The Lost Blogs (39 page)

BY CLICKING ON THIS BUTTON YOU WILL BE GIVEN A POLL THAT YOU MUST ANSWER HONESTLY. IF YOU DO NOT ANSWER HONESTLY YOU WILL
NEVER BE GIVEN THE CHANCE TO CLICK ANOTHER BUTTON.

THIS BUTTON IS BLACK. CLICK IF YOU LOVE BLACK.

IF YOU WOULD LIKE TO BE ADDED AS A LINK ON THIS BLOG, CLICK ON THIS BUTTON, THEN CLICK ON ALL THE OTHER BUTTONS, AND REPEAT
EVERY DAY FOR SEVEN (7) CONSECUTIVE DAYS.

CLICKING REPEATEDLY ON THIS BUTTON WILL DO YOU NO GOOD, AS IT IS BROKEN. THIS LINK IS BROKEN. DO NOT CLICK ON IT. I REPEAT,
THIS BUTTON IS BROKEN, SO THERE IS NO NEED FOR YOU TO BE CLICKING ON IT.

From:
http://www.blognation.ch/~SunTzu/

Subject:
The Art of Blogging

Thanks to the success of
The Art of War
, I have decided to turn my attention toward the next frontier that affects the State. The art of blogging. I have spent much
time coming up with a wholly original, extremely unique document to address this newfound artistic endeavor. Any similarity
to
The Art of War
is purely coincidental.

I will continue to share examples from this upcoming text with you, here, on a daily basis. Your thoughts are welcome.

The art of blogging is of vital importance to the State.

All blogging is based on deception.

Hence, when able to post, we must seem unable; when using our creative thoughts, we must seem uncreative; when we are near
to posting, we must make our readers believe we are far from it; when far from posting, we must make our readers believe we
are near.

Now in order to cause your readers to post comments, they must be roused to anger; that there may be advantage from engaging
such readers, they must have their rewards (like a free T-shirt or something).

A distracting background song may weaken your blogging opponents, while a pleasant one may make them stronger; this is why
you must choose wisely instead of not choosing at all.

Your links are only as strong as those who stand behind such links; one weak link will act as a hole in your literary armor.

While linking to a popular blog entry gives you strength in numbers, writing an original post makes you stronger as one,
where many spread over the land to read one post repeated again and again, your followers’ numbers will rise when you are
the sole author of one post entirely.

The principle on leaving negative comments is clear, while a man who leaves negative comments is well known for his negativeness,
a man who leaves positive comments is barely known at all—this keeps his identity unknown for when anonymity is necessary.