The shift from consumer to war-related production and investment had in fact already begun in the 1930s, but when the war broke out it accelerated even further. By the end of the first year of the war, military expenditure had increased from a fifth of national output to over a third. Hoping to avoid giving the German public the feeling that they were being bled dry to feed the military machine, the Reich Economics Ministry dropped its initial thoughts of imposing a hefty tax hike, and opted for controlling consumer expenditure by rationing instead. By the end of August 1939, per capita consumption had fallen by 11 per cent; it dropped another 7 per cent in the following year.
301
Almost as soon as the war broke out, food and clothing were rationed. Of course, this was nothing new in principle. Already in the 1930s, some foodstuffs and other items in short supply had been rationed.
302
In October 1939 an official food ration of 2,570 calories a day was set for civilians, with 3,600 calories allocated to each member of the armed forces and 4,652 to labourers engaged in particularly heavy physical work. Civilians had to present their ration cards in shops, colour-coded for each different item (red for bread, for example) and their purchases were marked so that they would not get more than the prescribed maximum. These ration cards lasted for a month, so that new ones could be issued with different maxima if necessary.
303
In concrete terms at the beginning of the war this meant, for example, just short of 10 kilos of bread a month for a normal adult, 2,400 grams of meat, 1,400 grams of fatstuffs including butter, 320 grams of cheese, and so on. As the war went on, these allowances began to be reduced. The bread ration held more or less steady, but meat was down to 1,600 grams a month by the middle of 1941, and rationing began to be introduced around the same time for fruit and soon after for vegetables and potatoes. By the beginning of 1943 allowances stood at 9 kilos a month of bread, 600 grams of cereals, 1,850 grams of meat, and 950 grams of fats. In general, these levels roughly held, with fluctuations both up and down, until the final phase of the war, when the bread allowance fell from 10.5 kilos a month in January 1945 to 3.6 kilos in April, the cereal ration from 600 to 300 grams, meat fell sharply to a mere 550 grams, and fats from 875 grams to 325 grams. Only potatoes, with a regular allowance of around 10 kilos a month through the war, seemed to stay in plentiful supply. But not only were these quantities insufficient for most people’s needs, it was also frequently impossible to obtain them because of shortages. Rationing also covered a wider range of articles than in Britain, and tight restrictions on clothing reduced average German consumption to a quarter of peacetime levels by October 1941; many clothes were made of inferior synthetic materials, and people often had to use wooden clogs because of the shortage of leather. ‘A man who is tired of life tries in vain to hang himself,’ went a joke recorded in April 1942, ‘ - impossible: the rope is made of synthetic fibre. Then he tries to jump into the river - but he floats, because he’s wearing a suit made from wood. Finally he succeeds in taking his own life. He has been existing for two months on no more than he got from his ration card.’
304
Even relatively small cuts in food rations could lead to discontent. In March 1942, for instance, the Security Service of the SS reported that the announcement of forthcoming ration cuts by the equivalent of around 250 calories a day for normal civilians and 500 a day for heavy labourers had been ‘devastating’, indeed ‘to a greater degree than scarcely any other event in the war’. Workers in particular did not understand the need for the cuts, since they had already considered the existing rations very short. ‘The mood in these parts of the population,’ the report warned, ‘has reached a point lower than any previously observed in the course of the war.’ And there was widespread resentment at the ability, as many saw it, of the better off to use their connections to get food above and beyond the rationed amount.
305
If starvation such as had occurred during the First World War was avoided - virtually an obsession on the part of the regime, since Hitler considered this to have been one of the main factors behind the mythical ‘stab-in-the-back’ in 1918 - this was not least because of massive imports from abroad, principally from 1940 onwards from the occupied territories. These were particularly vital for maintaining the bread ration at an acceptable level, given the fact that this was the main staple of many Germans’ diet, and that its cutting in April 1942 had been ‘felt to be particularly hard in all sectors of the population’.
