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22.
New York Times
, May 7, 1963;
Advertising Age
, March 25, 1963; Murray Gart to HRL, May 8, 1963, HRL to Paul Tillich, May 14, 1963, TIA; Andrew Heiskell interview.

23.
HRL,
“Life:
A New Prospectus for the Sixties,” n.d., 1962, TIA; Prendergast,
World of Time Inc.
, pp. 37–48; Loudon Wainwright,
The Great American Magazine: An Inside History of Life
(New York: Alfred A. Knopf, 1986), pp. 336–39.

24.
Andrew Heiskell interview; Henry Luce III interview; Prendergast,
World of Time Inc.
, pp. 65–80.

25.
Andrew Heiskell interview; Richard Clurman interview; HRL memo to staff, n.d., 1964, “Books,” TIA; Prendergast,
World of Time Inc.
, pp. 87–100.

26.
Henry Grunwald interview; Andrew Heiskell interview; HRL, “The Rim of Asia, 1964,” n.d., 1964, TIA.

27.
John Steele to Otto Fuerbringer and R. Clurman, December 12, 1964, Lyndon B. Johnson to HRL, December 5, 1963, November 10, 1964, Fischer to HRL, July 16, 1964, John Steele to HRL, February 6, 1965, Lyndon B. Johnson to HRL, March 24, September 8, 1965, HRL to Lyndon B. Johnson, August 16, 1965, Robert Storey to HRL, July 9, 1965, HRL to Harry McPherson, September 3, 1965, TIA.

28.
HRL to Lyndon B. Johnson, July 16, 1960, Lyndon B. Johnson to HRL, July 26, 1960, HRL to Lyndon B. Johnson, November 17, 1960, November 27, 1963, May 13, 1964, HRL speech, Washington, D.C., January 26, 1965, TIA.

29.
HRL, “The Significance of the Goldwater Nomination,” n.d., 1964, HRL to Arthur Goodhart, July 28, 1964, HRL to Hedley Donovan, August 13, 1964, HRL to Leo Burnett, October 26, 1964, HRL to Thomas Griffith, September 4, 1964, TIA;
Time
, October 30, 1964;
Life
, October 30, 1964; Henry Luce III interview.

30.
Robert Elson to John Courtney Murray, April 28, 1966, Murray to Elson, May 4, 1966, “Notes on a Conversation,” April 28, 1966, TIA.

31.
John W. O’Daniel to HRL and CBL, March 29, 1957, O’Daniel to HRL, May 15, 20, 31, 1957, HRL to O’Daniel, May 24, June 10, December 18, 1957, American Friends of Vietnam Mss.; Leo Cherne to HRL, April 12, 1957, HRL to Cherne, April 15, 1957, press release, May 2, 1957, TIA; cable to LIFE, April 23, 1957, TD;
Time
, February 11, October 21, 1957, February 8, 1959, May 7, 1960.

32.
Dwight D. Eisenhower to HRL, May 12, 1957, HRL to Henry Cabot Lodge, April 14, 1961, Lodge to HRL, April 19, 1961, December 13, 1965, HRL to Lodge, September 15, 1966, Lodge to HRL, September 20, 1966, TIA;
Time
, February 26, 1965; Elisabeth Luce Moore interview; Richard Clurman interview.

33.
Hugh Sidey to HRL, February 16, 1967, TIA; Andrew Heiskell interview.

34.
Time
, November 30, 1962, August 9, October 11, 1963; Richard Clurman interview; David Halberstam interview; David Halberstam,
The Powers That Be
(New York: Alfred A. Knopf, 1979), pp. 459–67.

35.
New York Times
, April 17, 1964.

36.
Time
, April 24, 1964; “The Luce-Donovan Dinner,” May 25, 1964, TIA; Henry Grunwald interview.

37.
HRL to G. D. Birla, March 8, 1966, HRL to Norman Chandler, August 25, 1965, “Notes of phone call from HRL in Honolulu,” August 2, 1965, TIA; CBL, “Notes on HRL’s health,” May 25, 1972, CBL Mss.

38.
Cass Canfield to HRL, July 18, 1959, Michael Bessie to HRL, January 5, 1965, April 16, 1966, HRL to Michael Bessie, January 8, 1965, April 19, 1966, HRL unpublished memoir, n.d., 1966–67, TIA.

39.
HRL unpublished memoir, n.d., 1966–67, TIA.

40.
Dr. Milton Benjamin Rosenbluth, Medical Summary, November 30, 1942, Rosenbluth to HRL, April 20, 1951, Julius Ochs Sulzberger, October 31, 1947, TIA; “The Practical Management of Hypertension,”
Bulletin of the New York Academy of Medicine
XX (November 1944): 557–74; CBL, untitled memo on HRL’s health, May 25, 1972, CBL Mss.

EPILOGUE

1.
Time
, May 10, 1967;
Newsweek
, May 13, 1967;
New York Times
, March 1, 1967; Curtis Prendergast,
The World of Time Inc.: The Intimate History of a Changing Enterprise, 1960–1980
(New York: Atheneum, 1986), pp. 203–7.

2.
New York Times
, March 1, 2, 4, 1967.

3.
CBL, untitled memo on HRL’s health, May 25, 1972, CBL Mss.; HRL Elson interview, 1964, TIA; HRL to LH, March, n.d., 1932, LT Mss.; HRL will, April 15, 1964, TIA;
New York Times
, March 1, 2, 4, 1967.

4.
Andrew Heiskell interview;
Time
, December 19, 1972;
Life
, December 29, 1972; Loudon Wainwright,
The Great American Magazine: An Inside History of Life
(New York: Alfred A. Knopf, 1986), pp, 340–45, 412–31.

