The Third Wave: An Entrepreneur's Vision of the Future (26 page)

iPad, iPhone, or iPod,
3
,
70
–72,
85

iTunes and partnerships,
71
–72

MacBook,
85

Macintosh computer,
25

self-disruption at,
85

Apple Fellow,
25

Artiphon,
94

AT&T,
56
,
115
,
116
,
130

Atari Inc.,
16
,
17
,
185

Atlantic Records,
136

Bahl, Kunal,
177

Baltimore, Maryland,
95

Barnes & Noble,
132

BellSouth,
17
–18

Bell System,
149

benefit or B corporations,
108

Berlin, Germany,
182

Bertolini, Mark,
140

Bewkes, Jeff,
134
,
135

Bezos, Jeff,
85

Biden, Joe,
171

Branson, Richard,
122

Brazil,
183

Brin, Sergey,
150
,
176

Buffalo, New York,
92

Buffett, Warren,
142

Burch, Tory,
155

Burks, Jewel,
96
–97

Bush, George W.,
118
,
119
,
182

cable “open access” fight,
118
–19

Canadian Start-Up Visa Program,
181

Cantor, Eric,
158
,
159
,
160

Carnegie Mellon,
95

Carney, Dan and Frank,
13

Case, Dan,
9
–10,
15
,
34
,
35
,
141
,
143

Case, Jean,
60
,
109
,
110
,
111

Case, Steve,
xii
–xiii

as AOL CEO,
33
–34,
38
,
39
–41,
56
–67,
114
–25

AOL launch and rollout,
30
–33

AOL Time Warner merger,
xi
–xiii,
116
–42

AOL Time Warner resignation,
142

brother Dan and,
9
–10,
15
,
141

Case Foundation story,
109
–11

chair of Jobs Council subcommittee,
156
–61

chair of Startup America,
155

co-chair of NACIE,
155

college and side businesses,
10
–11

CVC and,
15
–22,
186

digital future and,
35

as entrepreneur,
6
,
9
–11

first business of, Case Enterprises,
10

first computer course,
11
–12

first experience with failure,
17

first startup,
15
–20

Gameline and,
17

Hawaiian background of,
93

investment decisions,
92
,
93
–94

Jobs and the iPod,
71

marriage to Jean Case,
60

message to corporate America,
192
–93

message to entrepreneurs,
189
–91

message to the government,
193
–94

message to the reader,
196
–99

Microsoft and,
62
–66

P&G brand management job,
12
–13

personal statement of,
196
–97

Pizza Hut position,
13
–14,
185

politics and,
145
–46,
155

Quantum Computer Services,
20
–22

Revolution,
54
,
74
–75,
111
,
143
–44

Senate testimony,
176

thesis of, on Third Wave,
187
–88

Toffler’s influence on,
1

uncertainty and career choice,
185
–87

working with the government,
155
–61

Case Foundation,
109
–11,
171
,
182

Caufield, Frank,
21

CBS,
57

Centers for Disease Control and Prevention (CDC),
46
,
173

China,
xi
–xii,
91
,
173
,
178
,
182

Christensen, Clayton M.,
85

Cincinnati, Ohio,
98

Cisco Systems,
2

Clinton, Bill,
159
–60

Collins, Jim,
139
–40

Comcast,
140

Commodore,
19
,
22
–23,
57
,
73

CompuServe,
59
–60,
67

Connors, Mike,
40

Consumer Electronics Show, Las Vegas (1983),
16
–17

Control Video Corporation (CVC),
15
–22,
104
,
186

corporate America.
See also
Time Warner Inc.

benefit or B corporations,
108

Case’s message to,
192
–93

conservative mind-set of,
83

culture of,
140

disruption and,
80
–88,
192

fostering innovation in,
84
,
88
,
193

internal venture funds,
87

investing in the future,
87
–88

partnerships and,
87
,
193

playing offense and,
87

predicted failures,
81

R&D and,
81
–82

Coursera,
76

Crain, Jason,
97

Cuba,
183

DARPA,
147

Davis, Donn,
142

Dell, Michael,
155

Dell computers,
155

Detroit, Michigan,
94
,
112

Diamandis, Peter,
81

Digital Cities,
36

digital industry and technology,
xi
,
xiii
,
xiv
,
12
,
17
,
35
,
39
,
45
,
91
,
109