306
Imports of bread grain rose from 1.5 million tons in 1939-40 to 3.6 million in 1942-3 and stayed at roughly the same level the following year. Nevertheless, there was no denying that the great majority of people continued to find food rations barely enough to survive on, and every time the regime made them tighten their belts, there was widespread grumbling and discontent. Food parcels from relatives and friends in the army in France or Western Europe helped, but they were never decisive, and in some situations, particularly at Stalingrad and on the Eastern Front more generally, food parcels tended to go in the other direction. Overall, the contribution of the economies of the occupied countries, east and west, to the German economy through the war was probably not much more than 20 per cent of the whole. It was not enough to make people feel they were living well. ‘What’s the difference between India and Germany?’ went one popular joke reported in the spring of 1943. ‘In India, one person [Gandhi] starves for everybody, in Germany everybody starves for one person [Hitler].’
307
Goebbels’s rhetoric of suffering and sacrifice failed to convince because living standards had already been severely depressed long before 1943. Indeed, the rhetoric was not even new. Goebbels had issued an appeal for ‘total war’ at the beginning of 1942, after the debacle before Moscow.
308
As early as March 1939, Hitler had declared that ‘any mobilization must be a total one’, including the economy. In the pursuit of rearmament, living standards had already been depressed even before this. There are few more durable historical legends than that of the
Blitzkrieg
as an economic strategy designed to wage war cheaply and quickly, without putting the economy on a war footing.
309
The economy was on a war footing well before the war began.
310
Private consumption declined from 71 per cent of national income in 1928 to 59 per cent in 1938, and real earnings failed to recover to their pre-Depression levels by the time the war broke out. Real wages in Germany had grown by 9 per cent in 1938 compared to their 1913 levels, but the comparable figure in the USA was 53 per cent and in the UK 33. The quality of many goods in Germany, from clothing to foods, declined under the impact of import restrictions during the 1930s. When the war began, the Finance Ministry and the Four-Year Plan agreed that personal consumption had to be limited, mainly through rationing, to no more than the minimum necessary for staying alive. Taxes on beer, tobacco, cinemas, theatres, travel and other aspects of consumption were increased, and all taxpayers had to pay an emergency war surtax. As a result, taxes increased by 20 per cent on average for people, mostly working-class, who were earning between 1,500 and 3,000 Reichsmarks a year between 1939 and 1941, and 55 per cent for those earning between 3,000 and 5,000. Taxation provided half the income needed for military expenditure, the other half being covered by exactions from the occupied territories and by government loans.
311
Hitler vetoed any further increases in income tax because of the popular hostility he feared they might arouse. Instead, additional funds were raised by raiding people’s savings. The government was well aware of the fact that from early 1940 more and more money was flowing into the deposit accounts of Germany’s local savings banks and insurance funds. Within a year, investors were putting more than a billion Reichsmarks into savings annually. The government silently creamed this off to pay for arms, while forcing severe cutbacks on the kind of programmes that it would normally have financed, such as housing construction, which fell from just over 320,000 new dwellings in 1937 to a mere 40,000 five years later. As early as 1940, 8 billion Reichsmarks flowed from savings banks into arms construction, a figure that increased to 12.8 billion the following year. This system of war financing was far preferable to public appeals for loans, which had had such a disastrous effect in the First World War, when patriotic investors lost all their savings in the postwar inflation. It did not, as has sometimes been claimed, signify public trust in the government, or certainty of victory. As government restrictions on other forms of investment tightened, people were left with no alternative. Rather than make long-term investments, they preferred as far as possible to put their money where it would be easy to get hold of it when they needed it - after the war was over.
312
Apart from this, there seemed little that they could do with it. As Mathilde Wolff-M̈nckeberg, a woman from a prominent Hamburg family, wrote on 25 March 1944, everyone had taken to bartering:
I have exchanged the table for fat and meat and quite a number of other delicacies, which the new owner will bring from her canteen. But what else can one do these days? The stomach demands its due and money does not buy a thing. Everyone has oodles of money ... You can only persuade workmen into your house if you press cigarettes into their hands or treat them to a glass of brandy. The man from the gas board, whom I tried to inveigle into letting us have a new cooker, had to be softened with a can of beer, two sausage sandwiches and finally a cigar.
