of the desegregation battle. Before he spoke, another man outlined the needs of the large women's magazine he edited:

Our readers are housewives, full time. They're not interested in the broad public issues of the day. They are not interested in national or international affairs. They are only interested in the family and the home. They aren't interested in politics, unless it's related to an immediate need in the home, like the price of coffee. Humor? Has to be gentle, they don't get satire. Travel? We have almost completely dropped it. Education? That's a problem. Their own education level is going up. They've generally all had a high-school education and many, college. They're tremendously interested in education for their children—fourth-grade arithmetic. You just can't write about ideas or broad issues of the day for women. That's why we're publishing 90 per cent service now and 10 per cent general interest.

Another editor agreed, adding plaintively: “Can't you give us something else besides ‘there's death in your medicine cabinet'? Can't any of you dream up a new crisis for women? We're always interested in sex, of course.”

At this point, the writers and editors spent an hour listening to Thurgood Marshall on the inside story of the desegregation battle, and its possible effect on the presidential election. “Too bad I can't run that story,” one editor said. “But you just can't link it to woman's world.”

As I listened to them, a German phrase echoed in my mind—“
Kinder, Kuche, Kirche
,” the slogan by which the Nazis decreed that women must once again be confined to their biological role. But this was not Nazi Germany. This was America. The whole world lies open to American women. Why, then, does the image deny the world? Why does it limit women to “one passion, one role, one occupation?” Not long ago, women dreamed and fought for equality, their own place in the world. What happened to their dreams; when did women decide to give up the world and go back home?

A geologist brings up a core of mud from the bottom of the ocean and sees layers of sediment as sharp as a razor blade deposited over the years—clues to changes in the geological evolution of the earth so vast that they would go unnoticed during the lifespan of a single man. I sat for many days in the New York Public Library, going back through bound volumes of American women's magazines for the last twenty years. I found a change in the image of the American woman, and in the boundaries of the woman's world, as sharp and puzzling as the changes revealed in cores of ocean sediment.

In 1939, the heroines of women's magazine stories were not always young, but in a certain sense they were younger than their fictional counterparts today. They were young in the same way that the American hero has always been young: they were New Women, creating with a gay determined spirit a new identity for women—a life of their own. There was an aura about them of becoming, of moving into a future that was going to be different from the past. The majority of heroines in the four major women's magazines (then
Ladies' Home Journal, McCall's, Good Housekeeping, Woman's Home Companion
) were career women—happily, proudly, adventurously, attractively career women—who loved and were loved by men. And the spirit, courage, independence, determination—the strength of character they showed in their work as nurses, teachers, artists, actresses, copywriters, saleswomen—were part of their charm. There was a definite aura that their individuality was something to be admired, not unattractive to men, that men were drawn to them as much for their spirit and character as for their looks.

These were the mass women's magazines—in their heyday. The stories were conventional: girl-meets-boy or girl-gets-boy. But very often this was not the major theme of the story. These heroines were usually marching toward some goal or vision of their own, struggling with some problem of work or the world, when they found their man. And this New Woman, less fluffily feminine, so independent and determined to find a new life of her own, was the heroine of a different kind of love story. She was less aggressive in pursuit of a man. Her passionate involvement with the world, her own sense of herself as an individual, her self-reliance, gave a different flavor to her relationship with the man.

The heroine and hero of one of these stories meet and fall in love at an ad agency where they both work. “I don't want to put you in a garden behind a wall,” the hero says. “I want you to walk with me hand in hand, and together we could accomplish whatever we wanted to” (“A Dream to Share,”
Redbook
, January, 1939).

These New Women were almost never housewives; in fact, the stories usually ended before they had children. They were young because the future was open. But they seemed, in another sense, much older, more mature than the childlike, kittenish young housewife heroines today. One, for example, is a nurse (“Mother-in-Law,”
Ladies' Home Journal
, June, 1939). “She was, he thought, very lovely. She hadn't an ounce of picture book prettiness, but there was strength in her hands, pride in her carriage and nobility in the lift of her chin, in her blue eyes. She had been on her own ever since she left training, nine years ago. She had earned her way, she need consider nothing but her heart.”

One heroine runs away from home when her mother insists she must make her debut instead of going on an expedition as a geologist. Her passionate determination to live her own life does not keep this New Woman from loving a man, but it makes her rebel from her parents; just as the young hero often must leave home to grow up. “You've got more courage than any girl I ever saw. You have what it takes,” says the boy who helps her get away (“Have a Good Time, Dear,”
Ladies' Home Journal
, May, 1939).

Often, there was a conflict between some commitment to her work and the man. But the moral, in 1939, was that if she kept her commitment to herself, she did not lose the man, if he was the right man. A young widow (“Between the Dark and the Daylight,”
Ladies' Home Journal
, February, 1939) sits in her office, debating whether to stay and correct the important mistake she has made on the job, or keep her date with a man. She thinks back on her marriage, her baby, her husband's death . . . “the time afterward which held the struggle for clear judgment, not being afraid of new and better jobs, of having confidence in one's decisions.” How can the boss expect her to give up her date! But she stays on the job. “They'd put their life's blood into this campaign. She couldn't let him down.” She finds her man, too—the boss!

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