digital music,
15
–16,
71
,
140

federal government and,
150
,
153
–54

Kodak and,
86

Time Warner and,
119
–20,
122
,
129
,
134
,
136
,
140
,
142

Digital Libraries Initiative (DLI),
150

Disney Corporation,
115
,
116

disruption,
79
,
80
–88,
192

American dominance and,
165
–84

challenge for Fortune 500 CEOs,
84

corporate bias toward “no” and,
83

embracing innovators to manage,
84

embracing self-disruption,
85
–86

Kodak and,
86

playing offense and,
87

R&D to counter,
81

Reuters report,
80

strategy vs.,
75

top companies failing by 2020,
81

world view of change and,
82
–84

Dodd-Frank Wall Street Reform and Consumer Protection Act,
157

Doerr, John,
156

dot-com bubble,
3
,
127

drones,
76
,
77

DuPont,
86

Durham, North Carolina,
91

Earle, Steve,
144

eBay,
3
,
115
,
116
–17

Ebola outbreak (2014),
170
–71

Edison, Thomas,
188

education,
5
,
47
–51,
190

barriers to entry and,
70

barriers to innovation in,
50
–51

Kickboard and data for,
99
–100

low-cost teaching experiments,
49
–50

measuring classroom success,
49

MOOCs,
75
–76

New Orleans and edtech,
101

Pear Deck,
47
–48

personalizing the learning process,
48

Revolution Foods and,
111
–13

Teachers Pay Teachers,
48

teacher’s role and,
49

technology in the classroom,
47

venture capital and edtech,
101

virtual dashboards,
47

Edwards, Elwood,
31
–32

Edwards, Karen,
31

Eisenhower, Dwight,
147

Electronic Arts,
115
,
116

Electronic Privacy Information Center,
152

Energy Intelligence,
92

entrepreneurs,
6
,
7
,
9
.
See also
Case, Steve;
specific people

American dominance and,
7
,
165
–84

barriers to entry,
5
,
70
,
101
–2

Case’s message to,
189
–91

Case’s message to the reader,
196
–99

corporations vs.,
81
,
84
,
87

credibility challenge,
72
,
76

cresting of Third Wave and,
55

crowdfunding and,
157

disruption and,
79
,
80
–88

foreign startup communities,
182

as future-focused,
83

geographic concentration of,
90
,
91
,
188

geographic diversity and choice of startup locations,
91
–98,
188

government and,
145
–64

healthcare system and,
45

immigration and,
156
,
176
–79,
194

Importance of Startups in Job Creation (chart),
168

lessons of the First Wave and,
42

mind-set for,
79

new job creation and startups,
92
–93

opportunity in New Orleans,
98
–101

in other countries,
181
–84

partnerships,
5
,
69
–76,
87
,
101
,
191

perseverance,
78
–79

Pizza Hut and,
13

policy issues,
5
,
76
–78

“the rise of the rest,”
91
,
94
–105

rules changing for,
7

SBA and,
150

Second Wave and,
3
,
5

social benefit considered by,
107
,
188

Startup America,
110
–11

startup money and,
83
,
87
,
101

tax incentives for,
175
–76

Third Wave and,
5
,
42
–54,
68
–79

three P’s for startups,
68
–79

U.S. government and,
78
,
146
–47,
167
–68,
188

U.S. government and venture capital laws,
156
–61,
174
–76,
194

valuation gap in startup location,
103

Washington, DC as hub,
104
–5

Environmental Protection Agency (EPA),
152
–53

Ertegun, Ahmet,
136
–37

Estrin, James,
86

Etsy,
108

Everyday Health,
74

ExactTarget,
103

Facebook,
xiii
,
39
,
154
,
156

diversity problem,
102

“move fast and break things,”
84

Fadell, Tony,
71

Federal Aviation Administration (FAA),
77

Federal Communications Commission (FCC),
119

FedEx,
84
,
155

finance industry,
70
,
190

First Wave,
xv
,
2
,
5
,
41
,
43
,
179

American dominance and,
184

edtech and,
47

lessons of,
42

startup locations,
91

technology risk of,
77

Third Wave and,
6
,
42

fitness trackers,
45

Fonda, Jane,
xi

food,
50
–55

artisan farmers,
54

barriers to entry and,
70

bee population and,
52
–53

farm-to-table restaurants,
54
–55

foodtech startups,
54

millennials and change,
54

obesity in America and,
112

Revolution Foods in schools,
111
–13

safety,
5
,
53
–54

size of the industry,
50

smart packaging,
53

smart refrigerators,
54

technology and food production,
52

Food and Drug Administration (FDA),
77
,
78

Fortune
magazine, Global Forum,
140

Freed, Alan,
48

freelance economy,
179
–81

Friedman, Milton,
106
,
108

Frost, David,
121

GameLine,
16
–19,
21

Gates, Bill,
62
–64,
65
,
142

General Electric (GE),
56
,
69
,
158