Authors: Presentation Secrets
Customers.
See also
Audience
concerns
Gladwell, Malcol
m, 30–
31,
179
, giving credit to
, 134
testimonials
, 132
Godin, Seth,
89
Golf,
52
Goodell, Jeff
, 106
Demonstration
s, 138
–40
, 138–
44.
See
Google Maps
, 141
also
Presentations
Gretzky, Wayn
e, 37
Grubb, Ji
m, 148
Guardian
, 180
slide design
, 59–
60, 8
8–
89, 8
8–
92
, Guest speakers.
See
Partners on stage
Deutsch, Donny
, xiv
Harris, Scott
, 110
Headlines, twitter-like,
39–
47,
161
,
218
GarageBa
nd, 42
Drucker, Peter,
xiii
INDEX
235
generational considerations,
keynote presentation
s, x, x
i
i, 64–
67,
Hofmann, Hans
, 90
Holliday, Chad,
56
“Holy shit” moment
s, 151–
60, 1
63
quotation
s, 15, 2
7, 2
8, 2
9, 3
0, 3
1, 3
2,
memorable storie
s, 156
34, 35
–
36, 39
, 4
6
, 49, 6
3, 8
1
, one them
e, 154–
55
revolutionary products
, 157–
60
Stanford University commencement
Hyperb
ole, 122
IBM-Motorola PowerPC,
146
Kahney, Leander
, 13, 2
8
, 90, 1
37
IDG World Expo
, ix
Kanso
, 89
iDVD
, 180
iLife suit
e, 145
Kelleher, Herb
, 5
Kennedy, John F.
, 58
Kessler, Michel
le, 54
Keynote software
, 12, 4
4–
47
, 89, 2
04
Inconvenient Truth, An
, x
i, 71–
73
Kinesthetic learners
, 147
Inside Steve’s Brain
(Kahney)
, 13, 9
0
Inspiration,
xvi
King, Rollin,
5
Intel processor
, 16–
17, 5
4, 8
1, 12
7–
28,
Kissinger, Henry
, 193
Krantz, Michae
l, 181
Internet Explorer
, 69
Langberg, Mike
, 78
iP
hone, 41–
42,
49–
51,
53, 6
4–
67,
106,
Language issues
data transfer
s, 106
iPod
, xiv
, 34
, 43–
44, 49
–
51, 53, 7
7,
simplicity
, 87
sloga
n, 105
vocal delivery
, 187
storag
e, 107
Leadership
, 33, 1
76
–77, 1
92
–93
simplicity
, 94
Leadership in the Era of Economic
Uncertainty
(Charan)
, 56
Learners, types of
, 147
Jobs, Ste
ve, 37–
38,
199.
See also Specific
“Let’s Rock” presentati
on, 93, 96
–
97
topics
Lindstrom, Martin
, 68
Lyons, Daniel
, x
operating system
236
INDEX
MacBook Air,
31, 39
–
40, 9
8–1
00,
Odyssey
(Sculley),
27
MacBook Pro
, 80
Online meetings,
144
MacBooks,
12
aluminum frame,
129
–30
, OS X operating system
, 113, 1
31
–33,
Osteen, Joel
, 204
Macintosh Way, The
(Kawasaki),
Macworld Expo
, ix, x
, 57, 8
3, 9
0–
91,
Page, Larry,
45
107
, 127, 1
34, 1
40
–41, 1
57–
60,
Partners on stag
e, 127
–35, 1
42
–43,
Macworld
magazi
ne, 196
Gates, Bill
, 128
Madonna,
10
Maps
, 205
Marketing,
40
Mayer, Joh
n, 146
case studie
s, 132
teenagers,
146
as theater
, 3
Markoff, Joh
n, 31
PC
magazi
ne, 133
Marsalis, Wynt
on, xv
PC World
, 213
Mayer, Joh
n, 146
Persuasive argument
, 13
Mayer, Marissa,
179
McNeill, David
, 172
Medina, Joh
n, 68–
69, 8
3, 9
1, 1
54
Picture superiority effect (PSE),
Mendelson, Ed
, 133
Pirates of Silicon Valley
, 134–
35
Microsoft Internet Explorer
, 128
Pitches,
123
Microsoft Office
, 129
Miller, George
, 51
Miss
ion, 68
, 76–
78.
See also
Purpose Porras, Jerry,
30
statements,
118
Pour Your Heart into It
(Schultz),
35
Powell, Lauren
, 89
MP3 CD player
, 77
PowerPoint
, 89
Multimedia presentation principle,
Presentation desig
n, xiii
Mu
sic, 77, 2
12.
See also
iPod; iTunes on paper,
3
Presentation Zen
(Reynolds)
, 3
Napkin test
, 5
Presentations.
See also
Refine and
National Oceanic and Atmospheric
rehearse
Administration (NOAA)
, 111
Netscape,
69
importance of
, xi
Note taking
, 89
notes as cue card
s, 199
techniques,
xiii