Everything but the Coffee (46 page)

Griffin, Sandra. “Starbucks as Simulacrum.” Manuscript in author’s possession, 2005.

Kacen, Jacqueline. “Retail Therapy: Consumers’ Shopping Cures for Negative Moods.” Conference paper in author’s possession, 1999.

Massey, Wright. “Building a Starbucks Visual Brand Language.” Manuscript in author’s possession, n.d.

Morris, Jonathan. “Cappuccino Conquests.” Available at
www.cappuccinoconquests.org.uk/downloads.cfm
.

Utting, Karla. “Evolution of Ethical Trade.” PhD diss. chapter in author’s possession, 2007.

Wicentowski, Joe. “Starbucks in Taiwan: A Local Café Culture Fears McDonaldization.” Manuscript, 2000.

9
/
11
, significance of,
13
,
210
,
204
,
219
,
221

Advertising by Starbucks,
40
–
41
,
53
,
133

on Earth Day,
191
,
199

on paper cups,
192

Affluenza,
37
,
130

Affordable luxuries,
124

self-gifting of,
122
–
148

African Americans,
99

and boycott of Starbucks after Roberts killing,
176
–
177

and locations of Starbucks stores,
92

Mailer on,
158

music of,
158
–
159

requesting bathroom key,
93

in third place interactions,
97
–
98

Age

of baristas,
66
–
67

of customers, and drink preferences,
50
–
51
,
53

Airports, Starbucks coffee sold in,
36
,
54
,
61
–
62

Albom, Mitch,
170

Alliance for Environmental Innovation,
184
,
186
–
187
,
189

Alternative energy,
185

American Pastoral
(Roth),
69

Anderson, Elijah,
97
–
98
,
99
,
101
,
116

An Inconvenient Truth
,
185

Antiglobalization protests,
177
,
208
,
221

Antigone Rising,
164
,
165
,
168

Appetite suppressant effects of coffee,
146

Arctic Tale
(film),
186

Art and posters

in historical coffeehouses,
104
,
121

in Starbucks stores,
53
,
72
–
73
,
108
–
109
,
121

Asman, David,
54
–
55

Aspirational value of products,
7
–
9
,
19
,
36
,
42
,
71
,
146
-
147

Associationalism, everyday,
12

Athens, Georgia,
243

Atlantic City, New Jersey,
99

Authenticity,
15
,
19
,
26

and efficiency,
44
,
45
–
46

elusive concept of,
26
,
247
n
7

expansion and industrialization affecting,
43
–
47
,
65

in Il Giornale,
32
–
33

introduction of milk-and-sugar drinks affecting,
47
–
57

and mass customization,
60

in music,
157

in original Starbucks store,
28
–
29
,
31
,
43

of Peet’s,
27
–
28

and predictability,
60

Schultz on,
40
,
42

Bach, David,
139
,
140

Baja Fresh,
26

Baker, Steve,
187
–
188

Baldwin, Jerry,
22
–
30
,
31
,
32
,
33
,
38

Banana Republic,
74
,
75
,
108

Baristas,
39
,
55
,
66
–
67
.
See also
Employees of Starbucks

Barnes and Noble,
36
,
75

Bathrooms,
90
–
93
,
94

cleanliness of,
91

locked doors of,
92
–
93

public,
92

single, implications of,
136
–
137

Baudrillard, Jean,
118
,
119

Baylor University, controversial cup quote in,
112

Beah, Ishmael,
170
–
171

Beam, Alex,
82

Beck, Greg,
109
,
135
–
136
,
137

Beck, Martha,
132
,
133

Beck, Ulrich,
219

Bedbury, Scott,
13

“Be Green This Summer” campaign,
185
–
186

Bell, David,
202

“Ben Franklin Coffeehouse Challenge,”
116

Benicia, California,
79
–
80

Benjamin, Medea,
208

Ben & Jerry’s,
22
,
75
,
130

BK Joe,
128
.
262
n
30

Black Apron coffee

from Ethiopia,
231

from Rwanda,
215
–
216
,
217
–
218

Black Gold
(film),
235
–
236

Blended drinks,
47
–
57

Bloomberg, Michael,
78
,
92

BMW,
7
,
9
,
54
,
124

Bobos (bourgeois bohemians),
8
,
16
,
42
,
60
,
64

Body Shop,
75
,
221

Books promoted and sold by Starbucks,
155
-
156
,
169
–
171

Borders,
75
,
76
,
105

Bottled water sold by Starbucks,
110
,
196
,
212
–
213

Bowker, Gordon,
22
,
27
,
28
,
29

Bowling, as indicator of civic engagement,
12
,
105

Boycott of Starbucks after Roberts killing,
176
–
177

Brands,
3
–
4

and obsessive branding disorder,
