In-N-Out Burger (39 page)

CHAPTER
24

“At In-N-Out corporate headquarters in Irvine, the inner circle fumed”: In the Matter of Harry Guy Snyder Testamentary Trust
, BP095639 (S.C. Calif. 2006), 7.

“In-N-Out Lawsuit Exposes Family Rift,”:
Ronald D. White, “In-N-Out Lawsuit Exposes Family Rift,”
Los Angeles Times
, January 7, 2006; John Pomfret, “Iconic In-N-Out Battles Executive over Firm's Direction,”
Washington Post
, January 30, 2006.

“The chain was a ‘state treasure,'”:
“Double-Double Trouble,”
Los Angeles Times
, January 18, 2006.

“The whole thing seems sordid, ugly and, worst of all, familiar,”:
Joe Christiano, “Wherefore the Double Double,”
Los Angeles Times
, February 12, 2006.

“The $380 million company”:
Sales figure estimated by Technomic Inc.

“The Los Angeles–based firm operated”:
Sitrick & Company website, http://www.sitrick.com.

“charging $695 an hour for what it liked to boast was its expertise in shaping news and public opinion.”:
Stevey Oney, “Call Mike Sitrick,”
Los Angeles
, July 2006.

“the Catholic Archdiocese of Los Angeles during the pedophile scandal”:
Carla Hall, “L.A. Archdiocese Enlists Services of Top PR Firm,”
Los Angeles Times
, May 30, 2001.

“as well as embattled talk show host Rush Limbaugh”:
Peter Whoriskey, “Rush Limbaugh Turns Himself In on Fraud Charge in Rx Drug Probe,”
Washington Post
, April 29, 2006.

“A kind of ‘bull in the china shop'”:
Stevey Oney, “Call Mike Sitrick,”
Los Angeles
, July 2006.

“On March 31, 2006, an article billed as a behind-the-scenes”:
Nancy Luna, “Behind the Scenes at In-N-Out,”
Orange County Register
, March 31, 2006.

“Esther's attorney bluntly told the
Orange County Register
that Esther would likely side with her granddaughter.”
Nancy Luna, “Ailing Leader of In-N-Out Burger Dies,”
Orange County Register
, August, 5, 2006.

“In a notarized statement dated January 12, 2006, and signed by Esther,”:
“Statement of Esther L. Snyder Concerning Richard C. Boyd,” January 12, 2006.

“Eleven days later, on January 23, Boyd's attorneys secured a signed declaration from Esther refuting many of In-N-Out's assertions.”:
“Declaration of Esther L. Snyder,” January 23, 2006.

“In February, Boyd moved to have Esther give a deposition.”:
“Opposition to Motion to Compel Compliance with Subpoena for Deposition of Esther Snyder,”
In Re the Matter of Esther L. Snyder Trust–1989
; declarations of James P. Larsen, MD, and Kenneth R. Jutzy, MD, BP095380, April 4, 2006; signed letter from Dr. Larsen to Esther's attorney James Morris, dated February 22, 2006.

“There was no shortage of legal muscle-flexing.”:
Ibid.

“Esther's niece Alice Meserve Manas signed a court declaration describing Esther as anything but happy”:
“Declaration of Alice Meserve Manas,” BP095380 signed April 25, 2006.

“in addition to being named to the board”
: “Declaration of Richard Boyd,” January 30, 2006.

“a transcript of a thirty-four-minute recorded telephone conversation between Esther Snyder and Elisa Boyd,”:
“Declaration of Elisa Boyd, (authenticating Transcript of April 25, 2006 Telephone Conversation with Esther Snyder),”
In Re the Matter of Esther L. Snyder Trust–1989
, BP095380 (S.C. Calif. 2006).

CHAPTER
25

“On Tuesday, June 6, Esther's dear friend Margaret Karcher”:
Mary Rourke, “Margaret Karcher,”
Los Angeles Times
, June 9, 2008.

“On January 11, 2008, a year and half later, Karcher died”:
Carl Karcher Enterprises, “Carl N. Karcher, Founder of Carl's Jr. (R), Dies,” January 11, 2008.

“also paid tribute to her grandmother.”:
In-N-Out Burger corporate website, “In Loving Memory of Esther Snyder,” http://www.in-n-out.com/esther/.

“God bless Esther Snyder,”:
“Farewell, Esther Snyder, Founder of In-N-Out Burger,”
Fast Compan
y, August 8, 2006, http://blog.fastcompany.com/archives/2006/08/07/farewell_esther_snyder_founder_of_innout_burger.html.

