Steve Jobs (46 page)

ten-minute ru
le, 83–
84

Numbers.
See
Statistics

time limits,
70–
71

INDEX
237

Press releases
, 22–
24

Simplicity
, 87–
88

Problem articulati
on, 70–
71, 8
0.
See
advertising,
90

also
Antagonists

Buddhism,
89

Prop
s, 137–
49, 1
62

demonstrations,
139

demonstrations,
138–
44

language,
118–
20

focusing
, 144–
46

leadership
, 94

kinesthetics
, 137–
38

slide design
, 88–
89

surprise element,
146–
49

“Simpsons, The,
” 195

Public relations pitche
s, 123

Singh, Vijay,
193

Purpose,
27–
38,
68

6 GB hard-drive player
, 78

Pursuit of Happyness, The
, 29

Slide:ology
, xi

Slides
, 140, 1
62–
63

Ray, Rachael,
188

cluttered,
100
–
101

Red Hot Chili Pepper
s, 149

coherence princi
ple, 94–
95

Refine and rehears
e, 165–
66

contiguity principle,
94

bucket method
, 190–
93

design
, 59–
60, 8
8–
92
,
100–
101

case study,
185

multimedia presentation principle,

deliberative practice,
181–
82

92–
94

effortlessness,
179–
94

number of word
s, 91

feedback,
189

one theme per slid
e, 200–
201

off-the-cuff remark
s, 188–
93

perfecting
, 182

recordings,
189–
90

pictures
, 97–
100

stage fright
, 193–
94

prompt
s, 203

stage presence
, 167–
78

resources,
104

tap-the-glass technique,

simplicity
, 59–
60, 8
8–
92,

189–
90

100–
101

ten-thousand-hours theory,

split-attention principle,
94

182–
84

white spac
e, 97

videos,
185–
87

Smith, Will,
29

Reynolds, Garr
, 3, 89

Solomon, Susa
n, 111

Road map
, 49–
62, 1
61–
62

Sorenson, Ted,
58

as agenda
, 57–
60

Southwest Airlines
, 5

rule of thre
e, 51–
62

Speaking st
yle, 173–
76

Roadrunner,
109–
10

conversational
, 199

Robbins, Tony
, 188

inflecti
on, 174

Rolling Stone
, 34, 1
06

pauses,
174–
76

Rule of thre
e, 50, 5
1–
57, 2
16

ra
te, 176

application,
60–
62

tap-the-glass technique,

189–
90

Safari
, 69, 1
44–
45

volu
me, 176

San Jose Mercury
, 110

Speechwriting,
58–
59

SanDisk,
108
–9

Spielberg, Steven,
159–
60

Schiller, Phi
l, x
, 149, 1
61–
63

Split-attention principle,
94

Schultz, Howard
, xv
i, 35

Stage fright
, 193–
94

Scott, Ridley
, 63–
64

Stage presence
, 167–
78

Scripts,
199–
206

Stanford University commencement

key word
s, 202

speech,
215–
18

preparing,
202
–4

Starbucks,
141,
143,
205

Sculley, Joh
n, 3, 2
7–
28, 33

Statistics
, 105–
12, 1
62

Seattle Post Intelligencer
, 114

analogies and,
108–
12

Second Coming of Steve Jobs

contextual,
107–
12

(Deutschman)
, xv
i, 37, 1
82

relevant,
107–
12

Sigman, Stan,
167–
70

specificity,
107–
12

Silent Messages
(Mehrabian)
, 176

Stein, Be
n, 178

Simon, William,
89

“Stevenotes,
” x

238
INDEX

Story creati
on, 1–
14.
See also
U.S. government bailout,

Experience, delivering

110

analog,
3–1
4

USA Today
, 54, 9
5, 1
33

analogies,
7–
9 (
See also
Analogies) UsingEnglish.com,
114

antagonists,
63–
73

customer evidence,
10

Vais, Pau
l, 182

demonstrations,
9

Valvano, Jimmy,
61

emotional storie
s, 156 (
See also

Van Der Veer, Jeroen
, 94

Language issues)

Vance, Ashle
e, 20

endorsements
, 10

Video rehearsals
, 185
–87

flip charts
, 12–
13

Virtualization,
20

headlines
, 6–
7,
39–
47

Vi
sion, xvi
–xvi
i, 68.
See also
hero
, 75–
86

Purpose

key messages
, 7

Visual learners,
147

metaphor
s, 7–
9

Visual thinking
, 13

narrative,
4–
5

partners
, 10 (
See also
Partners on

Walker, Diana
, 90

stage)

Wall Street Journal
, 133

passion statement
, 7

Washington Monumen
t, 205

prop
s, 12–
13

Webcam,
81

purpose
, 27–
38

Weber, Max,
xi

road map,
49–
62

Welch, Jack
, x,
120

scenes
, 1–
2

White spac
e, 97

scripting,
6,
12–
13

Window
s 7
, 54

show-and-tel
l, 12–
13

Winfrey, Oprah
, 33

video clip
s, 10–
12

Wozniak, Ste
ve, xv
i, 208–
9, 2
12

Swisher, Kara
, 32

Wu, Shaw
, 213

WWDC (Worldwide Developers

Tait, Richard,
5, 12
4
–25

Conference)
, 53, 9
8–1
00
, 113,

TechCrunch
50
,
70–
71

140,
144,
146,
211

Ten-minute ru
le, 83–
84

Wyle, Noa
h, 134
–35

Tesler, Larry,
36

“Think Different” ad campaign,

Young, Jeffrey,
89

36–
37

YouTub
e, x,
132,
142

Time
magazi
ne, 181

commencement speeches,

Titles, business
, 124
–25

215
–18

TravelMus
e, 70–
71

Tribble, Bud,
28

Zen Buddhi
sm, 89

Triumph of the Nerds
, 30

Zen, inner,
87–1
04

Trump, Donald
, 32

Zimmer, George
, 196

Twitter.
See
Headlines, twitter-like

Zippy words,
113
–25

• Contents
  
• Acknowledgments
  
• Prologue: How to Be Insanely Great in Front of Any Audience
  
• Act 1 Create the Story
  
  • Scene 1 Plan in Analog
    
  • Scene 2 Answer the One Question That Matters Most
    
  • Scene 3 Develop a Messianic Sense of Purpose
    
  • Scene 4 Create Twitter-Like Headlines
    
  • Scene 5 Draw a Road Map
    
  • Scene 6 Introduce the Antagonist
    
  • Scene 7 Reveal the Conquering Hero
    
  • Intermission 1 Obey the Ten-Minute Rule
    
• Act 2 Deliver the Experience
  
  • Scene 8 Channel Their Inner Zen
    
  • Scene 9 Dress Up Your Numbers
    
  • Scene 10 Use "Amazingly Zippy" Words
    
  • Scene 11 Share the Stage
    
  • Scene 12 Stage Your Presentation with Props
    
  • Scene 13 Reveal a "Holy Shit" Moment
    
  • Intermission 2 Schiller Learns from the Best
    
• Act 3 Refine and Rehearse
  
  • Scene 14 Master Stage Presence
    
  • Scene 15 Make It Look Effortless
    
  • Scene 16 Wear the Appropriate Costume
    
  • Scene 17 Toss the Script
    
  • Scene 18 Have Fun
    
• Encore: One More Thing
  
• Notes
  
• Index
  
  • A
    
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  • C
    
  • D
    
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