313
Two months earlier, the Security Service of the SS had devoted a special report to the spread of bartering. So many essential goods and services were in short supply that ‘the black marketeering of small quantities of goods has become such a way of life for many people that most dismiss any reservations about it with the remark: “Those who do not help themselves will never improve their situation.” ’ Only trading and bartering for profit met with popular disapproval. Despite this, it was but a small step from here to the emergence of a black market on a very substantial scale.
314
The rapid increase in savings in the early part of the war reflected the fact that consumer spending fell most sharply up to 1942, then remained relatively stable thereafter until the last months of the war. Per capita consumption in Germany (in its prewar boundaries, including Austria, the Sudetenland and Memel) fell by a quarter between 1939 and 1942, then stabilized. If the incorporation of relatively poor areas of Poland into the Reich is taken into account, then real per capita consumption had fallen to 74 per cent of its 1938 level by 1941, then levelled off at 67-8 per cent in the following two years, while per capita retail sales dropped by roughly similar amounts. Real per capita output of all consumer goods fell by 22 per cent from 1938 to 1941. After an initial rise caused by panic buying, sales of textiles and metal and household goods in June 1940 were 20 per cent lower than in the previous year, sales of furniture 40 per cent lower.
315
And these figures disguised the fact that the first claim on consumer goods went to the armed forces. In 1941-2, for instance, per capita meat consumption in the armed forces was more than four times higher than among civilians, bread-grain consumption two and a half times higher. Soldiers could drink real coffee while civilians had to make do with substitutes, and they had plentiful supplies of cigarettes and alcohol. This was a matter of policy. Soldiers’ meat ration was three and a half times that of civilians, and they were entitled to twice the daily ration of bread. Most of the non-armaments parts of the economy were working mainly for the armed forces, and by January 1941 90 per cent of furniture manufactured went to the military, while in May 1940 half of all textile sales were made to the armed forces, the SS and other uniformed organizations. 80 per cent of consumer-related chemicals went to the armed forces (including toothpaste and shoe-polish).
316
So much coal was reserved for industrial production that people did not have enough to heat their homes during the winter. ‘In Germany,’ went one joke told widely in 1941, ‘the temperature is still being measured according to the foreign standards of Celsius and R’aumur. Hitler orders that, in future, measurements will be taken on the German Fahrenheit scale. In this way the temperature goes up by 65 degrees and the coal shortage is automatically solved!’
317
Goebbels’s rabble-rousing effort inspired some, both at home and at the front. ‘It’s 02.00 hours,’ wrote the paratrooper Martin P̈ppel in his diary from the Eastern Front on 19 February 1943. ‘I can’t get the Goebbels speech calling for total war out of my mind. The speech was so tremendous and fantastic that I feel I have to write home with my own response. Everyone was carried away by his words, all of us were under his spell. He spoke to us from the heart.’
318
Goebbels won widespread praise for making clear how serious the military situation was. Many had apparently not realized before. They were impressed by the fact that, as they thought, the regime was being honest, yet others were more sceptical. A few considered that Goebbels ‘has painted the situation “blacker than it is”, in order to lend emphasis to the
totalizing measures
’. His speech contained little that was new in concrete terms, some thought. ‘To be sure,’ reported the Security Service of the SS, ‘people generally recognized the effectiveness of the 10 questions, but national comrades and Party members in every walk of life expressed the thought that the propagandistic purpose of these questions and answers was all too obvious to readers and listeners.’
319
Small farmers could be heard complaining that they ‘had been compelled to work at a superhuman level for a long time already’, so that they found the demands made in the speech more or less incomprehensible.
320
In Ẅrzburg, indeed, it was reported that some people ‘are characterizing the peroration of the speech with its questions as a comedy, since those present at the meeting were not the people [in general] but groups ordered there, who obviously were shouting yes to everything.’
321
Clearly a staged propaganda event, the Sports Palace speech had largely failed to convince because people knew that economic mobilization had already gone about as far as it could. The impulse given by the speech largely dissipated itself in attacks on ‘luxury’ establishments the impact of which on the war economy as a whole was minimal. Within a few months of Goebbels’s speech, however, total war was to be visited on the home front in a sense that neither the Propaganda Minister nor anybody else had anticipated: and its impact, both in economic and in human terms, was to be devastating.