“A columnist at the
Orange County Weekly
wrote”:
Steve Lowery, “Diary of a Mad County,”
Orange County Weekly
, August 2–8, 2006.

“If the chain was worth $300 million to $400 million”:
Pat Maio, “In-N-Out Options Are Many: Steady Growth vs. Private Equity IPO,”
Orange County Business Journal
, August 14–20, 2006.

“It's a total cult restaurant. People would chase that one.”:
David Ellis, “An IPO Wish List For 2007,” http://www.cnn.com/money.com, December 6, 2006.

“Starbucks chairman Howard Schultz released a memo”:
Starbucks memo, February 14, 2007; Starbucks chairman warns of “the commoditization of the Starbucks experience,” first posted February 23, 2007, http://starbucksgossip.com/.

“Mark Taylor had assumed the role of president of In-N-Out Burger.”:
Nancy Luna, “Ailing Leader of In-N-Out Burger Dies,”
Orange County Register
, August 5, 2006.

“Taylor was now the sole trustee of the Snyder family trusts”: In the Matter of Lynsi L. Martinez Trust–1989
, BP095640 (S.C. Calif. 2006).

“In one of Richard Boyd's filings, he had described this scenario”:
“Plaintiffs Ex Parte Application for Temporary Restraining Order and Order to Show Cause Re Preliminary Injunction,”
Richard Boyd v. In-N-Out
, BC345506 (2006).

“the family is absolutely committed to keeping the company private”:
Nancy Luna, “In-N-Out Leaders Say Burger Chain Won't Change,”
Orange County Register
, August 8, 2006.

“I was just really hungry, and I wanted to have an In-N-Out burger.”:
“Paris Hilton Says DUI Arrest Was Nothing,” Associated Press, September 7, 2006.

“Neil and I would have cheeseburgers with onions,”:
“Say ‘Let's Do Lunch' to Anybody in the World,”
San Gabriel Valley Tribune
, November 29, 2006.

“The store's manager and divisional manager stood at the entrance welcoming guests.”:
Alyson Van Deusen, “Now In,”
Spectrum
, April 23, 2008.

“If you haven't had an In-N-Out burger”:
Ibid.

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Note: Entries in this index, carried over verbatim from the print edition of this title, are unlikely to correspond to the pagination of any given e-book reader. However, entries in this index, and other terms, may be easily located by using the search feature of your e-book reader.

 

advertising/marketing, 90, 102

billboards as, 149

bumper stickers as, 149–50

campaigns to children, 91

grass roots, 98

In-N-Out logo as, 149

television commercial, 148–49, 151

word of mouth, 150–51

Alcohol Car, 219–20

Al G. Barnes Circus, Baldwin Park and, 29

Allan Line Royal Mail Steamship Company Ltd., 15

all-beef hamburger, as myth, 88

Allen, Zell and Reuben, letter-writing campaign and, 245

Althouse, Paul, 81–82, 108

Althouse, Valerie, 79, 113

American dream, 12

American icon, 247

cars/hamburgers as, 51, 69, 100, 150

In-N-Out as, 150, 270, 271, 283

Kroc, Ray, as business, 64–65, 99–100

McDonald's as, 243

American Restaurant Magazine
, 63

Ammerman, Douglas K., 223–24, 233

Amsterdam, Holland, and, 14–15, 218–219

Animal Style, 148, 254

origin of name, 92

secret menu and, 5

as trademark name, 252

anti-chain, In-N-Out as, 287

anti-globalization, protesters, 243

the Apple Pan, 66, 231–32

Arch Deluxe, as costly enterprise, 210

architecture

award for Westwood store, 224–25

of drive-ins, 40

Arizona Daily Star
, 3, 4

Arizona store, first, 3

Armstrong, Neil, 287

Arroyo Grande, 202, 218, 226

artificial intelligence, 84

associates, 2–4

advancement/bonuses for, 53–56, 57–58, 59–60

as front line, 140–41

good pay/benefits for, 138–39

on-the-job training and, 141

rewards for good performance, 142–43

Astaire, Fred, 123

athletes, love of In-N-Out, 6–7

Atlanta Journal-Constitution
, 246

Atoms for Peace campaign, 84–85

Award Metals, Inc., 187

Azusa Pacific College, 74

 