4

predictability of,
59
–
60

and homogenization of downtown areas,
75
–
81

promises of,
13
–
14

for political problem-solving,
177
–
178

sense of community from,
12
–
13
,
82
,
84

Brashear, Matthew,
11

Brewster, David,
155
–
160
,
163
,
167

Broderick, Bing,
152
–
153
,
154
,
155
,
269
n
5

Brooks, David,
8
,
38
,
60

Brown, Matthew,
117

Brubeck, Dave,
108

Buck, Sam,
230

Buena Vista Social Club,
151
,
156

Built for Growth
(Rubinfeld),
114

Bukowski, Charles,
103

Burger King,
36
,
42

caloric and fat content of foods from,
142

and chain problem,
75
,
77

coffee from,
128

compared to Starbucks,
83

Burns, Scott,
139
,
140

Business people, as customers of Starbucks in desire for predictability in travel,
64

in need for work space and meeting place,
87
–
94

Buying

in compulsive shopping disorder,
125

in conspicuous consumption,
34

environmental decisions in,
179

in ethical consumption,
201
–
204

gender differences in,
127
–
134

for identity and status,
7
–
8
,
26
,
37
–
38

limitations of,
246

meanings of,
2
–
4

of music,
161

in impulse purchases,
161
,
168

and revenues from CD sales,
159
–
164

positioning of merchandise for,
161
,
168
,
210

postwar patterns of,
36

in retail therapy,
124

tyranny of choice in,
62
–
63

Café Estima,
210
–
211

CAFE Practices,
211
–
212
,
237

cost to farmer for compliance with,
227
,
229

in Nicaragua,
226
–
229

Caffeine content of coffee,
141

and traces found in water supply,
182

California, debate on chain stores in,
79

Caloric content of Starbucks drinks,
142
–
145
,
147

Cappuccino,
32
,
48
,
55
,
56

CARE, contributions of Starbucks to,
207
,
214
–
215

CD music sales,
159
–
166
,
172

CEOCAFEN,
225
,
228

Ceramic coffee cups

company policy on, compared to in-store experience,
189
–
192

environmental benefits of,
189
–
196

Chain stores, predictability and homogenization in,
75
–
81
,
242

Chantico,
133
–
134

Charitable contributions of Starbucks,
207
–
208

from Black Apron coffee sales,
218

from CARE sampler,
214
–
215

from Ethos Water sales,
213

Charles, Ray,
85
,
159
–
160
,
171

Cheers
(TV show),
103

Chez Panisse,
25

Chicago, Starbucks expansion into,
34
–
35

Child, Julia,
24

Cho, Nick,
47
,
48
,
56
,
57
,
259
n
38

Choice

of drinks, number of options in,
73

tyranny of,
62
–
63

apparent freedom of,
166

Chris’s Soul Food Restaurant,
8

Civic participation, decline in,
12
,
105

Clark, Dick,
241

Clark, Taylor,
47

Clay, Dan,
216
,
217

Cleanliness of Starbucks stores,
67
–
68

in bathrooms,
91

for business meetings,
90

smoking ban in,
113
–
114

Coclanis, Peter,
63

Cocooning,
104
–
106
,
115

Coffee

Baldwin’s first taste of,
23

from Burger King,
128

caffeine content of,
141
,
182

cost of.
See
Cost of coffee customer education on,
29
,
32
,
40
,
43
,
56

from Dunkin’ Donuts,
55
,
214

employee training on,
39
–
40
,
55

expansion affecting quality of,
44
–
45

fair-trade.
See
Fair-trade coffee health effects of,
146
–
147

from McDonald’s,
54
,
55
,
63
,
68
,
70

from original Starbucks store,
28
–
29

from Peet’s,
27
–
28
,
33

trends in consumption of,
179

weather affecting,
50
,
52
–
53

Coffee and Farmer Equity Practices (CAFE Practices),
211
–
212
,
237

cost to farmer for compliance with,
227
,
229

in Nicaragua,
226
–
229

Coffee beans in CAFE Practices,
211
–
212
,
226
–
229
,
237

in early years of Starbucks,
15
,
28
,
29
,
39

from Ethiopia,
230
–
236

expansion affecting quality of,
15
–
16
,
44
–
45

fair-trade.
See
Fair-trade coffee large scale roasting of,
45
,
47

from Nicaragua,
223
–
229

at Peet’s,
27
–
28

preground,
45

price paid for,
207