The results of the study did not surprise our son, Alan, at all. Alan's work, which involves calculating the economic benefits of environmental conservation, takes him to South America frequently, and in 1994, he was living in Rio de Janeiro. He got a close-up look at World Cup fever, so much so that on the day Brazil played the United States, he and an American friend left their neighborhood and watched the game in a bar where nobody knew them. When another customer asked where they were from, they said, "Canada." Despite the dangerous edge of the high emotions surrounding the games, Alan was optimistic about the effect that winning would have on Brazil's economy.
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At the time of the World Cup, Brazil was in the midst of currency reform. Inflation was so bad that people spent their money on payday, because just a few days later it would buy only half as much. The buzz around Rio was that if Brazil won the World Cup, the new currency would be successful. Sure enough, Brazil won and the new currency virtually eliminated inflation. Of course, the World Cup victory alone did not cure Brazil's economic woes, but it did spark a nationwide can-do spirit. Good political and economic leadership worked together with postWorld Cup optimism to turn the economy around.
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Testosterone changes may have other effects on fans. Wife abuse has been reported to increase in the Washington, D.C., area after the Red-skins win their football games. 31 If testosterone increases in the male fans, and they have arguments with their mates, the increased testosterone could lead to increased violence. While we would expect fans of a winning team to be in good spirits and be easy to get along with, that isn't always the case. Good spirits plus testosterone can equal rambunctiousness and sometimes violence.
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Winning and losing in small ways is a part of everyday life. In writing this book, I had spent about a month working on one of the chapters. I thought it was pretty good, and I asked Mary for her opinion. She read the chapter carefully, fidgeted a bit, and said it needed more work. She was polite about it, but I could tell she thought I should wad the chapter up and make it into a ball for our dog, Bogart. Mary had been right in her judgment before, so I could not just dismiss what she said. She made her comments in the evening, and by the next morning I still had not quite recovered. I was depressed. I went to work and collected a saliva sample from myself. By the second day things looked better. I was more opti-
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