baby boom, 69

Bagley, S. P., 46

Bain & Company, 95

Baldwin Park, 28, 31–32

family's early support of, 43

fire at, headquarters, 119–20

Guy's preference, for work, 204–6

Harry and Esther's activities and involvement, 93–94

home to “Number One,” 11, 12, 115

In-N-Out Burger opening day and, 38

In-N-Out Burger's impact on, 186–87

pays tribute to Esther, 283–84

postwar boom and changes, 28–29, 184–85

residents, reaction to lawsuit allegations, 271

Rich Snyder moves headquarters from, 187

Rotary Club, 94, 164

Baldwin Park Historical Society, 128

Baldwin Park Tribune
, 30, 31

Baldy View trailer park, 31–32, 45

Ball, Lucille, 52

Bank of America, 36, 46, 55

Barkin, Stephen R., Westwind and, 190

Barry, Brian, and
San Gabriel Valley Tribune
, 287

Barstow, California store, 168

Beckloff, Mitchell, 266

Bell, Glen W., Jr., 64

Benbow, Bob, 157, 186

Bernal, Dawna, 34

Bible passages and packaging, 158

The Big Lebowski
, 8, 249

Big Mac, 210

black-tie gala, 143–44, 235

Blewett, Russell, 44, 104, 112

Bonita High School, 74, 211

boom, 69

bust cycle in Seattle, 17–18

in fast-food industry, 67, 96

postwar, 32, 184–85

town, Los Angeles as, 28, 30–31

Boulud, Daniel, 246–49

Boyd, Elisa, conversation with Esther and, 276–78

Boyd, Richard, 10, 262, 266

accusations about a campaign of isolating Esther and, 261–64

accusations about Kelbaugh, Lynda Snyder, 267

accused of embezzling, 263–64

assertions about Taylor, Mark, 261, 268–69

as coexecutor of Esther's will/coconservator of her estate, 276

as cotrustee, 223–24

deposition of Esther and, 273–75

files lawsuit, 256–58

plan for Guy's estate tax and, 260

real estate and development and In-N-Out Burger, 131–132

refuses to resign, 259–60

Boys and Girls Clubs of America, 157

Brackett Field, 190, 194, 215, 218

Bradley, Christina.
See
Snyder, Christina

Bradley, Siobhan, 182

brand name, In-N-Out as, 152, 197

Branson, Sir Richard, 93

Brewer, Diane, 273

Brown, John Y., Jr., 67

Brown Military Academy, 73–74

The Bulletin
, internal newsletter, 137

Burger Chef, 99, 101

Burger King, 47, 88, 99, 102, 167, 224

beginning of, 64

growth of, 97, 209

Magic Burger Kingdom campaign, 91

Burgers and Half-Bottles, 249

Burger Television
, 136–37, 141, 191, 257

“Burger Wars,” 102

Burns, Matthew, 64

Bush, Barbara, 183

Bush, George, H., 182, 183

 