5.
New York Times
, March 1, 1967.

6.
Andrew Kopkind, “Serving Time,”
New York Review of Books
, September 12, 1968.

7.
Richard Hofstadter, “The Paranoid Style in American Politics,”
Harper’s
, November 1964, pp. 77–86; Hofstadter,
The Paranoid Style in American Politics
(New York: Alfred A. Knopf, 1966); Theodor W. Adorno,
Culture Industry
(London: Routledge, 1991); T. W. Adorno, Else Frenkel-Brunswik, Daniel J. Levinson, and R. Nevitt Sanford,
The Authoritarian Personality
, ed. Max Horkheimer and Samuel Flowerman (New York: Harper and Brothers, 1950).

8.
New York Times
, March 1, 1967.

ACKNOWLEDGMENTS

I owe more than usual thanks to the many people who helped me during my prolonged work on this book. I begin with my editor and friend of thirty years, Ash Green. Our long and happy relationship has meant a great deal to me, as has his help on all my books—not least on this one. I am grateful as well to the many people at Knopf who have helped this project through production—among them Sarah Sherbill, Andrew Carlson, and Soonyoung Kwon. My agent, Peter Matson, has provided support, advice, and friendship for many years.

I was fortunate to receive support in the early stages of my work from the Media Studies Center at Columbia University and the Russell Sage Foundation, and I want to thank their directors, Ev Dennis and Eric Wanner, as well as the colleagues I met at both institutions.

I have been particularly fortunate in the assistance I have received from talented research assistants, many of them graduate students at Columbia. They include, among others, Dustin Abnet, Chris Cappozola, David Ekbladh, Robert Fleegler, Charles Forcey, Lisa Jarvinen, David Kaden, Jon Kasparek, Robert Lifset, Kevin Murphy, Sharon Musher, Nathan Perl-Rosenthal, Kevin Powers, Russell Rickford, Elizabeth Robeson, Jesse Salazar, Moshik Temkin, Benjamin Waterhouse, and Tim White. I am deeply grateful to them all. I thank as well Bill Hooper and the rest of the staff of the Time Inc. Archives, the Manuscript Division of the Library of Congress, and the Franklin D. Roosevelt Library. Martin Baldessari was of great help in identifying and acquiring photographs.

I am grateful to Henry Luce III and Jason McManus for their help in gaining me access to the Time Inc. Archives; and Peter Luce, who provided me with material privately held by the family. I am also grateful to the many people who generously shared with me their memories of Henry R. Luce: among them his sons Peter Luce and Henry Luce III; his sister, Elisabeth Luce Moore; his brother-in-law Leslie Severinghaus; his first wife, Lila Luce Tyng; his grandson Christopher Luce; his Time Inc. colleagues Andrew Heiskell, Richard Clurman, Thomas Griffith, Robert Manning, and Henry Grunwald; his pastor David H. Read; and Jeanne Campbell, Sander Vanocur, and Henry Graff. David Halberstam provided me with his own memories of reporting in Vietnam and the experience of Time Inc. correspondents there. Arthur Schlesinger was, as always, a generous friend and was enormously helpful in guiding me to people who could be helpful to me.

I owe a very special debt to the friends and colleagues who read and commented on the manuscript: among them Eric Foner, Nicholas Lemann, David Nasaw, and Frank Rich. I was able to present parts of my work to many people over the years, and the responses of those who attended these events helped me immeasurably: in the United States, the Twentieth-Century Politics and Society Workshop at Columbia (with special thanks to Ira Katznelson and Bob Shapiro), the Russell Sage Foundation, Vassar College, Columbia Journalism School, New York University, and the University of Colorado at Boulder; in Britain, the Rothermere American Institute at Oxford University, the Work in Progress Seminar of the Oxford History Faculty, Nuffield College, Oxford, the University of Reading, Cambridge University, the University of Essex, University College, London, and King’s College, London; in Paris, L’École des Haute Etudes en Sciences Sociale and Sciences Po; and in Italy, the University of Florence and the University of Torino. Most of all, I am grateful to Columbia University and to my friends and colleagues in the Columbia Department of History from whom I have learned so much.

This book is dedicated to my wife, Evangeline Morphos, for her constant interest in this project, for her invaluable help with it, and for her love and support. This is also for my daughter, Elly, the light of both our lives.

A NOTE ABOUT THE AUTHOR

Alan Brinkley is the Allan Nevins Professor of History at Columbia University. His previous books include
Voices of Protest: Huey Long, Father Coughlin, and the Great Depression
, which won the National Book Award for History;
The End of Reform: New Deal Liberalism in Recession and War;
and
Liberalism and Its Discontents
. His essays, articles, and reviews have appeared in
The American Historical Review, The New York Times Book Review, The New York Review of Books
, the
London Review of Books, The Times Literary Supplement
, and
The New Republic
, among other publications. He lives in New York City.

THIS IS A BORZOI BOOK
PUBLISHED BY ALFRED A. KNOPF

Copyright © 2010 by Alan Brinkley

All rights reserved.
Published in the United States by Alfred A. Knopf, a division of Random House, Inc., New York, and in Canada by Random House of Canada Limited, Toronto.
www.aaknopf.com

Knopf, Borzoi Books, and the colophon are
registered trademarks of Random House, Inc.

A portion of this work originally appeared in
Vanity Fair
.

Library of Congress Cataloging-in-Publication Data
Brinkley, Alan.
The publisher : Henry Luce and his American century / by Alan Brinkley.—1st ed.
p. cm.
eISBN: 978-0-307-59291-0
1. Luce, Henry Robinson, 1898–1967. 2. Journalists—United States—
Biography. 3. Publishers and publishing—United States—Biography.
4. Periodicals—Publishing—United States—History—20th century. I. Title.
PN
4874.
L
76B75 2010
070.5092—dc22

[B]          2009038834

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