California, 30–31.
See also
Southern California

California Department of Public Works, 62

California Highway Patrol charities, 158

California Pizza Kitchen, 179

California Restaurant Association, 118

Esther's involvement in, 164

California Restaurant Hall of Fame,

Esther recipient of, 224

Cal Poly Pomona College, 104, 136

Calvary Chapel of Costa Mesa, 155–56, 164

Canada, “Last, Best, West” and 15

Cantalupo, Jim, 244–45

car culture.
See also
mobile society

In-N-Out and, 50–51, 97–98, 168

significance of, in California, 39

car enthusiasts, 50–51

carhop, 39–41, 46

Carl Jr.'s, 38

Carl Karcher Enterprises (CKE), 35, 37, 205, 209

Carnegie, Dale, 81

carryout food.
See
fast food

Carter, Graydon, 8, 250

C. A. Swanson & Sons of Omaha, 85

Chadder's, 253–54, 288

the chain.
See
family-owned chain

Chapouris, Pete, 51

Cheney, Richard, 183

Child Abuse Fund, 157–58, 164, 205

Child, Julia, 7, 147

Christian values, In-N-Out and, 156

rumors about, 159

Churchill, Winston, 123

circus.
See
Al G. Barnes Circus, Baldwin Park and

CKE.
See
Carl Karcher Enterprises

Clark, Richard, Double-Double story and, 146

cleanliness, as part of system, 44, 45, 101, 128, 207, 211

“Cleanliness You Can See,” 149

Clover Field, 18

Clover Leaf Railroad, 23

Clove, Terril, and Utah In-N-Out Burger, 253

coal mining, in Johnson family, 23

Coca Cola, 179–180

cocoa replacement, 86

Collateral
, 8

the Colonel.
See
Sanders, Harlan

Colonel Sanders.
See
Sanders, Harlan

The Common Sense Book of Baby and Child Care
, 73

company motto, 4

Company Store, 176, 241

Comstock, Sarah, 31

Coney Island of the West.
See
Venice, California

contest, consuming hamburgers, In-N-Out Burger fans and 146

controlled substance, illegal importation of, 221–22

Cornell Hotel & Restaurant Quarterly,
287

costumes, as part of carhop drive-in, 39

cotrustees, for Esther L. Snyder Trust, 223–24

court filings, In-N-Out at crossroads in, 257–58

Courtin, Angela, 147

Covina High School, 43

Crabbe, Buster, 29

Cramer, Keith G., 64

Cranston, Alan, 161

Cronin, Betty, invention of TV dinner and, 85

Cruise, Tom, 8

Crystal Cathedral, 123

cult classic, the Apple Pan as, 66

cult phenomenon

celebrity, 147–48

of In-N-Out, 10, 14, 201–2, 285, 287

from simplicity/fairness, 95

cult status, of In-N-Out, 242, 249.
See also
cult phenomenon

cultural icon.
See
American icon

cultural institution, In-N-Out as, 13

customer-driven, 46, 47

“the customer is always king.”
See
philosophy of quality

customer(s), 43, 92, 189

as cult following, 14, 145–48

devotion, 8, 43, 79, 96, 98, 250

diversity, 1–2, 7

famous, 6, 7, 8–9, 52–53, 98, 145, 147–48

fanaticism, 2–5, 8, 146, 167

first time memories and, 9

as “guests,” 54

loyalty, 2, 14

making special trips, 111, 166

regulars, bringing in new devotees, 147

stories, fueling chain mystique, 146–48

volume, at store openings, 3–6, 288

 

the Dale.
See
Irwindale Raceway

Daniels, Eileen, burger ritual at raceway and, 79

Darien, Jerry, 219–20, 229

Davis, Ron, Hot ‘N Now and, 180

DB Bistro Burger, 246–47

DB Moderne, 246–47

Departures Magazine
, rumor of New York store and, 6

The Depression.
See
the Great Depression

Derr, Kenneth T., 182

Dewey, Thomas E., 30

Dietrich, Marlene, 123

Dinniman, Matt, 2

Disneyland, 32, 110, 150, 200

In-N-Out/Baldwin Park compared to, Anaheim and, 186

Disney, Walt, 32, 84–85, 112

“Do one thing and do it the best you can,” 47, 54, 95

Double-Double, 2, 7, 8–9, 146, 148, 151, 167

fix, fulfilling, 166

in
Forbes
magazine article, 145

trademarking name/lawsuits, 252–54

Douglas Aircraft Company, 18

Douglas, Kirk, 52

drag racing, 76–78

burgers and, 78, 79

In-N-Out Burger as crucial stop for, 51, 76

Dreier, Dave, 161

drive-in, 39–40, 46, 50, 63–64, 88

drive-through, 13–14

double, 62–63, 121

formula for, 41

granddaddy of, 42

hamburger stand, 33

drive-up windows, 41

Droewde, Mary, 15–16.
See also
Snyder, Mary

drug overdose, accidental, Guy and, 227

drug possession, Guy and, 213

Duffy Electric Boat Company, 184

 

Eaton, Hubert, 111–12

eBay, sweepstakes buttons on, 150

E. coli
bacteria, 243, 245

economy, new, 232

Edgerton, David R., 64

Edwards Air Force Base, 77

Egg McMuffin, introduction of, 102

Eisenhower, Dwight D., 80

1919 Transcontinental Convoy and, 61

Interstate Highway Act and, 61

El Con Mall, 1, 4

electronic ordering devices, 41

El Mirage, 76, 77

employees.
See also
associates

advancement/bonuses for, 53–56, 57–58

to feel like part owners, 37

higher pay for, 138

hiring males/early objection to females at stores, 49

Equity Meat Company, 87

Ericson, Susan (
née
Nissen), 75–76

Esposito, Judi, 5

Esquire
magazine, 51

estate tax, plan for Guy's, 260

Esther.
See
Snyder, Esther

Esther L. Snyder Trust, 177–78, 201, 223–24

expansion

for associates' sake, 57–58

outside of California, 180–81

overcoming obstacles for, 121

partnership dissolving after, 59

into San Diego, 165–66

Extreme Value Combos, 210

 

Family Business Forum, 231

family feeling, creating in associates, 55–56

family-owned chain, 209, 231, 266–67

annual sales climb, 127, 256–57

franchise v., 67–68, 96

growth, from small to national, 284–86

loses president in crash, 191, 192–93

as nation's best burger chain, 224

one of largest, 113–14

people wanting to work for, 242

philosophy of, 207

unchanged since inception, 7

Famoso Raceway, 172

fan-customers.
See
customer(s)

farming, in Johnson family, 22–23

fast food

American life and, 97